Reinventing the Millennium

——The blue and white strokes are outlined by the embryo, and the peony painted on the bottle is just like your first makeup.

—— Ranran Sandalwood passes through the window and I understand what is on my mind. The pen on the rice paper has been half-written.

Zhao Suqi clicked on "Blue and White Porcelain" and listened to it twice on the computer. He was astonished for a moment.

"Brother, brother, listen, come and listen!"

Fang Zhuo was urged to listen to this version of "Blue and White Porcelain" sung by Jay Chou in advance. Because he couldn't remember the lyrics clearly, he didn't know if there were any changes later in the song, but it still sounded the same.

——Singer: Jay Chou

——Lyrics: Fang Wenshan and Fang Mengge

——Composer: Jay Chou Fang Mengge

——Arranger: Zhong Xingmin and Hong Jingyao

"Brother, his song is so good and the lyrics are well written." Zhao Suqi listened to "Blue and White Porcelain" again with his brother and sighed, "The lyrics were written by Fang Wenshan and Fang Mengge. It's really flavorful. Hey, they both have the surname Fang. Are they brothers?"

Fang Zhuo only noticed the name after hearing what his sister said, and commented: "It must be all thanks to Fang Wenshan, Fang Mengge doesn't sound like a serious name."

Zhao Suqi retorted: "There's nothing inappropriate about it. The name looks like it was written in a dream. It's very romantic."

"Okay..." Fang Zhuo listened to it for the second time and silently followed the lyrics in his mind. He still couldn't tell how different it was from the original work, but the name "Fang Wenshan" was quite reassuring and it sounded really nice. .

My sister's reaction is a normal reaction for fans. It shows that this version of "Blue and White Porcelain" still has unparalleled charm.

Now, Yike's J1 series will try to bundle the charm of this song into the music player for a wave of publicity. This is also a previously established publicity strategy.

The next day, a product seminar and promotion meeting was held in the Yike conference room.

Fang Zhuo originally wanted to integrate everyone's opinions to handle the promotion of "Blue and White Porcelain", but after listening for a while, he still felt that it was not feasible, so he had to express his own preferred opinion.

"This song must be grasped. The advertising slogan 'What you hear is what you love' is a product theme. Our stores have also written it in a prominent position. Now it can be fully replaced with the song we will shoot next. advertise."

Fang Zhuo named Li Lan, the new vice president of marketing at the company, who was recruited from a bankrupt Internet company: "Li Lan, I don't think you need to make it too complicated. You don't need to refer to many classic foreign advertisements." , isn’t it enough for us to learn from people’s saying, ‘No gifts for the holidays this year’?”

"J1 is different from M1. It is the mass-market model that we are currently focusing on. I am very confident in the song "Blue and White Porcelain". You have also listened to this song. I think your current confidence needs to be raised two more times." Individuality.”

"The advertisement is divided into two parts. In the first half, Jay Chou plays the piano and sings 'The sky is waiting for misty rain, and I am waiting for you.' This part is not only a beautiful part of the song, but also an advertisement to consumers. J1 is waiting for them to buy. "

"In the second half, let Jay Chou look more handsome and use our product to say - listen to "Blue and White Porcelain", use J1."

"That's it, just all kinds of placements, just brainwashing ads, no other bells and whistles."

"Is there a problem?"

Fang Zhuo tapped the conference table with his pen.

Li Lan, the vice president of marketing, opened his mouth but did not express an opinion. He was either objecting for the sake of objecting, or he suddenly felt that the boss's expression seemed reasonable, and Melatonin's advertisement was really destructive.

Fang Zhuo looked around and saw that there were no objections, so he finalized the promotion and moved on to the next topic.

"Currently, we at Yike have identified three models, M1, P1, and J1. M1 is commonly used at home and abroad, P1 is supplied abroad, and J1 is supplied domestically."

"P1 tries to refer to the parts level of M1, but the cost of J1 parts still needs to be grasped by Teacher Xu."

"What I want to talk about now is the brand logo of P1. Compared with J1's positioning in terms of volume in our country, P1's positioning in the United States is similar."

"I met with the senior management of IDG two days ago. You all know, right? The sales volume of P1 is not only related to Yike's own profit, but also involves a development direction issue. Therefore, polishing the details of P1 is very important."

Two scrawled sketches were displayed on the projection, which were prototypes of the logo personally drawn by President Fangda.

Everyone stared and looked at it, but it was easy to recognize that it was a picture of a panda in action.

“The M1 logo is simply the M of Music.”

"For P1, I'm considering adding some oriental elements, such as pandas, or pandas who know kung fu on the projection."

Product Director Xu Keden considered it: "Mr. Fang, since P1 is sold to Americans, shouldn't we add this to this kind of electronic product? Are they more able to accept English or something like that?"

Fang Zhuo nodded and said: "It stands to reason that this is the case, but I don't know why. Many foreigners just like pandas. If we use such a logo, it will not be a bonus, at least it will not be a deduction."

He continued: "If, I mean if, if our products sell well and we carry out subsequent capital operations, Yike's basic market is China, an emerging market, and the story that can be told to Wall Street is that of China's Apple-like market company, and the iconic image of the panda reinforces this impression.”

This is an area that is difficult for everyone here to touch upon.

Anyway, it sounds reasonable.

However, it seems that it is not only foreigners who like pandas, but also the bosses. The logo used by the registration website next door is a simple drawing of a panda, and the new picture now is a panda with a horse standing upright.

What's this called? Can pandas know kung fu?

"I'm going to New York next Thursday. Before then, I want to see the new logo and advertisement. Also, Sun Qi, how is the debugging of the production line in our factory going?"

"Time waits for us not. Don't relax just because M1's sales for the year are approaching the target. Our target is far from that."

Fang Zhuo told him his itinerary and named a senior executive.

Sun Qi from the supply chain replied: "We can try assembly in the middle of the month, but it is best to go to Foxconn for P1."

Fang Zhuo nodded and made a schedule: "The end of December is the new calendar year. Jay Chou's commercials, new song releases, and J1 releases must be done before January, or New Year's Day on January 1st will do."

"Coordination among all departments must be in place. J1 is very suitable for the wave of holiday sales in the New Year."

He paused and announced again: "For better business development, Yike Group will be established, and Shencheng Yike Technology will be changed into a subsidiary of Yike Group."

"At the same time, the company will set up an option pool during the first round of financing. I hope everyone will perform well and fight hard. As long as J1 and P1 sell well, the company's financing will soon be on the right track."

"I believe everyone also trusts my ability in this area."

Fang Zhuo clicked off the projector, announced the adjournment of the meeting amidst laughter, and watched the top executives leaving the conference room after taking blood shots.

Tomorrow, the day after tomorrow, and the day after tomorrow are all three updates.