Reinventing the Millennium

Yike Mobile's domestic promotion in 2008 included two important activities.

One is the Spring Festival Gala in February, and the other is the Olympic Games in August.

The sponsorship links for the Olympics are carried out in advance, including cooperation with Sina, which was decided very early. Yike does not pursue the highest level in this regard. It just wants to use Olympic intellectual property rights and use the emblems and titles of the Olympic Organizing Committee and the Olympic Games. Conduct advertising and marketing campaigns.

The price is not expensive, it is 16 million.

Since the Olympic Games are scheduled for the third quarter, Yike plans to take a look at China Unicom's situation at that time. Even if it cannot be officially sold on the market, it can still cooperate to produce a customized machine for the Olympics.

Advertising from sponsors of the Spring Festival Gala is much more expensive.

Fang Zhuo's preferred company wanted to get two positions, the exclusive naming rights of "My Favorite CCTV Spring Festival Gala Program Selection" and the zero o'clock time.

For example, since 2003, Midea Group has completed the zero o'clock timekeeping in recent years.

Fang Zhuo has heard "Midea Group wishes New Year greetings to Chinese people all over the world" several times. Its price last year was 37.09 million. To be safe, Yike's bidding budget for this ten seconds was 50 million.

According to common sense, there should be no problem.

Because it really helped a lot in publicity, Fang Zhuo considered whether to go to the capital and take a look at Sina's situation.

However, the rainy days affected by the typhoon in Shencheng in the last few days of September discouraged him from going out. He only hung up two calls to his friends at CCTV and did not get any useful information.

"Mr. Fang, Yike must be fine." Su Wei complained a little when talking about this matter, "If it weren't for Yike, Tesco would have wanted to participate in the bidding this year, and now it would have to make way for mobile phones."

"Tesco's B2C reputation is pretty good. Who doesn't know about Double Eleven when buying things online?" Fang Zhuo happened to be reviewing documents on Tesco's offline appliances in the President's Office.

"There are still pursuers. I always feel that you are the one who is stimulating that Dangdang couple." Su Wei talked about the situation in the industry. "They are quite aggressive now, and their actions are much stronger than Amazon. Li Guoqing also expressed it on many occasions. Live a firm attitude.”

Fang Zhuo said "hmm", he had noticed this recently.

It is said that Dangdang is also considering imitating Tesco’s Double Eleven and Taobao’s June 18th and hosting its own shopping festival.

"Where did Qingzi's funds come from? I haven't heard that it continues to raise funds." Fang Zhuo asked.

In fact, he never quite understood the two people's paranoid insistence on equity.

Especially after Google went public, there were innovative measures to control the company, and A/B shares became more widely accepted.

Dangdang can definitely do this.

Are you still afraid that some investors with ulterior motives will shamelessly take advantage of the loopholes?

How can there be such a bad person in the world?

"There must be bank loans, and it is easy for e-commerce companies to get money from banks now." Su Wei combined the information she knew, "Dangdang has opened several warehousing centers. It should be joint ventures with local governments. Some are selected by us, but Cities that have not cooperated for the time being, oh yes, did Dangdang take money from Bear Stearns? The money that sent you the plane seems to have been taken from this kind of money. I haven’t heard of the details of what happened.”

Fang Zhuo thought for a moment, Bear Stearns is not having a good time now. Two of its hedge funds collapsed last month.

"The B2C asset-heavy model can be learned, and warehousing can also be built. Whether it is a local joint venture or a bank loan, it will be useful once it is built."

"Since Dangdang has the spirit to compete, it is also a motivation for Tesco."

"Mr. Su, like the Prime membership offered by Amazon, it offers two-day and one-day delivery in the U.S. market. This kind of logistics speed is worth learning from. We just need to evaluate the scope of the city."

"If Dangdang is willing to follow, then just finish the warehousing and continue with logistics."

Fang Zhuo said this.

Su Wei pondered: "This depends on the infrastructure development of the expressway, and the cost increase is not low. Such a requirement..."

It will definitely not be implemented this year. If pilot cities are selected next year, this can not only be used as a competitive strategy against Dangdang, but also as a service quality that is very different from Taobao C2C, which will put pressure on Tesco's operations.

"Tesco is far from successful. Even successful companies must consider it from the perspective of consumers." Fang Zhuoneng guessed some of Su Wei's considerations and said, "If it is helpful to consumers' purchasing experience, then do it. I think this is a very important criterion, simplifying the complex, what do you think?"

Su Wei was easily convinced.

She knows better than Fang Zhuo the development of Tesco and the competition it faces.

This year, especially after Taobao's 618 performance increased significantly and Penguin's Paipai's growth slowed down, Taobao and Tesco had some minor frictions.

According to observations, Taobao seems to have some small policies to support electrical appliance sellers.

Such changes are neither obvious nor drastic, and have little effect on the purchase of products such as electrical appliances.

But Taobao may still have ideas.

Su Wei doesn't need to make too many guesses, because she knows that she and Tesco also have ideas about Taobao's popular C2C.

When will the inflection point of competition with each other be?

Tesco’s internal judgment may have been when Paipai.com was completely out of business.

In the second half of this year, Penguin, Paipai.com and Dating.com all experienced a slowdown in growth. This seems to have nothing to do with traffic, but a problem with the team once the project scale reaches a certain level.

Su Wei had a feeling that Penguin seemed to be in a panic after discovering that the traffic weapon was not that effective. How to fight against the power of Taobao and how to deal with Weibo's social interaction became its urgent needs.

"We will first prepare this year's Double Eleven and provide more convenient logistics services, and we will put this aside later." Su Wei finalized the priorities.

"That's natural." Fang Zhuo agreed.

In fact, he also wanted to discuss the possibility of Tesco going overseas, but he felt that the time was not right, so he kept it in mind until he was busy for a while.

Yike, Tesco, Yongke, Sina... the affairs of these companies will be put aside by the end of September. What really affects Fang Zhuo's attention is the pre-sale effect of the mobile phone Mars in the European and American markets.

U.S. time, September 30th, three o'clock in the afternoon in New York.

China time, October 1st, three o'clock in the morning in Shanghai.

Yike Mobile Mars has officially launched pre-sales on its own official website and the official website of operator T-Mobile, offering two models: retail price and contract price.

Different from the moment when Mars was first released, because Apple iPhone announced in September that sales exceeded one million, Nokia also paid certain attention to the pre-sale of Yike's products.

Korean manufacturer LG is in contact with Google and is very curious about the market performance of Yike's mobile phones equipped with Android system.

Others, such as partners Google, Qualcomm, Sony, and Sharp, have more or less concerns based on their stance.

Ten minutes past three in the morning.

Fang Zhuo was woken up by the ringing of his cell phone.

"Huh? Xiong, what's the matter?" Fang Zhuo looked at the caller and was quite dissatisfied.

"No, no? You are actually sleeping? How can you sleep? How can you sleep at this time?" Xiong Xiaoge's incredible voice echoed in the bedroom.

"Did Lehman collapse? Or did Ice Core 40nm enter mass production?" Fang Zhuo yawned and rubbed his eyes, "Or did Tesco acquire Dangdang?"

Xiong Xiaoge said word by word: "It's Yike Mobile Mars that has started pre-sale!"

Fang Zhuo had just fallen asleep for an hour and said helplessly: "Congratulations."

Xiong Xiaoge: "..."

"It's only been ten minutes, what's going to happen? I've already told the New York side to wait until dawn here before calling or sending an email directly." Fang Zhuo reminded the other party, "It's 3:13 now, Xiong total!"

"What's the news?" Xiong Xiaoge said one by one, "Nokia President Kallasvuo publicly declared that Mars and the iPhone are just toys, and the Android system is unable to pose a challenge to Symbian."

“No. 1 on Zhihu’s hot list, what do you think of the source’s revelation that Yike’s goal by the end of the year is to create another Lenovo mobile phone?”

"Second on the Zhihu hot list, what do you think of Yike's opening of mobile phone pre-sales in overseas markets? When will the domestic market usher in 3G mobile phones?"

"Google CEO Schmidt responded to the controversy and bluntly stated that Nokia has fallen behind and open source systems are the future."

“Apple CEO Steve Jobs disagrees with Schmidt’s remarks and does not agree with Kallasvuo’s assessment.”

"The latest response from Lenovo Mobile, waiting for the challenge from Yike Mobile."

"Mr. Fang, how have the past few hours been?"

Fang Zhuo woke up a little and chatted: "Old Xiong, I heard that you have made a lot of investment moves recently? I remember that you said you should observe the situation, didn't you?"

"It depends on the project and the person." Xiong Xiaoge said patiently, "I've met some pretty good people during this period. The one with the surname Yao, the one with the surname Ji, oh yes, I also voted for a duck neck maker. I'll send you two boxes when I have time. Taste it.”

"So, work hard and don't mess up other people's projects. Just wait for news about this phone." Fang Zhuo advised, "Don't stay up late. Staying up late is not good. The pre-sale data will not be disclosed for the time being. We will also It depends on the situation, you really want to know when I will go to the capital to have a face-to-face chat."

He yawned again: "My physical examination report is out. There are a lot of minor problems. The doctor just asked me to rest more."

Xiong Xiaoge was stunned when he heard this. Oh, indeed, it is not good to disturb Mr. Fang in the early morning. This is not Wang Fengyi's schedule.

"Okay, you can go to sleep and we'll talk when we have time, haha, I'm not in a hurry." Xiong Xiaoge said haha.

"Yeah." Fang Zhuo was really sleepy, so he put the phone next to his pillow and set it on mute. Weiwei was on a business trip today and had nothing to do at night. Work was already very tiring, and what Lao Xiong said was not very interesting.

The capital on the other side.

Xiong Xiaoge held her phone and listened to the patter of rain outside.

Wait until we have time to meet and chat?

I am free now.

The CCTV program recording has been completed, and several projects have been negotiated.

Hey, the bullet train just opened this year, and I haven’t ridden it yet.

Xiong Xiaoge put down her mobile phone, packed her bags, and took advantage of the darkness to run to a distant place.