Reinventing the Millennium

Is the Christmas speech by the head of Yike great?

Average, so-so.

However, when his video was uploaded to YouTube, many friends from all walks of life who cared about Yi Ke immediately danced with his mood.

Mr. Fang said he was hesitant at first?

We are also very hesitant now!

Mr. Fang said he was very uneasy at first?

We are also very uneasy now!

Mr. Fang said he was in pain at first?

We are in pain right now!

Obviously, negative emotions are conductive. When the sales volume of 2.45 million units was announced, Fang Zhuo immediately made people immersed in experiencing the past emotions he kept describing.

The worst thing is that we have to experience it together on Christmas Day.

Whether counting the 245 pre-sales or excluding the 145 13 days after pre-sales, no one doubts the market popularity and consumer attitude of Mars, and all competing manufacturers are aware of Yike, a newcomer to the industry. The first product launched by a mobile phone company is a hit!

Don’t talk about whether it is radical or not, whether consumers accept it or not. Such topics should be stopped and discussed instead about how to deal with an industry disruptor and how to follow the trend of the industry.

On the evening of December 25, Kallasvuo, the head of the Finnish giant Nokia, was interrupted by a series of phone calls during the holiday, all of which were without exception about Yike's Mars sales.

The report on the phone was very serious and solemn.

Kallasvuo was also truly surprised by this data.

But he quickly regained his composure, directed his wife to share cinnamon cakes for the family, and then began to fry the salmon.

“It looks like we underestimated consumers’ urge for novelty.”

"Yike Company has made a good product."

"This is worth thinking about how to provide consumers with better mobile phones on this track that is opening up a new direction."

Kallasvuo was surprised. He did not think that a hot-selling mobile phone could make Yike a life-or-death rival of Nokia. As for the comment that "the era of Nokia may be gradually passing" was even more funny.

He knew that the founder of Yike Company was young and energetic, and it was inevitable that he would be arrogant after owning a well-established mobile phone. However, this would only allow Yike Company to sit at the poker table.

What is Nokia going to do?

Nokia just needs to be itself.

After a brief comment and response, Kallasvuo said the key sentence lightly: "Perhaps, we should hope that Yike will be more popular, so that we can more happily review its patents and get a higher price tag. .”

Nokia's accumulated patents are extremely strong and almost impossible to circumvent.

Regardless of whether it is Yike who created a Christmas surprise or Apple who released a mobile phone earlier, they must accept the patent gaze from the Finnish giant.

Just after the leader gave his opinion, the two players who entered the game from the direction of touch-screen mobile phones were taken seriously by Nokia Legal Affairs, and they planned to seriously weigh them when they came back from the vacation.

However, Kallasvuo is confident enough to regard Mars as a Christmas surprise, while more people are shocked by Christmas!

Jobs was in the United States, so he knew the news about his competitors earlier than Kallasvuo, and he felt heartbroken earlier.

He found that Fang Zhuo was really able to bear his temper.

The pre-sale sales are so good, I have to hold back and say nothing!

Now we have to choose a holiday day to make people uneasy!

Apple's iPhone sales are now 2.86 million units, still ahead of the 2.45 million units announced by Yike. Moreover, the European market only provides sales of 340,000 iPhone units, which also means that the iPhone will be sold in the single US market within half a year. Sales volume of 2.52 million units was achieved.

Is this a bad grade?

Not only is it not bad, it is actually excellent.

However, it was not only difficult for Jobs to feel a sense of accomplishment, but also the operator AT\u0026T called him at noon on Christmas Day.

"Hey, Steve, did you watch Fang Zhuo's great speech?" Stephenson, the newly appointed CEO of AT\u0026T this year, said today's news when he got on the phone.

"If it's Fang Zhuo's boastful speech, I didn't watch it." Jobs didn't want to appear too serious.

Stephenson went straight to the point: "When the sales volume of a 3G touch-screen smartphone reaches 2.45 million units within 15 days of its release, no matter how much he brags, I am willing to applaud him."

Jobs said unceremoniously: "The iPhone could have had better sales, but your operator rejected my request for 3G!"

The iPhone is great, but it's just a 2G phone.

Jobs often believed that this was an important factor that was weighed and compared by consumers, and this was determined because of the strong will of the operators.

"This is a matter between you and Cingular, and between You and Stan." Stephenson said calmly, "I just think from my perspective that the iPhone should be more competitive."

Stan, the CEO of operator Cingular, had a good relationship with Jobs. It was he who decided to cooperate with Apple in the first place. This relationship fell on AT\u0026T with the acquisition.

The one who calls the shots on the operator front is undoubtedly Stephenson, who only took the stage in May this year.

There was a slight silence on both sides of the call.

Stephenson added: "Even if Cingular vetoed iPhone 3G, why couldn't you insist on it in the first place?"

Jobs was laughed out of anger. Cooperation with operators is extremely difficult. You can say whatever you want now.

Stephenson once again mentioned Apple's competitors: "Fang Zhuo started with much less chips. I don't believe that he didn't insist on major decisions such as 3G and touch screens. Otherwise, why would he frequently mention the pain and uneasiness of the past in his speech? ?”

Jobs stopped laughing and said coldly: "That may be because he has a better operator partner."

Stephenson raised his voice: "Steve, I think everything happens for a reason. Instead of blaming, we should reflect, like, why is Schmidt unwilling to serve as a director of Apple, but is very happy to join the board of directors of Yike?"

"He was driven away by me." Jobs said disdainfully.

Stephenson said repeatedly: "Okay, okay, I believe it."

In the face of sales, the two collaborators blamed each other, turning black into white, and white into black.

But after all, there is still the US market for the iPhone.

After the dispute, the two people resolved their emotions and returned to reason.

"The iPhone needs to be more competitive, needs 3G, and needs to better meet the needs of consumers." Stephenson said that AT\u0026T has already held internal meetings, and everyone believes that the iPhone still has strong potential.

"The iPhone can be better, and it will be better soon." Jobs expressed both confidence and promise.

Stephenson only said one sentence before hanging up the phone: "Fang Zhuo also approached AT\u0026T before, but we rejected it."

He said no more.

If business cooperation can be rejected, it can naturally be restarted, and past opponents can become future collaborators.

Jobs did not hesitate to argue again. He knew this, but he also knew that T-Mobile, which cooperated with Yike, had a period of exclusivity, which was difficult for an operator of AT\u0026T's size to accept.

What's more, iPhone sales are really not bad, it's just... Mars sales are better.

That afternoon, Jobs finally set aside his vacation time to convene a high-level meeting within the company, focusing on the release time of the next generation iPhone. Under the current circumstances, the launch originally scheduled for June must be brought forward.

January is too late, March is a time worth considering.

3G needs to be installed, the front camera needs to be installed, and the Apple Store needs to be installed.

After Jobs finished the meeting, he reviewed the four nodes of competitor Mars, including the June press conference, October pre-sales, December 10 launch, and December 25 sales of 2.45 million. There was a feeling that the intensity was getting higher and higher.

With increased intensity and increased confrontation, the situation suddenly becomes extremely different!

…

Yike's Christmas sales of 2.45 million spread back to China. This news was like an old cow going to the ground and plowing the hearts of all good friends!

What? Just plowed 13 days ago? Why are you still here?

This is normal. How can an ox plow the land only once?

The first person to feel the negative emotions expressed by Mr. Fang was his cross-industry competitor Ma Huateng.

The better the sales of Yike Mars, the stronger his bad premonition.

After these days of discussion and research, Ma Huateng, from the perspective of an outsider and the judgment of a business boss, first determined that domestic manufacturers may not be able to compete with Yike.

Secondly, he noticed many signs of Yike's start-up and warm-up in China.

For a long time, Yike's market focus has gradually shifted to foreign countries, and it has always given a hazy impression to the country, because the so-called music copyright cannot be used in the domestic environment.

But this does not mean that Yike has no experience in the market, nor does it mean that Yike lacks elite soldiers. On the contrary, the scene that swept the domestic music player market a few years ago seems to be happening again.

This time, Yike has more funds and stronger resources.

Ma Huateng re-read the news that Yike won the sponsorship of the CCTV Spring Festival Gala. He felt that the domestic mobile phone industry was about to be in trouble. Looking at the domestic manufacturers who were laughing and joking, he wished he could make an appointment to talk to them one by one.

Mr. Fang is coming!

Mr. Fang is coming! !

However, judging from the news he received, some manufacturers have noticed the sales of Yike Mars, and their attitude is relatively indifferent. Just come, there will be tall people to hold up the sky when it falls. Lenovo mobile phones are not panic, so why should you panic?

The 2.45 million sales made Penguin firm in its determination to try to support or cooperate with Yike's opponents in advance.

The factory built-in search, information, and communication are more basic than the Internet.

Such a traffic entrance cannot sit idly by and allow opponents to control it.

Fortunately, there is one thing that comforts Ma Huateng. The Android system is open source. Even if Android is really launched, domestic manufacturers can try to follow up and get a share of the pie. There may still be a lot of room for maneuver in this process.

On Christmas night, this floor of the Penguin President Office is brightly lit.

Although Mr. Fang and his Mars have not yet arrived, Penguin executives who have cooperated and competed with him have noticed a dark cloud coming from the sky.

"I never thought I would feel such a huge threat on my mobile phone." Ma Huateng sighed as he looked at the night scene.

"It's not the threat of mobile phones, it's the threat of Mr. Fang + mobile phones. It's hard to say which one is more deadly." Xu Chenye has been revising his understanding since the 12th, and it took 13 days to repair it. "But still Well, this threat of his has been revealed."

Ma Huateng said nothing, but a thought suddenly popped into his mind, reveal it? Is it a good thing?

Isn't this general assembly even installed?

The situation seems even more dire.

…

"Come on, come on, I propose that this glass of wine be toasted to our Mr. Schmidt. Without it, there would be no Android, and there would be no Yike's current achievements."

"Schmidt did three things that I'm grateful to him for."

"He just helps, helps, keeps helping!"

"I want to toast him this cup of celebration wine from Yike Mars!"

"This is the head of our iron triangle, the head of Google and the external director of Yike, Shi Shi Schmidt!"

Because Christmas is a major holiday in the West, Yike Mars’ celebration banquet was not held on the 25th but was held on the evening of the 26th.

Fang Zhuo highly praised Google Schmidt’s contribution in a warm atmosphere, showing his extremely close relationship with him.

Schmidt drank the toast with a smile on his face. He also toasted with a glass of wine and smiled at the small but generous banquet guests: "Mr. Fang showed his Eastern humility at this moment. , Mars is the light of Android, Mr. Fang is the soul of Mars, yes, soul, Yike’s products finally have soul!”

There was a burst of laughter at the banquet. Many people knew that Steve Jobs commented that Yike's products had no soul.

"I always admire him. Without him, there would be no Android and Mars today. I hope our friendship can last until the moment I meet God." Schmidt smiled, "Let's put it this way, my future epitaph will be Just write, 'Mr. Fang's good friend is buried here, and he has made some insignificant contribution to Yike Mars'."

At this moment when Mars was celebrating, Schmidt’s humorous words made many people laugh and cry.

This was a celebration party and a communication meeting attended by many small and medium-sized operators.

In the United States, Yike Mars is limited by the strength of T-Mobile, and most of its sales are only in cities where it can provide 3G services. However, there are many small and medium-sized operators in different states in the United States, and each other's policies are also different.

Operators like AT\u0026T have Apple, Verizon has LG, and Sprint has Moto. Because of T-Mobile's exclusivity period, operators like them want to participate in the competition more actively.

However, small and medium-sized operators saw the explosive trend of Mars and did not think they had the ability to copy it, so they took the initiative to post it.

Half a year is just half a year. This generation of Mars can't make money, but the next generation can lay a solid foundation with Yike in advance.

The celebration banquet was very enjoyable, and some potential intentions were well communicated, which made Fang Zhuo very satisfied.

Yike Mars is still selling in stores and on Amazon. Although there is a relatively obvious drop after Christmas, the overall trend is still healthy and benign.

These have brought relief, increased confidence and a different status to Yike.

Five days later, Mars sales increased by 470,000 units, bringing the total sales to 2.92 million units. Although it was a pity that it failed to exceed 3 million units on the first day of New Year's Day in 2008, it was not far away.

On January 1, 2008, Fang Zhuo updated Weibo, which had not been updated in China for a long time.

"The new year is here, everyone should cheer up!"