Reinventing the Millennium

"Yike mobile phone is on sale in the United States and Europe."

“Unfortunately, we cannot see it being launched in China for the time being, but according to reliable information, China Unicom has reached a consensus with Yike and will launch our national version as soon as possible, which is expected to be in the middle of next year or the third quarter. "

"Yike mobile phones have been available for pre-sale abroad since October. However, as of the release date of December 10, U.S. time, it has not announced pre-sale sales."

"Let us wish Yike Mobile Phone a good result."

——"China Financial News", December 11, 2007.

"Yike mobile phone is on sale in the United States and Europe..."

"Only two days after its launch, Yike Company announced that sales exceeded 1 million units!"

"Obviously, Yike Company has kept a tight lid on the astonishing pre-sale sales!"

"Let us congratulate Yike Mobile for its good results!"

——"China Financial News", December 13, 2007.

Since the release of Yike Mars, in just two days, its results have made even "China Finance News" feel confused, and had to use rare ellipsis punctuation to express the wonderful mood in a small way.

No, didn’t we just report on your listing just yesterday?

It feels like just by opening and closing your eyes, your sales have exceeded one million?

Millions of mobile phones sold!

What is this concept?

The overseas retail price of Yike mobile phone is US$399!

One million units is $399 million? ? ?

Is it 2.99 billion Chinese coins? ? ?

Is it three-quarters of a Lenovo phone? ? ?

Lenovo mobile phone has the largest market share of domestic mobile phones. This year it has firmly established its position and has been heavily promoted in the media. Now that Yike mobile phone has achieved excellent results, everyone naturally compares it with the domestic No. 1 mobile phone.

In particular, news came from the operator China Unicom in November that Yike's goal is to create another Lenovo mobile phone.

Without comparison, we don’t know that the number one domestic product is worthy of being the number one domestic product. Facing such a strong Yike mobile phone, it still maintains a quarter lead!

However, this sudden situation not only caused the "China Finance News" to stagger, but also almost all the media reporting on it and readers who knew about it.

Everyone is confused!

Thinking about the public opinion before the launch of Yike, it said everything.

It is said that small manufacturers + new systems have no chance of success.

Some people say that there is no movement at all in pre-sales, and the product can be declared a failure.

Some people say that Yike only uses stories to maintain its stock price, and the bubble will burst once it is sold.

Behind all the comments are some people who, for various reasons, are reluctant to see Yike Mobile succeed.

But……

this……

It can only be said that Yike really kept the pre-sale news too tightly!

On the first day of the launch of Mars, Zhihu carried out foreign comments about Yike mobile phones as usual. I was surprised to find that it was quite popular, but the popularity is still hot. There is no specific value for this thing. I just feel that there are many foreign platforms. discuss.

Including the small discussion between Nokia and Mr. Fang, everyone watched the fire from the other side, only to feel that the fire light was floating around and it was hard to see clearly.

There are also a few foreign users who have truly shared their experience of getting started.

"The first time I got Mars, what I thought of was Occam's razor. Don't add physical keys if necessary. The Yike phone really... doesn't add any physical keys to the entire screen. I just use the razor to remove all the physical keys. I shaved it off! Looking left and right, the buttons on the side of the phone actually gave me a sense of comfort!"

"This naked feeling is so wonderful!"

"However, I would also like to point out an inaccuracy in the domestic media. The contract price of Yike mobile phones abroad is US$199. Most of them are not sold at the retail price of US$399."

"But it seems that there is nothing to be lost if it is not true. It is said that Yike can get a share from the bundled package. I guess the comprehensive income of each mobile phone should not be lower than the fixed price of US$399, right?"

"I heard that Yike will have an event in Silicon Valley on Christmas Day, and Mr. Fang may also attend. Unfortunately, I go to school in Boston, which is too far away from Silicon Valley, so I can only watch it through YouTube."

However, such individual cases cannot prove anything, especially since Zhihu has always been friendly.

What is the market response to Yike Mobile Mars?

Many people used classic words to express their opinions - time will tell.

but!

Two days goes too fast!

It’s as if a typhoon is passing by, tornadoes are roaring, waves are crashing on the shore, and Mount Tai is crushing the top!

The cold sales were slapped on the face randomly!

Lenovo mobile phone is a domestic manufacturer that pays attention to Yike's developments.

Although Mr. Fang did not respond too much, the previous origin + domestic number one status + the rumors revealed by the operator made people unable to help but pay attention to this wave of Yike market.

In fact, as soon as Yike Mars was released, executives who returned from a business trip in Europe brought back the physical machine for everyone to observe.

"This screen is big, but it's easy to get scratched. How do I use it?"

"The screen and back cover are both made of glass and are fragile!"

"Yike is too ambitious and ambitious, so this camera is a bit interesting."

Lenovo Mobile analyzed peer products at an internal meeting and still felt that it was a mobile phone that tried too radically and was priced too boldly.

Just when the meeting was about to end, the latest sales news from Yike Company attacked the venue like a gangster.

1 million units!

Everyone here, without exception, is intact on the outside but full of scratches on the inside.

The conference room that was bustling just now fell into deathly silence!

The murderer is none other than Yike Mars!

Di Zhiyang, an executive who once expressed his opinions in public at the mobile phone industry summit and today, fell back into his seat as soon as he stood up, almost doubting his past industry experience and life experience!

I can’t understand it, I really can’t understand it!

Di Zhiyang glanced at his silent colleagues for a while, and then at the quiet Mars on the table. He suspected that the news was wrong, and he also suspected that Yike had faked it. One million units in two days, even if it was a pre-sale... …This pre-sale is also quite popular!

Will this be a star product?

Di Zhiyang asked and answered himself in his heart, and the answer was yes.

He was surprised, confused, hesitant, and at a loss!

"This phone... although it has shortcomings, it looks really good."

An executive who had digested the news spoke up, immediately detonating the discussion atmosphere in the conference room. A group of people went from life to death, from death to life, from life to death, and from death to life.

However, in such an atmosphere filled with various complex emotions, almost everyone remembered one thing invariably.

That was President Fang's only response to domestic public opinion.

He said...it's up to him!

Moreover, MediaTek Chairman Cai Mingjie also said that Mr. Fang is right! Said the competition will become fierce! It is said that most of the domestic manufacturers will die! Let everyone survive in the new era first!

Di Zhiyang suddenly shuddered in his heart as he watched the uncomfortable discussions among his colleagues.

Is the industry really going to change?

Not so much...

Looking at the bright side, there are only 1 million units, which is only three-quarters of Lenovo mobile phones.

Lenovo mobile phones account for only 7% of the domestic mobile phone market.

Don't Lenovo to us, just look at Nokia, Samsung, Sony Ericsson, and Motorola!

Di Zhiyang was drowsy, and another uncontrollable thought suddenly came to his mind.

What if they can't stand it either?

…

The news about Yike's mobile phone sales is like an old cow going to the ground and plowing the hearts of all good friends.

As a good friend who gave red envelopes during the Spring Festival, took over the friend network, and has known Mr. Fang for a long time, Ma Huateng received the sales news of Mars in Pengcheng.

He knew about the release of Yike products and planned to study the situation over time.

If nothing else, the situation will be clear by then.

If nothing else, there really was an accident.

Ma Huateng read some media reports on the 11th and received sales news two days later without going through the media. He was stunned in the office for five minutes.

These five minutes have been full of emotions!

Pre-sale + 2 days of sale = 1 million units.

What does this mean?

Can Representative Yike gain a foothold?

Ma Huateng is not a professional, but now he doesn’t trust the judgment of professionals at all!

Last time, professionals and industry experts kept saying that Yike was bound to fail!

Ma Huateng now only trusts his intuition.

His intuition was... broken!

Yike must have deliberately concealed the pre-sale data and conducted marketing in line with the sales volume in order to further stabilize the market!

What's next?

Will Fangzhuo use Yike's mobile phone products to take advantage of many aspects?

There is no need to doubt that Fang Zhuo is the kind of person who will deceive others to get an advantage even if he doesn't have one. How could he give up the ready-made conditions?

Ma Huateng once again thought about the news before and after the acquisition of Friends.com, thought about more and more people using mobile devices, and thought about the development trend of the entire environment. Any enterprise that does not pay attention to mobile strategy will inevitably be left behind by the times!

He doesn't want to think about industry competition or the industry giants standing in front of Yike now. He just wants to put aside these complicated processes and make some assumptions first.

If Yike makes a mobile phone, it will successfully impact the mobile phone industry.

So, how should Penguin respond to Fang Zhuo's sword?

Weibo is now booming, and Penguin’s acquisition of Friends.com seems like a stab in the back.

However, Yike's mobile phone is shining brightly, and if it succeeds, it will be a sword attack like the shining sun.

Ma Huateng's thoughts jumped and he even jumped to the perspective of Yike Company to consider how to do well in the domestic market, but he quickly put aside this perspective. Even foreign countries can struggle to achieve this appearance, so why do they need to think too much about the domestic home court?

Such a brainstorm.

Ma Huateng breathed a sigh of relief and took out Yike Mars from the drawer of his desk.

This is a mobile phone brought back from abroad.

He had already taken the time to play with it for a long time. Although he had a bad premonition during the process, he did not expect it to be realized so quickly.

At this moment, Ma Huateng looked at the flashing light on the glass, and felt that the product's tone also depended on the owner, no matter how he looked at it, it would become damaged.

Ding ding, the landline rang.

"Pony, have you seen the news? There is hope that the Yike mobile phone will be completed." Xu Chenye, who had thought that the Yike mobile phone would not succeed a few days ago, was the first to call.

"I know." Ma Huateng replied calmly.

Xu Chenye breathed a sigh of relief and said solemnly: "This matter, this trend deserves attention."

"Yes, it deserves attention." Ma Huateng still calmly repeated the judgment of one of the Penguin Five.

Xu Chenye asked tentatively: "Then let's have another meeting?"

"Meeting!" Ma Huateng still wanted to calm down, but couldn't help but increase his tone when he said the last word.

"Okay, then in the afternoon, I will find someone who is familiar with foreign situations to help analyze the latest news." Xu Chenye was startled, and then he realized that Pony's heart was not as calm as he appeared on the surface.

Ma Huateng hung up the phone.

Meeting, meeting, meeting.

For this Mars, Penguin Special Girl is even more Yi Ke than Yi Ke!

Ma Huateng picked up the Mars in his hand and slammed it on the table.

Bang!

The screen is broken!

Ma Huateng looked at the cracks on the Mars screen and felt as if Fang Zhuo was grinning silently at him.

This annoying Mr. Fang!

…

Beijing.

When Xiong Xiaoge received the news from Yike, he was chatting about a new project with friends from China Unicom Capital in the cafe.

As a result, as the phone vibrated, the two of them answered the call at the same time, feeling happy and smiling at the same time.

After all, Xiong Xiaoge is a sophisticated person, and his emotions calm down quickly.

When Huang Changwei, the deputy general manager of China Unicom Capital, put down his mobile phone and spoke excitedly about the results of Yike's mobile phone, Xiong Xiaoge just picked up the coffee cup calmly and said with a smile: "I have said before that I am very interested in Yike's mobile phone." Ke is confident, and I always have confidence in the opponent."

Huang Changwei was very excited: "Mr. Xiong, you may not know the significance of these 1 million units!"

Xiong Xiaoge raised his eyebrows: "Oh? Is the cooperation between China Unicom and Yike linked to sales?"

Huang Changwei didn't expect Mr. Xiong to be so sharp. He stayed for two seconds: "Yes, but it's not convenient to say."

"It's okay, it's a good thing anyway. It's a win-win situation for China Unicom and Yike. Yike's Mars has found a new starting point for the mobile phone industry. This is a very effective way of playing." After all, Xiong Xiaoge could not help but feel emotional, and the more he talked, the more he said, " You know the name of Yike’s mobile phone, Mars, right?”

Huang Changwei nodded repeatedly, of course he knew: "Mars, Mars hits the earth!"

Xiong Xiaoge said happily: "There is another saying that the God of Fire Zhu Rong should also use this word. Mr. Fang means to let the raging fire of Yike Mobile burn fiercely in the industry!"

Huang Changwei looked at the proud Mr. Xiong and gave a thumbs up: "A raging fire, what a bear!"

Xiong Xiaoge just stroked his beard and smiled.

He believes that this is not the first good news for Yike Mobile, and the second good news will not be too far away.

The main business today is not to talk about Yike, but to discuss new projects.

After a joyful exchange with Huang Changwei, Xiong Xiaoge returned to the topic.

He habitually logged into Zhihu after finishing this meeting. As expected, he saw that the number one popular question had become the latest sales of Yike mobile phones.

Xiong Xiaoge answered with a smile, ready to share his insights.

Then, he was disappointed to see that the answer with the most likes was from the well-known investor Wang Fenggou.

"I have long said that I always have confidence in the other party. I have confidence in Yike Mobile. This is not an afterthought. You see, it's done, right? I still want to say that investment, in the final analysis, still has to invest in people."

Wang Fenggou’s grandmaster demeanor becomes more and more convincing.

…

"What? The pre-sales and sales of Yike Mars exceeded one million?"

In Hsinchu, Taiwan, MediaTek CEO Cai Mingjie, who just arrived at the airport, received the latest news.

He was shocked for a few seconds and said decisively: "Cancel the flight and go to New York instead."

"The itinerary in Xiangjiang..." The assistant hesitated. There was a long-decided meeting in Xiangjiang, and there were also scheduled exchanges with partners.

"Let Mr. Gu put aside what he is doing now, fly to Xiangjiang, and tell him the news about Yike and my itinerary." Cai Mingjie did not hesitate, "He will understand. This is the most important thing now. .”

The most important thing now is to meet Mr. Fang in person and discuss deeper cooperation.

If you go later, I'm afraid it won't be the same price.

An hour later, Cai Mingjie boarded a flight to New York.

However, as soon as he sat down, he saw a familiar figure in front of him, Liang Gongwei of Morningstar Semiconductor.

Liang Gongwei also saw Cai Mingjie.

The two people's eyes met, and they instantly understood the purpose of the other person's appearance on the flight.

Cai Mingjie did not step forward, but just smiled. He had a psychological advantage. He heard that Morningstar Semiconductor failed to tape out.

Liang Gongwei also smiled back. He also had a psychological advantage. Bingxin itself was a shareholder of Morningstar.

Soon, both of them closed their eyes to rest and adjust their emotions.

In just two days, Yike Mars shocked the soul as if it was born out of nowhere.

…

"The Yike mobile phone was born, and it has won the favor of consumers with its delicate appearance, beautiful design, fashionable shape, powerful functions and unique touch technology."

"my country's mobile phone industry is showing a trend of rapid growth. The comprehensive strength of domestic mobile phone brands continues to improve, and it is expected to further impact the high-end market."

CCTV News, 2007, reported on the evening of December 13.