Resource Tycoon Reborn

Volkswagen China Sales Co., Ltd., formerly the imported car business department established by Volkswagen Group Company in China, is fully responsible for the business of all imported cars of the Volkswagen brand in the Chinese automobile market, including responsible for the Volkswagen brand in Hong Kong and Macau.

The imported car business in the region. ◎, together with Shanghai Volkswagen Co., Ltd. and FAW-Volkswagen Co., Ltd., it constitutes the troika of the German Volkswagen Group in the Chinese automobile market. As the first foreign car to enter the Chinese market

Enterprise, Volkswagen Group's investment in China has achieved extremely amazing returns. At its most glorious time, it occupied more than 60% of China's automobile consumer market and was a well-deserved overlord. Santana and Jetta once almost dominated China's automobile market.

Car market!

However, with the rapid economic development of China, the world's major automobile companies have attached great importance to China's automobile consumer market and have entered China through joint ventures with China's automobile companies. Naturally, Volkswagen Group's share in China's automobile consumer market has also been increasing.

decline, but even so, relying on the Chinese people's love for the Volkswagen brand over the years, the Volkswagen Group still occupies the largest piece of cake in the Chinese automobile consumer market. And the profits from the Chinese market account for the total profits of the Volkswagen Group

The proportion of the market is also growing, and it has become an important overseas market that the Volkswagen Group cannot ignore.

It is precisely for this reason that when China's automobile consumer market experienced a demand blowout, the Volkswagen Group immediately decided to promote the expansion of production capacity at its two joint venture factories in China! In July 2003, FAW-Volkswagen Co., Ltd. opened its first factory in Xinjing.

The construction of the second factory officially started. At the same time, the production line of Shanghai Volkswagen Co., Ltd. also began to be renovated, thereby increasing the annual production of sedans of the two companies to about 1.1 million vehicles.

However, the golden age of China that belongs to the Volkswagen Group is over after all. The competitors faced by the Volkswagen Group today are no longer domestic automobile companies in China. They are world-renowned automobile companies from all over the world. Although the Volkswagen Group

The company's presence in the Chinese automobile consumer market has been unprecedented, but even a good tiger cannot stand up to a pack of wolves. What's more, the Volkswagen Group does not pay attention to the Chinese automobile consumer market and has been unable to launch new models. It has been fooling the Santana and Jetta.

Chinese consumers can at best be called a sick tiger. As a result, Volkswagen Group's performance in the Chinese automobile consumer market declined significantly in 2005!

Cui Yutang graduated from Beijing University and went to Europe for further study. After working for the German Volkswagen Group for seven years, he was sent back to China to become the deputy manager of Volkswagen China Sales Co., Ltd. Two years later, he became the

The person in charge of Automobile China Sales Co., Ltd. Although he is from China, among the troika, the headquarters of the German Volkswagen Group attaches most importance to his opinions, which also makes him occupy a dominant position among the persons in charge of the three companies. Of course

Now, being in a dominant position does not mean that he can command the other two German leaders at will.

Cui Yutang was keenly aware of the seemingly dangerous situation of the Volkswagen Group in the Chinese automobile consumer market, but the slow decision of the Volkswagen Group headquarters made all his efforts in vain. Today, the Volkswagen Group is in the Chinese automobile consumer market.

The sharp decline in market share can be said to be a foregone conclusion! Not only the performance of Shanghai Volkswagen Co., Ltd. and FAW-Volkswagen Co., Ltd. were greatly affected, but also the imported car sales business of Volkswagen China Sales Co., Ltd.

had a clear impact.

The substantial drop in profits may even lead to losses. The headquarters of the Volkswagen Group had to pay more attention to the Chinese automobile consumer market. Having already warned the headquarters in advance, he naturally gained greater attention from the headquarters.

, while the other two persons in charge were severely reprimanded by the headquarters.

In order to change the decline of the Volkswagen Group in the Chinese automobile consumer market, Cui Yutang also racked his brains, but it was not easy to regain the lost market share! At this time, Cui Yutang heard the news that Toyota Motor Company, General Motors

Important figures from the three world-renowned automobile companies, DaimlerChrysler and DaimlerChrysler, all appeared in Tongyi. Of course, important figures from Paramount Pictures and Warner Bros. Entertainment were also mentioned in the rumor, but for Cui Yutang

In general, these two companies are naturally not that important.

Tongyi and Cui Yutang are no strangers, because there is Qinchuan Samsung Automobile Group, one of Volkswagen Group's strong competitors in the Chinese automobile consumer market! Although it is only a company that started from scratch in just a few years, and

It is still a joint venture automobile company between China and South Korean capital, but now in the Chinese automobile consumer market, the annual output has reached one million vehicles, and Qinchuan Samsung Motors has established a complete industrial chain in Fengyuan and Tongyi and surrounding areas.

The group has become an important pole.

I heard that Qinchuan Samsung Automobile Group is currently launching the fourth phase of the project to increase its annual sedan production to two million vehicles. This output is undoubtedly top-notch in China. Cui Yutang does not understand why Qinchuan Samsung Automobile Group will

He has such strong confidence in the future of China's automobile consumer market. But this time, he did not want to make any comments about it. When Qinchuan Samsung Automobile Group expanded its production capacity and pushed its annual sedan output to one million units, he once said

Some disdainful remarks believed that Qinchuan Samsung Automobile Co., Ltd. was dazzled by the results at that time, but who could have imagined that in the next few years, Huaxia Automobile's sales would have a blowout and be perfectly digested.

Expansion of production capacity of Qinchuan Samsung Motors Co., Ltd.

After learning the news, Cui Yutang's first reaction was that Qinchuan Samsung Automobile Group was going to make some big move, but after thinking about it carefully, he felt that this was somewhat unlikely. Qinchuan Samsung Automobile Group

Although it is the top automobile company in China, what does it count in front of Toyota Motor Company, General Motors Company and DaimlerChrysler? The three major automobile companies can easily destroy it. But Toyota Motor Company

, important figures from General Motors and DaimlerChrysler went to Tongyi, and for what reason? He didn’t think it was just a coincidence!

As the first person in charge of the Volkswagen Group in China, Cui Yutang, who has a few brushes, found out in a roundabout way that the three major automobile companies gathered in Tongyi not because of the Qinchuan Samsung Motor Group, but because of the Hong Kong Kumho Film Group.

Company! It seems that the Hong Kong Kumho Film Group Company is making some big moves! Although Cui Yutang does not understand what the Hong Kong Kumho Film Group Company is going to do, it actually involves the three major automobile companies, but it can attract the world's three major well-known automobile companies.

This is enough to illustrate its importance.

Realizing this, Cui Yutang used all his connections and finally found out through the leaders of the Shanghai Stock Exchange that the Hong Kong Kumho Film Group Company was interested in adapting the animated film "Transformers" for the big screen in the near future. He learned the news

Afterwards, Cui Yutang reported to the Volkswagen Group headquarters on the one hand, and immediately set off for Tongyi on the other.

Although Cui Yutang has never watched "Transformers", it does not prevent him from understanding how popular "Transformers" was in China in the 1960s. Considering the box office performance of Hong Kong Kumho Film Group, Cui Yutang naturally

I realized why the three major car companies sent important people to Tongyi to insert advertisements in movies! Inserting advertisements in movies is something that many movie companies often do, but some movies only insert advertisements.

The placement is clever and does not reveal any traces. Some movie advertisements have more traces. However, we have to admit that placing advertisements in those movies that are popular at the global box office can indeed produce quite amazing advertising effects.

If the three major car companies successfully embed advertisements in "Transformers", Cui Yutang is not concerned about the role that the three major companies will play in the car market outside China, but he is worried about Volkswagen.

Will the group company’s market share in China’s automobile consumer market decline again? Volkswagen Group’s position in China’s automobile consumer market is already in jeopardy. If it continues to develop, it is very likely that Volkswagen Group’s position in the Chinese automobile consumer market will decline again for many years.

The reputation accumulated by Huaxia will be wiped out, and it will become one of the many foreign car companies entering the Chinese automobile consumer market! This is a failure for the Volkswagen Group Company, which entered China as early as the 1980s!

"Master Fang, at least give Volkswagen Group a chance, which can be regarded as giving some face to the leaders of the Shanghai stock market." Sun Zhaolun smiled on the phone, "I have received calls from several important people in the Shanghai stock market."

Shanghai Volkswagen Co., Ltd. has a very special position in Shanghai's industrial sector. In the past many years, when cars were still not available to anyone who wanted to buy them, it could even be called a business card of Shanghai.

Therefore, successive leaders of the Shanghai Stock Exchange still attach great importance to Shanghai Volkswagen Co., Ltd.

"Well, if his representative can catch up with my banquet tonight, he will be late, and I can't guarantee that there will be extra roles." Fang Mingyuan said it didn't matter if he didn't like Volkswagen Group Company or not, but

Fang Mingyuan also understands that in this society, even he does not have everything he wants. (To be continued...)