Reinventing the Millennium

The ship arrives at the port.

The cargo plane lands.

The truck sets off.

The glass substrate is cut with a laser.

The chip is picked up and bonded to the PCB board.

The camera module is mounted on the mobile phone.

Foxconn's factory floors are buzzing with excitement for Mars.

New York... The tornado in New York made Yu Hong feel a little irritable.

There were hurricanes the year before last, heavy snow last year, and this year's tornadoes were so ferocious that they even caused power outages.

Yu Hong stood by the floor-to-ceiling window, overlooking the street scene, and suddenly felt that such weather was suitable for hiding in the room and using her laptop to surf the Internet to buy a pre-sold Yike Mars mobile phone.

For only $99, you can get it on Mars pre-sale.

Holding the coffee cup, Yu Hong sat back at her desk and refreshed T-Mobile's official website pre-order page.

Through observation of iPhone sales, the $199 contract model is still the most popular, and Mars will be no exception this time.

The operator T-Mobie has been making efforts to increase its 3G deployment in the US market. When it comes to terminal mobile phones, it has specially designed a tariff package for Mars.

It is mainly divided into four packages, 40/50/60 US dollars per month, enjoying 200/1500/unlimited text messages, 5G/10G/unlimited traffic, and 450 minutes/1000 minutes/2000 minutes of call time.

And, if you are willing to pay $110 per month, you can enjoy unlimited calls, unlimited data, and 500 text messages.

After signing a two-year usage agreement for any package, the purchase price of the two versions of Yike Mars is US$199/US$299.

Compared with the rates on the market, T-Mobile has a slight discount, trying to challenge the 3G market first launched by AT\u0026T, Verizon, and Sprint in terms of price. Its goal in the first half of next year is to occupy 18-22% of the US market.

Yu Hong carefully and boringly evaluated the package situation, and believed that if used normally, the $50 package is still relatively cost-effective. 10G of traffic is enough, right? What’s more, you can also use WiFi.

There was a gentle knock on the office door.

"Mr. Yu, Ericsson America's senior vice president Nord would like to meet with Mr. Fang when he has time." The secretary reported the news he had just received.

"Ericsson's Nord?" Yu Hong changed her mind. Sony Ericsson's mobile phone cooperation has always been with Sony. Ericsson... I'm afraid it's related to the operator's 3G equipment. T-Mobile will have a big impact on the market from this year to next year. Invest.

She said calmly: "About the 10th of this month, Mr. Fang will come to the United States after celebrating the National Day. If there are any changes in the schedule, we will postpone it."

The secretary nodded and reported again: "Verizon's Vice President of Wireless Division Feng Wenfeng wants to talk about cooperation again."

This is a Chinese executive from the operator Verizon.

Yike and Qualcomm also approached this person when they lobbied Verizon before, but he was mostly on business trips.

Yu Hong also wanted to go on a business trip, but she still made the decision rationally. She looked through the arrangements and said, "It will be on the morning of the 4th."

Then she commented: "Both parties know that it is useless, so they still have to waste time together."

The secretary asked: "Mr. Yu, don't we have an exclusive contract with T-Mobile?"

"There is a half-year exclusivity period with T-Mobile, which starts from the December launch. When this half-year ends, it will be June next year." Yu Hong said, "The iPhone will probably be the second generation by then, and it will definitely be. With the addition of 3G, our launch will probably be a little later, but it won’t be too late.”

"Can Verizon watch and miss almost a generation of mobile phones? It's not realistic."

"Moreover, Android is an open source system."

Yu Hong took a sip of coffee: "It can only be said that we retain the possibility of cooperation. As for whether we can cooperate, it depends on market changes and other manufacturers' moves. Yike will always be open to cooperation with operators."

The secretary understood.

Although Yike has taken some initiative in cooperating with T-Mobile, operators of Verizon's size may have greater subjective initiative, either OEM or cooperation, and there are still many choices.

"Go get the supplier's documents." Yu Hong gave one order.

However, she was still uneasy when flipping through the documents sent by her secretary, always thinking about the pre-sale situation.

From the time the pre-sale started at 3 p.m. until I left the office at 7 p.m., the weather in New York was never very good.

Yu Hong finally browsed the backend and data reports, and drank the coffee in the cup.

clang clang.

The notebook that is about to be closed will beep.

Yu Hong raised her eyebrows and saw a BOSS online in the conference system.

Soon, Fang Zhuo, wearing pajamas and seemingly still in bed, appeared on the screen.

"Mr. Fang, it's hard to sleep." Yu Hong said angrily, "Didn't you say you'd wait for the data before telling you? Why are you so impatient to go online?"

Fang Zhuo yawned: "The main thing is that the person next to me wants to hear the situation."

"Weiwei, should you... eh? Xiong, Mr. Xiong?" Yu Hong looked at Xiong Xiaoge, who took up most of the screen as soon as he appeared, "Mr. Xiong, why are you there?"

Xiong Xiaoge said happily: "I came to Shanghai to inspect the project. I thought that Yike mobile phone was on pre-sale, so I gave Mr. Fang two boxes of expired mooncakes."

Fang Zhuo's voice came from outside the screen - "Don't believe it, he came from the capital overnight to Shencheng, which is comparable to the chicken crow in the middle of the night for this year's A-share market."

Xiong Xiaoge's smile remained unchanged. If he couldn't get over the mountain, he would come over by himself.

He walked out of the bedroom with his notebook, sat on the sofa in the living room, and asked with concern: "Four hours have passed. How is the pre-sale of Mars?"

"The bulk is from the operators, and our main focus here is pre-sales at retail prices." Yu Hong said, "The sales just exceeded 5,000 units in four hours."

Xiong Xiaoge silently calculated that 5,000 units in four hours would be 2 million U.S. dollars, which could be converted into 15 million Chinese dollars.

Assuming this is enough for one day, if it lasts for 100 days, it will be 500,000 units.

What's more, the operator's side has not yet been calculated.

This is already quite good, and it is expected that a quarter of the series will be completed in a month.

Yu Hong said with some regret: "If we started pre-sales immediately after the press conference, the response would definitely be better. There are actual iPhones on the market now, and the latest human-computer interaction experience such as touch screens can be satisfied. .”

Xiong Xiaoge didn't know Yike's internal goals, but just said: "Mr. Yu, Steve Jobs must have thought so. Now there is a 3G smartphone expected from Yike Mars. If not, the response to the iPhone will definitely be better."

Yu Hong was startled, the venture capitalist really knew how to talk.

Xiong Xiaoge turned to look at Mr. Fang who came out of the bedroom, and invited him eagerly: "Mr. Fang, 5,000 units have been pre-sold on the official website in 4 hours. What do you think?"

Yu Hong heard the voice-over again, which came from Mr. Fang's evaluation - "Not satisfactory."

She suddenly felt her teeth itching, and said to the screen in a deep voice: "Mr. Fang, come here."

Xiong Xiaoge quickly turned the notebook around: "Mr. Fang, Mr. Yu is calling you."

Fang Zhuo squeezed out the toothpaste and said: "Unsatisfactory means generally satisfactory. What's the problem? The pre-sale target for the US market this month is 300,000 units, and Mr. Yu has sold 5,000 units on the official website alone. We are a business." …”

He started brushing his teeth and said vaguely: "It's just that little knowledge. Mr. Yu is responsible for the US market. He confronts Apple head-on, deals with telecom operators, and works hard to build the supply chain. He is definitely a great contributor."

"What do you want to do, old bear? Who are you trying to provoke by turning the camera?"

"I went home early in the morning and got two boxes of mooncakes. Why do you still have the nerve to knock on the door?"

Fang Zhuo rinsed his mouth and smiled: "As soon as I arrived in the United States, I had to write an inscription for Mr. Yu in front of all the employees. Just the title - Yike's contribution, Yu Hong is the first!"

"In these four hours alone, I think it will be just around the corner to overthrow Nokia, destroy Samsung, and kill Apple!"

Yu Hong finally said: "Bah!"

"What are you looking at, old bear? Give me the notebook. Go buy breakfast. Buy more at the gate of the community." Fang Zhuo snatched the notebook and put it on the table.

"Where is your secretary?" Xiong Xiaoge asked.

"I'm not 70 or 80 years old, why should I have a life secretary?" Fang Zhuo glanced at Lao Xiong and urged, "Go quickly, Mr. Yu and I have business secrets to discuss. Not you, who sold Yike's shares, can Listen."

Xiong Xiaoge stood up helplessly after being squeezed by the last sentence.

The sentence he heard before leaving the house was from Mr. Yu in the notebook.

"It should be stronger than Apple's sales in the same period. It mainly depends on the operator. T-Mobie's influence is weaker. Now there is something I have to report to you. It is said..."

Xiong Xiaoge didn't hear the "rumor" and was too embarrassed to put her ear to the door.

Alas, Mr. Fang’s precautions are too much.

The red light of the surveillance camera in the corner flashed. Xiong Xiaoge pondered the information on his phone and slowly walked to the elevator.