Reinventing the Millennium

The night of New Year's Eve is very fulfilling for many people who pay attention to the competition between giants, look forward to exciting parties, like to see red envelopes for luck, enjoy surfing the Internet, indulge in eating melons online, are bored at home during the holidays, and try free communications.

On this night in this era, you can watch the richest people quarreling and posting on their blogs online, you can see the big names elected by voting when watching a show, and you can use your mobile phone to make giants line up to distribute money...

The Spring Festival Gala on this day is still the background sound chosen by many families, especially CCTV, which also has language programs, such as Zhao Benshan's sketches.

However, not only young people, but also many parents watched the Yike New Year's Eve party, tried to join in the fun and grab red envelopes, and also noticed the undeniable excitement of this party.

From the first program, to foreign circus performances and "Swan Lake" at the Paris Opera House, I originally planned to watch the channel and then switch back to CCTV.

However, more viewers brought by Internet public opinion, official reminders from Yixin Moments, sharing by friends, booking card collection activities, and shaking red envelopes have not returned. This is reflected in the rising ratings of the Internet and local channels. It can be seen even more.

And, many people also noticed the hidden contrast in this party.

"This "Dunhuang Goddess" is so gorgeous. It is very different from the style before and after "Swan Lake", but really...how should I say, gorgeous?"

"It's a pity. It would be better to see Cirque du Soleil and Shanghai Acrobatic Troupe live. I strongly hope that Yike's show can be repeated in the future!"

"Vote for "Broader Sea and Sky"!!"

"I was surprised by the innovative adaptation of "We Will Rock You", which is not inconsistent at all! No wonder it ranked first!"

As the programs of Yike New Year's Eve Party unfolded one by one, both Weibo and Yixin started real-time voting, and the votes on the two platforms were comprehensively calculated.

The highly interactive "We Will Rock You" remained at the top of the list for most of the party. Everyone was deeply impressed by such an interactive method that broke the screen.

As a publicity channel, Yike Music also released the live version of every live song in the party as quickly as possible. Songs such as "Legend", "I Only Care About You", "Boundless Sea and Sky", "My Heart Will Go On" and other songs rushed to the stage. On the hot listening list.

Just looking at Weibo and music-listening software that is not limited to Yike Music, the public opinion effect of Yike New Year's Eve Party is actually stronger than that of the Spring Festival Gala. However, this is also because of the silent majority.

After all, the audience group that Yike New Year's Eve Party wants to reach is the main force of surfing the Internet.

From eight o'clock in the evening to eleven thirty at night, the four senior members of the Penguin team have been paying attention to the performance of their competitors. However, the later the time, the darker their mood became as dark as the night.

In particular, the "letter" lag problem occurred twice in the middle, which turned into an accident.

At 11:38, Jay Chou appeared on stage and sang "Sunny Day".

He had obviously already played live on CCTV tonight, but suddenly flashed onto the stage in Shanghai, which surprised many fans and passers-by.

What's even more surprising is that after Jay Chou finished singing "Sunny Day", he returned to the stage and sang the second highly popular song "Qili Xiang".

"Eh? What's going on? Why did Jay Chou sing two songs?"

"It feels like an emergency, although it sounds nice."

The discussion on this situation on Weibo soon got the answer from Fang Zhuo's updated news.

——"I have no chance to live anymore. Let's make up some time and have a New Year's Eve party. I have to get over to the New Year's Eve party..."

Fang Zhuo's ellipses seemed to reflect his helpless mood, and # Yike is dead # instantly became a hot search topic, and he himself also answered the last program in the comment area.

There were discrepancies in the program list of Yike's party that was circulated on the Internet before, and everyone was not sure whether it was what was rumored.

——"The last program is the Four Heavenly Kings, singing "Friends"."

The richest man sitting in the first row of the scene gave spoilers in advance, which attracted everyone's attention even more.

At 11:52, the four music kings Andy Lau, Liming, Aaron Kwok, and Jacky Cheung collectively appeared on the Shanghai World Expo Performing Arts Center stage, and four beams of light shone on them.

No, it’s five beams of light!

Even if it was spoiled by the richest man himself, the performance of the last show was different. The fifth beam of light fell on Jay Chou, who played the piano accompaniment.

"The stars flow, traveling with you."

"Become close to each other since we don't know each other, and treat others with sincerity in silence."

"Life is like a dream, friends are like mist."

"It's hard to know the heart, it takes many storms."

The Four Heavenly Kings spoke in Cantonese one after another, while Jay Chou just played.

In the second half of the song, Jay Chou started again in Mandarin, "Stars flow, I'm on the same road with you", and as he said this, the lights on the stage moved to the backstage passage and called Wang Fei.

Wang Fei is also the second sentence in Mandarin: "Since we never knew each other, we have become close to each other, and we treat others sincerely."

The lights continued to shift, and Lin Yilian behind her sang the third line: "Life is like a dream, friends are like fog."

Immediately afterwards, the Chinese singers who took the stage at the Yike New Year's Eve Party appeared one after another, and finally it became a chorus for everyone.

"The stars in the distant night sky are closely related to each other, even if the road is paved with thorns for you and me."

"Relieve the loneliness in my heart, who understands me."

"Both hands of love are happy and sad together, sharing each other's burdens regardless of me or you. You are for me and I am for you. We go through adversity together and hold your hand tightly in despair, friend."

In 1988, Alan Tam sang "Friends" with Andy Lau, Anita Mui, Xu Xiaofeng, Wang Jing and others on the show. The first half was in Cantonese and the second half was in Mandarin.

After finalizing the song, the Yike party preparation team referred to such a form, adapted it slightly, and finally decided it as the last song of the New Year's Eve party.

The final chorus has no accompaniment and is all a cappella by the singers.

With the a cappella singing, time passed 0 o'clock, and the Lunar New Year has arrived.

There was no host's New Year's Eve oral broadcast. There were only New Year's greetings from Yike slowly rising in the live broadcast, and the last reminder to shake the phone and share the red envelope.

At 0:02 on February 3, Yike’s New Year’s Eve party ended.

Unlike the Spring Festival Gala, it ended extremely neatly, which caught the audience online and in front of the TV off guard. Only when they saw people on the screen starting to thank their units did they realize that it was really over.

Extremely exciting!

Still unfinished! !

One more time! ! !

As a reflection of the mood after watching it, # An encore # became a new hot search topic, and some people went to Fang Zhuo’s Weibo to denounce it. The last show was not at all what it said!

"You are looking at the program list, and I am also looking at the program list. I don't know how it is presented." Fang Zhuo told the rather innocent truth.

He thought it was the Four Heavenly Kings singing together. The first rehearsal he watched started like this. Later, he stopped watching the rehearsal because there were many things to do. He did not expect that the official party would end in this way.

Facts have proved that the overall performance and ending of the party were excellent. Discussions and sighs on Weibo reached a peak. Qi He and Tang Peifeng lived up to the resources and support provided by Yike.

At the end of the party, Tang Peifeng, who took on heavy responsibilities as soon as he changed jobs, was already in tears. Damn, it’s me! Damn, it’s them! Damn, he is indeed Mr. Fang!

He was extremely satisfied with tonight's performance. Except for some mistakes in timing, it may not have been unintentional for Jay Chou to sing two songs.

Moreover, he also clearly knew that without the support of the company and Mr. Fang, such a lineup would never be possible.

"Mr. Tang, my hands are a little shaking." Gu Jianjuan, the deputy director in the control room, stretched out her tightly clenched hand to show the chief director her uncontrollable excitement.

Tang Peifeng let out a long sigh: "I feel like my heart is shaking. I love your last a cappella performance so much! Hurry up and upload it to iMusic for everyone to vote!"

"I still love 'Rock You'! How well we arranged it!"

"Fuck! I really want to do it again!"

"Let's see how the penguins behave."

“This is probably the most awesome party I have ever organized in my life!!”

There was a lot of chatter in the control room of Yike's New Year's Eve party, and everyone had an excited discussion after heaving a sigh of relief.

Tang Peifeng stood up and felt that his legs were a little weak.

"I'm going to see Mr. Fang and ask for red envelopes for everyone! I want big red envelopes!"

He walked out of the control room amidst everyone's farewells and went straight to the big boss who was still chatting in the audience.

The audience was also very excited. Today's party was really worth the price of admission!

What? Tickets free of charge?

Now I feel guilty that it’s not right for me not to pay!

I have never seen such a star-studded and wonderful party!

The audience sang several times in the evening, and in the end, they sang the Mandarin version of "Friends" along with the stars' a cappella singing, creating an overwhelming sense of participation.

Everyone left in twos and threes, and the sound of discussion that reached Tang Peifeng's ears was full of praise and unfinished thoughts.

The more he walked, the more excited he became, and the sense of accomplishment of completing a great party kept stirring in his heart.

When Tang Peifeng saw Mr. Fang, the first words came out of his mouth.

"Mr. Fang, are we awesome?"

Fang Zhuo was stunned for a moment, then smiled and gave a thumbs up: "Awesome!"

From being a "good" referee for the first time to being "awesome" now, Tang Peifeng felt extremely satisfied, and at the same time, he quickly sobered up and calmed down.

What were you thinking about talking about before?

Tang Peifeng thought about it for two seconds, stretched out his left and right hands, gave two thumbs up, and said: "Yike is awesome!"

Fang Zhuo laughed loudly and patted the hero of the party on the shoulder.

This should be the result you want now.

…

The Yike New Year's Eve Party is over, but the CCTV Spring Festival Gala is not over yet.

But the top four Penguins are no longer in the mood to turn their attention to the Spring Festival Gala screen.

Songs, magic, combinations, acrobatics, Chinese and foreign dances... Looking at the complete Yike New Year's Eve Party, at first it made people think that "there are no language programs", but later I had no time to think about it.

Because really every show has its merits.

Especially this resounding ending...

Xu Chenye was the one who least wanted to damage his own morale. He had a little extra emotion because he was caught accidentally in Yike, but now after watching the party, it's hard not to give a heartfelt evaluation.

"I like them as 'friends'." Xu Chenye touched his arm, "Goosebumps are almost rising."

He is usually a singing enthusiast, and his level is not inferior to that of commercial singer Zhang Chaoyang.

After hearing this, Liu Chiping nodded: "Since you like it, then I like it too."

"If you two like it, then I also like it." Chen Yidan said with a smile.

Now that things have come to this, he feels strangely calm, and is more willing to look at tonight's performance objectively.

Ma Huateng said nothing.

Chen Yidan continued: "I read online that the Yike Gala gives everyone an alternative to the Spring Festival Gala. Hey, this is similar to the competition with us."

These words were vaguely dissatisfied with this year's Spring Festival Gala.

"This year's Spring Festival Gala brought us a very high traffic effect, otherwise we wouldn't have been stuck three times." Xu Chenye talked about the lag in tonight's "letter" from a different angle.

Chen Yidan shook his head: "No, the Yike Gala is another kind, it's hard to say. Well, another flavor, maybe exciting? Or sincerity? I think young people will like it."

Young people like it.

This evaluation perspective is not without purpose.

The Penguin General Office often discusses some general topics, among which market preferences for products are the focus. QQ has been a communication product for 12 years, from February 1999 to February 2011.

12 years, what a long time.

How to continue to win the favor of young people is something that everyone is more concerned about.

It has been more than a year since the rise of Yixin. "Is our QQ too old?" is also a thinking angle. Although it is the last trump card in our hands, can this trump card be able to cut through the mess quickly... …

As the user base of Yixin increases, this confidence becomes lower and lower.

"Hahaha."

Ma Huateng suddenly laughed.

The other three people immediately turned their heads and looked over. Are you excited?

Xu Chenye asked worriedly: "Pony, why are you laughing?"

"I laughed at the letter." Ma Huateng raised his head slightly, "If the letter doesn't win, then it loses."

The three people were all confused by these words, not winning, losing, not winning, losing...

"Hahaha."

Ma Huateng smiled again.

Xu Chenye said succinctly: "Pony?"

"The products cannot keep up, and the technology is not as good as others." Ma Huateng put his hand on the table and stood up, "Even if you lose, you deserve it!"

The three people looked at each other. The data hadn't been fully released yet, so they weren't necessarily pessimistic.

Ma Huateng pointed at the TV playing the Yike Gala and said: "I'm afraid we won't have to wait until the coffin is sealed for the party we watched together. Yike will still have the local TV station's Spring Festival Gala red envelope event tomorrow that hasn't been used up until the Lantern Festival." With its lucky cards, tonight I collected five cards worth tens of millions..."

This time he smiled bitterly and said, "What are we waiting for?"

Penguin only sponsored the cooperation and just reproduced last year's Spring Festival Gala red envelope, but Yike showed the combat effectiveness of the system and gave the answer from the aspects of the party, public opinion, card collection activities, retention settings, etc.

In the face of competition, IM software must not only attract traffic, but also retain people.

The scale of users who send letters does not have an advantage, active users do not have an advantage, this time the traffic is not necessarily an advantage, and the relationship chain that subsequent users are coerced into using does not have an advantage either...

The strong get stronger, the weak get weaker, winner takes all, how can we fight?

Ma Huateng already had an intuitive judgment in his heart. Perhaps Yi Xin had really reached a turning point.

The three of them were silent.

After a long while, Xu Chenye reluctantly said, "I think we can still take a look."

"Well, we can't surrender first." Ma Huateng nodded, "What you said makes sense, and you have to pretend."

Xu Chenye opened his mouth, is that what I mean?

Maybe, mostly.

I recommend a book called "Three Kingdoms: What do you do with Zhang Xiu?" 》, you can take a look at the historical text of the Three Kingdoms that can be easily decompressed.