Reinventing the Millennium

Fang Zhuo has not been interviewed in China for a while.

This time Yike is testing the waters of full screen, he also hopes to bring more surprises to consumers and bring more promotion to the development of the industry. By the way, if it can become a powerful engine to drive the development of Yike, then Even better.

Fang Zhuo has always been sincere and sincere in interviews. Even if the reporter asked him to make critical comments about the industry and his opponents, he still talked about this aspect with an attitude of explaining everything to others.

"I know that now everyone has the title of 'Yu San Jia', well, Samsung is also good, 'Xiao Yike'." He smiled and mentioned the competitors, "Apple's strategy is a bit vague after it was replaced by Cook. "

Reporter Peng Jianjun laughed when he heard the first half of the sentence, but couldn't help but interrupt when he heard the second half: "Why do you say Apple's strategy is blurred?"

The sales of the iPhone 5 released by Apple this year are still very good, ranking first among the three companies, and the market is still stable. From his perspective, there seems to be no strategic problem.

“More people from Apple jumped to our company this year than in previous years.” Fang Zhuo gave the reason for his observation.

Peng Jianjun was stunned, it seemed to be a strong argument.

"However, Apple's processor this year is very strong, and its combination with the unique iOS system provides a very powerful performance output, which is very competitive." Fang Zhuo said seriously, "Like Android phones, The metabolism of major brands is very fast, and intensive product updates make Android appear confusing, and sales strategies cannot be so clear.”

Peng Jianjun asked: "Will this be a good thing for consumers?"

"Whether it is a good thing or not, this is first of all an objective status quo." Fang Zhuo replied calmly, "For big brands, their brand power and R\u0026D capabilities are relatively strong, and the lower limit of the products they can launch is relatively guaranteed. But for small and medium-sized brands, It might be more cruel.”

Peng Jianjun quoted what Mr. Fang said: "Is this the second half of the competition for smartphones?"

Fang Zhuo nodded: "Judging from the current situation, the stability of the supply chain, the advancement of hardware and even the production model have put forward higher and higher requirements. Yike still hopes to maintain progress, just like we did many years ago. "

Peng Jianjun only understood part of Mr. Fang's words after completing this interview.

That evening, when he was writing furiously, his colleague Zhou Zijia came over to help review the manuscript. On the one hand, he was curious about the interview with the head of Yike, and on the other hand, he was also thinking about the changes in the smartphone market.

"These three companies really learn from each other. Samsung is engaged in chip manufacturing, and so is Ice Core. Apple has a JIT production model, and Ice Core is the same. Ice Core does front-end and full-screen displays. Samsung will definitely be the fastest next year." Zhou Zijiaruo Said thoughtfully.

Peng Jianjun stopped typing and said with interest: "JIT production model?"

"Just In Time, Apple and Foxconn place orders as much as they need for production. Foxconn and material suppliers also require them to send materials to designated VMI warehouses first. The goods in the warehouse still belong to the suppliers, and they also order as much as they need. How much? To put it simply, the efficiency is very high and there is very little backlog." Zhou Zijia said what he knew about the situation.

Peng Jianjun suddenly realized: "Oh! No wonder Mr. Fang said that the requirements for the production model have become higher. A doubtful thought flashed through my mind at the time, but I didn't have time to think about it. Then he really knew all aspects of the situation. "

"Yike has long cultivated its supply chain in China, but domestic mobile phone manufacturers have benefited more. The industry knows this." Zhou Zijia said with a smile, "It has to compete internationally with its products, and many parts require It’s extremely high, but Meizu, Kesheng, OPPO and others can use domestic products to reduce costs.”

He is obsessed with consumer electronics and has more comprehensive and in-depth information. He continued with great interest: "There is not much news about the Pro version of Yike, but it is a common practice abroad that someone who has reviewed has received a Mars 6 machine and opened it. I found that the accelerometer of Yike is from STMicroelectronics, oh, so is the gyroscope, and the electromagnetic compass is from Japan’s AKM. Anyway, they are all top quality.”

"Samsung, Apple, and Yike are definitely not bad at it. Hey, it wasn't said that these three companies had in-depth cooperation in chip design before, but this time there is a big difference." Peng Jianjun thought of Yusanjia's performance this year. A difference.

Zhou Zijia smiled and said: "Yes, they can't really be consistent in all aspects. This is called flowers blooming with two stems, each showing a branch."

…

The flowers are blooming and pedunculated, with one branch on each side.

With the launch of Yiko products, after spending two days over the weekend, the stock prices of Apple and Samsung both fell at the opening of the market on Monday, reflecting their positive comments on the actions of their competitors.

Here at Yike, we are working overtime to handle the needs of various channels in the global market.

Everyone is very enthusiastic about full screen.

Here in China, if China Unicom, which has strong cooperation and support, needs goods, it has to give them, its own e-commerce channel Tesco has to give them, and normal market channels have to give them.

Overseas channels, T-Mobile, a US operator, has been actively cooperating. You can’t help but give it. Amazon, which is also an e-commerce company, still maintains support during the Yike patent war. It is also kind and has a firm partner in the European market, Germany. telecommunications……

After all, everyone’s enthusiasm needs to be taken care of.

The general office meeting on Monday morning focused on the estimation of this sales cycle.

Fang Zhuo’s 100 million sales target is not nonsense. According to global smartphone growth estimates, industry shipments will see a surge in growth this year, possibly as high as 30%-40%.

Last year, smartphone shipments reached 521 million units, and this growth momentum is very fierce.

"If we just put it all together, and the Pro version is limited to Sharp's production capacity, it would be great if the shipment volume in the next year can reach 10 million units." Liu Qiangdong expressed his opinion, "I called Sharp last night and had a chat. , 10 million units is still a relatively optimistic number.”

Full screen is an exploratory behavior. Sharp is already financially tight, and it will take time to expand the production line capacity. Moreover, the popularity may not be fully converted into sales.

When Liu Qiangdong said this, he suddenly remembered another thing mentioned on the phone and glanced at Mr. Fang.

The atmosphere at general office meetings has always been relatively relaxed.

Seeing that Mr. Fang didn't say anything, he said it: "Sharp hopes to talk to us about the capital increase again."

"Sharp's matter is more complicated. We will sign a non-binding memorandum of understanding first and then talk slowly." Fang Zhuo directly talked about the decision-making in this regard.

Sharp is the exclusive screen supplier of Yike Pro this year, but Yike has more than one supplier in this link.

In fact, the shareholders involved in a company like Sharp are very complicated. Foxconn's Hon Hai Group is a shareholder of Sharp, and Qualcomm also has equity in Sharp. In addition, in addition to selling to Yike, Apple has also participated in negotiations.

Sharp is now looking for funds everywhere. On the one hand, its own performance is not good, and on the other hand, the turmoil among Japanese companies has further increased personnel shocks.

This led to a direct change to a new president, but the corporate vortex still existed.

Fang Zhuo does not want to get involved. If possible, he would prefer to increase the domestic supply chain, which will reduce the probability of emergencies.

However, Sharp is still relatively important to Yike this year.

Then... express an unbridled positivity.

As soon as Fang Zhuo's words came out, everyone understood what he meant. They wanted to fish first. Anyway, Yike was not in a hurry. The anxious Sharp would naturally continue to think of other ways.

"There is a vice president of marketing at Samsung who is questioning the full screen. Do we want to respond?" Qi He mentioned the news he had read.

"Then what's there to talk about?" Yu Hong acted as Fang Zhuo's mouthpiece, "If Li Zaiyong comes out, then let's have a good chat."

Fang Zhuo said "hmm" and returned his attention to sales: "If Mars 6/Selfy 3/Mars 6 Pro can have 6/3/1, it would be healthier. We have done well this round. victory."

60 million, 30 million, 10 million.

The Selfy series is a diversion, but the sales volume it introduces is greater than the internal diversion. It is also a pretty good product series from a global perspective.

In addition to discussing new products, the general office meeting also seriously discussed the new direction of development represented by "Kesheng Company". This is a representative work of the domestic supply chain. With the empowerment from Yike, it has become a domestically important company. It's mobile, and foreign countries can compete with Samsung.

The positioning of Kesheng mobile phones in overseas channels is - small profits but quick turnover, better than OEM mobile phones, and less expensive than Samsung's entry-level mobile phones. It has proved that foreign consumers are also price-sensitive.

At 11 o'clock at noon, the general office meeting ended. Qi He reported separately on several problems encountered by YWS cloud business in the European market. At nearly 12 o'clock, he talked about the latest news in China.

"Baidu spent a lot of money to buy the default engines of Samsung and Apple. Sogou also bid for them, but... they didn't win."

"It is said that both Samsung and Apple have signed contracts with Baidu for five years, and the annual amount may be more than 500 million. The growth period in the next five years is the prime time for the development of the mobile market, and Sogou may not be too happy."

Qi He talked about Sogou’s situation.

Although Yike and Sogou have strengthened their cooperation, Sogou is an independent company after all. It only made the call after encountering difficulties, and it was too late to transmit this kind of information.

"Is it because Google renewed its cooperation with us?" Fang Zhuo asked, not knowing Sogou's situation and thinking about the previous record.

"It's very possible that Baidu was quite decisive this time, probably 'the best defense is offense.'" Qi He nodded.

He analyzed: "There are only three domestic high-end markets, two of which were taken away by Baidu. Moreover, Samsung is also very strong in the mid- to low-end. Manufacturers such as OPPS have also signed cooperation with Baidu. Baidu's layout in the mobile market is speed up."

In addition to the default search engine on mobile phones, Baidu is also increasing its competition for mobile browsers.

When the giant takes it seriously, its actions are indeed not low.

"Well, Sogou, actually, for us, it would be more appropriate for Sogou to become more instrumental." Fang Zhuo spoke more straightforwardly in his office.

What is tooling is just like Yixin’s function as a traffic portal.

As a subsidiary of Yike Holdings, Yixin is a communication software with great business imagination. However, it has been relatively restricted. We also conducted an "invitation to cut" activity when we cooperated with Tesco. The effect was Remarkable indeed.

After that, Yixin also received inquiries from other domestic small and medium-sized e-commerce companies whether they would provide similar marketing plans to the outside world, and Yixin did not unexpectedly refuse.

As a communications software company with increasing coercion power, Yixin's profit exploration is quite conservative, only doing some conventional advertising and occasionally some To B plans.

The industry has questions about this. Is it a waste of Yike to use Yixin like this?

When Qi He heard what his boss said, he thought about Xiao Jiujiu and nodded repeatedly: "Even Sohu will not agree. They still hope that Sogou can be listed independently."

Fang Zhuo nodded. Who said it wasn't the case? There were still differences in each other's demands.

A question suddenly occurred to him: "Where is Zhang Chaoyang recently?"

Qi He was stunned and said hesitantly: "Isn't it still in the R\u0026D center? It seems, it seems so."

Fang Zhuo thought of his old friend regarding Sogou's problem. Unexpectedly, he went abroad and came back to release the product. He was still suspected of being holed up in the Yike R\u0026D Center.

"Let Sogou develop like this for now. Anyway, the scope of our cooperation is to keep it 'simple and beautiful' at the same pace as us." Fang Zhuo said slowly.

Qi He saw obvious thinking on the boss's face.

Sure enough, after a while, Fang Zhuo opened the browser on his computer, casually searched the content using Baidu, and then shook his head: "The challenge Baidu faces does not come from us or Sogou. Its biggest challenge is itself. "

Qi He's eyes suddenly became bright: "Mr. Fang, what do you say?"

"Nothing to say, it's just that Baidu's money-making advertisement is too profitable." Fang Zhuoping said calmly.

Qi He didn't believe "he didn't say much" and thought the boss must have bad intentions.

Just as he was about to speak, the landline phone in the office rang.

Fang Zhuo answered the phone and smiled after listening to a few words: "It's too fast. This green light, this, thank you all for your hard work. It was submitted on Friday, and today is only Monday."

He expressed his thanks and exchanged pleasantries before hanging up the phone.

"It's the China Securities Regulatory Commission's approval for the ice core." Fang Zhuo saw Qi He looking at him and said casually, "The speed is a bit fast, there is no hindrance at all."

After the ice core is suspended from the market in the United States, it will go to Hong Kong instead.

Domestic companies generally have "big and small roadblocks" for listing. The small roadblock is the listing acceptance notice from the China Securities Regulatory Commission. After getting it, you can submit the form to the exchange, and then the administrative licensing approval document from the China Securities Regulatory Commission is the big roadblock. With it, you can proceed. Procedures such as hearings, road shows, prospectus and listing.

I applied for the ice core on Friday, and two days after the weekend, the trail was approved on Monday, and the journey was smooth.

Qi He immediately congratulated: "The Yike Department is about to add another member to the market."

At this rate, it will soon become a listed company.

"Hmm... It seems a bit too fast." Fang Zhuo thought about the time and thought it would be better to go slower.