Reinventing the Millennium

The two heads of Tesco and Dangdang both expressed their stance in front of the leaders and resolutely maintained the good situation of the combined development of the book industry and the Internet.

As for Fang Zhuo's reaction to Dangdang's monopoly behavior, and Li Qingzi's reaction to Tesco's vicious competition, the leaders did not give too many instructions. The central idea was just one - do not disrupt the order of the industry.

How do you understand this?

When Fang Zhuo was called to stay for a small meeting, he felt that promotions could be carried out quietly and not openly and unscrupulously. At least, not at this juncture.

The upstream of the book business is publishing houses of all sizes, and the power represented by Li Gengping in front of them has a deep and critical influence on publishing houses.

"Mr. Fang, sit down, I have no other intention of keeping you here."

Unlike Li Gengping, who is serious in the big conference room, he becomes very amiable in his office.

Even a little too kind.

He said in a casual tone: "Today's meeting is for you to take a step back and not mix the company and the media together. Whenever there is wind, it will be rain. Mr. Fang, have a cup of tea."

The director poured the tea and placed it in front of Mr. Fang.

Today's meeting was generally okay except that the conference room was a little messy and the atmosphere was a little noisy.

Li Gengping didn't want to cause trouble in the work he was responsible for, nor did he want to cause trouble for himself. Regarding Mr. Fang...

A colleague said hello, but he himself also had concerns about the young CEO. No one was sure of the meaning of the title "the richest man in the Mainland" just when it was placed on the table.

The institutions in the capital are the most well-informed and the most confusing.

Li Gengping had heard the gossip about "the richest man in Shanghai", which was quite evil. However, no matter what, a company under the name of this CEO had an inscription of leadership inspection, which many people had seen with their own eyes.

In addition, Li Gengping can also confirm that one thing was directed by Mr. Fang, that is, a professor from abroad who returned to the USTC to join the selection process last year. During this process, a friend of his ran part of the process, saying that he was a big professor, but No matter how great a professor is, he just arrived in the mainland and gave comments without even sitting on his buttocks...

All in all, Li Gengping didn't expect to meet the richest man in the Mainland. Of course, he had to stick to his work matters, and it wouldn't hurt to say a few extra words.

Fang Zhuo didn't know what Director Li was thinking. He just immediately received the director's smile, tone, and tea, and then sighed: "Si Li, it's not that I want to be like this. From the beginning to the end, I was never there. I responded to Qingzi’s provocation in front of media cameras.”

"But as the chairman of Tesco, I can't just watch my company being beaten to death, right? So, I replied a few words on my blog."

Li Gengping thought about it, hey, this is really the case. It was the couple Dangdang who actually accepted the media interview.

Fang Zhuo complained again: "Li Si, let's not mention that Dangdang initiated the promotion. I regard it as normal competition. However, the bundled cooperation that Dangdang strongly promoted really did not leave any soup for other companies. This makes me What can be done?”

"Many times, some media focus on my reputation as a rich man, and naturally think that I am bullying others with Tesco. I also have troubles that I cannot tell."

The young CEO is sincere.

Li Gengping was convinced and nodded: "You can go to other departments to respond to this situation."

"Isn't the director here planning the overall development of our industry? There are not many Dangdang companies tied up right now. If we let it continue like this, how can a hundred flowers bloom in the industry?" Fang Zhuo said rationally.

Li Gengping pondered for a while: "We will do more research on the publishing house. You are in the Internet book business. Today's meeting counts as a meeting. You will be more responsive when encountering situations in the future."

Fang Zhuo said innocently: "The current situation is actually not much. However, Director Li, Director Liu and I are just planning to treat you to tea tonight. Regarding the combined development of the Internet and books, I have a lot of confusion. The leader gives guidance.”

this……

Considering that there was a colleague from another department in the same unit, Li Gengping hesitated for a moment and nodded in agreement.

Fang Zhuo took another two sips of tea, once again stated that Tesco would share its fate with the development of the industry, and then left the director's office.

Publishers and consumer representatives have left first.

In the waiting car sat Amazon Director Shi Tao.

"Mr. Fang, what's new?" Shi Tao asked.

Fang Zhuo waved his hand and did not answer. He first called Deputy Director Liu introduced by Brother Zheng and made an appointment for dinner. Then he talked about today's situation and proposed that he invite Li Gengping.

Such an invitation would naturally not be rejected.

After the phone call ended, Fang Zhuocai replied: "Nothing new, just a few words to confirm my attitude."

Shi Tao nodded slightly. There would definitely not be any shouting and killing here at the Publishing House. They just wanted both parties to restrain themselves. However, it was impossible to ignore the opinions of the Publishing House. The upstream of book e-commerce was in its hands.

"You come together tonight." Fang Zhuo said again.

Shi Tao hesitated: "Am I suitable?"

He is still an Amazon employee.

"It's just right. On this occasion during the day, it's hard for the publisher to express its position on Dangdang's contract. In private, as a person who has been deeply affected by it, you can talk about it." Fang Zhuo said, and suddenly asked, “Is there nothing happening at Amazon?”

Shi Tao smiled bitterly and said: "Don't start a price war, just wait and see what happens."

Fang Zhuo nodded: "Yes, you should be calm when facing big events."

Shi Tao: "..."

Mr. Fang must like Amazon’s calmness.

Fang Zhuo further commented: "Amazon's headquarters has money, so it's okay for the domestic market to be half-dead. We, Tesco, have to make rapid progress. The promotion efforts of the book business group can be slowed down, not so intense, and this aspect can be more unique."

"Unique?" Shi Tao was puzzled.

"In the Internet era, there needs to be a new way of building brands. The distance between people and brands is narrowed by information." Fang Zhuo gave an example casually, "Just like the 'E-commerce customer service 007', we can also use it to build book brands in the future." spread."

"For example, its blog posted a sentence - the boss suddenly wants to promote sales. This is the origin of today's big sale."

"Or maybe it said something - the boss suddenly remembered the grand occasion when Qingzi bombarded him, and remembered the reason for another big promotion."

"Let's change the style to be more down-to-earth, more novel, and more impressive."

"You can also quote quotes from various books to expand the story of petty bourgeoisie. I don't think Sina blog will make any money. I can try more effects by relying on the brand promotion here."

Fang Zhuo showed the way people like to watch, and the brand promotion is subtle: "Don't be a cold brand, but have warmth. This is a goal that your book business group needs to achieve, because the customer stickiness you increase is also easy to buy. From this point of view, I think it’s very profitable.”

Shi Tao was a little moved by his boss's words "There must be warmth", which will also be part of his responsibility in the future.

After a while, he asked again: "Mr. Fang, will Mr. Li give up after this trip?"

"How is it possible? As long as the edition office or other administrative departments don't stop it, he will definitely sign the super strategic contract with all his strength." Fang Zhuo said with a smile, "It would be the same for me. Therefore, Tesco is facing the situation of There is a short term and a long term.”

"Not to mention the short-term, the long-term is the maintenance of this upstream publishing house. It is necessary for you to go through all the domestic publishing houses. Even if you sign a contract this year, it will only be for one year."

"What about in one year? What about in two years?"

"For those publishing houses that have signed contracts with Dangdang, we can offer the same conditions and shorten the payment time. You just need to be patient."

"The book business group will be more independent in Tesco. Mr. Shi, you can treat it as a quasi-entrepreneurship project."

"Anyway, Tesco has the whole story, the investors have the whole story, and I have the whole story."

"We all want Tesco to spend money, and all you have to do is figure out how to spend it well."

Fang Zhuo's narrative tone made Shi Tao feel excited.

This is so different from Amazon!

Amazon is eager to write a report even if it uses a piece of paper, but here at Tesco, no one is suspicious, but no one is suspicious!

Shi Tao took a deep breath: "Mr. Fang, I have confidence in Tesco and I am confident that I can give Dangdang Mr. Li a surprise."

Fang Zhuo smiled: "I have no objection to Mr. Li."

Shi Tao was a little surprised. He thought that there was some disagreement between Mr. Fang and Mr. Li. The previous setback of Yike Investment Dangdang did not seem to be fake.

Fang Zhuo lit a cigarette and smiled slightly: "It's just that Qingzi happened to appear in front of him. It would be the same for anyone else."

Shi Tao saw Mr. Fang's expression a little unpredictable and didn't understand his state of mind at all.

Fang Zhuo smoked half a cigarette and talked about Qingzi, but suddenly thought of Dongzi.

…

The Press Office does not care about competition or monopoly, so the interview process is not complicated and does not take long.

At the same time, the publishing houses it affected began to shy away from the media, including the ten companies that jointly accused Tesco.

Tesco's book business is a semi-forced development, and it has inherent shortcomings. The most important resource is that the connection with the publishing house is not close enough. Also, it is not like Dangdang, which is located in the capital and has connections with higher-level departments.

However, it never happened before. If you eat, drink, and get introduced, what you want is not far away.

Fang Zhuo had a harmonious dinner with Shi Tao in the evening.

Although Li Si didn't say anything, he listened very carefully to what Shi Tao told about the situation, and his attitude when talking about the publishing industry was not condescending.

Fang Zhuo believes that it is possible for this person to become a friend, and there is no need to rush to get along with friends.

There was not much drinking at the first dinner with the two directors, and Fang Zhuo was still sober when he returned to the hotel.

So, he simply dealt with two things.

The first is to implement matchmaking with enterprises such as Changhong.

Having experienced a "joint fire" among overseas panel companies, the pain of key parts being clamped is something that domestic TV companies can personally experience.

No matter what Fang Zhuo said three times, it was not as painful as one time.

The responses from Changhong, Meiling and Konka were quite positive.

Fang Zhuo has little business influence on other companies and has no personal relationships to talk about, but the method of stacking one family after another has been tried and tested.

"Mr. Changhong, Meiling, and Fang are determined to do something. Why don't you, Kang Jia, come?"

"Changhong, Meiling, and Kangjia are determined to do something. Why don't you Haier come?"

"Changhong, Meiling, Konka, and Haier are going to do it, won't Hisense come?"

"..., won't you TCL come?"

"..., won't you Xiahua come?"

It's like a snowball that finds the right slope and can roll bigger and faster.

For half the night, the manufacturers who had suffered a fire burst out with enthusiasm, and in an instant it seemed like there was going to be an industry conference.

Finally, Ni Runfeng called and asked whether to invite Skyworth.

"Invite me. Skyworth is a first-tier brand with strength, market and capital. There is no reason not to invite me." Fang Zhuo said calmly, "In the final analysis, it is your TV industry's business. Mr. Huang doesn't still care about me."

"He might think you are thinking about him." Ni Runfeng replied.

"It's not like that for me." Fang Zhuo said, "Since everyone is very motivated, I have to say hello to the superiors. I will confirm with Mr. Wang of BOE later and I will not participate."

"How can that be done? You can do it without me, but you can't do it without you, Mr. Fang." Ni Runfeng said seriously.

"There is such an opportunity, and I can take the lead. Whether it succeeds or not depends on fate. I actually don't have any position to attend, and I don't want others to make irresponsible remarks." Fang Zhuo still refused, but then said, "One thing is for sure, it will definitely There will be disagreements and interference. It is best not to have long nights and dreams, otherwise foreign companies will not watch you get together."

Ni Runfeng understood that it was not yet time for Mr. Fang to show up.

He hung up the phone and continued to contact his colleagues.

If this thing is really going to be accomplished, it will take a lot of effort, both upstream BOE and downstream TV manufacturers, and there will also be positive administrative factors in between.

Nearing the early hours of the morning, Fang Zhuo called Lao Xiong before going to bed to inquire about IDG's investment in Tesco.

Xiong Xiaoge spoke concisely and to the point and didn't waste much time.

However, before hanging up the phone, he suddenly asked: "Mr. Fang, what do you think of video websites?"

"Okay." Fang Zhuo said without hesitation.

"What's okay?" Xiong Xiaoge didn't quite understand Mr. Fang's response.

"It suits you very well." Fang Zhuo said again.

Xiong Xiaoge and others follow.

"It suits your characteristics of burning money for investment." Fang Zhuo joked.

Xiong Xiaoge: "..."

He held the phone and almost blushed: "Cultivation of the market...how can we call it a waste of money to cultivate the market?"

"Sure, I hear you say, I've seen a good project." Fang Zhuo said with a smile.

"There was a guy from Bertelsmann who wanted to build a website and was looking for investment. I had a chat with him. He had worked for a company in Houston for a few years and talked about your team." Xiong Xiaoge said, "I suddenly I want to ask you, the great president.”

"It's from Bertelsmann, what a coincidence." Fang Zhuo has heard these words a lot recently. Sony Bertelsmann Music and Bertelsmann are going to start a book e-commerce business in China. "What's the name of the project?"

"It's weird. It's called Tudou, Tudou.com." Xiong Xiaoge said with a smile.

"This name...well, it's impressive." Fang Zhuo knew who it was, and felt that Lao Xiong really had a vision, otherwise he wouldn't get involved with him, "I've been in the capital these two days, you can listen You talk.”

Xiong Xiaoge made an appointment for the next day and said, "Oh, yes, I watched more than one video store, and there is another one with a much more normal name, LeTV."

Fang Zhuo nodded and retracted his previous judgment.