Reinventing the Millennium

When the press conference ended, Fang Zhuo was not idle at all.

In addition to answering calls from some friends in China, he even mildly vetoed the company's internal celebration banquet proposal.

What are you celebrating? How to celebrate?

It’s not you who are sweating and changing your cell phone on stage!

It’s not you who accidentally embarrassed yourself in front of the whole world!

Fang Zhuoren was on the stage, completely unaware of the viewing effect of this press conference. He only planned to have time to pay attention to public opinion reactions and see if there was any real feedback.

That night, the Iron Triangle, which had just been formed before the press conference, held an intensive promotion meeting.

Regardless of what Legere said on stage, regardless of the fact that the three leaders took a selfie with Mars and posted it to Facebook, regardless of the names of global partners added to it, they all knew each other before the meeting. What a mess.

However, both Schmidt and Fang Zhuo were determined to strike while the iron was hot, but Legere shied away in various ways. He only reviewed the conference and believed that it was successful, shocking, and had widespread influence.

He said that he wanted to digest the impact of this conference and see the iPhone sales situation in three days, and then get together to continue to implement this "global partner" thing.

After a busy day, Fang Zhuo felt that he could not force cooperation and could only make an appointment at another time.

The fake Audio-Technica meeting ended, and much later, he attended the seminar of the R\u0026D center project team, which slightly showed his boss's dissatisfaction with the progress.

Normally, Fang Zhuo was never willing to put pressure on the team due to his own positioning, but when he really experienced the black screen and abnormal fever of Mars repeatedly on major occasions, he had to give some attitude.

If you want to poach people, you have to pay a lot of money to do so.

If you want to buy it, you can buy it with real money.

The press conference has passed this time. I won’t say more. We must not let the December sale be delayed again because of the quality of the mobile phone!

The seminar ended very late. Seeing that the boss looked calm and showed no joy at all about the success of the press conference, the project team discussed it several times and seriously updated the progress schedule again.

Xu Keden is trying his best to sincerely believe that there will definitely be no problems with the sale in December!

In the early morning, he simply communicated with Yu Hong and took calls from Schmidt and others. Even though Fang Zhuo always had a steely spirit, he just read a few Silicon Valley media reports and fell asleep.

Fast forward to the next day, when Fang Zhuo was dealing with more and more matters after the press conference, he received a call from Stringer, the head of Sony, and learned that he had arrived in Silicon Valley. After a sincere invitation, he agreed.

At nine o'clock in the morning, the scheduled supplier meeting was postponed to the afternoon. In the evening, there was a team meeting for the European market. In the evening, there was a discussion on arrangements for the domestic market. Fang Zhuo finalized all of this before arriving at Sony's office in Silicon Valley.

I don't know why, but every time he sees Stringer, the head of Sony, Fang Zhuo is in a good mood.

Even though Ichiro Miyamoto, the head of Sony's mobile phone department, was in the office this time, he complained quite directly about the situation at yesterday's press conference, lamenting from the bottom of his heart that making mobile phones is not easy.

Stringer's regular meeting with the president was to congratulate the launch of the mobile phone, inquire about the progress of the Shanghai cooperation production line, and discuss matters regarding the Sony Bertelsmann record company.

When he heard Mr. Fang's simple and down-to-earth comments, he couldn't help laughing, feeling that the glamor behind the scenes was something he didn't expect.

Sony’s chairman and outside directors were chatting and laughing.

Ichiro Miyamoto, who was in the audience, watched this scene, but he was having a fierce ideological struggle in his heart.

He came here today to report his observations on Yike Mobile Mars.

Although Miyamoto did not attend the live press conference yesterday, he asked media friends about their impressions, and most of them were full of praise. He quickly watched the entire video uploaded on YouTube and had a strong intuition.

A few years ago, Mr. Fang was called "Sony's enemy", and Yike's first pot of gold came from Sony's music players.

However, as Yi Ke reached a cooperation with Sony Music, and later became very close to Stringer and became an outside director, no one mentioned this title.

However, after Miyamoto watched the press conference, read the parameters of Yike Mars, inquired about Google Android and the Open Handset Alliance in detail, and even explored the cooperation model between iPhone and AT\u0026T to guess the situation between Yike Iron Triangle, he immediately re-evaluated in his heart. Such a name emerged - Sony's enemy.

The victim this time is most likely to have switched to a Sony Ericsson mobile phone.

Miyamoto is an old employee of Sony and witnessed the glory and loneliness of Walkman with his own eyes. But at that time, he watched with emotion and never said anything. Later, he sincerely thanked Mr. Fang for his help.

Now, it's the turn of Yi Ke's tentacles to reach his own department...

He believes that he has a strong obligation to advise the leader Stringer, and it is necessary to recognize the threat of Mars!

In particular, Sony also sent people from the camera department to help Yike adjust the camera. This is simply one of the most ridiculous things that Sony has encountered...

Oh, the most ridiculous thing is that Sony’s camera department is unwilling to share technology internally.

While the boss and outside directors were drinking water, the transparent Miyamoto finally found a chance to speak.

He said tactfully: "The Yike press conference was still very successful. The front camera is the best in the world. It is very powerful. It has captured the hot Internet website to make mobile software. It is also very powerful. It has cooperated with dozens of manufacturers such as Google." Together, this is really powerful!”

Miyamoto took a deep breath and emphasized: "I really hope to see Eko Mars and Sony Ericsson mobile phones competing on the same stage. It would be best if we can learn from each other."

Fang Zhuo put down the tea cup a little unexpectedly, his expression remained unchanged, and he turned back to look at Miyamoto lightly.

oh? Three great comments, what’s going on with Miyamoto?

This is my suggestion to raise the mobile phone department by half a level and put it above the camera department.

Why is this guy talking nonsense at this moment?

He smiled and said to Stringer: "Sir, have you ever used YouTube?"

Stringer shook his head.

Fang Zhuo asked again: "Have you ever used Facebook?"

Stringer shook his head again.

Fang Zhuo pretended to be angry: "You must have used our Yike iMusic. I hope to use this to attract you to buy our Mars mobile phone."

Stringer laughed.

——Any technology that existed when I was born is part of the ordinary order of the world. Any technology that was born between the ages of 15 and 35 is a revolutionary product that will change the world. Any technology that was born when I was 35 years old The technologies that were born after that violated the laws of nature and were punished by God.

Stringer knew that those two websites were developing well, but how good could they be, and could they grow to be as powerful as Yahoo?

As for using these to attract users, I'm afraid the effect will be worrying.

Fang Zhuo said hesitantly: "It's okay if Miyamoto doesn't say anything. He mentioned Google's Android. Hey, sir, the development of this system is a bit difficult. My coming here this time also represents Google's sincere invitation to you and invites Sony to join the Android camp." , let’s make it bigger and stronger together!”

Stringer always believed that Mr. Fang had a keen eye, but he really had different opinions on the mobile phone system.

The old Jazz said with his heart out: "Android? Mr. Fang, I think your Yike can try the UIQ system."

The UIQ system is one of the core user interfaces based on Nokia's Symbian intelligent system. Many Sony Ericsson models are equipped with this.

Fang Zhuo was silent.

Stringer added: "There are too few mobile phones. We are actually also considering Microsoft's WP mobile system. Yike cannot tie itself to Android with just one model. This is not conducive to future development. "

Fang Zhuo nodded slowly: "After all, it is our first time to make a mobile phone. We still need to observe these things."

He took a sip of tea and said: "But the camera Miyamoto mentioned, our Yike is really unique in the world. I have to thank Sony for this. This gadget benefited from the guidance of Sony's camera department."

Stringer waved his hand, it was indeed a gadget.

Miyamoto Ichiro saw that Mr. Fang was constantly trying to eliminate Internet applications that were not valued by the boss, the comparison between emerging mobile operating systems and current systems, and the unique front camera was just a gadget with the help of Sony...

Just as he was about to speak, he saw Mr. Fang, who was leaning on the desk, changing his angle, with his back to Stringer, looking at him while holding a tea cup.

"Miyamoto just mentioned competing on the same stage. Hey, I wonder if we can sell two million units this time. Does this qualify us to compete on the same stage?" Fang Zhuo was talking to Stringer, looking at the sofa. Miyamoto.

Stringer laughed. Two million units is too few. Sony Ericsson's mobile phone sales this quarter alone are close to 30 million units. Putting aside feature phones, mid-to-high-end phones are not comparable to Yike's target number.

"Sir, don't laugh. We are still trying and developing touch screens." Fang Zhuo looked at Ichiro Miyamoto and continued, "If Sony wants to make a capacitive screen mobile phone in the future, Yike can cross-license this aspect." patent."

Ichiro Miyamoto felt stiff when he was looked at by Mr. Fang, but his heart moved when he heard this sentence. This is a good thing that Yi Ke can really bring out.

Stringer took a sip of tea and said noncommittally: "That's not bad."

"As a new player in the industry, Yi Ke should learn more from Sony." Fang Zhuo looked at Ichiro Miyamoto and sighed, "Miyamoto has done such a good job in the mobile phone business, and we happened to meet him again this time. Can you give us Yi Ke's help?" An analysis report comes from Ke, and I also learn from a true insider’s perspective.”

Miyamoto Ichiro was stunned, how to write an analysis report? Is Mars a threat to Sony Ericsson mobile phones?

"It's all small things. It depends on whether Miyamoto is willing to communicate with you as a director without affecting his work." Stringer said with a smile.

Fang Zhuo asked Miyamoto who was under his gaze: "Miyamoto, you must help me with this. It was me and Jazzy who recommended the mobile phone department over the camera department."

Stringer commented: "It seems to be quite effective now."

Ichiro Miyamoto opened his mouth and was silent for a few seconds before speaking: "Mr. Fang, of course there is no problem. The Yike mobile phone is actually very good."

Fang Zhuo smiled at the person in charge of Sony Ericsson's mobile phone, glanced at him one last time, and turned around to discuss the important topic of this trip with the old jazz - Sony was considering acquiring Bertelsmann's 50% stake in the record company, and Yi Ke was in There are also 5% of them.

Miyamoto Ichiro breathed out softly, his scalp was numb, and Mr. Fang's last look was sharp. This was not a human... this was a tiger talking to the head of Sony!

Sony leaders and outside directors spend far more time communicating on Bertelsmann shares than on mobile phones, followed by the sensor production line being built in Shanghai.

After chatting like this for a while, Miyamoto Ichiro silently acted like a transparent person.

At 10:30 in the morning, Stringer had other scheduled guests, and Fang Zhuo also had something to do. When he was leaving, he called Ichiro Miyamoto up to ask him some questions on his mobile phone.

Ichiro Miyamoto left the office with the outside directors in silence.

"Jazz's reform of Sony is really effective. Sony Ericsson mobile phones are developing well now. Miyamoto, you are also very capable." Fang Zhuo chatted casually and asked, "Are you optimistic about the development of Android system?"

"I'm optimistic." Miyamoto said truthfully.

"If Android can really develop and Sony wants to join the Android camp in the future, it would be a good thing for Yike and Sony to join forces." Fang Zhuo smiled slightly.

Miyamoto reluctantly agreed. It was difficult for Mr. Fang not to talk about Android in front of him.

"How are Nakabachi Ryoji and Kutaragi Ken doing now?" Fang Zhuo asked again.

Miyamoto suddenly realized what Mr. Fang meant. This was probably the leader's reform he wanted to say.

Different from when he first took office, Stringer now has a vague reputation as the master of ZTE. He took advantage of the PS3 situation to get rid of Kutaragi Ken, further reorganized Sony's board of directors, and took the opportunity to gain support from Ryoji Akira.

Under such arbitrary power, the dominance of the mobile phone department over the camera department is just a small and casual change.

Miyamoto doesn't believe how an outside director can interfere in the internal affairs of the group, but he believes that Mr. Fang, who has a good relationship with the leader and has always cooperated, can at least have a considerable influence on him.

Thinking about the current bureaucratic situation of the group, I have repeatedly reported problems in the camera department, and the communication channel is only through external directors.

In turn, consider what Mr. Fang said, Yike’s patent authorization on the touch screen, Yike’s right to speak in the Android system and the Android company, and the analysis report of a Sony department head on competing products and submitted it to him...

The mobile phone market is so big, Sony Ericsson mobile phones are not fighting to the death with Yike mobile phones, but they can coexist.

Miyamoto took a breath and replied respectfully: "I heard that Kutaragi Ken wants to start a business. There is no new news from Nakahachi Ryoji, just silence."

Fang Zhuo nodded, stopped, and patted this person on the shoulder: "Do a good job. The situation inside Sony last time surprised me. If similar things happen in the future, or if there is a ceiling for promotion here at Sony, I can work with Jazz." Let’s chat and see if there is room for cooperation.”

He commented: "You, Miyamoto Ichiro, are indispensable for the Sony Ericsson mobile phone to have its current position in the world."

Ichiro Miyamoto was half-seriously excited. After all, he was facing one of the fifty richest people in the world, and he was also... an enemy of Sony.

He watched Mr. Fang get into the car and watched the car disappear. Thoughts arose in his mind. Can the boss agree with his judgment? Is it necessary to be alarmist at this moment when there is no launch?

Ichiro Miyamoto sighed, made a decision, and silently walked into the office building.

However, the Mars that he studied repeatedly on the computer last night still appeared in his mind. It was really a very attractive and threatening mobile phone.

…

Fang Zhuo conveniently consolidated the good relationship between Yike and Sony, and did not take a newly promoted executive as a big deal.

Instead, Stringer talked about acquiring Bertelsmann's 50% stake in the record company, which is indeed interesting.

The cooperation agreement between the two parties ends in August next year, and the record company has been tepid in the past three years. If the economic situation next year is taken into account, Bertelsmann's 50% stake will definitely be a bargain.

Will Sony still have a strong desire to acquire it by then? Alternatively, Yike, which owns 5%, can share one cent of Bertelsmann's shares with Sony.

Sony Bertelsmann Music Company → Sony Yike Music Company → Yike Music?

Fang Zhuo asked his secretary to write down such a thing, intending to have time to communicate with Bertelsmann in Germany, and also let the company internally evaluate whether such development is necessary.

Just as he was about to go to the R\u0026D center, Schmidt from Google suddenly called.

Schmidt's tone was surprising: "Mars has started pre-sale in Finland?"

Fang Zhuo was confused: "Why do you ask that? How is it possible?"

Schmidt said again: "Mars has already started pre-sales in Finland."

Fang Zhuo heard the affirmative tone on the other side and said in shock: "Impossible!"

Immediately, he thought of a possible answer from Europe, and heard Schmidt's voice again: "It seems that Deutsche Telekom is doing it. I thought it was you and Legere who had reached a new cooperation intention?"

While Fang Zhuo asked the driver to drive to T-Mobile's office instead, he denied: "It's nothing. As you know, Legere and I only have verbal cooperation. We didn't even sign the draft. Yesterday, he also refused to implement it." Further cooperation is waiting for the iPhone situation."

He said angrily: "Deutsche Telekom? I didn't receive any notice at all. Legere didn't even make a call. I'm going to find him now."

Schmidt said "hmm" and ended the call. His first reaction after receiving the news was that the two parties had communicated again at night, but now it seems that the operator is still in a mess.

Fang Zhuo put down his mobile phone and frowned as he asked someone from the company to check the so-called pre-sales in Finland. However, there was not much information. They only confirmed that such a thing existed and it was started on the official website of the Finnish operator at ten o'clock last night. Pre-sale.

In other words, the pre-sale started automatically four hours after the press conference.

There was neither signing nor communication. Such inexplicable actions made Fang Zhuo feel offended.

He led an aggressive visit to T-Mobile's offices.

Legere, who received the call in advance, greeted him with a smile.

"Sit, sit, Mr. Fang."

"Mr. Fang, what kind of tea do you want to drink? I also have Huaxia tea bags here!"

"How about a cup of coffee? You must have gone to bed very late last night."

In an office with only two people, Legere was busy.

Fang Zhuo asked: "What happened to the pre-sale in Finland? Didn't we agree to discuss it after the iPhone is released? A pre-sale without notifying the brand at all? Ridiculous!"

He scolded: "You are destroying the trust between us with your own hands!"

Just as Legere was about to answer, he suddenly felt that the word sounded familiar. Wasn't it something he said in the conference room before the press conference?

He couldn't help but smile and said: "Mr. Fang, I have to clarify this matter!"

Fang Zhuo looked at Legere.

Legere clarified: "It is not Deutsche Telekom that started pre-sales."

Fang Zhuo suspected that there were problems with Schmidt's information and his company's verification?

Legere continued: "It is Deutsche Telekom that has ended the pre-sale of 100,000 units."

Fang Zhuo: "..."

Legere once again distanced himself from the relationship: "This is a temporary decision made by Deutsche Telekom after watching the press conference. I only received the notice in the early morning. One hundred thousand units is just a small test. Now, I think we can talk about it." Further cooperation.”

Fang Zhuo said solemnly: "How do you, Deutsche Telekom, do things?"

Legere joined in the condemnation: "It is true that the headquarters does not do things reliably. Even if they are eager to promote cooperation with Yike, they should inform us first before starting a small-scale pre-sale."

Fang Zhuo shook his head: "Yes, you Legere should go to Germany and become the CEO."

"Indeed... the U.S. market still needs to be developed." Legere declined the offer and recounted the details, "From 10 o'clock last night to 10 o'clock this morning, Finland started online and telephone pre-sales, with a total of 100,000 Mars units."

He said excitedly: "One hundred thousand units, swept away!"

Fang Zhuo breathed out slowly: "One hundred thousand units, ha, not bad."

Legere looked at Mr. Fang and continued: "Because there is no contract, the contract price cannot be determined. This batch is pre-sold at the launch price of US$399."

It's not the contract price, it's US$399. The headquarters is considering that even if it is tested by itself, it can be purchased directly at the original price to adjust the goods.

A small-scale pre-sale attempt to determine the strength of the cooperation.

Legere emphasized: "Mr. Fang, this is equivalent to an early screening of the movie! The screening was very successful, just waiting for the official release! The audience bought the tickets and the theaters arranged the film! Now we have to wait until December to let the surge The audience filled the theater auditorium!"

He said excitedly: "The 100,000 tickets priced at US$399 have all been sold out!"

Fang Zhuo said nothing and stretched out his right hand.

Legere understood and handed the filled teacup to Mr. Fang's hand. After testing, the Yike Mars suddenly had a different meaning. This point made both the headquarters and him have an updated judgment.

Fang Zhuo took the tea cup, took a sip slowly, and said slowly: "Well, 399 US dollars for a hundred thousand units, Yiko Mars, not bad."

Legere laughed.

This is when Nokia sold 100,000 3G touch screen smartphones at its base!

He loves Finns so much now!

Regardless of whether there is a social fear factor among Finns, it at least proves that consumers’ acceptance of fresh products is beyond the imagination of operators and brands.

This is still not too much publicity. What if we continue to conduct large-scale and multi-channel publicity?

Legere looked at Mr. Fang in front of him and felt that he was shining with golden light. When he took a closer look, there was a vague word on his forehead - the world's top 50 richest people.

If people don't know how to make money, how can they have such wealth?

The headquarters has made the latest decision. Both the European market and the American market can discuss in-depth cooperation. Deutsche Telekom already has a team on the way.

There is only one thing that Legere needs to communicate now, one thing that he regrets very much!

He sat down and said sincerely: "Mr. Fang, we can return to the cooperation draft before yesterday. We can still negotiate the purchase price, but I think the exclusive contract with the United States..."

Fang Zhuo interrupted Legere and reminded: "Global partners, we have talked about this a long time ago. Different times mean different prices."

Last year it was one price, the prototype was one price, and the press conference was one price. Today, even though it was a sudden pre-sale with a testing nature, it is another price.

Legere looked at Mr. Fang's expression. From one moment to the next, Europe was also surprised by the temporary pre-sale results of the headquarters. The decision-making power of the matter has changed a lot.

He gritted his teeth a little, and suddenly hated the team's inefficiency. If he had known it, if he had known it...

Legere still said: "At the very least, T-Mobile needs to be exclusive for a certain period of time."

Fang Zhuo glanced at Legere and suggested, "Let's talk about the purchase price first."

Overnight, all 100,000 yuan was sold out, and the host and guest shifted.

After a day of farewell, you should look at each other with admiration.

A key link for operators can finally be implemented.