Reinventing the Millennium

The national market is developing rapidly, and Alibaba and Penguin have already entered the market.

With the expectations of investors, Wei Zhe hopes to get the support of Yike.

But what really made Qi He hesitate was the local battle situation in Shencheng. He knew about the Hornet and knew that its founders mainly came from Tudou.com, had a CFO and a vice president, and they were quite impressive.

If according to what Wei Zhe said, it would be breached by Didi within two weeks, it may indeed require more attention.

Qi He listened to the opinions from Wei Zhe, the former CEO of Ali and the strategic consultant of Xianmi Group, and said without much hesitation: "Mr. Fang is in Luzhou now. In this way, I will ask the company to go back to the front line to conduct a new survey, and wait for Mr. Fang to do so." Come back and let’s chat together.”

Lei Jun asked from the side: "Mr. Qi, when will Mr. Fang come back?"

Qi He thought about the arrangements and replied: "Three to five days."

It can take as many as five days and as little as three days.

At almost the same time, Didi’s founder Cheng Wei got a similar answer.

"When can we surpass the Hornets in Shanghai?"

"It can take as long as five days, or as little as three days."

It has been a week since Didi entered Shanghai. After replicating the Beijing style of play, it added an independent budget as a key city and regrouped its forces in an attempt to capture this must-win area.

Unlike Didi, which did not have enough funds when it was in Beijing, the investment it just received from Penguin in April makes this offense very willing to spend money on the media.

Bumblebee was founded by former elite executives of Tudou.com and now has more than 20,000 passengers and 10,000 drivers registered in Shanghai. It is not bad at this stage of market incubation, but it is still far from success. distance.

Cheng Wei is not sure whether his Didi can succeed, but he still has great confidence in defeating Bumblebee.

unless……

He asked another question: "Is there any news about Yike?"

"No." Pei Linwei, who is responsible for part of the Shencheng market competition, shook his head, "I haven't heard of Yike entering the market."

Cheng Wei frowned.

When people arrive in Shanghai, there are many classmates who used to be in Ali, and the rice dumplings they made with Yi Ke are very successful, so it's hard not to be worried.

An important reason why Didi defeated its two competitors, Shake and Baimi, in Beijing was due to some unconventional ground-moving actions.

For example, Baimi provided special equipment for drivers, and Didi people helped drivers flash their phones to install their own software.

For example, if the driver has both Didi and Shake installed on his mobile phone, Didi will pop up a prompt to guide the driver to uninstall competing products.

For example, Didi will push fake orders to drivers. Although they cannot be grabbed, they can create the illusion of prosperity.

In this way, Cheng Wei, who was born in the "China Railway Supply Army", is very handy and very effective in using it. The strongest local promotion team in China three years ago was Alibaba, and now it is Mi Tuan, which is a combination of Alibaba and Yike.

As for Yike, just look at the predicament it dragged into the battlefield this year to know its combat effectiveness...

It's hard for Cheng Wei not to have concerns about his peers and giants in Shanghai.

He sighed: "If Yike had been willing to invest before..."

Cheng Wei was born in Alibaba but received investment from Penguin. First, his rival Kuaidi started from Lin'an and had already received investment from Alibaba. Second, Penguin was very sincere this year.

Not only did Vice President Peng Zhijian pay three visits to the thatched cottage, but Ma Huateng also personally treated him to a meal. Nothing is more important than survival. This was Cheng Wei's idea and the support of Didi's angel investors.

However, once you choose a side, you may have to do it yourself.

Didi’s current payment portal places “Easy Pay” in a hidden location, requiring a few more steps to use after clicking, which is very inconvenient.

"Yike is currently in a battle with Duji, and may not have the energy to enter our situation." Zhang Bo, CTO of Duji, said optimistically.

Cheng Wei was not so optimistic, but he did not continue to talk about Yike. Instead, he curiously asked the former Duji employee: "Zhang Bo, do you think Duji can hold on to the search business?"

"If you can't hold on, you will die..." Zhang Bo said this and fell into thinking.

The meeting held by the old employer a few days ago has revived morale, and there has been a lot of action recently. However, the former colleagues who still keep in touch don't seem too optimistic.

"If Duji can really make a difference in O2O and link traffic and consumption like Robin said, then it will definitely work." Zhang Bo said, and after a few seconds he sighed, "But I definitely won't I persuade my relatives and friends to buy Duji’s stocks..."

Cheng Wei burst into laughter: "Isn't that empty talk? Will you persuade relatives and friends to sell stocks?"

"It's hard to talk about financial management. Anyway, I have sold my own." Zhang Bo shook his head and said with some admiration, "Yike is so fierce. I always thought that Sogou was really fully mobile, but I didn't expect it. It unexpectedly attacked the PC at the very moment when the memory had to be transferred. What is this called? This is called a half-crossing attack!"

——If a guest comes from the water, do not welcome him into the water. Let him attack him with half a helping hand, which will be beneficial.

Zhang Bo was previously responsible for the research and development of multiple mobile services at Duji, with users in the hundreds of millions. Sometimes he feels numb when he thinks about the current competition from his old club. At this time, he can only make the transformation tough. The scalp continues to go down.

There is still life if you move forward, but if you don't move forward, you will have to wait for death.

Cheng Wei didn't have the same empathy as Zhang Bo, but he only had more scruples about Yike. Looking at the direction of Yike's headquarters, which was isolated by the hotel wall, he said sincerely: "Yike is really powerful. It has successfully pushed the ground." The team was transferred to Mi Tuan, and the handling of this burden was simply... well, it was simply a disaster for the 'China Supply Iron Army'."

He was a person who experienced the disintegration of Tiejun. He even saw Mr. Fang’s inscription on Ali, and even drank with his colleagues in private and scolded the richest man. But looking back after leaving Ali, he saw that Yike’s achievements were actually there, and There is a complex respect.

The atmosphere in the hotel room became lower and lower, as if the bad news of Yike's entry into the battle would be heard in the next second.

Cheng Wei rubbed his face and smiled: "Yike may not have noticed the taxi market. It is an international giant. Its business is rooted in the world, and its attention and budget are also global. This is good news for us. Now we have to attack Shencheng first, and then go south to Lin'an!"

Lin'an is the base camp of the competitor "Kuaidi". This time I went to Shanghai not only to play against the Hornets, but also to collide with "Kuaidi". There is still a lot of market to fight.

Everyone nodded together. There is nothing to worry about. The market will only know after a head-to-head comparison.

After CTO Zhang Bo lingered in the room until everyone else had left, he said a little embarrassedly: "Mr. Cheng, I want to take a day off on the 16th."

"What's wrong?" Cheng Wei was a little surprised. The hired CTO had been working very hard.

"The 16th is the offline global conference of Yike Cloud. I want to go and listen to it." Zhang Bo gave the reason and added, "There are many technology giants from around the world attending, and Yike has a strong presence in Silicon Valley." R \u0026 D team."

Cheng Wei opened his mouth, but stopped talking, you, you...

In the end, he looked at the expectation on Zhang Bo's face and waved: "Okay, go ahead, we're here. Well, if you can see Mr. Fang on site, ask Yi Ke if he will join the battle."

Zhang Bo's eyes lit up, and then he asked: "Are you really asking? It seems that Mr. Fang may not be there. He didn't attend the Yikeyun conference in the previous two years."

"I'm just kidding." Cheng Wei said angrily, "Just watch and don't invite the big devil."

Zhang Bo said he also felt that if Yike really wanted to enter the game, the sooner the better. As long as Didi built a moat, there would be no need to worry.

…

On June 15, just the day before the Yike Cloud Global Conference, Fang Zhuo returned to Shanghai from Luzhou. It was already 4:30 in the evening when he arrived at the company.

He hadn't even sat down yet when he saw Qi He, who had hurried over after receiving the news.

"I read the email from YMS. OK, I'll meet Wei Zhe and the others in two days." Fang Zhuo took a sip of hot tea and motioned to his secretary to pour tea for Qi He.

Qi He didn't let the secretary pour it for him. He took a can of Coke from the small refrigerator and said with a smile: "Mr. Fang, Wei Zhe and the others are already on their way over. If you don't see them, I'll call them now."

Fang Zhuo was slightly surprised: "There's no need to be in such a hurry, right?"

"They are so anxious. They have been waiting impatiently these days." Qi He smiled and added, "I heard that Didi's driver registrations in the Shencheng market have exceeded those of the local Bumblebee, and the development is still very fast. , Lin’an’s ‘Kuai’ force is also quite strong.”

Fang Zhuo nodded. It would be okay to meet him at this time today. There happened to be nothing to do.

He drank half a cup of new tea and asked, "What do you think of this new taxi service?"

"Shencheng is currently mainly competed by three companies: Kuaidi, Didi and Bumblebee. The company's people tried it and talked with the drivers. Now they can make money and make it convenient for customers." Qi He gave an example He said, "Taxi sometimes are too close and don't solicit passengers. It's quite convenient to call a taxi using the software. I think this aspect is quite progress."

“The idea of ​​using mobile Internet to connect to traditional industries has been verified in group buying and gave birth to Mi Tuan. Of course, Mi Tuan’s current profit model still needs to be explored.”

"Obviously, this trend of Internet and mobile Internet access to traditional industries will continue."

“As for the specific impact of taxi-hailing on our Yike, it is a battle over mobile payment scenarios.”

“We took a look and found that Didi and Penguin’s Tenpay, Kuaidi and Alibaba’s Alipay all have higher priority settings. Together, they have moved our Yipay to the back. Bumblebee is better, allowing users to Use freely."

"If a taxi-hailing software develops that can really bring convenience to users, but it does not give us an equal status with Yipay, this should not be allowed."

Qi He gave a very clear attitude.

Yike will definitely not directly carry out such business. Similarly, the same goes for Alibaba and Penguin. For the giants, this is a competition for mobile payment, and investment alone is enough to maintain influence.

Fang Zhuo said "hmm", picked up his mobile phone, found Yi Xin's dialog box, put it on the table again, and motioned Qi He to read the content.

Qi He took it over and saw that it was from Shenxin Science and Technology Wang Fengyi, the "right dog" of the boss.

A long and lengthy discussion, but...why didn’t the boss reply to any of it?

He had some doubts about the professional ability of "Right Dog", but after looking at it completely, he found that it was an extremely professional analysis and investigation of the current situation.

Regardless of Didi or Kuaidi, they were both companies established last year, and their financing before the first half of this year was not very smooth because investors were not optimistic about taxi-hailing software and had many concerns.

Wang Fengyi asked and answered questions one by one.

For example, both passengers and drivers have evaded orders and have a poor experience.

Wang Fengyi’s explanation: Multiple platforms coexist in the market, and a strict evaluation system has not been established. Once the evaluation mechanism is improved, this problem will be solved to a large extent.

For example, without subsidies, no one would use it.

Wang Fengyi’s explanation: If there is no subsidy, no one will use it, which means that this market does not exist at all. But in fact, taxi-hailing software brings a certain degree of convenience. As long as users try and develop habits, this market will promote the travel industry. will continue to grow.

Qi Hezai carefully read "Right Dog"'s arguments, and when he looked at the time, he saw that the conversation was already two months ago.

He couldn't help but sigh in his heart, Damn, Mr. Fang didn't reply to anyone for two months? Still human?

"Well, Mr. Wang said it very well. When I contacted venture capital investors in the company, I also heard similar questions, such as drivers who don't know how to use smartphones." Qi He said something about the dialog box that impressed him, “But in fact, taxi-hailing software has greatly improved the efficiency of drivers and greatly reduced empty driving. No matter how difficult it is, as long as they can make money, drivers will try to use it. Moreover, the products will only become simpler and simpler. Get started.”

For drivers, improving efficiency could not be more important.

There was a knock on the door of the CEO's office at this time, and Lei Jun and Wei Zhe from Mi Tuan arrived.

Fang Zhuo pointed to his mobile phone and asked his secretary to print out the content sent by Wang Fengyi. He also asked him to take out Yike's latest research, and then began to listen to Wei Zhe's meaning.

There is not much novelty in Wei Zhe's statement, and it is also referring to the mobile payment dispute that Qi He has already mentioned.

"Mr. Fang, Mi Tuan has a promotion team, and Yike has the technology and funds. As long as Yike is willing to invest, I am confident that we can make a successful company." Wei Zhe said, "I will not let Yike be in the mobile payment market." There are some disadvantages in the travel scene.”

"President Wei wants to start a business, which is very good. As for taxi-hailing software, I looked at the research of several companies." Fang Zhuo paused and said something that made the three of them feel relieved, "There is someone behind it."

He made another turn that made the three people's hearts skip a beat: "However, the time is not very urgent now. For such a new usage scenario, user habits will always have to be cultivated and cultivated by spending money."

Wei Zhe said a little eagerly: "Mr. Fang, Didi and Kuaidi are already racing to staking their claim."

"Their horses haven't started to fight yet, and Ali and Penguin haven't really exerted their strength." Fang Zhuo said calmly, "Let's burn it. Du Ji pushed out the wallet, let him follow it in and burn it."

Qi He said at this time: "Both Kuaidi and Didi are not very friendly to our Yipay..."

"Then let Mr. Qi speak out. If he continues to deny entrance, Yi Ke will end up facing them." Mr. Fang smiled, "Mr. Qi doesn't have such dignity, right?"

Qi He didn't know the mood of these companies in the market, but he guessed that they definitely didn't want Yike to come in. If they really changed because of these words, they seemed to be more appeasement.

He glanced at Wei Zhe and Lei Jun and said, "Okay, let me see what it will be like. If we can really start a fight, we can warm up the market in one go, and then bring in Duji who has not yet entered the market, that is Decline again.”

Duji has made a lot of moves this year, all of which involve spending money. It would be a good choice to give it another burden.