Reinventing the Millennium

It’s 1:30 a.m. on December 13, New York time.

Bruce sat in front of the computer with high spirits, thinking about the content of the manuscript request for PCMag, and waiting for the update of the Android system.

As a well-known IT magazine, PCMag's contribution fees have always been generous. Coupled with his own interest, Bruce attaches great importance to this invitation.

It is now the last month of this year, and well-known mobile phone manufacturers have no new product plans. It is time to select a wave of "Top Ten Popular Mobile Phones in 2007".

——"Nokia N95, the shocking global machine king."

"This is Nokia's masterpiece, with a 2.6-inch 16 million color display, full-featured configuration, built-in GPS module, and 5-megapixel lens. It sets a benchmark for other brands' products with its comprehensive functions."

——"Apple iPhone, the new and trendy mobile phone of God."

"The touch-screen mobile phone released by Apple in January with a new way of human-computer interaction has brought a collective sleepwalk to everyone, as if witnessing the beginning of an era."

Bruce suddenly got stuck as he wrote this. The left side of his keyboard was iPhone, and the right side was Mars. If the iPhone is described in this way, how should Mars be described?

Otherwise, write that they both ushered in a new era together?

The description seems too repetitive and lacking.

Bruce hesitated for a moment and decided to continue writing first, but he soon had trouble with the label of Mars. N95, the world's king of mobile phones, the new trendy iPhone, what did Mars say? Pioneer phone? Mars phone? Time twins?

He turned to look at Mars, which still hadn't pushed the system update, and suddenly had an inspiration.

——"Yike Mars, the Android light of extraterrestrial beings."

"If the iPhone ushered in the era of touch-screen smartphones, then Mars has revealed to us the specific appearance of this new era. It is difficult for me to say that the success of Yike mobile phones is the sole responsibility of this new manufacturer..."

Bruce did not find that he could easily evaluate Yike's success. He continued to write: "Video, social networking and the upcoming mobile shopping. Mars is not so much the success of Yike, but rather the success of the ecosystem."

"Yike Mars brings the mobile strategy of Internet companies, and the latter has successfully expanded the playability of mobile phones. This is extremely different from its direct competitor, the iPhone."

Bruce suddenly considered it in his mind and couldn't help but write down a question: "Will this also be the success of the Android system?"

He did not give an answer and couldn't help but write a few more sentences: "As a rival that has been fighting with Apple in the field of music players for many years, Yike's mobile phone can still find system shortcomings compared to the iPhone, but it has More advantages grab your attention.”

"The Android ecosystem jointly built by Yike and Google, Facebook, Twitter and other companies is free and open source, which undoubtedly opens the door to very attractive cooperation for the industry."

"From this point of view, I think it will bring extremely broad and far-reaching significance."

After Bruce finished writing his top three mobile phones of the year, he stared at the screen and hesitated for a while.

Should the iPhone be ranked second or Mars be ranked second?

Forget it, let’s not move. It doesn’t matter who comes second, but Apple is an authentic American company after all.

Bruce had just made the decision to incorporate off-site factors when he saw Mars' beautiful 3.7-inch large screen push a notification that the system update announced on the official website was finally here!

He couldn't wait to take the phone, click on the settings according to the notification, and found the update prompt.

1. Fix some known bugs.

2. One million-selling easter egg "Fruit Killer".

Bruce smiled knowingly when he saw this name. He liked this little story about paying tribute to each other in business.

Taking advantage of the system update, he continued to write manuscripts. The most surprising thing this year was the disruption of Yiko Mars, and the most disappointing thing was the product explosion of Motorola. In addition, Motorola CEO Zander also suffered from performance problems. Not good at get out of class.

Soon, Mars was restarted.

Bruce first tried the functions of his mobile phone, but didn't find any changes, and he didn't know what the original bug was. He thought about it for a while, and planned to go to bed after watching the Mars Easter eggs. It was not good to stay up late, and he would continue to update tomorrow.

"Fruit Killer".

An extremely simple casual game.

Bruce picked up the game quickly and figured out how to play.

The fruit is thrown, the fingers slide, the blade cuts, and the juice splashes everywhere!

Poof, poof.

The more Bruce played, the more excited he felt. He felt the exhilaration of cutting the fruit, the frustration of hitting the bomb, and the joy of hitting combos... He kept playing until Mars ran out of battery, and he reluctantly put down his phone.

"A game made for touch screens!"

Bruce finished the game and immediately realized how groundbreaking this game was.

From keyboard to touch screen, in addition to using the latter for typing, there is also such a new interactive mobile game play!

So fresh and so fun! !

It would be even better if more apples could be added to it!

Bruce thought about whether to write about the easter egg game launched by Yike, but quickly decided to put it aside for now.

He got up and left the study, and went to the bedroom to get another Yiko Mars that had not been opened yet. It was a gift he planned to give to his niece for Christmas.

Now... As a gift for my niece, of course I have to help her download the most trendy and groundbreaking "Fruit Killer"!

Bruce drank half a cup of coffee, helped the new phone update the system, and immediately tried to see if the phone could play "Fruit Killer" normally.

When he reluctantly put down his phone again, it was already past 4 a.m.

Bruce has more nice things to say about Android and this little game that fascinates him.

He even planned to go out tomorrow afternoon instead of driving, but to take the subway and play while sitting.

Look, this is a touch screen phone!

Look, this is the way to play in the new era!

Bruce thought for a moment about the video Arrington updated on the technology blog TechCrunch that he had seen before, which included a part where he was shouting to Jobs.

At that time, he still felt it was a bit excessive.

Now, he also has something to say to Steve Jobs. Hurry up and let the iPhone install third-party software. Games like "Fruit Killer" will definitely create more ways to play with touch-screen phones!

By the way, it’s best to let the iPhone also change the wallpaper!

Bruce sighed and stood up to get some sleep.

But just as he was about to turn off the computer, he suddenly opened the document and modified the content, moving Yike Mars, which ranked third, to second.

Sorry, Steve Jobs.

This "Fruit Killer" lit up a fire in my heart, my heart belongs to Mars!

Pouch, poof!

Bruce's dreams were filled with the sound of cutting fruit.

…

The Easter egg game pushed by Yike mobile phone was almost immediately loved by everyone.

Whether it is New York or Miami, whether it is the United States or Europe, whether they are technology bloggers or ordinary users, they have all joined the ranks of cutting fruits and amusing them to their friends.

What is human-computer interaction?

This is human-computer interaction!

Just looking at the ads, whether it’s iPhone or Mars, doesn’t it mean using a touch screen instead of a keyboard for typing?

anything else?

What else is the touch screen used for?

Many users of Nokia, Samsung, Sony Ericsson and other mobile phones with physical keyboards have similar views. Novelty is novelty, but they have no urge to pay for this novelty.

However, now there is a new answer.

The touch screen can also be used like this!

YouTube, Facebook, Twitter and more blogs and forums are spontaneously sharing the Easter egg games that Yike pushed in the early morning.

This surprised Yike's publicity department.

how? Did the boss outsource this job?

With Yike's promotional efforts, the already hot Amway atmosphere has become stronger, which in turn has boosted offline sales.

The original queues for mobile phone pre-sales had eased, but in just one day, the queues reappeared.

"The best game for touchscreen phones!"

""Fruit Killer"! Yi Ke Mars!"

"I just want to ask, if there is such an Easter egg for one million, is there for two million?"

"When I arrived in class today, my Yike Mars was played with until it ran out of power. I just placed an order for Yike's power bank on Amazon."

“A phone you can’t put down and a game you can’t put down!”

“It’s US$199. I was originally hesitating whether to buy an iPhone or a Mars, but now I’m going to line up!”

“I was originally hesitating whether to buy N95, but now I’m going to buy three Mars as Christmas gifts!”

Before Christmas, there is a big shopping spree in European and American markets. It is the traditional shopping season and the craziest shopping day of the year.

It is precisely with this in mind that Yike Mars has advanced the release date to the 10th of this month.

Now, with the help of the groundbreaking touch-screen game "Fruit Killer", consumers who were hesitant before have been given additional motivation to buy.

Only $199! Look how much N95 costs! N95 can’t even take a selfie!

Suddenly, the contract price of US$199 was frequently compared with the Nokia N95, the world's king of mobile phones. The trendy interactions, software applications, and innovative games, all of which were compared, it was super value, super value, super value!

December 13, December 14, December 15.

For three consecutive days, the game's reputation has continued to ferment, and many people who don't pay attention to mobile phones have also been attracted.

On the Internet, in companies, and on campus, the sales volume is clearly announced to be one million units, but it seems like there are fruit-cutting Mars everywhere!

This time, there is no need to announce the data, just the momentum...

Kovrig was silent for a while, and Jobs shed tears after watching it!

On December 16, Amazon, which had previously only cooperated with logistics, put the Yike Mars on the shelves. The first batch of 200,000 orders was sold out within one day. Many users in areas that were specifically marked as not providing the operator's 3G service also participated in the purchase.

How to spend Christmas?

Let's cut the fruit together.

A day later, there has been no news about Mars, which Amazon originally planned to put on shelves the next day. After repeated communications, Amazon also apologized to users who paid attention to the notice. The operator T-Mobile is temporarily unable to transfer goods and will actively cooperate with mobile phone manufacturers.

Then, Amazon called Yike.

It even hit Fang Zhuo's cell phone.

On the afternoon of December 18, Fang Zhuo flew back to New York and was in a hurry to meet with the two heads of MediaTek and Morningstar Semiconductor.

The two of them have been waiting for three days.

Although Yu Hong also took the time to help with the reception, it was indeed a bit rude.

Fang Zhuo respects the old and loves the young most, and is always extra polite to his seniors in the semiconductor industry.

There is a competitive relationship between these two people, so naturally they cannot arrange to meet together.

However, Fang Zhuo clearly informed each other of the time before and after, but when he arrived at the company, both of them were in the office.

Coincidentally, both of them are still playing "Fruit Killer".

"Mr. Cai, Mr. Liang, oops, sorry, sorry, I've been too busy these days and have been rushing the supply chain." Fang Zhuo apologized and explained the reason for his busyness.

We are running out of stock!

Yike's previous pre-sales plus estimated sales in December have a total of 2.2 million units in stock.

Putting aside the pre-sales of nearly 1 million units, Yike's most optimistic estimate for December is 1.2 million units, and it also takes into account the Christmas shopping situation.

1.2 million units a month, which is a quite generous number under common sense.

However, online orders from operators and official websites have surged, and stocking up in December has become increasingly stretched.

This made several parties happy and surprised, and they could only urge suppliers and Foxconn overnight.

On the way here, Fang Zhuo also received a call from T-Mobile head Legere, who apologized for his cooperation with Amazon.

Amazon transferred the goods from T-Mobile. The two parties agreed on the time earlier. When the popularity of games really exploded, T-Mobile could only guarantee its own stability and broke the appointment with Amazon.

Fang Zhuo was a little unhappy with the ramblings here. He received another call from Bezos. They didn't talk about the issue of mobile phones being put on and off the shelves. They just talked about the launch of Amazon's mobile software on the Android store, but there were still some hints.

"Congratulations to Mr. Fang, and congratulations to Yike. Mars is so popular, so I knew you must be very busy, but I couldn't help but come over to congratulate you in person." Cai Mingjie said cheerfully.

Not to be outdone, Liang Gongwei said: "Yes, Mars has sold over one million. I have been shopping at T-Mobile stores in New York these two days, and they all want to buy Mars. It is almost the end of the year, so I let the employees at Morningstar Semiconductor make their own choices. , as a result, they chose Mars as the year-end award."

He smiled and said: "Mr. Fang, I heard that Mars is not easy to buy, so I came to you in person to place an order."

Fang Zhuo laughed loudly, Chenxing is interesting, when will he join Yike?

Cai Mingjie glanced at Liang Gongwei, an old man would say.

Just as Fang Zhuo was about to speak, his phone vibrated again.

He nodded apologetically to the two leaders, stood up and went to the floor-to-ceiling window to answer the phone.

Cai Mingjie and Liang Gongwei drank tea separately, and both heard a few words from Mr. Fang, such as "stocking up", "nervous", "working hard" and "catching up orders".

After the phone call was completed, Fang Zhuo sat back at the table.

Liang Gongwei has a closer relationship with Mr. Fang, so he thought this must be good news, so he asked: "Mr. Fang, how are the sales of Yike Mars now? When will it be launched in China?"

"Just over 1.6 million units." Fang Zhuo answered the question casually, then frowned and said, "We don't know yet in China. It is estimated that it will be June at the earliest."

Just as Liang Gongwei was about to ask further, he saw Cai Mingjie's hands shaking out of the corner of his eye, and suddenly realized the sales problem.

When it came, it was still 1 million units, but it has reached 1.6 million in just a few days?

One couplet! One couplet!

Definitely more than a couplet!

"With the popularity of games these days, I overdrafted a little in advance." Fang Zhuo saw the surprise of the two leaders and explained briefly, "It's a holiday, and consumers are willing to spend money."

The total number of units in the six days is 600,000 units, an average of 100,000 units per day, but it is increasing every day, and it is likely that it will not fall back until Christmas.

The main reason is that the price of 199 is easy for people to buy, which affects many consumers.

Cai Mingjie took a deep breath, and he still had to sigh again.

Mr. Fang really made Yike Mobile Phone happen!

"Mr. Fang, congratulations!" Cai Mingjie said seriously.

The same goes for Liang Gongwei: "Mr. Fang, Yike has succeeded."

Fang Zhuo smiled slightly and replaced the wine with tea: "Same joy, same joy."

With a mobile phone sales base like Yike, everyone's joy of cooperation will be easy to carry out.