Reinventing the Millennium
Chapter 238 Replenishment (two-in-one)
Yike set the main strategy for product promotion, and department execution quickly began to follow up.
The brand spokesperson who was far away in Baodao received the call and set off to fly to the mainland.
The media company the company contacted began to design the logo image according to the requirements.
The factory in Kunshan is working overtime for final debugging before assembly.
At the same time, Yike Group, with Shencheng Yike Technology as the main body, also began to go through the pre-establishment process, and Fang Zhuo had to sign various documents in his own hand.
There are rigid conditions for the establishment of a group company. For example, a national group requires the registered capital of the parent company to be more than 50 million, the total registered capital of the parent company and subsidiaries to be more than 100 million, and it must have 5 holding subsidiaries.
In terms of registered capital, whether it is venture capital or shareholder investment, it is difficult to subscribe on a large scale, and it is easy to have legal risks when borrowing and transferring funds quickly. However, fortunately, intellectual property rights can be used as capital contributions.
According to current legal regulations, intangible assets such as intellectual property can account for up to 70% of the capital contribution, which means that 35 million of the parent company’s 50 million subscribed capital does not need to be paid out, and Fang Zhuo only needs to use the product patents in his name to operate it. Just do some valuation.
As for the subsidiaries, there are four such as the factory acquired by Kunshan, Shencheng Yike Technology, the third-party affiliated company that needs to be established for the option pool, and a newly established investment company started by Fang Zhuo.
Originally, Fang Zhuo considered incorporating Guahao.com into the group, which would be exactly five companies, but the cooperation of several venture capital investors made him give up this idea and instead spin off a magazine department from Guahao.com as a new company.
Fang Zhuo once asked Liu Yangyang to help create a magazine with a unclear positioning. Now the process is basically completed, and the people and framework have not been built, but as an independent company, it is no problem.
There are numerous affairs and procedures, and some things cannot be solved in a short while. Fortunately, there is no rush to upgrade the group company. These can be done before the first round of financing.
As of December, Shencheng Yike Technology has three institutional shareholders and four natural person shareholders.
The investment by IDG Capital and Capital Today in the CCTV platform was an angel round. Subsequently, the follow-up investment from Shenxin Technology was considered a Pre-A round. IDG invested US$4 million in follow-up investment, Capital Today invested US$2 million in follow-up investment, and Shenxin Technology Investment invested US$3 million.
The US$9 million raised in this round of PreA is an agreement to expand overseas market funds and is directional.
As a result, IDG Capital holds 13% of the shares, Capital Today holds 9%, Shenxin holds 8%, and the four natural person shareholders are Fang Zhuo holding 57.5%, Yu Hong and Su Wei holding 5.5% each, and Zhou Xin holds 1.5% of the shares.
According to Fang Zhuo's plan, if P1 sells well in overseas markets, this ratio will change due to the promotion of investment from IDG headquarters and the setting up of the option pool. If P1 does not respond well, Yike will not be eager to open A With this round of financing, we will focus on increasing our domestic market share.
On December 10th, a batch of business processes that required centralized processing came to an end, and Fang Zhuo also saw the J1 advertisement shot by a third-party advertising company.
"Qiqi, how do you think the combination of this advertisement is? I think it's pretty good."
In the CEO's office, Fang Zhuo called his sister who was concentrating on his notebook after reading it several times. He had taken Zhao Suqi with him in his recent work, which was intended to broaden her horizons, but he would not let her handle affairs or give opinions. I just occasionally explain my thoughts to her.
"The music still sounds good, but the phrase 'listen to blue and white porcelain, use J1' is quite vulgar." Zhao Suqi expressed his truest feelings. He played the piano very well in the first place, but in the end when he said the advertising slogan with J1, it was more...
"To put it another way, it's called down-to-earth. What J1 wants to do is a relatively mass consumer product, a high-profit machine before fierce competition in the domestic market." Fang Zhuo said patiently while stroking the pen.
Zhao Suqi nodded slightly and asked, "Is this advertisement going online together with J1?"
"That's what I originally thought, but after the last meeting, Li Lan reported to me alone and thought it would be better to put the advertisement first." Fang Zhuo replied, "I think it makes sense, so this advertisement will be released on 15 We started replacing our previous ads."
Zhao Suqi said expectantly: "Brother, I want to see the power of music communication you mentioned."
"Well, when I go to New York, you can tell me online and we can witness it together." Fang Zhuo smiled at his sister.
There was a knock on the door of the CEO's office.
Administrative assistant Yuan Zhen walked in.
Zhao Suqi knew that his brother planned to arrange for her to go to other positions, but because he shifted his energy abroad, he stayed there for the time being. Now every time he sees her, he always has a strange feeling in his heart.
"President Fang, Director Jay Chou and his team went to Jiangnan. They said they didn't need anyone to accompany them, so I respected their opinion." Yuan Zhenhui reported.
Fang Zhuo nodded.
Yuan Zhen reported again: "But something is strange. A manager in their team asked me if I could extend the contract between our company and them. There will be no price increase. I hope it can be extended to seven years."
The contract signed this year is 1 million for four years. Although it was signed not long ago, with the fermentation of Jay Chou's second album, the price will definitely be higher if he signs it now.
In this case, it is very strange to actively ask for an extension of the contract at the original price.
Fang Zhuo frowned and said, "Is this because his company and his personal interests are inconsistent?"
Yuan Zhen shook her head and said: "I asked people to inquire about Jay Chou's company Alpha, but it is a Baodao company, and I didn't find any useful information."
Fang Zhuo thought for a while and decided to inform Jay Chou about the matter, but he had to have someone with a higher rank to contact him to avoid any discord.
"Well, you don't have to worry about this."
He picked up the phone and called Liu Yangyang next door.
At this time, Yuan Zhen walked towards Zhao Suqi and showed her the document in his hand. It was the newly established Yike Investment Company with the words "Zhao Suqi" on it.
"Ah?" Zhao Suqi looked surprised in a low voice when he saw his brother talking on the phone.
"It's an empty shell, there's no one." Yuan Zhen said softly, "Mr. Fang asked me to open an overseas stock account for you, with a hundred thousand dollars deposited in it, saying it was for you to practice."
Zhao Suqi pursed his lips. He didn't go to study finance. My brother really wanted to start cultivating a financial devil... One hundred thousand dollars to practice his skills...
Fang Zhuo's call ended.
Just as Zhao Suqi was about to ask, his brother's cell phone rang.
"Hey, hey, I can't hear you clearly, Mr. Pan, is it your signal or mine?"
Fang Zhuo pressed the phone but couldn't hear the voice on the other end clearly.
He said "Hey" twice more, got up and walked to the window, but the signal was still not good.
The call that Liu Yangyang had just made must be due to a problem with the other party's signal.
Fang Zhuo hung up the call and called back but couldn't get through.
This abnormal situation suddenly made his heart skip a beat. The three heroes of Anliang Hall had already returned to New York. They couldn't be holding back their bad feelings and causing trouble for Pan Ben, right?
Before the anxiety could overwhelm him, Pan Ben called again.
"Mr. Fang." Pan Ben's voice was out of breath. He panted for two seconds before shouting two words in a loud voice, "Restock!"
Fang Zhuo became happy because of these two words: "Where are you? How come someone is chasing you? Are you breathing so hard? What's going on with replenishment?"
Pan Ben waited for himself to catch his breath this time before complaining again: "Mr. Fang, when will you come back? Kroger's sales channel is booming. I went to the warehouse today to check on the situation. It turns out that one of the workers had something to do at home, so I helped carry the goods." All afternoon!"
"Okay, IDG managers can lower their bodies to help carry goods. This is a spirit worth carrying forward. Before I go to New York, I must ask Mr. Xiong to praise you face to face!" Fang Zhuo praised you repeatedly and asked, "Cro Has the sales feedback for the second week been released?”
Pan Ben said loudly: "It will be out in the next two days, but there is no need to wait for their data. Just looking at our own warehouse volume, the second week will definitely be much better than last week. Kroger has replenished the volume twice in a row, once Fifteen thousand."
In the first week, 17,000 units were sold through Kroger channels, and this week it will definitely exceed 20,000 units.
Fang Zhuo learned about the sales volume in the first week in Shanghai. Based on the data alone, he judged that it was driven by the promotion of the competitor Ipod. Because it did not have a Windows version, those customers who were interested in mp3 players naturally flowed to their own camp.
But this speed and replenishment are still unexpected.
In other words, the sales in the past two weeks can already cover the interest on funds used by Anliangtang to enter the Kroger supermarket.
"Has Apple announced their monthly sales? Has Kroger given us preferential promotional resources?" Fang Zhuo asked two questions on the phone.
"I don't know, I don't know." Pan Ben replied firmly in two words. He was really too busy to understand.
Fang Zhuo was short of breath.
Pan Ben complained: "Mr. Fang, if you weren't here, I would be busy crazy. Come back quickly. You have to make the decision on many things."
"Okay, I'll go back to New York this Thursday." Fang Zhuo reassured, "I'll pay you a bonus when I get back, green dollars, just hold on."
Pan Ben: "..."
For the sake of the dollar, I won’t complain for the time being.
Fang Zhuo ended the call and walked around happily twice.
There is no manpower to pay attention to foreign online public opinion, no manpower to vigorously promote propaganda, and no manpower to set up various channels, but it has achieved good results.
IDG America's Miller came back to attend a company meeting last time. The figure communicated by the two parties was that the Windows music management software would be launched when the P1 sales reached 100,000 units. Now, we don't have to wait for the P1, and the M1 sales may reach 100,000 units if we wait a little longer. .
The future can be expected, the future can be expected.
Fang Zhuo took a sip of herbal tea and calmed down for a while. The current situation is that Apple has not noticed the competing products on the market. Once they react...
As soon as they responded, the P1 arrived with further discounts on price!
There is still room for a fight in the current situation!
There is still a shortage of technical personnel in the country, and we still need to recruit talents in this field.
As long as the specific situation comes out in the second week, the domestic side can start to develop music management software based on Microsoft system, which can be called iMusic.
Fang Zhuo was the only one left with his sister in the CEO's office. He resisted the urge to smoke and silently reviewed the situation.
"Qiqi, let's see if we can find Apple's sales."
Fang Zhuo waved to his sister and searched for relevant information on Google on his computer.
However, Zhao Suqi was struggling beside him. Before he could read a few lines, the entire page scrolled down, and he couldn't help at all.
"Hey, look at this financial news." Fang Zhuo didn't pay attention to this situation. After searching intently, he clicked on a report by a columnist of the "Wall Street Journal".
——The Ipod released by Apple at the end of last month is obviously a failed product.
——According to insider comments, the monthly sales volume of this product is not even 100,000 units. I think it is difficult for it to save Apple today. Ipod has not aroused much interest among users. Steve Jobs should think of other ways. .
"At the end of last month? This is news from the end of November, exactly one month."
Fang Zhuo pondered the time and couldn't help but laugh: "Look at people, if the sales volume is less than 100,000, it is a failed product. Even reporters are not optimistic about it. I am so happy that I can't wait to dance on the spot with a sales volume of 10,000 or 20,000."
"Expect something different." Zhao Suqi stared at the screen with half-understanding, feeling that his English level must be improved and improved again.
"Yes, one is a company with a market value of five to six billion US dollars, and the other is a small workshop from Shanghai. You should be happy." Fang Zhuo closed the page and continued to search for information.
However, Apple obviously did not disclose its sales volume. Some technology and financial news mentioned that Apple only analyzes the quality of its products, and many people also mentioned the potential risks of music copyright.
It would be okay if it was just selling hardware, but Apple's use of iTunes to process music is obviously on the fringe.
"Qiqi, I have to go to New York on Thursday. You should make up for your classes. You can stay at home at night. If you are afraid of being alone, go to Teacher Xiao Su's place to sleep." Fang Zhuo suddenly stopped thinking about work in his mind and began to give instructions. Sister, "You can try out the overseas stock account I asked Xiao Yuan to open. Since you want to study finance in the future, you should know these procedures early."
"One hundred thousand dollars, brother, what if I lose the money?" Zhao Suqi was uneasy.
"If you lose, you lose. It's less than M1's profit of two or three days." Fang Zhuo said calmly with the latest unit of measurement, "But you can pay more attention to the portals that went public in the United States. They The market value is obviously undervalued and there will be a rebound.”
He added: "Oh, don't pay attention to Sina. The management is very messy. NetEase should be good."
Zhao Suqi silently remembered his brother's instructions and planned to learn how to look at the development status of several companies.
Fang Zhuo took 100,000 U.S. dollars very lightly, and chatted a few words about his sister's life and hospital review. After making sure she listened, he started calling Sun Qi in the supply chain.
The channel sales of Kroger Supermarket are good, and the orders for P1 and M1 can be increased. Now, they have to take advantage of the fact that there are no competing products with the same system on the market to vigorously develop users.
It is necessary even to reduce profits for this purpose.
Fang Zhuo considered IDG's intentions in the United States and thought it would be best to contact them again when he returned to New York. If he had the opportunity, it would be best to use this channel to inquire about music copyright.
There is one more chapter to be coded.
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