Reinventing the Millennium

"I saw the mobile phone launched by Yike."

"From the beginning, I thought it was a mistake for Mr. Fang to choose mobile phones as the next direction of Yike. When this Mars mobile phone came out, it strengthened my idea."

"Yike is good at making music players and doing music software abroad, but Mr. Fang has ignored the fierce competition in the mobile phone market."

"As an employee, I have some experience in the process of Lenovo mobile phones occupying the largest domestic market share. It's not that I have to find fault, but I have to say what this mobile phone should be like."

Zhihu has Yike Investment, and because of the existence of Xiong Xiaoge, the co-founder, and Fang Zhuo’s personal answers to several previous incidents, this place has become the first place to pay attention to Yike Mobile Phones, and there are many praises. word.

However, Di Zhiyang, vice president of Lenovo Mobile, couldn't stand it anymore and believed that a clear product positioning must be given.

He makes a conclusion.

"Yike's mobile phone is bound to fail."

"Obviously, Mr. Fang doesn't understand mobile phones. After making the mistake of choosing this field, he mistakenly adopted the team's design and finally came up with this thing."

"Yike Mobile has three major sins."

"The first one is the ridiculous pursuit of novelty and a glass body."

"Look at our Lenovo, look at Tianyu, okay, I know Mr. Fang and Yike are very ambitious. Then look at Nokia, Samsung, and Sony Ericsson mobile phones. Why don't any of them use glass bodies?"

"Breaking, breaking, breaking!"

"For a mobile phone manufacturer to be so indifferent to consumers, I can only say that it is so unprofessional!"

"Second, the ridiculous pursuit of innovation is to create a non-removable battery."

"This is very interesting. Yike's competitor Apple, its product iPhone is also non-detachable. What does this mean?"

"Which means Apple is wrong too!"

“Apple and Yike are both newcomers to the industry, and they both want to use touch screens to attract consumers’ attention and capture eyeballs through differences. However, consumers’ usage habits are extremely stubborn and do not look at them from their perspective. If you go out, you will be voted with your feet.”

"From the time the iPhone was released until now, its battery has been criticized for being non-detachable. You probably don't pay attention to this, right?"

"Third, this mobile phone uses a brand new system."

"The so-called Android, the so-called Open Mobile Phone Alliance, regardless of the dozens of manufacturers, I have to say that such a loose organization must be full of contradictions. Everyone has their own interests. How can they be united?"

"Which mobile phone manufacturer would install a system that has no foundation?"

"So, Google can only find new recruits in the Yike industry, and Yike can only take risks and take risks again."

"Mobile phones are mature products, and any innovation is risky."

“When such a product that only pursues novelty and constantly adds risks to the market, who will pay for it?”

"Item 4, the price of Yike mobile phone is US$399."

"In one sentence, one bite will make you want to become a fat man."

"When Mr. Fang decides to enter the Red Sea market, and when Yike decides to make an eye-catching product, it is doomed to fail."

"Of course, maybe Yike doesn't want to make a good product at all, but just stimulates the stock price in the short term to facilitate shipments. This is not surprising. Time will soon prove all this."

Di Zhiyang wrote an answer eloquently criticizing Yike's mobile phone.

The first question I found in the comment area was: "Why did you mention four deadly sins when you mentioned them?"

Di Zhiyang replied: "This shows that the crime is even more serious!"

Four articles and three sins, Yike will definitely lose!

One stone stirs up a thousand waves!

When the Yike mobile phone launch conference ended, when the parameters of Yike mobile phone and the launch process were posted, most of the relevant questions on Zhihu were filled with expectations and praise.

However, when a real mobile phone industry executive stood up and expressed his opinion, more practitioners had the courage to follow suit.

Are there any competing interests among practitioners? Will brands such as Lenovo Mobile Phones and Tianyu Mobile Phones consider the domestic competition from Yike Company?

Putting these aside, the innovative performance of Yike Mars is indeed prone to spark controversy.

Many executives from domestic mobile phone manufacturers and foreign brand Huaxia Corporation are on Di Zhiyang's side, including Nokia, Samsung and other big brands.

On the contrary, Sony Ericsson mobile phone executives in China did not show their presence, and some people pointed out one point - "Mr. Fang mentioned Nokia, Samsung, and LG at the press conference, but never mentioned Sony Ericsson mobile phones. He really deserves to be a director of Sony." "

"What Mr. Di said makes sense. Yike is too pursuing avant-garde this time. If this is a concept machine presented by Yike, I think it is worthy of encouragement. But if it is really a machine released in December, I have to say that the market will Give real answers.”

Tianyu Mobile's marketing director agrees with Di Zhiyang's view.

"The glass body is fragile, the non-removable battery is not conducive to battery life, and the future of the new system is unclear. Moreover, Yike will definitely not give up on the domestic market. I would like to ask Mr. Fang here whether the YouTube and Facebook you showed can be used domestically." Can it be used? If not, why should domestic users pay for it?"

A vice president of Bird Mobile stood up and asked a targeted question. Mr. Fang did not hesitate to spend a lot of time introducing partners at the press conference. It seems that it is difficult for domestic users to perceive them. So why should they impress the domestic market?

His post raised a lot of questions.

"Is this the idea of ​​​​Yike Mobile? Without YouTube, there can't be anything else in China? Zhihu Head Office, right? Sina Head Office?" said a passerby.

The vice president of Bird gave a very powerful rhetorical question: "Other than that? Who would waste time on developing an application for a new mobile phone system? Why not make Symbian when you have the time?"

With the support from his peers, Di Zhiyang feels more confident.

From the bottom of his heart, he felt that Yike Mobile's unconventionality was purely for the new company's self-pleasure.

Therefore, Di Zhiyang became more and more courageous and started fighting with a group of people who supported Yike Mobile Phone.

——"Is the mobile phone meant for throwing? Can't you stop throwing it?"

Di Zhiyang: "Manufacturers must of course consider consumers' usage scenarios and unexpected situations. What can glass be used for? Does it look good?"

——"I think the Android system is very good. It doesn't look as complicated as Symbian."

Di Zhiyang: "You think, that's just you think, Nokia is the world's leader, it doesn't understand better than you? Doesn't it understand better than us?"

——"Why are you just trying to imitate Nokia? Lenovo can't sell it for less than 3,000 yuan. You're talking so long, but it's better to make its own mobile phone!"

Di Zhiyang: "Of course we must learn from the leaders in the industry. Only in this way can we make progress. Lenovo mobile phones are already the number one domestic mobile phone. Don't be anxious, we must take it step by step."

The vice president of Lenovo Mobile is very tempting, and he leads some practitioners to convert the praise in Zhihu into a 50-50 trend.

But also because of some unfriendly words during the exchange, Di Zhiyang updated the answer emotionally.

"Yike mobile phones are astray, glass is evil, batteries are evil, and touch screens are heretical!"

"If Yike is really serious about making mobile phones, I suggest that Mr. Fang should carefully review the company's internal affairs. This Mars will definitely not be successful. I will post this as proof!"

From noon to afternoon, from putting forward opinions to intense exchanges... Xiong Xiaoge watched the second half of the process carefully and carefully, hesitatingly not banning Mr. Di from Lenovo Mobile.

It can be seen from the current debate that Mr. Di's problem is not his personal problem, but that many people have similar feelings.

So, what's the use of simply blocking his account?

Xiong Xiaoge still feels that it is more effective to upgrade the Zhihu server and close the site.

But there is still half a year until Mars is released, and we can’t just shut down for half a year.

He thought about it and felt that he should still talk about his attitude towards Yike Mars.

"I just finished watching Yike's press conference and took a look at some discussions on the site. In fact, I feel that the mobile phone market is so big that not only one or two companies can survive."

"Is it possible to have a leading company like Nokia, or a company like Yike that is trying new technologies?"

“For consumers, wouldn’t it be better if a hundred flowers bloom?”

"I can responsibly say that Yike is absolutely serious about making mobile phones and will not give up on the domestic market in the future."

"What I know about Mr. Fang is that he is absolutely sincere about the project."

"Different people have different ideas. I once asked Mr. Fang about the glass body. He said it feels good, looks beautiful, and the machine looks unique. He thinks these can bring a good experience to consumers."

"Although I haven't used the new machine yet, from a personal perspective, I would be willing to give it a try."

Xiong Xiaoge, who arrived in a large car, was quickly noticed. After all, everyone knew that he had a good relationship with Mr. Fang.

However, Di Zhiyang of Lenovo Mobile did not give Mr. Xiong face. He usually did not deal with investors and still expressed his views on Yike Mobile as a heretic.

This made Xiong Xiaoge a little intolerable.

If you want to talk and damage the reputation of Yike Mobile, then don’t damage it on my territory!

He said euphemistically: Lenovo's mobile phones are very good now, and they should take advantage of the wave of mobile phone development to consolidate their position in the domestic market.

The first is to signal the other party to do their own thing.

The second is to remind them that they are competitors in a competitive relationship after all.

Xiong Xiaoge said it euphemistically.

Di Zhiyang answered straightforwardly: "Just a casual chat, there is not much competition between Yike Mobile and Lenovo Mobile. We will not regard a new company as a competitor. I am just curious about what someone like Mr. Fang will do." What kind of phone.”

Mr. Di of Lenovo is very confident and insists on his own experience in making mobile phones.

But some people's words are more harsh.

"Mr. Xiong said that glass feels good and looks beautiful. Does that mean you haven't tried it yourself? Fortunately, you are still the number one Wang under Mr. Fang. It's not interesting to just listen to the person involved."

These words made Xiong Xiaoge and Wang Fengyi, who was observing secretly, furious at the same time. What are you talking about?

Xiong Xiaoge was too lazy to talk nonsense and activated his authority slightly.

But the debate and underestimation in Zhihu cannot be stopped.

What he didn't expect even more was that such criticism of Yike Mars as being too radical and avant-garde would be noticed by foreign media looking for press conference materials and related opinions, and then translated into English for display.

In particular, after founder Michael of the technology blog TechCrunch wrote the report, other writers who tried to analyze it from another angle paid special attention to China's domestic public opinion because of Yi Kefang's identity.

They thought it was praise, but what they saw was a debate, which attracted more attention.

By the evening in China, it was already the morning of the next day in the United States, and TechCrunch conducted a routine update.

A number of mobile phone manufacturers including Apple, Nokia, Samsung, Sony Ericsson, LG, etc. are also more or less aware of the mobile phone Mars released by Yike on June 26, as well as Google's officially open source Android system and the establishment of the Open Mobile Alliance .

Chris is Vice President of Marketing for Nokia Americas.

Unlike his colleagues who were indifferent to Yike mobile phones, he was very interested in Apple iPhone and Yike Mars. He even asked a friend to exchange the invitation letter for the press conference and sneaked into the scene to witness the press conference process with his own eyes.

This is why Chris believes that Yike Mars poses a great threat with the support of Google Android.

He browsed some media and blog reports and impressions at night, and when he arrived at the company the next day, he met with COO Brown, the chief operating officer of Nokia US, to share his views.

Brown is a very patient person. After listening to Chris' report, he concluded: "So, do you think that Eko Mars, which is based on open source systems and has been built to trend the Internet, will be a strong competitor for our Nokia in the future? "

Chris nodded repeatedly: "Yes, Brown, I want to buy one for my wife. After all, she is also from Finland."

Brown smiled.

Chris is very serious: "Looking at Yike's advertisement, Fang Zhuo chose Finland as the first country for pre-sale in the world. This also shows his ambition to compete with Nokia."

Nokia is a Finnish brand and the pride of Finland.

Chris believed that Fang Zhuo's actions were highly provocative, reflecting the ambition, ambition and confidence of the rich man.

Brown nodded slightly: "Okay, I will check the situation."

Before leaving the office, Chris reiterated his point of view: "Yike Mars will be a very competitive 3G mobile phone, very competitive and very threatening!"

Brown continued to work after Chris left, then turned on the computer and first looked at the video of the conference on YouTube, but because it took a long time, he pulled the progress bar to look at the key points, and then browsed the summary of the technology blogger.

He soon saw the latest discussion about Yike Mars from China.

Brown watched with interest for a while before continuing to drink coffee and read reports from other media.

After half a morning like this, Brown made up his mind to chat with his partner, the CEO of Nokia America, about the new Yike mobile phone.

However, considering that CEO Edward was relatively busy, he hesitated for a moment and copied some media summaries of Mars information before giving his own opinion.

Different from Chris’s “extremely competitive and threatening”…

Brown wrote at the end of the report email: "Yike Mars looks like it will be a 3G mobile phone with good competitiveness, which is worth noting."

At 9:30 in the morning, Nokia US CEO Edward opened the COO's email. He briefly looked at it and inquired about some information, and also sent an email to the Nokia President's Office.

The conclusion of Edward's email report: Yike Company has released a touch-screen 3G mobile phone.

The Nokia President's Office received the news. After a short discussion and collecting information, it was sent to the president: Google released the open source system Android, and there was an additional mobile phone equipped with the new system on the market.

At 10:30 in the morning, at the Nokia headquarters in Finland, President Kallasvuo Kallasvuo read the report as usual and quickly noticed the latest news.

After reading it, he was very dissatisfied, thinking that the information was not perfect enough and there were mistakes in his work.

Kallasvuo issued an order: collect information on Google’s open source system and examine the development prospects of this system.

As for the new mobile phone launched by AmaoAgou, there is no need to care.