Reinventing the Millennium

On the night of December 20, it was clear what Yike was going to do.

The on-site media has completely reproduced the text version of Mr. Fang's words, and anyone can see it.

Propose strategies, build ecology, build content, and cooperate together.

Jump out of the search to see the search, jump out of the search to search.

Li Mingyuan seriously read Mr. Fang's words and thought about it carefully. The situation is indeed not good, public opinion is very bad, people's hearts are a bit turbulent, and the stock market has plummeted, but...

You can't just sit back and wait for death when Yike comes over. Moreover, strategy is strategy, and when it comes to implementation, it may not be the same thing. Du Ji does not have no chance of winning.

Li Mingyuan joined Duji as an intern in 2004 and became the first product manager of Tieba. He built it very well and was promoted all the way. He jumped to UC in 2010 and returned to the company in November last year to take charge of the cloud division.

This year, he is only 28 years old. He has always been favored by the boss, and it is the time when he is in high spirits.

"Robin, offense is the best defense."

Li Mingyuan didn't hear the sound on the phone, so he emphasized again, and then found that there was still no sound.

He said "Hey, hey" twice before realizing that the signal might not be very good. So, after hanging up the phone, he wanted to use Yixin to call the boss, but he stopped the moment he found the avatar. Choose to walk out of the room and dial again.

Just hit him normally, but don't give Robin eye drops at critical moments.

"You can hear it now, Robin, I mean, offense is the best defense." Li Mingyuan returned to seriousness, expressing his fearless mentality and his will to never be timid.

The voice of the boss on the phone was very clear this time: "You said, I am listening, the outside world is not very optimistic about us now."

Li Mingyuan took out the notebook where he had written the prompt words and said confidently: "Robin, it doesn't matter whether the outside world thinks it is good or not. What matters is how we do it ourselves. Yike is coming very hard this time, but in my opinion, we have eight wins. Fang Zhuo had eight defeats."

Li Yanhong's interest was aroused: "Eight wins and eight losses?"

"Yes, we are the company that occupies the largest search market. PC and mobile terminals combined, Sogou, Youdao, and 360 account for less than 30%. This is our victory and Fang Zhuo's defeat."

Li Mingyuan is talking about the share of the entire search market. On PC + mobile, Duji has a market share of 70%+, significantly leading other competitors.

Li Yanhong said "hmm" to indicate that he was listening.

"Our Duji has the best search technology. Fang Zhuo's technology is definitely not as good as ours. It's two wins and two losses." Li Mingyuan said this with great confidence.

Li Yanhong on the other end of the phone nodded slightly. This is natural.

"Fang Zhuo is talking about content now, but Duji has already started working on content. We already have a huge content front. Whether it is encyclopedia or Tieba, we are still ahead by a large margin. This is three wins and three losses." Li Mingyuan talked about this Yike The most obvious threat to Duji in the meeting.

He just paused and couldn't wait to continue: "We have a large number of partners and distributors. This is something we have been doing since 2002. This will help us continue to exert our influence, and this is what Yike lacks." of."

That’s four wins and four losses.

"Not long ago, we have reached cooperation with Samsung, Apple, UC and other software and hardware manufacturers that have great influence in the mobile market. These stable cooperation are difficult for Yike to win no matter what. This is five wins and five losses."

“Our exclusive collaborations in multiple areas, like healthcare, are going very well, and those authoritative data will differentiate us from other searches, which is six wins and six losses.”

"Since the establishment of Duji, domestic Internet users have known that 'just check Duji and you will know'. This strong user inertia will bring unimaginable advantages. This is seven wins and seven losses."

"Fang Zhuo has organized many competitors this time, like an alliance, but after all, they are not one family. They have their own interests and positions, and they are bound to have their own agendas. But we are united as one, and this is eight wins and eight losses."

Li Mingyuan said confidently: "We have eight wins and Yike has eight defeats. Robin, what is there to worry about?"

After listening to the eight wins and eight losses from the young people, Li Yanhong praised: "Yes, Yike has advantages, but we are not all disadvantages. In the field of search, the whole company needs your knowledge and confidence."

Not to mention anything else, if you don’t even have the confidence to search, then how can you fight?

Li Mingyuan boldly proposed: "Competition in the mobile Internet era is becoming more and more fierce. I think the company's structural adjustments should be further accelerated, so that we can gather the strength of the top and bottom to win this search war."

From the moment Fang Zhuo stepped forward, the competition turned into a decisive battle.

Before dealing with the outside world, we must first settle the internal affairs. It’s time for me, the vice president, to make a final decision.

Li Mingyuan did not mention the vice president, but only mentioned the increase in competitiveness that the organizational structure can bring.

Li Yanhong muttered: "Well, I will consider it."

The company has implemented executive rotation since last year, and has discussed new organizational structure adjustments this year. Now that Yike has launched a competition, it may be better to mention the plan that was originally planned to be implemented next year as a response signal.

The company will have company news, and individuals should also have their own attitudes. When Yike calls over, everyone's face looks like they are mourning for their heirs, who are they going to show it to?

Li Yanhong admires young people's vigorous vitality and unwillingness to admit defeat. This is the attitude Duji should have when facing challenges in the future.

He and Li Mingyuan chatted for a while, and it was already early morning when they ended the call.

That night, Li Yanhong, who had won eight victories, tossed and turned. He fell asleep for a while in the second half of the night, and woke up suddenly at dawn, trying to gather his energy to think about the content of the new day's meeting.

On the other hand, Fang Zhuo, who was completely unaware of the eight defeats, had a good sleep and saw the latest news from his friends. The stock price plummeted 12.6% yesterday, and the market value evaporated by US$5.166 billion. The impact was still relatively large.

He got up, washed up, and read media reports while eating breakfast. He soon saw something worth sharing with Su Wei.

"Mr. Fang 12 years ago did not have that strength and could only watch the company's prospects disappear in the era."

"Twelve years later, Mr. Fang will be standing on the 23rd floor of Yike, and he will promote the development of the industry according to his own wishes."

"The world is not yours, but ours."

Su Wei didn't have a very good appetite, but she felt quite satisfied after hearing the man next to her with his emotional narration. After taking a few bites of food, she said: "Twelve years ago, you were standing like a slave, right? And you still have to be on the stage." Accept other people’s comments.”

Fang Zhuo thought about it and realized that it was referring to his experience of recording an entrepreneurial program on CCTV. He smiled and replied: "That's not true. I seemed quite happy at the time."

"Did you have the kind of state of mind described in the report at that time?" Su Wei asked again.

Fang Zhuo thought carefully for a few seconds: "At that time, I just acted according to the situation and took advantage of the situation. I did whatever I could do. I am the same now. I will do whatever I can do."

"I thought you were going to do Suidu Ji." Su Wei smiled slightly.

"This is an ecosystem built on the YMS skeleton. The focus is on the content ecosystem. At the same time, Yixin can provide traffic, which is what we need to do. It's just more symbolic to use it at this point of competition with Duji. "Fang Zhuo said, "Public opinion and word-of-mouth are also very useful in themselves, but compared to the last time we and Penguin joined forces, the score should still be a little worse."

During the "Hippo Incident", Penguin and 360 competed on the user's computer. Everyone gathered together to watch the fun, either actively or passively. This time it was different.

Of course, if the accumulation of records continues like this, sooner or later there will still be incidents that trigger public opinion, but there is no need to wait for such an entry point.

Fang Zhuo changed his mind and said: "Some media said that I want to compete with Li Yanhong in internal strength. It's almost the same. There is no need to do so many bells and whistles."

"They will definitely counterattack." Su Wei changed her stance slightly and grasped the mood of Duji's decision-makers.

"As long as we push forward, no matter how hard it counterattacks, it will have to make us spend money." Fang Zhuo was very calm. "This time, I think NetEase and 360 are very excited and are willing to try to challenge Duji's status together." , from PC to the new version of mobile Internet, Duji has indeed been weakened."

Su Wei thought about the record of the man next to her and sighed: "Fortunately, we are no match for you."

"If you were my opponent, it would definitely be bad. You know me so well." Fang Zhuo said with a smile.

"I can't see you clearly," Su Wei said. "When I look up, you stand on the highest point of morality and shine brightly."

Fang Zhuo was very happy to receive praise.

From yesterday to today, I have received a lot of compliments and a lot of related interview requests. However, when the strategy is released, it still depends on the effectiveness of its execution.

At nine o'clock in the morning, Fang Zhuo arrived at the company and still had to discuss further cooperation with Ding Lei, Zhang Chaoyang, Zhou Hongyi and others, but before the meeting started, he received a call from IDG Xiong Xiaoge.

Xiong Xiaoge was in Tokyo recently to research Nikon. He was quite shocked after receiving the news yesterday. It was not until today that he couldn't help but make a phone call to complain.

"We still have some shares in Duji... you..."

IDG invested in Duji in its early stages and received very generous returns.

Fang Zhuo said in surprise: "Huh? Yike invested in Sogou two years ago. Sooner or later there will be direct competition. Why didn't you take action before? Even starting from last month, the oppositional sentiment exaggerated by public opinion has been very obvious. "

"Internally, we believe that the overall trend is still going up." Xiong Xiaoge also reflected on himself last night and believed that he was still taking a chance and felt that the competition between Duji and Yike was still partial.

In this case, if Duji follows its layout, how can the stock price continue to rise?

"Well..." Fang Zhuo didn't know what to say for a moment.

Xiong Xiaoge asked: "Do you think Duji's market value can rebound?"

"As for the solution, it will definitely be solved later. As you said, the overall situation is still on the rise, but, Lao Xiong, you might as well take this money out after a while and invest in companies in our mobile Internet ecosystem. Fang Zhuo said seriously, "Maybe it will be stronger."

Xiong Xiaoge pondered for a moment and raised a small question: "Really? Are you trying to trick me into joining the boat?"

Fang Zhuo could only reply: "So you deserve it."

Even if Xiong Xiaoge deserves it, he still remains cautious. Whether the mobile Internet ecology can be played out or not, we have to observe and observe, at least look at the news of Yike Investment.

In the morning, Fang Zhuo held a meeting and negotiated with friends and businessmen, but the main speech was given to the energetic Qi He, who talked in detail about the situation from the perspective of competitors. The main reason was that it was difficult to break through.

It is difficult for Duji to break through, and its core business is facing fierce competition. This is the biggest good news.

"I heard that Duji has now set up a team to work on autonomous driving. After its attempts in multiple fields failed to produce good results, it chose an industry with a long return cycle."

"I'm weird about that."

Qi He expressed his thoughts: "As for the cloud computing business, it started very slowly. When our Yike and Alibaba began to occupy the domestic ecological niche, well, I can say with confidence that it is difficult. "

Zhou Hongyi heard this and smiled: "According to what Mr. Qi said, Duji must have lost."

"At the very least, I don't know how it can win on the mobile side." Qi He said, "The PC side is deeply rooted and the downward trend will be slower, but once the mobile side enters a channel with a faster decline, the trend cannot be reversed. ”

Zhou Hongyi nodded and glanced at Mr. Fang.

The current situation in the entire search market is that Duji is first, Sogou is second, and 360 is third. Yisou, which originally had a large share, has evaporated rapidly with the development of smartphones, and has completely lost its momentum.

Compared with the contribution of NetEase and Sohu in content construction, 360 provides a more solid market share, and a considerable part of it is in PC browsers.

Just as Fang Zhuo was about to speak, his secretary suddenly came closer and whispered a few words.

He took the phone in surprise and saw the news from Duji executive Li Mingyuan's interview. He told himself bluntly that he thought Yike and himself were hypocritical, and that Yike abused his market position and used fierce words.

Fang Zhuo briefly reviewed it and shared the news with everyone present with a smile.

"I have met this Li Mingyuan several times. It is said that he is very popular in Duji. He is a popular person in front of Mr. Li." Zhou Hongyi said about her impression, "He is very young. I feel that he is the most popular person among the executives of Duji." The younger one."

Hearing such a label, Fang Zhuo glanced at the name a few more times, and suddenly had a vague impression. Was he the youngest vice president who later resigned from Du Ji due to private financial dealings?

"It's normal for young people to have tempers. When I was young, I had a more violent temper than him." Fang Zhuo put down his mobile phone and did not pay attention to the accusations from the senior executives of his friends.

Qi He frowned, not happy with this, and asked Robin to accuse him.

He thought about the business that the young man opposite him was responsible for, which happened to overlap with his own. In the battle for the ecosystem, he would start by cutting down the branches and leaves of Duji.