Resource Tycoon Reborn

Chapter 113 Carefour’s Weakness

Under the chairmanship of Sun Zhaolun, a new round of negotiations between Carrefour Supermarket and carefour Group is also proceeding quietly.

Frank sent the results of his investigation in Fengyuan back to the French headquarters. Within two days, President Nicholas personally called and had a long talk with him. Then, the Carefour Group began to use its resources in Europe.

influence, trying to put pressure on Carrefour Supermarket through the staff of European embassies in China. The French Embassy in China even sent an embassy staff member who has been stationed in China for many years to help them prepare for negotiations.

At the same time, the Carefour Group headquarters also sent a six-member negotiation team to assist Frank and Thierry in negotiating with Carrefour Supermarket.

Sun Zhaolun followed the strategy discussed with Fang Mingyuan and "slowly" talked with Frank and the others. Regarding the acquisition offer proposed by Frank and the others, he took every item seriously and discussed it in detail. For some conditions,

He even raised sharp objections, and sometimes even threatened to break up the negotiations. His move made Frank feel relieved - only those who sell goods would take the trouble to emphasize the quality of their products.

advantage.

But there is no airtight wall in this world, and paper cannot cover fire, not to mention that Sun Zhaolun is still secretly letting the outside world know. In Fengyuan City, rumors soon spread that Carrefour Supermarket was going to be acquired by a foreign company.

By then, Carrefour Supermarket will change from a joint venture to a wholly foreign-owned enterprise, and all Carrefour Supermarket employees may face dismissal.

Rumors spread quickly, and the employees of Carrefour supermarket couldn't help but feel a little uneasy. Of course they knew that they were able to get the position at Carrefour supermarket because Carrefour supermarket intended to take care of people like themselves. Otherwise, according to the rules of Carrefour supermarket opening

The salary and benefits provided can definitely recruit young people. Although this rumor will not make these people feel anxious all day long, it has put a heavy "stone" in people's hearts.

On this day, Su Aijun, who had been busy researching the railway reform project, suddenly came to the Carrefour Supermarket headquarters. The first thing he said after seeing Sun Zhaolun was, "Manager Sun, how did I hear that Carrefour Supermarket is going to be transferred to foreigners?"

Sun Zhaolun quickly stood up and moved Su Aijun to the sofa. This person has been hard to find recently, but he didn't expect that he would appear in front of him today.

The secretary brought tea and then left. After closing the door, Su Aijun couldn't wait to ask again.

"Well, it's true. France's Carefour Group is discussing with us the acquisition of Carrefour Supermarket." Sun Zhaolun nodded.

"Carefour Group?" Su Aijun frowned. The name seemed familiar to him, "Is it that big European retail chain?"

Sun Zhaolun was stunned. He didn't expect that Su Aijun also knew the name of Carefour Group.

"There are several European foreign teachers in our school. I should have heard them talk about it." Su Aijun remembered who he had heard it from. But his heart felt heavier. Although what those foreign teachers said was unknown,

But he also knows that the Carefour Group is also a giant in the retail industry in Europe. Its annual turnover in U.S. dollars is in the tens of billions. It can be said that the retail head is higher than the total assets of Carrefour Supermarket.

Can you feel at ease with such an acquisition opponent?

"How is the situation?" Su Aijun asked quickly.

"The other party is a bit determined to win, and the purchase price offered is already 150% of Carrefour Supermarket's current total assets. In other words, now we only need to sell Carrefour Supermarket to get the investment amount.

Fifty percent of the overflow profit." Sun Zhaolun didn't hide it either.

"What does Mingyuan mean?" Su Aijun pondered for a moment and asked directly.

"Delay!" Sun Zhaolun said without hesitation.

"Take off? Take off what?" Su Aijun was confused as to what this meant.

"Delay, delay!" Sun Zhaolun whispered in Su Aijun's ear, "He has no intention of selling at all! These foreign devils are very clever. He guessed that these people came here for the Carrefour supermarket trademark. At the beginning, he

As I said, this trademark is the Chinese transliteration of Carefour Group. This time, Carefour Group plans to enter China. It is probably because they have taken a fancy to our signboard and are afraid that we will not transfer it, or that the lion will open its mouth and even our supermarkets will

And buy it."

Su Aijun couldn't help but open his mouth in surprise, there is such a thing! However, after the surprise, Su Aijun couldn't help but worry about Fang Mingyuan - with such an opponent, I am afraid that even large and medium-sized state-owned enterprises will have a headache.

It's like bullying someone. "What countermeasures does Mingyuan have? What's the use of just delaying?"

"Teacher Su, you don't have to worry." Sun Zhaolun handed the teacup into his hand and said with a smile, "How can we allow foreign capital to independently establish retail companies in our country? Otherwise, we wouldn't have to worry about it. In fact, for carefour

What makes Fang Shao and I even more troubled by the acquisition of the group is that according to reliable information, the Carefour Group and the Wal-Mart Group of the United States may enter the Chinese market in the next year or two. These are two giants in the retail industry. That is.

In order to buy time and paralyze the top management of CareFour Group, we decided to stall for time with them. But for now, only I know about this matter, you know about it, Fang Shao knows about it, Miss Aso knows about it, and the rest of the Fang family knows about it.

Don't let it slip outside."

Su Aijun felt a little relieved now. It seemed that Fang Mingyuan and Sun Zhaolun had already come up with a countermeasure, so that was good.

"But fortunately it was Carefour Group that came to acquire us, and not Wal-Mart Group, otherwise Mr. Fang and I would have had more headaches." Sun Zhaolun saw that Su Aijun was still a little worried, and explained, "Carefour Group claims to have established a global procurement company.

We use the Internet to purchase competitive products from suppliers in different countries and regions, and provide consumers with all kinds of consumer goods needed for daily life at low prices, excellent customer service and a comfortable shopping environment. We strive to use our own

Strive to become the best shopping place in the local community and bring more benefits and convenience to consumers. However, this does not change Carrefour's profit characteristics - it mainly relies on channel charges and cost savings. It can be said that its profit channels are narrow

.”

"Is there such a thing?" Su Aijun said in surprise. But this man really dared to speak. Carefour Group is a well-known retail company in Europe and even the world. In his opinion, it still has so many shortcomings.

"This is not what I said, it was Mr. Fang who said it. However, in the past few days, the news and materials sent back from Hong Kong and Japan have basically confirmed Mr. Fang's point of view." Sun Zhaolun said.

In Fang Mingyuan's previous life, Carefour Group entered China with the proposition of "actively participating in various community welfare activities, attracting foreign manufacturers to invest in China, and localizing its business strategy. Carefour Group tried its best to purchase local products from China and export them to its global branches

Sales" and a series of slogans attracted the attention of many city leaders at that time.

But these leaders and the vast majority of citizens only know that Carefour Group and Wal-Mart Group are the largest retail company in the United States and the other is the largest retail company in Europe. They occupy the top two places in the world's retail industry and have entered the

The top twenty of the Fortune Global 500...these are a lot of dazzling halos. But they don't know that the business strategies of the two companies are very different.

Wal-Mart Group adopts a low-price purchase and low-price sales strategy, which can be said to be a cost-leading competitor. Its cost advantage comes from the high efficiency created by advanced information systems and the effective use of economies of scale in the retail industry.

Carefour Group, on the other hand, still relies more on the "fee is king" strategy. Although most stores in many countries around the world also have some entry fees, Carefour Group has the most projects and the highest prices. From the profit structure

It seems that even the management of Carefour Group has to admit that a considerable proportion of Carefour Group's single store revenue comes from fees. Under this charging model, Carefour Group does not lower the purchase price, but only requires high fees.

Sun Zhaolun pulled out a stack of information from the table, handed it to Su Aijun and said: "Look at this, and you will understand why I said that Carefour Group's supermarket profits mainly rely on channel charges and cost savings. Hehe, there is nothing wrong with cost savings.

, but its saving methods really opened my eyes.”

From the information, Su Aijun noticed that the profit method of Carefour Group is not just the profit from the sales difference of goods as people think. It is composed of several parts.

"Look here, the first item is the store entry fee: any brand that wants to enter the carefour group must pay a certain store entry fee to the carefour group based on its brand awareness and the number of imported products. This is the so-called threshold -

If you want to sell things here, no problem, just bring the money. According to the information we collected, the entrance fee for Wal-Mart Group supermarkets is about 8%, while the entry fee for Carefour Group supermarkets is as high as 2%.

15. As the main source of profits, CareFour Group pays great attention to product prices and entry fees when purchasing goods." Sun Zhaolun pointed at the data in the document and said, "It's really not an ordinary hack!"

"The second item is the price difference. This is what everyone generally thinks of as sales profit. The goods purchased at a low price are sold to customers for extra money. But you see here, Carefour Group does not regard product suppliers as its partners at all, but

They regard them as competitors. They even drag those suppliers into difficult negotiations and push them to the wall. Generally, inexperienced salesmen often surrender within a few seconds, while those with some experience, Carefour Group Group

The purchasing personnel will drag you to death, let your patience wear out, and then slowly deal with you! Only a very small number of businesses, master negotiators can be in an equal negotiating position with them. The information mentioned that the purchasing personnel of the Carefour Group

When negotiating, they often bring a lot of information. The detailed information will scare you. Through these operations, Carefour Group can always have a very superior purchasing environment. Why are there always so many activities? In fact, that is not the case.

It is the price of failed negotiations by manufacturers." Sun Zhaolun pointed at the information and said, "Their management even said something like this, 'Negotiation and bargaining are full of our daily lives. This is the driving force. Competition is actually in

Between suppliers and retailers. You have to strive to be the best retailer every day. This is life. If there is no negotiation and no cornering, we can't make progress.' I'm surprised that they don't think about it.

But, will doing so turn all those suppliers into enemies?"

Carefour Group is good at "borrowing chickens and laying eggs" from suppliers when it comes to purchasing goods. The payment terms of the contracts it signs with suppliers are often such that accounts are settled only once every few months, thereby devouring the suppliers' working capital and taking advantage of them.

capital turnover, thereby greatly saving the cost of possessing free-flowing funds.

"There are also promotional fees, stacking fees, festival fees, etc., all of which cost money! And their so-called daily low prices are actually a price strategy that combines high and low prices. Customers often buy and compare prices.

The product prices are very low, and the normal selling price of other products is likely to be higher than that of other supermarkets! This reality also reflects the inherent weaknesses of the carefour group model. With marketing as the main competitiveness, it must rely too much on human resources.

, and the flow of personnel can easily lower the threshold for competitors to imitate. So it is not terrible!" When Sun Zhaolun concluded with this, a full two and a half hours had passed since Su Aijun came in.

But all this was effective. When Su Aijun walked out of the gate of Carrefour Supermarket headquarters, there was no trace of fear in his heart.