Reinventing the Millennium

At the moment when Wang Xiaochuan saw the two chairman of the board, many thoughts flashed through his mind, which eventually turned into a strong backlash.

You can't play like this...

He was stunned for a moment before standing up to welcome him, and couldn't help but ask Zhang Chaoyang: "Mr. Zhang, why are you here?"

Mr. Zhang, aren’t you treating me?

Mr. Zhang, didn’t you disappear?

Mr. Zhang, you...

Zhang Chaoyang was also stunned by the welcome speech that seemed to be mixed with emotions: "Am I not the chairman?"

He didn't ask about the company's affairs for a while, and he hardly contacted the senior executives. He was really apologetic for showing up like this today, and immediately explained: "Mr. Fang invited me to drink tea. You just happened to have a meeting here, so I stopped by to listen." listen."

Fang Zhuo also explained: "Qi He said that there is a meeting with Sogou today that is worth sitting in on. Mr. Zhang happens to be here today, so let's listen together. Xiaochuan, are you okay?"

What else could Wang Xiaochuan say? It was "just in time", "by the way" and "just right" for the chairman and co-chairmen to come, so how could it get in the way?

Xiaochuan, Xiaochuan, is a junior after all.

Wang Xiaochuan left the table and asked his boss to sit in the main seat, but Zhang Chaoyang declined. He was a little relieved and was not sure whether this trip was a coincidence.

Zhang Chaoyang knew that Yike was interested in Sogou. As it happened today, whether intentional or not, he must always respect Sogou's operations and safeguard Sohu's rights and interests.

"We are here to listen today, don't be nervous." Fang Zhuo also declined the seat of the chair, his expression and tone were very kind.

After some excuses, the two chairmen casually sat in the two seats closest to the door.

At the beginning of the meeting, Wang Xiaochuan looked a little solemn and began to talk about a proposal from Qi He, the president of Yike YMS - to stab himself and participate in the competition.

He changed the way he discussed and began to focus on losses, the proportion of medical advertising, and the current situation of the domestic industry, while downplaying the gains from competition.

What Wang Xiaochuan said is also true, but facts can always be expressed with emphasis.

In sharp contrast to his expression is Qi He, who expressed Sogou's possible profits and the negative consequences of medical advertising.

"Mr. Fang, Mr. Zhang, Mr. Wang, this is my personal experience."

"Let's not talk about the long-term losses that may be caused by user reputation. Let's talk about specific things. A user uses your product, believes in the advertisements for your product, and then uses the content. In the end, something happens. How can you bear it?"

Qi He's voice was a little excited, criticizing the current common practice of search engines.

Wang Xiaochuan interjected: "What Mr. Qi said makes sense, but to solve this problem it is not necessary to cut off the entire business. I have also been thinking about it in the past few days. We can add an 'advertisement' logo to the content we launch, so that we can Strike a balance between business and reputation.”

Everyone in the conference room nodded unconsciously when they heard this.

Mr. Qi seems too idealistic. It is not easy for everyone to run a company. Adding the "advertising" logo will definitely affect the conversion effect, but this can be regarded as different from Duji.

Zhang Chaoyang fully understood what was going on, and commented at this time: "Commercial companies, you have to take care of your own life and death before you can discuss the next step."

He glanced at Mr. Fang from the corner of his eye, but saw no reaction from him.

"People don't add the 'advertisement' logo to Duji. Today, Sogou added it, but tomorrow users will complain about adding ads indiscriminately. Do you believe it?" Qi He sneered, "Duji has 100 steps, Sogou has 50 steps, and then you want to rely on this How is it possible to achieve faster development?”

Wang Xiaochuan argued with reason: "So, Mr. Qi, the top priority is to compete with Duji for the entrance to the mobile terminal. Yixin is a good helper for the alliance. This is the best choice for Sogou's development."

He also told Sohu's directors in advance that Sogou must insist on operating independently and reach cooperation with Yixin instead of becoming a sword in the competition between giants.

As he spoke, his eyes also glanced at Mr. Fang.

Fang Zhuo still didn't respond.

Qi He felt the tilt in the scene, slapped the table and stood up, saying angrily: "Yixin, Yixin, Yixin, besides Yixin, what else do you know? If the traffic was really so invincible, Yixin would not be where it is today!" "

"Duji has money, a market and content, and will be able to make more efforts in the mobile market in the future. At this stage, you think you can continue to encroach on the mobile market, but you don't know that the rope is already around your neck!"

Fang Zhuo finally spoke, but he frowned and scolded Qi He: "Qi He, what do you want to do! Sit down! Did you just ask Mr. Zhang and me to listen to your quarrel today?"

"I'm not making a noise, I'm just a little too loud." Qi He mumbled and sat down, but the volume immediately returned to normal, and he still tried his best to express his attitude, "You can't laugh at the fifty steps and laugh at the hundred steps."

"We are talking about cooperation. The truth becomes clearer with each passing day. Why are you anxious?" Fang Zhuo criticized again.

"I'm not in a hurry, I just think it's time to change. In the past, Duji was very slow on the mobile side, but it has stepped up its actions this year and next year and began to spend a lot of money to increase competition. This is a very dangerous signal for Sogou. ." Qi He became impassioned, "I know that many people tend to protect their immediate best interests first, but this is very likely to result in the loss of their long-term best interests!"

He stood up again and quoted his boss: "The mobile Internet is a subversion, not an extension!"

"The winner does not have to take the initiative to change, but the challenger must have the courage to break the original pattern!"

"Competing in the search field, if Sogou is not determined to initiate changes, it will acquiesce to the rules of the game, and it will never be able to defeat Duji!"

Wang Xiaochuan retorted: "With such a large domestic market, can't we coexist? Sogou can become a better Sogou."

Qi He said coldly: "If it wasn't to defeat Du Ji, why should we cooperate with you?"

Wang Xiaochuan felt a little embarrassed hearing such straightforward words, but the support Yike gave Mobile Resources was a fact.

Zhang Chaoyang's eyes became sharp, and just as he was about to speak, he heard Mr. Fang's voice next to him.

"Yike is also a shareholder of Sogou, and I am also the co-chairman. The cooperation between Yike and Sogou is a win-win situation." Fang Zhuo affirmed the cooperation, "Sogou is also very sincere in its investment in technology, whether it is Weibo or Tesco When I access the search-supported website, I don’t see anyone complaining. Qi He, I think you need to restrain your emotions. I hope what you hear today is reasonable expression and discussion.”

Zhang Chaoyang nodded slightly, and Mr. Fang's attitude made people feel comfortable.

Some things and some words, even if they are true, should be... seek common ground while reserving differences.

Qi He was silent for a while, and his voice was a little low: "Mr. Fang, I tried my best to express my thoughts reasonably, but... I am not only the person in charge of YMS, but also an ordinary user in life. Today, since Zhang The president is here too, so I just want to make it clear."

Fang Zhuo frowned, stood up and said, "No need to say anything, let's stop here. I've heard everything I need to hear. If you have any questions, I'll go back and read the meeting minutes."

He turned his head and looked at Zhang Chaoyang: "Mr. Zhang, let's go to my office for tea."

"I just have one more question for Mr. Zhang!" Qi He still made a request, looking directly at Zhang Chaoyang.

Zhang Chaoyang pondered for a moment and said, "Mr. Fang, it's not too late to drink tea after listening to Mr. Qi's question."

Fang Zhuo sat down helplessly, let him speak, let him speak.

Qi He opened the laptop screen in front of him, held it in front of Zhang Chaoyang, and then used Duji to conduct a related search for the keywords "grumpy + dizziness and headache + hospital treatment" under his gaze.

He pointed to the content on the screen: "This is a search I wanted to make to the hospital to diagnose my condition during the holiday."

Qi He took out the diagnosis and treatment prescription from a local hospital. It said "obsessive-compulsive disorder" and 6 related treatment drugs, with a total cost of more than 13,000 yuan.

Zhang Chaoyang looked carefully.

Qi He used Sogou again to search for the same keywords, and similar results were displayed. Two of the first five items were the same as Du Ji.

Zhang Chaoyang knew that this was an advertisement, and Qi He probably meant that there was a misdiagnosis.

He pondered and wanted to express his views on the business model, but as soon as he opened his mouth, he was interrupted by Qi He's question.

"I took the medicine for two days, but I didn't feel the situation was getting better. I felt something was wrong, so I went directly to another hospital. Finally, I got a new diagnosis result, confirming moderate jade syndrome." Qi He looked at the man who raised his head in shock. Zhang Chaoyang looked closely and said, "Mr. Zhang, is this what you want?"

When it comes to the pain of this kind of illness, Zhang Chaoyang, who has faded out of everyone's sight in recent years, knows it best.

An incorrect diagnosis coupled with an incorrect treatment plan will undoubtedly worsen the condition.

The business principles Zhang Chaoyang wanted to say could not be explained.

Qi He put the diagnosis certificate on the table and spoke again: "For a product that doesn't have the courage to change the status quo and doesn't really fit the user, I really don't have the confidence to talk about its success."

He walked back to his seat and said helplessly: "Maybe we have different definitions of success."

Zhang Chaoyang's throat slid. As a person who has suffered from the pain, it is difficult for him to put aside his personal opinions and look at this matter.

If Sogou is not just positioned as a search product, but actually has a more obvious and even easier to distinguish right from wrong impact on ordinary users, the weights on both sides of the balance will be different.

I have a cow, I really have a cow!

Zhang Chaoyang's cattle were found and contacted.

Since Wang Xiaochuan saw Mr. Fang and Mr. Zhang today, he thought that Qi He had been planning for a long time, but it was not until this moment that he realized that it was longer than he thought.

In the previous phone call, Qi He mentioned the hospital's misdiagnosis of him and obsessive-compulsive disorder, but did not say what his real condition was. Now, he has resonated with his boss...

He has a new relationship with his boss!

They are fellow patients...

"Qi He, health is the first priority. If you are sick, get treatment. Why didn't you mention it to me?" Fang Zhuo frowned and spoke.

"Mr. Fang, it's just that the pressure at work is high. As long as there is correct diagnosis and treatment, it will be relieved." Qi He took a breath, "This time, I have personal experience, and I understand more the urgency of making changes. Since I As the person in charge of YMS, I provide advice to Sogou and also speak out as a representative of ordinary users."

He issued his final rebuke: "The appearance of some businesses is too ugly! There will definitely be backlash!"

Fang Zhuo hesitated for a moment, then turned to ask the chairman of Sogou: "Mr. Zhang, look..."

Zhang Chaoyang glanced at the two diagnosis certificates still in front of him, looked at the company's CEO Wang Xiaochuan, and asked slowly: "Wang Xiaochuan, what do you think?"

Wang Xiaochuan is not very good-looking.

He wasn't sure if his boss was really hit in the gut.

As someone who has been dismissed by his boss, the authority of the BOSS in making final decisions has been verified more than once. What should I think about it?

He thought about the current situation and felt quite hesitant.

Fang Zhuo didn't hear a positive answer and sighed: "I didn't look at the data and analysis in detail, but from what I hear now, I feel that this advertising revenue business is really not... sexy."

Wang Xiaochuan sighed in his heart, these are his own words.

He had received an invitation from Li Yanhong from Duji to serve as CTO there. The two met and chatted. He thought he put forward a good point of view, but the other person thought it was average. Similarly, Li Yanhong's talk about advertising did not make him feel that he was a sexy and warm person. A sparkling career.

Today, the person who insists on the advertising business is himself...

Wang Xiaochuan's mood was a little complicated. He felt that Mr. Fang was criticizing himself intentionally or unintentionally. Suddenly, he was a little uninterested. Can Sogou, which has accepted Yike's investment and resources, really be able to operate independently and not become a sword for competition among giants?

Seeing that everyone's attention had returned to his words, Fang Zhuo pondered for a moment and said slowly: "The dispute you had today suddenly reminded me of a chat I had with Larry in the United States."

"That's Larry from Google."

“Google has been targeted by the U.S. judicial authorities for medical advertising and has been fined hundreds of millions of dollars. The specific situation is that Google’s advertising sales actively help the sale of fake medicines to avoid filtering mechanisms.”

"I asked Larry if he knew about this, but he didn't answer me directly, he just said one sentence."

"He said that Google felt the push from behind to continue to improve its ad review mechanism and employee ethics code."

Fang Zhuo asked: "Do you think Larry knew about that situation?"

Everyone thinks about the answer.

In fact, everyone knows more or less about Google's punishment, but foreign news is something that slips out of your mind after you see it, and only slips back again at such a fitting moment.

"I think Larry must know." Qi He gave his own guess, "The time when Google was phished for law enforcement, there were senior executives involved."

Fang Zhuo shrugged: "He didn't tell me. I really don't know if he knows."

He turned his head to meet Zhang Chaoyang's eyes, pointed at the misdiagnosis on the table, and said with a smile: "But, brother Chaoyang, you know now."

Zhang Chaoyang remained silent.

Qi He and Wang Xiaochuan had a feeling at the same time that the outcome was decided.

After a while, Zhang Chaoyang said: "Don't do to others what you don't want others to do to you."

"The industry is developing very fast, and relevant supervision is always slow. If Sogou can become the driving force behind Duji, it will be a good talk." Fang Zhuo carried forward his spirit, "If we really want to challenge Duji, it is not without a chance of winning. , we still have Yi Xin.”

He stood up and said, "Let's talk. Remember to send a copy of the meeting minutes to me and Mr. Zhang later."

Zhang Chaoyang also stood up, the decision had been made, and there was really no need to listen any more.

He took a few steps to reach Qi He's side and patted him on the shoulder: "I'm sorry for you. You have to pay attention to your illness and don't be too stressed at work."

Zhang Chaoyang turned to Fang Zhuo and said, "Mr. Fang, you have to reduce his workload so that the future will be long."

Fang Zhuo nodded and said seriously: "Yes, Qi He, you heard me. Pay attention to your health. This will also give other brothers a chance to develop."

Qi He shook Mr. Zhang's hand: "Thank you Mr. Zhang for your concern..."

Just like when they arrived, Fang Zhuo and Zhang Chaoyang left the meeting room together, but they helped everyone solve the voting problem - no need to vote, just think about how to implement it.

Wang Xiaochuan looked at the backs of these two people leaving, and still felt a sense of sadness welling up in his heart. Mr. Fang, you are using Chaoyang to control Sogou...