Reinventing the Millennium

Taxi-hailing software has been making waves since last year and has received more attention in the first half of the year. For the giants, it is mainly to compete for the mobile payment scene.

Among the two that have failed, Penguin’s Tenpay is more urgently needed than Alibaba’s Alipay. Among the two that have failed, Duji Wallet, which was just launched this year, obviously has greater motivation to promote than Yike.

Fang Zhuo believes that Du Ji will be willing to quit, and when the time is right, some investment friends will be needed to promote it.

As for the current rear-seat treatment of Yipay...

It’s not a big deal. The user base of taxi-hailing software is not large enough. I believe these brands can make reasonable choices.

Yike didn't leave the field, but Yike was watching from the side.

On June 16, Yikeyun's global conference was held as scheduled, and it was still Wang Jian who came forward to talk about Yikeyun's development in the past year and future plans.

This year's momentum is relatively large. Yike Cloud's data center in Munich, Germany has been opened. Business development has been further strengthened from Qi He to Zhang Yaqin. In addition, it is also linked to the machine learning developed in Silicon Valley. It has attracted not only domestic gaze.

Cloud data warehouse, hosted desktop, real-time data processing and announced that it will launch a server chip named "Nine Chapters" based on ARMv8 architecture at the end of the year.

The conference of Yike Cloud was very lively, with not only speeches by domestic and foreign experts from Yike, but also on-site Q\u0026A interactions.

Anyway, Didi CTO Zhang Bo, who took a day off, was very excited to see it.

On the way back to the hotel, he was thinking about Yike's server chip. He thought the name was really romantic, but... ARM is very difficult to develop now.

Zhang Bo recalled what he saw today and felt a vague sense of joy at the connection between big data, cloud computing, and machine learning.

This indescribable feeling of joy lasted until I saw the serious face of my boss with a frown on his face.

"What's wrong, Mr. Cheng?" Zhang Bo felt that it was not because of his request for leave.

"Do you have any news about Yike today?" Cheng Wei asked the CTO of Yike who had a private meeting today.

Zhang Bo was stunned and said, "Well, it's all technical stuff."

He added: "Mr. Fang did not attend."

Without waiting for the boss to speak, he added: "It's quite exciting."

Cheng Wei ignored the CTO's personal feelings and told his own news: "Qi He bombarded several of our taxi-hailing apps in the circle of friends for hiding Yi Pay. Did you hear about the situation at Yike today?"

Zhang Bo immediately shook his head. He had no contact with Yike's people today, but he seemed to have seen Qi He in the front row.

He couldn't help but say: "This Qi He, no, this Yike, really uses Moments as an office?"

Cheng Wei handed over his mobile phone.

Zhang Bo took it and took a look and found that Mr. Qi of Yike had provided screenshots of the payment options of Didi and Kuaidi. One had Alipay in front and the other had Tenpay in front. Neither of them showed Yi Pay. He ordered more. You can jump after that.

"As the largest mobile communication software in China, Yixin has such a wide coverage and such a large user base. These stupid companies would rather give up user convenience to cater to the two stinky money behind them."

"You have to force Yike to join the family, right?"

Zhang Bo thoughtfully returned the phone to his boss and said in deep thought: "Yike..."

Cheng Wei looked at the CTO with sharp eyes, wanting to hear his opinions.

Zhang Bo pondered for a while and then said: "Yike is rich..."

Cheng Wei was speechless, why the hell do you have to say this?

Zhang Bo thought for a while and then said: "But Yike's money is hot and difficult to get."

Cheng Wei let out a breath, hey, this is really insightful.

Yike's money is hot!

An important reason why Didi accepted Penguin's investment was that Penguin made it clear that it would not join the board of directors, and it was willing to halve its voting rights.

Giving money and treating guests to dinner while consciously avoiding the risk of control shows Penguin's sincerity and its business urgency.

Yixin is the No. 1 mobile communications company today. Who doesn’t know this?

It is really convenient to use YiPay on Yixin to connect users!

The problem is, you Yi Xin didn’t pay for it, but Penguin paid for it.

Cheng Wei and Penguin discussed this payment issue. Because the market for Tenpay is very small and has no recognition, it has achieved twice the result with half the effort since its actual promotion. This is different from the situation of Alipay. Tenpay is still on the front line.

Therefore, Penguin promised subsequent financial support and respect for operating rights, and also revealed improvements in this area, saying that it will replace the "QQ Wallet" by July.

Tenpay, Tenpay, I don’t know which company it belongs to, but as soon as it is replaced with “QQ”, the brand is immediately clear, which also helps to compete in the payment market.

Users in the marketing stage are very impatient, and brand power is very important at this time.

"Mr. Cheng, to be honest, I think what Qi He said is not unreasonable. Originally, the task was heavy when promoting locally, but now we are staking out land, and sometimes we even ask users to download 'Tenpay', which adds more money to ourselves for no reason." Difficulty." Zhang Bo said about his actual experience.

Cheng Wei frowned and could only say: "It will be good if Penguin changes his name next month."

What lies before us now is...

He hesitated: "Do you think Yike is only dissatisfied with Yipay, or is it considering entering our market?"

Zhang Bo thought for a while, and then replied: "I don't know."

Cheng Wei: "..."

"But I think there is no need to take this risk. It is just a matter of payment. Let's talk to Penguin and just display Yi Pay. It just happens to take advantage of the pressure from Yike to provide our users with convenience." Choice." Zhang Bo spoke faster and faster, "Originally, there was pressure from Penguin, but now Yike is dissatisfied, so we took advantage of the situation and made changes. Anyway, users can use subsidies if they want to, and let them use subsidies if they don't want to."

Perhaps those giants are competing for mobile payments, but for Didi, now it is about wooing drivers and passengers, naturally making it convenient for them.

Zhang Bo made it very clear that despite taking Penguin’s money, Didi’s first priority is to develop itself.

Now that Yike is dissatisfied, should we force it to its competitors?

Cheng Wei nodded, considering the current situation, it is difficult to guess whether Kuaidi, who took Ali's money, will take Yike's money. According to normal circumstances, in fact, Ali Alipay and Yike Pay are the most popular. Kill your opponent.

But...I'm afraid the situation is abnormal.

Moreover, there are not only "fast" ones in the market, but what if Yike directly invests heavily in Bumblebee?

Didi can surpass the Hornet in Shanghai because it does not have enough funds behind it. If it directly pushes Yike there now, it will undoubtedly have a heavy opponent.

Yike can enter, but don’t come now!

Cheng Wei thought about it and decided, everything should be done from the user's perspective! Mr. Qi is right, there is nothing to change!

He said to the CTO: "Then change it. When the next version is updated, Yipay will be released. Just put it... uh, should it be placed in front of Alipay or behind it?"

Alipay is now a direct competitor, but Yike has hurt me the most. Do we also need to consider the feelings of the sponsor?

"Mr. Cheng, talk to Penguin about the problem and see what they want. The default number of second and third places doesn't really matter. Subsidy is the most important." Zhang Bo suggested.

Cheng Wei accepted the suggestion and without hesitation, directly called Penguin's Vice President Peng Zhijian. It was because of his repeated insistence that they met with Pony and finally reached an investment cooperation.

Peng Zhijian, who was on the other end of the phone, listened quietly to Didi's founder's concerns. After he finished speaking, he said, "How about calling Qi He directly and asking."

Cheng Wei was caught off guard: "Huh?"

No, aren't your two families very opposed to each other? Is it okay to ask this kind of thing? Aren't you afraid that the other party will lie to you?

Peng Zhijian said with a smile: "I'm not here to fight him. I'm going to find an investor to test his tone. People in Yike love to post on WeChat Moments, or they may just make casual complaints."

He is the general manager of the Penguin Investment and M\u0026A Department, and is responsible for the investment and M\u0026A business. He used to do this at Google, so naturally he has many friends in the investment community.

"Okay, Mr. Peng, I'll wait for your call." Cheng Wei replied.

It would be better if there was some certainty.

I waited until half past eleven, thinking that there would be no new news today. Unexpectedly, at twelve o'clock, Cheng Wei received a call from Peng Zhijian.

"I asked someone to ask Qi He about his investment views on taxi-hailing software. His answer was that he thought it was too niche. He might have seen someone in the company post a payment question, and maybe he also forwarded it to his colleague's Moments. Peng Zhijian laughed and said, "People from Yike love to post on Moments."

Cheng Wei thought these words were the pressure to stay the same and continued to hide Yipay. Unexpectedly, he heard an obvious change in the next sentence.

"It's okay, let Yipay go. Qi He has a big mouth, but his words make sense." Peng Zhijian said, "Also, even though I got such an answer, I still can't say for sure. Didi is in this situation, so you just can't do it." Just put Yipay on top of Alipay.”

Cheng Wei was greatly surprised and thanked him from the bottom of his heart: "Okay, Mr. Peng, I will listen to you. Thank you."

"It's a small matter. Our investment in Didi is to make Didi thrive. The Shencheng market is very important. Once we win Shencheng, we can take advantage of the opportunity and then enter Lin'an." Peng Zhijian said with a smile.

Cheng Wei had not communicated with Peng Zhijian about the follow-up marketing plan, but he couldn't help but feel happy when he saw that he had the same views as himself.

The phone conversation lasted for quite a while before it ended.

After Cheng Wei hung up, he immediately sent a message to the CTO to inform him of the latest decision. Isn't it just a payment position? I'll give it to you, I won't give you a chance to get angry.

Soon, just two days later, Didi's software, which focused on Shen's battle, was updated, placing "Easy Pay" under "Tenpay", and then...hidden Alipay.

This was a brainstorm during Didi’s internal discussion and decision-making. Mr. Yuan was afraid that users would not have Tenpay and it would be troublesome to download, so he provided Alipay, a first-line payment brand. Now that we are willing to offer Yipay, why do we still need Alipay?

Alipay is an independent software, and Yipay is available on Yixin. Isn’t this more convenient?

Didi completed the update with peace of mind.

As a competitor, Kuaidi noticed the changes immediately. Similarly, Kuaidi's CEO Lu Chuanwei has also been thinking about Yike Qihe's circle of friends in recent days. However, he is backed by Alibaba and has Alipay, which is commonly used by users, so he is not in a hurry. Variety.

Now, Didi has given some news, then...

Lu Chuanwei had nothing to hesitate. He neither wanted Yike to get involved nor wanted Yike to make peace with Penguin on Didi, so he followed up by taking similar actions.

Hide Tenpay, upload and pay easily!

There were changes in the two major taxi-hailing software, which made Bumblebee, who was beaten in the Shencheng market, a little confused. After asking around, he realized that such a thing was happening.

Li Yongjin, the founder of Bumblebee, took a screenshot of the third-hand WeChat Moments and was quite happy. Didi and Kuaishou were coming from bad intentions. If they could bring Yike into the battle, wouldn't he be in the same boat?

Li Yongjin asked someone to say hello and went to Yike headquarters to worship the mountain.

Although he is an elite from Tudou.com, he can't always meet Fang Fang this time. It would be nice to meet Mr. Qi He Qi.

Li Yongjin came to the door excitedly, but got disappointing news.

"The taxi-hailing software is too niche and I don't think it has much meaning." Qi He expressed a similar attitude to many investors.

"Mr. Qi! The industry is developing very fast. This is exactly the change brought about by the smartphone development trend led by Yike!" Li Yongjin said, "As long as Yike is willing to invest, I am confident that Bumblebee will become a A billion-dollar unicorn."

Qi He sat in his office, pointed to the documents on the table, and said with a smile: "Mr. Li, I am not in charge of investment, but do you know how many people express their confidence in me every day? How can I do it every week? Have you heard how many project ideas are running for $1 billion?”

Li Yongjin frowned.

Qi He added: "It's okay if you want Yike to invest. Come to me when you can see the prospects of a US$10 billion company."

Li Yongjin returned disappointed.

If you really can see the prospect of US$10 billion, are you still worried about not having money to invest? The problem is that the current market needs promotion and development.

Didi and Kuaidi were coming fiercely, and each had a backer. The Hornets were losing ground in Shanghai.

After a few days, Li Yongjin heard a small opinion from his colleagues. It really didn't work out, so he took advantage of the dispute between Didi and Kuaishou to sell Bumblebee at a high price.

The senior management of Bumblebee are all from Tudou. They think this entrepreneurial entry point is profitable, but when they actually start it, they find that they are not so optimistic. They can't find the money, and investors are waiting to see whether Bumblebee can survive until investors Are you willing to end the game?

Li Yongjin felt a little shaken. He was not so committed to taxi-hailing apps...

On June 27, another failed negotiation with investors in the office made him quite frustrated.

"Hey, Mr. Li, it's not that I don't want to invest, it's that I can't see the market clearly now. Let's do this, Mr. Li, you are also honest. Although we haven't reached a conclusion, I will give you a suggestion. You can find it. Remember." Investor Mu Wangui couldn't bear it and gave him a suggestion.

"I looked for Duoji in April. Duoji is now busy competing with Yike, and its investments have always been conservative." Li Yongjin said.

Mu Wangui smiled mysteriously: "Mr. Li, one moment, another moment, the boss lady of Duji is now in charge of strategic investment. The investment style has changed. There is a new Duji wallet, which needs business to promote. You can go find it at this time. The treatment is definitely different.”

Li Yongjin pondered: "Duji has a lot of business to promote payment."

"A dead horse is a living horse doctor. If Duji takes action, even though it has declined a bit, it is still a giant." Mu Wangui said seriously, "As long as Duji leads the investment, Bumblebee will worry about others not following suit. ?"

Li Yongjin looked at the expression on the Shanghai investor's face and thought about it, yes, it's a good idea to treat a dead horse as a living doctor. It would be better if Du Ji came, otherwise he would sell the company and settle the matter.