Reinventing the Millennium

As time enters December, Tesco has basically digested the traffic from this year’s Double Eleven and is beginning to look forward to the New Year’s goods period before the Spring Festival and the customary reading day in March next year.

Su Wei reviewed the latest cosmetics brand cooperation in the President's Office on the 22nd floor of Hang Lung, and her thinking suddenly jumped.

Tesco may consider relocating its headquarters.

This floor of Hang Lung 22 was completely underused, resulting in the need to separate offices, which caused a certain amount of trouble.

If the 22nd floor is given to Yike upstairs and moved to a new area, Yike, who will make great efforts next year, may still be able to make do with it here.

Otherwise, we might as well move to a new area together.

Su Wei took a sip of tea and slowly walked to the floor-to-ceiling window to consider the possibility of a new headquarters. Or, could Yongke Real Estate build a new headquarters jointly occupied by Yike and Tesco? All three are quite cost-effective.

Secretary Li Shining knocked on the door gently, walked into the office, handed the documents to Mr. Su, and then gave the boss a cup of tea.

Su Wei flipped through the documents and asked casually: "What did Mr. Liao say?"

"Mr. Liao means to reduce the marketing budget of offline Tesco and increase investment in this aspect online." Li Shining reported, paused, and then said, "Ms. Liao is still very upset about not being able to participate in the Spring Festival Gala bidding this year. I think this link can greatly increase the popularity of Tesco.”

She hesitated for a second and continued: "We can also get closer to Taobao next year."

Su Wei laughed: "I just focus on offline channels when I have nothing to do. I don't have a budget for procurement, so I cut off the offline channels. I don't have a budget for marketing, so I cut down the offline channels. Can you blame Liu Qiangdong for going to Shanghai to have an anxious relationship with him, Liao Mingchao?"

As for the distance from Taobao...

This year's Double Eleven shopping mall performed well. Last year's revenue was 1.12 billion, but this year it has made great strides to achieve 1.96 billion, an increase of 75%.

However, Taobao is stronger this year. Its GMV for June 18 last year was 1.83 billion, and this year it was 3.97 billion, an increase of 117%.

Looking at the growth alone, the difference may not be big. In fact, Taobao is ahead by 2.01 billion, which is more than Tesco’s entire Double Eleven revenue this year.

The most important point is that Alibaba went public in Hong Kong this year and raised US$1.5 billion. Taobao is bound to completely get rid of the constraints of capital, and its development next year will be equally rapid.

The domestic e-commerce market is far from reaching its peak, but Taobao is already equipped with ammunition.

Out of this consideration, Su Wei summoned Mr. Fang’s venture capital friends on November 25, which was this year’s Internet Conference, to explain to them Tesco’s performance during this year’s Double Eleven.

Taobao is indeed developing rapidly, but Tesco's main category is electronic appliances. Being able to achieve a 75% increase with these is already quite successful. It has already gained a group of mid-to-high-end customers that even Alibaba would envy.

Tesco's B2C is asset-heavy. Unlike Dangdang, which has a loud slogan this year, Tesco is also doing the logistics itself. It is a direction that will be developed in the middle and later stages as warehousing and logistics in various places light up.

Such a performance display has reached a consensus with Mr. Fang’s venture capital friends, and Tesco can continue to increase its efforts to compete with Alibaba for the top spot in domestic e-commerce.

However, although Taobao's performance forced Su Wei to step in to stabilize its rear, its biggest goal was actually to destroy Penguin's Paipai.com, causing the latter not only to not grow in a generally growing industry environment, but to regress. .

Just after the Internet Conference, someone commented: "Penguin did not do B2C and chose C2C, which is easy to copy. However, it does not seem to have the gene of e-commerce."

Su Wei believes that Penguin will not give up on e-commerce, but she is not optimistic about its current response.

This is basically the first big defeat for Penguin Traffic. As for whether Weibo, a social platform that has been booming this year, can give Penguin Traffic its second defeat, it depends on the subsequent fight.

"Liao Mingchao, hey..." Su Wei took two sips of tea and said with a smile, "If Mr. Liao first cuts the offline budget, and then transfers him to be responsible for the offline, do you think it's the best of both worlds?"

Secretary Li Shining was shocked.

But she did not get involved in evaluating Mr. Liao. Instead, she was curious about Liu Qiangdong's whereabouts: "Is Mr. Liu going to change his position?"

E-commerce is a well-known e-commerce brand in China, which also means that the offline channel is quite unloved. However, Liu Qiangdong has been in charge of offline since last year, and his results have been really good. This is recognized internally.

"Mr. Fang is selecting the domestic person in charge of Yike Mobile." Su Wei said with a smile, "It is not limited to Yike, but includes Medical, Yike, Tesco, and even Sina is also considering it. Maybe they will transfer people from Europe. When I come back, I might consider it at home."

She shrugged: "I think Liu Qiangdong is a bit wasted offline. I briefly talked with Mr. Fang and he seemed surprised and really considered it seriously. We won't know who it is until after the Spring Festival next year."

Li Shining thought in her mind that she knew how much importance Yike Mobile had in the entire system. Even the prosperous Tesco had to give way to the publicity there. If Mr. Liu was transferred, Yike Mobile would be Mr. Yu in charge of the United States. Pan, who was born in IDG The general manager is responsible for Europe, and Mr. Liu is responsible for domestic affairs.

I just don’t know if this phone can work.

If it fails, Mr. Liu's position will be awkward.

"Mr. Su, mobile phones will be released on the 10th. Can we buy them here?" Li Shining asked.

"I can't buy it, but there may be an Olympic trial model with China Unicom next year. Now this Mars will also be launched and upgraded in China next year. It won't be so troublesome when it is released at home and abroad." Su Wei said with a smile , "Although I can't buy it, I'm afraid there are quite a few people here who pay attention to it."

Li Shining nodded seriously.

She knew that China Unicom would definitely take it seriously, otherwise how could they issue Olympic trial funds?

But I don’t know when the Olympic model will be released. Anyway, I want to ask a friend to buy one from abroad as a souvenir.

…

December 8th.

Pengcheng.

Ma Huateng has been in a bad mood recently.

He even felt himself becoming hesitant.

Just like, he hesitated whether he should hold this meeting for the release of Yike mobile phone.

I don’t know what happened, but after hesitating and hesitating, I sat down at the conference table.

It stands to reason that as an Internet company, Penguin does not need to hold such a high-level informal meeting for a mobile phone product that is out of reach, but...

"What do you think the pre-sale situation of Yike's mobile phone is like?" Ma Huateng hesitated or even hesitated with two questions.

How about the pre-sale of Yike mobile phones? Can Yike mobile phones compete in the industry market?

"I feel average. Otherwise, foreign media cannot report on a large scale? Otherwise, Yike cannot publicize on a large scale? What is there to hold back on this kind of thing?" Xu Chenye said.

"But the news from China Unicom should be true. Is Yike's goal to build a domestic Lenovo mobile phone? I saw their Android system." Liu Chiping opened his notebook, opened the bookmarks, and continued, "This Android system can be very convenient. Installation software, if it can install YouTube, it can definitely install QQ, this matter..."

This matter attracted Ma Huateng's attention.

He has not forgotten the news that Friends Network released PC software, and mobile devices are developing rapidly. This is the future strategic direction of Penguin Thinking.

If Yike mobile phone is really made into a Lenovo mobile phone, Weibo will definitely develop faster based on the convenience of Android, and may even bring a deeper threat.

The key is, what can Penguin do?

You can’t just follow suit and make mobile phones, right?

Ma Huateng has a headache. Penguin is the communication foundation of the Internet. Yike does not engage in the Internet and is vigorously developing hardware. No matter how basic it is, it is just as basic as someone else's built-in.

"I don't think it's that easy. Don't worry too much. Even if it is made into a Lenovo mobile phone, it will actually be far inferior to Nokia and Samsung in China." Xu Chenye reassured, "It will be released in two days, and it will be clear at a glance. "

He took out his Nokia mobile phone from his pocket and said with a smile: "Anyway, I won't buy it. I am a solid supporter of Nokia. Do you think it will be really useful without physical buttons? Will you buy it?"

There was laughter in the conference room. There was Nokia and Organic King. Who would buy Yike?

Liu Chiping smiled and raised his teacup. This...he had already pre-ordered it abroad.

How should I say this?

I’m not saying I support Yike, of course I can’t support Yike. I’m just curious about how Yike, which has entered the mobile phone market so brazenly, makes its products. I’m just curious about what people like Mr. Fang have bothered to come up with. I’m just curious about this front-facing camera. …

Liu Chiping makes a clear distinction between public and private matters.

After the informal meeting ended, Ma Huateng chatted with Liu Chiping about the situation of Paipai.com.

After the conversation was over, Ma Huateng said seriously: "In the next two days, I will buy a few Yike Mar from abroad. Let's actually experience what this thing is like and whether it will become Fang Zhuo's weapon."

Liu Chiping nodded immediately: "Yes, we should evaluate it, and let's see what Mr. Fang can do."

Ma Huateng nodded. To understand the opponent, of course, we must start with the product.

If it really doesn't work, if Penguin doesn't make mobile phones itself, it can also try to invest in domestic mobile phone manufacturers and support Yike's competitors.

It’s not like domestic manufacturers can’t beat Yike.

…

Different from Ma Huateng's attention, many people in China who were curious about Yike's mobile phone simply called Shencheng directly.

Mars is not sold in China, so you can’t pre-order it, but Yike is in China.

Regardless of the actual situation of the mobile phone, of course, Mr. Fang must be praised.

IDG's Xiong Xiaoge called Su Wei directly and threatened to order 100 units as a souvenir.

This shocked Su Wei.

"Mr. Xiong, I understand if you want one or two. What are you doing with 100? You can't eat them."

According to foreign retail prices, 100 units are almost 300,000 Chinese dollars.

"I asked a circle of friends, and everyone was very curious. I thought it would be troublesome to find Yike if I had one or two, so I just made some statistics. Later, we will hold a Yike Mars mobile phone tasting party." Xiong Xiaoge smiled. road.

Su Wei thought for a while and said, "I can give you 10 units, no more."

Xiong Xiaoge didn't believe it: "Mr. Su, you are so stingy."

"It's not that I'm stingy, it's that I can only get 10 units from Yike. Originally, the company's employees wanted to support the sales to some extent, which was considered a courtesy, but Mr. Fang said that it is not necessary in China, and it cannot be used normally, so it cannot be opened in a unified way. This form of opening." Su Wei explained seriously, "That means you, Mr. Xiong, I wouldn't have given it to anyone else."

Xiong Xiaoge felt President Su's sincerity and accepted the reduction in quantity: "Okay, 10 units is 10 units. I will help President Fang promote it for free."

Su Wei ended the call and told her secretary.

"Mark it down, Mr. Xiong from IDG, 10 units."

Secretary Li Shining silently noted that Mr. Xiong asked for 10 more units.

Well, I don’t know what the situation will be like after two days abroad. The supply here is in short supply.

She suddenly felt like she was in her hometown - remember, IDG's Xiong Xiaoge gifted 10 Mars, Sina's Wang Yan gifted 10 Mars, and Shenxin Technology's Wang Fengyi gifted 10 Mars...

Mr. Fang handles things well and treats friends with courtesy. Everyone is very particular about it.

Li Shining thought about it for a while, wondering whether similar competitors such as Penguin, Dangdang, and Taobao would also buy Yike mobile phones, help them taste the products, point out the shortcomings, praise the advantages, and make progress together.

On the evening of December 8th.

Su Wei temporarily took over the position of domestic head of Yike Mobile and reported the pre-sales work to Mr. Fang. She also clearly knew the global pre-sales results that the company had not disclosed to the outside world.

As of today, 146 units of Yike Mars have been pre-sold in China.

In addition, 10+324+113,000 units were pre-sold in the European market and 307+97,000 units were pre-sold in the US market. The total pre-sale volume before the official launch was 941,146 units, with less than 60,000 units left before the round number. .

On December 10, Yike’s official website released a latest special effects advertisement, announcing the official release of the mobile phone.

Mars hits the Earth, Yike Mars is coming!