Reinventing the Millennium

Yike's New Year's Eve party went online, Faye Wong opened the show, and four major female singers joined forces to retain people.

Except for Alibaba, almost all Penguin executives contributed ratings to this Internet party.

Because we also want to support the Spring Festival Gala that we collaborate with, everyone basically has the configuration of two TVs or one TV and one computer.

We have paid a lot of costs and used a lot of resources in this battle. The Penguins' internal positioning cannot be lost, but whether we lose or not depends largely not on ourselves, but on the performance of our opponents.

Ma Huateng did not celebrate the festival at home this year. Instead, he stayed in Pengcheng and watched the parties on both sides with Xu Chenye, Liu Chiping, and Chen Yidan.

When they saw Wang Fei, Liang, Sun, Lin and Cai, everyone's brows tightened together. When Celine Dion started singing "My Heart Will Go On", the four of them started to discuss with various thoughts.

"Singing English songs in the Spring Festival Gala may not necessarily attract people, right?" Chen Yidan was the first to break the solemn atmosphere.

"This is not the Spring Festival Gala, it is called a New Year's Eve party. It will definitely not catch everyone, but anyone who has watched "Titanic" will definitely listen to this song." Xu Chenye said.

"Titanic" was released in Mainland China in 1998. It took in a box office of RMB 360 million and became the Mainland box office champion for 11 years until it was broken by "Transformers 2" in 2009.

During this period, there were many TV stations broadcasting it, as well as the circulation of genuine pirated discs. It can be said that the domestic audience had a sweet contact with Hollywood movies, and it can also be regarded as a memory of the movies of the era.

Now that the theme song is playing on the stage, Xu Chenye feels that it may stir up more memories among middle-aged people.

At the very least, it can reduce the frequency of channel changing.

Queen Wang Fei has finished listening. Is it time to change the channel? Oh, there are four powerful female singers singing Teresa Teng's songs, you can listen to them.

Now that you’ve finished listening to Teresa Teng’s song, it’s time to change the channel, right? Oh, foreigners sing English songs... Hey, there are Ruth and Jack flashing on the screen, and the melody is also very familiar.

This even awakened many people’s memories of their lives more than ten years ago, when they saw Teacher Ruth dedicating herself to art on the big screen... It was quite shocking and memorable.

Time goes by forever, and listening to this gentle "My Heart Will Go On" has a unique flavor.

Celine Dion's voice disappeared, and the host introduced the next band and the works they will bring. Shake your phone during the song to share the party activities, and you will have a chance to win cash red envelopes. .

This is the fourth program of Yike's New Year's Eve party, which directly integrates the shake of the mobile phone into the singing.

Because, this song is "We Will Rock You" by Queen.

The Penguin Four were stunned for a moment when they heard the name of the song played by the host. This did not match the circulating program list. It meant that there was a Queen band, and they were going to sing "We Are Changping People", right?

When they heard the combination of song and shake, their hearts froze even more.

Inexplicably, when this song is played on the TV, the picture of the mobile phone shaking in front of the TV is particularly harmonious.

The Queen band appeared on the stage of the Shanghai World Expo Performing Arts Center. The prelude of the famous song sounded, which immediately made many viewers in front of computers and TVs say "Huh", and also made the Penguin Four frown even more.

The intro of the song was changed, and the original sound of clapping hands and stamping feet on the wooden floor was changed to the "click-click" sound of Yi Xin shaking his head.

The members of Queen on the stage were also smiling in front of the camera and shaking their phones up and down along with the intro.

Click, click!

Click, click!

Click, click!

8 consecutive groups formed the prelude, and it was as if the mobile phone was shaking to 8 red envelopes following the beat...

Then comes the first lyric "Buddy you're a boy make a big noise", and when it comes to "we will we will rock you", the accompaniment changes to "ka ka, ka"...

The accompaniment of each "rock you" that follows is the clear clicking sound of shaking the mobile phone.

Xu Chenye couldn't help but pick up his phone and tried the rhythm of shaking red envelopes on his phone, and found that it fit perfectly.

Ma Huateng, Liu Chiping, and Chen Yidan all stared at Xu Chenye.

Xu Chenye said angrily: "Even the program schedule is fake! Yike is really... so cunning."

Or, he couldn't help but comment on the arrangement of the accompaniment of this rock song. It's so exquisite!

What the hell, how do you change the channel for this song?

The atmosphere has arrived, the intro is swaying, the accompaniment is swaying, the lead singer is swaying, and even the camera cuts to the richest man in the first row of the venue holding a mobile phone and waving it, as if this is not a mobile phone shaking red envelopes, but shaking and following. Beat it!

Can it still be used like this if I shake it?

Why is it not stiff at all?

Xu Chenye suppressed his admiration, as the situation seemed not good.

Four consecutive programs, Wang Fei's "Legend", the four major female singers' "I Only Care About You", Celine Dion's shipwreck theme song "My Heart Will Go On", and Queen's limited edition rock you "Let's Rock Together".

Let’s look at the four programs of the Spring Festival Gala that we collaborated on, including the opening song and dance “Go Home for the New Year”, the song “Sky Blue”, Jiang Kun’s five-person cross talk “Expert Guidance”, and Shao Feng and Li Xiaoran’s sketch “Midnight Telephone Booth”.

this……

Xu Chenye had two TVs on in front of him, but he noticed that even the four people on his side had been watching the Yike New Year's Eve party. This quality comparison seemed...

He suddenly heard Liu Chiping's faint voice.

"Just watch these four programs. If I had known earlier, we would have bid for Yike."

This emotional comment directly suppressed everything Ma Huateng, Chen Yidan, and Xu Chenye wanted to say.

Of course, the Penguins can't vote for Yike, but... it's just a personal feeling, why the gap between the two seems to be a bit big.

Liu Chiping realized that his words were not appropriate and laughed: "Just kidding, the Spring Festival Gala is strong in influence. This is a deep-rooted thing that cannot be impacted by just a few programs."

The joke wasn't very funny.

Fortunately, CCTV's fifth program featured the king Liu Dehua, while the Yike Gala featured magician Liu Qian, who has become a mature face in the eyes of the audience with the Spring Festival Gala in the past two years.

The faces of Ma Huateng and others warmed up a bit, but when they thought that although Andy Lau attended the Spring Festival Gala, it was said that he would go back to Shanghai to form the Four Heavenly Kings, they felt a little complicated.

"The clips from the party of "Legend" and "I Only Care About You" have been cut out and started to spread on Weibo and the Internet." Xu Chenye felt the vibration of his phone, glanced at the "Letter" group chat, and saw the report.

Just two programs apart, the accounts of Yike, Yixin and even Fang Zhuo all started forwarding sliced ​​videos of the New Year's Eve party, highlighting a short and quick video.

At the same time, portals such as Sina, Sohu, and NetEase also provided information about the party, mentioning the party programs currently being broadcast and the list of subsequent artists.

In addition, Yixin's own circle of friends also posted a party reminder. Refresh the circle of friends to see the scenes of singers such as Wang Fei and Liang Jingru singing.

Xu Chenye examined the propaganda methods from Yike one by one, and when he looked up again, he saw that the leader's face was already indescribably heavy.

Before he could speak, Chen Yidan's cell phone suddenly rang.

He answered the phone and stood up suddenly: "Server crash? High concurrent traffic?? Expansion! Where is Mr. Lu?"

During the Spring Festival Gala, when the king Liu Dehua came on stage, he reminded the audience to shake and share to grab red envelopes, which they loved, and then they loved it...

The letter cannot be shaken out!

When Ma Huateng, Liu Chiping, and Xu Chenye heard Chen Yidan's words, they all stood up. It was raining all night, and there was something wrong with the technology of the street! !

But the three of them did not call. They could already hear Chen Yidan continuing to communicate and urging the technical team to solve the problem.

Penguin’s technical capabilities are very strong, but it seems that it still underestimated the traffic peak of the Spring Festival Gala.

"Looking on the bright side, this proves that the traffic of the Spring Festival Gala is still very high." Xu Chenye said.

Upon hearing this, Ma Huateng said in a low voice: "The problem with letters is not only to attract people, but also to retain them."

It’s still the same problem. If you don’t have a choice, you don’t have to worry about any problems with the email. If you have a choice, problems such as server crashes/failure to grab red envelopes/failure to refresh the page will undoubtedly damage the brand image.

We are not afraid of not knowing the goods, but we are afraid of comparing goods.

Three words appeared in the minds of the four people at the same time - Yi Keyun.

Chen Yidan said solemnly: "Lu Shan said that it is being dealt with urgently, and it is expected to take five to ten minutes."

Ma Huateng frowned and nodded. He could only solve problems when he encountered them. There was no other way now.

He sat down again and looked up to see the Yike Gala on TV. It had changed from Liu Qian's magic to "Beyond" by Huang Guanzhong, Huang Jiaqiang and Yip Sai Wing.

Damn!

Ma Huateng couldn't help complaining: "How did Yi Ke invite all these people to the same stage!"

From the first show to now, everyone who has appeared has been great.

Liu Chiping gave an answer: "This may be the influence and energy of the richest man."

Ma Huateng was in a daze, vaguely remembering his acquaintance with Mr. Fang many years ago. At that time, he seemed to have commented, "Mr. Xiao Fang is very energetic."

Over the years, Penguin has become a domestic giant, and this evaluation has not become outdated.

Ma Huateng looked at the TV screen in confusion and sighed sincerely: "I also want to be the richest man."

Liu Chiping: "..."

Xu Chenye heard the words that disturbed the military morale, pointed to the TV next to him, and said: "Look, Jay Chou is on stage, CCTV is working hard!"

Liu Chiping thought about the rumors and guessed: "I'm afraid the artists want to rush to the show."

CCTV is making efforts (X).

Artists want to rush to the show (√).

Xu Chenye looked at Liu Chiping one by one. Can he still take a good look?

In six minutes, Penguin's letter returned to normal, but Weibo, regardless of familiarity, gave the picture of Yike's party, and naturally did not hesitate to give Penguin, # Letter crash # , # Service abnormality # and other topics It has become a hot search topic and continues to provide great fun to the masses.

At the same time, the limited edition of "We Will Rock You" was also cut out for marketing and communication, and received almost unanimous praise. No one expected that it could be rocked so seamlessly.

At the Shanghai World Expo Performing Arts Center, the people sitting in the first row watching the show were really unsatisfied after shaking the Rock together.

This song by Queen created a great atmosphere at the party. The audience spontaneously sang along and picked up their mobile phones to shake to time. Even Fang Zhuo was so inspired by this music that he took out his mobile phone.

"How did you let them adapt it like this?" Yu Hong asked curiously.

Fang Zhuo turned to look at Qi He, who was responsible for connecting resources for the party.

Qi He heard the question and answered: "We didn't use this song at first. Later, after considering the combination of functions, we thought that adapting it would be very interactive. There is no obstacle from Queen's side. According to their intention, Qian Tens of millions of viewers use their smartphones to follow the beat, which is a very rock and roll thing in itself."

Yu Hong praised: "I have a hunch that this song will definitely get high votes."

She asked again: "What's the logic behind the selection of the singers for "I Only Care About You"? Is it the four of them who sing the best together?"

Fang Zhuo looked at Qi He again.

Qi He replied: "It's mainly a matter of schedule. The four of them agreed quickly. After we confirmed it, we formed the group."

"Mr. Fang, he will be the one to answer any questions. You will leave everything to Qi He for the party, right?" Yu Hong said with a smile, "They will be responsible for the organization of the party, but the biggest factor in the success of the party is your wise leadership. ?”

Fang Zhuo answered himself this time: "That's not true. It's all their fault. Sitting here today, I feel it's really good."

Qi He added the core point of this party: "Mr. Yu, Mr. Fang had one instruction for the party. He told me, 'I just want results.'"

——I just want results.

Money, resources and freedom are all given, no matter how you adapt, how you invite, how you coordinate, as long as the final result meets the standards.

Yu Hong glanced at Mr. Fang and nodded slightly, which was like the tone of boss Fang's words.

Now it seems that the results shown by this party are not bad.

The party continued, and the front row had an excellent viewing angle. Next, whether it was Liu Qian's close-up magic or "Broader Seas and Sky", they also boosted the atmosphere of the scene.

Yu Hong heard Qi He whispering the news - Andy Lau and Jay Chou had already rushed to the airport by car, and they would not miss the party in Shanghai, which meant that the two final shows were guaranteed.

"Sunny Day" by Jay Chou and "Friends" by The Four Heavenly Kings.

Originally, in order to show his support for Yi Ke's New Year's Eve party, Jay Chou planned to sing a new song that had not yet been released, and even opened up the unfinished new album for Yi Ke to choose.

However, this new album, which has been named "Exclamation Mark"... finally chose the more popular "Sunny Day".

"Mr. Fang, there's something wrong with Penguin's mail server! It's probably because it didn't receive such a large amount of red envelope grabbing traffic!" Qi He was a little excited when he received the news.

This is God helping me!

Penguin's servers are definitely sufficient, and it has its own national-level QQ. However, the traffic peak for grabbing red envelopes during the Spring Festival Gala is extremely terrifying. Last year, even Yike's 18 access clusters experienced temporary fluctuations. Penguin I understand if problems arise.

However, understanding is understanding, and what should be happy should also be happy.

Fang Zhuo ran a lot of thoughts in his mind, and estimated that this wave had caused considerable damage to the letter.

"Mr. Fang, someone on Penguin Weibo said that Penguin suffered a planned hacker attack." Qi He suddenly conveyed another message in a low voice. Yi Ke Department has a Weibo here, and Penguin also has a Weibo. , it seems that there are vague accusations because of the problem with the incoming mail server.

Hacking, planned hacking.

As for who it is, I haven’t said who it is, but who specifically chose this time to attack Penguin, who has strong technical security capabilities, who might it be?

After Fang Zhuo heard this, he became furious and threw dirty water on my head?

He calmed down for a moment, turned around and asked, "Have you found someone below to arrange this?"

Fang Zhuo indeed did not have such an arrangement, and he knew that there was no such plan within the company, but, but... he had to be prudent in doing things, especially if it involved a counterattack.

Most of the people sitting in the first row were senior executives and family members of Yike. Everyone asked each other about the situation. Did someone accidentally do something like this?

Then, I asked the person in the second row to confirm the handwriting.

As a result, everyone asked each other and found that the Yike Department had never done anything like this.

Fang Zhuo immediately continued to get angry and threw dirty water on my head?

The things I have done can be silenced, but the things I have not done must not be slandered under such circumstances!

The most important thing is that this may really divert the attention of some users. It has too much motive and strength to commit the crime!

Fang Zhuo waited for a while and saw that everyone's feedback results had not changed. He confidently picked up his phone and posted on Weibo with dignity, directly pointing out the problem.

——I heard that some people attributed the software lagging problem to the hacker attack led by Yike. This is a big deal. Come on, I will take people by plane to Pengcheng now. I will hold Mr. Ma’s hand and report the case together.

He went on to post a second post.

——The truth becomes clearer the more you argue it, and reporting the case is more useful than arguing it.

He sent a third post.

——I want to throw dirty water on Yike, but I will be the first to refuse!

Fang Zhuo posted on Weibo, attracting onlookers and expressing a tough attitude, but he did not actually leave the venue to take advantage of the situation.

Mainly, he is still somewhat confident in his reputation.

The name of a person is Shuying. You have to look at who to throw dirty water at.

When the Cirque du Soleil show began to appear on the stage, Qi He reported back the latest observation. Penguin Weibo removed the relevant topic and some of the accusations were also deleted.

It's obvious that they don't want to expand this matter, and probably don't think it is a smart public relations method after comprehensive consideration.

Fang Zhuo felt comfortable now.

He posted another Weibo message on his mobile phone: If necessary, the first customer that Yike Cloud will open to the outside world can be Penguin.

And, the fifth Weibo post: Happy Spring Festival, come to Yike New Year’s Eve Party! !

The richest man has posted five updates in a row, and is rarely active on social media. People who eat melons can see Mr. Fang’s anger. Unfortunately, Mr. Fang’s anger was quickly resolved, which inevitably makes people feel a little regretful.

But this New Year's Eve episode did not leave too many ripples, because the time has come for the "Five Blessings" to share 260 million equally.

On February 2nd, at 20:20, there are only 8 days of activity time to collect blessings and share the cash.

In the end, the card user showed the cash they received equally, which was 21 yuan.

Because the total amount is transparent, people who are concerned about Yixin's situation immediately learned about the number of people who gathered the five blessings this time - 12.38 million.

In 8 days, 12.38 million accounts collected the "Five Blessings"!

How many of them are new users?

Those users who haven't collected them all are probably the biggest ones, how many thousands are there? How many new users are there?

In just 8 days, the blessing activity was almost as effective as last year’s Spring Festival Gala red envelopes.

It's like a lottery draw. Yi Xin wins the big prize, and some geese are heartbroken!