Resource Tycoon Reborn

Chapter 242-43: Hug China TV

Of course Lu Mingyue didn't know that Shi Zhihui was mysteriously doing private work for Fang Mingyuan, and Fang Mingyuan naturally wouldn't reveal it just like that.

However, with the idea proposed by Fang Mingyuan, it is not difficult for Chai Yan and the three of them to find another production company based on their connections in the capital.

"Mingyuan, although the company's reputation has been established at present, there is still a long way to go before it can establish a firm foothold in the advertising industry in Beijing. You are also an important shareholder of the company, so you don't have any ideas?" Chai Yan handed over to Fang Mingyuan.

One chopstick dish.

Lu Mingyue and Mei Dongze turned their attention to Fang Mingyuan at the same time. This was the main purpose of their appointment with Fang Mingyuan today. Their entry into this industry was due to Fang Mingyuan's proposal. Now that the company has been established, it is the first step to open the door.

It has started, but they are a little confused about how to develop the next step. If it continues to develop step by step, it seems okay, but it will not be different. Since it is done,

These people naturally want to be the best among their peers.

Fang Mingyuan smiled confidently. When he learned that Chai Yan and the others had invited him, Fang Mingyuan thought that there would be such a problem. "I think the most critical thing for us now is not to rush to expand business, but to work with China TV from top to bottom.

Good connections. Whatever connections the aunts and uncles have in China TV Station, we must take them all out and hand them over to the company for full operation! This is the most important job at the moment!"

China's TV station industry has a hierarchical relationship. Each level of TV media represents a layer of administrative authority, and the influence of their voices on the audience is very different. Among thousands of TV stations, Huaxia TV can be said to be

At the top of the pyramid, below are provincial TV stations, city TV stations and county TV stations. It is precisely because of this position at the top of the pyramid that China Television has formed a monopoly position in China's domestic TV networks.

First-level media represent different first-level authorities. There is only one national TV station, and it is official. Therefore, as the only national TV station, China Television has a policy background that is unmatched by other TV stations. It even monopolizes a certain

These news, sports, major events, TV series and other resources. This long-term formation of information authority has made it the brand image of high-end media. This is also an intrinsic reason why China Television’s advertising revenue will continue to rise in the future.

On this point, the TV station industry in China is fundamentally different from that in European and American countries. In European and American countries, there are often several TV stations that can cover the entire country. Moreover, this industry also has an average profit rate, spontaneous market adjustment, and free competition.

If a TV station sets the advertising amount too high, it will only cause advertisers to lose to other TV stations. But in China, Huaxia TV does not have to worry about this at all. Especially CCTV-1, because of the "News Network" and other programs

The existence of advertising is an unshakable leader among many channels. Therefore, for Chinese companies, advertising prices can only go up unilaterally, and exchanging ultra-high costs for temporary sensational effects is a helpless choice for many companies.

In China in the 1990s, it can be said that the advertising business was still in its infancy. Domestic businesses and manufacturers did not pay enough attention to the importance of advertising. Not only them, but even TV stations

I don't have a clear understanding of the profits that advertising can bring.

For example, China Television, the undisputed leader in the Chinese television industry, only aired its first commercial in 1979. In the previous life, it took until 1992 to achieve advertising revenue exceeding 100 million yuan. As for those local television stations, naturally

Not to mention. Today's TV stations rely more on state financial allocations to survive. This situation lasted until the mid-1990s, when China Television Biaowang emerged.

Fang Mingyuan has always had the urge to rush to the director's office of China TV Station, pay a price of 100 million yuan per year, and take over the advertising time of China TV Station for ten or twenty years in one breath, even if he agrees to give it to him every year.

You can increase advertising fees by 10% increments. This is a deal that you can't afford to lose. You know, by 2010, CCTV's advertising revenue exceeded the 10 billion yuan mark. I won't make any money by then.

Do you have a bowl full of food and a mouth full of oil?

Of course, this is just a thought. If you really want to do this, it is estimated that even if China TV does not say anything, someone from the State-owned Assets Supervision and Administration Commission or a relevant department will come to officially ask you to modify the contract and increase the payment.

Fees for China Television. Otherwise, the big label of loss of state-owned assets may be slapped on yourself. No matter how big the cake is, there must be room for others, unless you are a state monopoly capital!

Therefore, Fan Mingyuan can only do the next best thing and establish a good relationship with China TV Station, so as to ensure his position in the advertising industry - no matter how rubbish your advertisements are, as long as you can guarantee to be on China TV Station, there will still be a lot of

Companies are waving their money to beg you to create ads for them.

"This..." Chai Yan was stunned for a moment and said decisively, "I agree. Since everyone has opened this company as a partnership, the resources at hand must naturally be merged into the company. Will the flames be high if everyone adds firewood?"

"I propose that when dividends are distributed at the end of the year, this area should be listed separately and additional compensation should be given." Fang Mingyuan added without losing any opportunity.

"Okay, we agree!" Lu Mingyue and Mei Dongze exchanged glances and expressed their agreement one after another.

Although I was a little reluctant to hand it over like this, I thought that Fang Mingyuan only held 20% of the shares in this company, but his three companies held 60%. It can be said that he has a controlling position, and the rest is

All the 20% of the company will eventually belong to Fang Mingyuan. As long as the three companies work together, they can control this company. But the two of them also understand that Fang Mingyuan's small share also means that he can withdraw his hands at any time and quit if he wants to.

You can stop working. Without Fang Mingyuan, there may be no problem making money, but it will be difficult to stand out among your peers. At least, the public service advertisement that became a hit made them truly aware of Fang Mingyuan's abilities.

Now, in both homes, except for eggs laid by poultry such as eggs, duck eggs, and goose eggs, other eggs such as wild duck eggs that were often eaten in the past have completely disappeared. The adults in the family want to eat

, you have to sneak away from the children at home, otherwise these half-grown teenagers and girls will make endless noises with you, saying that adults have no love and do not know how to protect wild animals. This shows that the purpose of this advertisement

Deeply rooted in people's hearts.

Moreover, Chai Yan has already agreed to put the connections in the Chai family's hands into the company, so why should she be such a bad person?

Fang Mingyuan saw the hesitation of the two of them, but he didn't care. If necessary, he could contact many celebrities in the domestic sketch cross talk industry, as well as Hong Kong singers and movie stars, and act as a spokesperson.

In terms of resources, I am afraid that no one in the country can compare with him. Although the current domestic people's ability to accept Hong Kong and Taiwan movie songs has not reached its peak, the number of fans across the country is also extremely amazing. Fang Mingyuan can't help but have some fantasies.

If I could get the Four Heavenly Kings or my brother to be my spokesperson, the sensation I could cause would be huge...

"Aunt Chai, our company has had a good start. The first shot has been fired in the advertising industry in Beijing. This means that we have made a good start. However, a good start does not mean that we can make a profit from now on.

Let Nanshan rest on its achievements and rest on its laurels. We must take advantage of this influence to continue to launch new, influential, popular, and well-known brand advertisements." Fang Mingyuan continued.

.

"Wait, wait, Mingyuan, you mean... we want to advertise for those manufacturers that are already famous?" Mei Dongze said strangely, "Those brands that are already famous all over the country, those time-honored brands, they still need to do advertising.

Advertising?" During this period in China, the concept that good wine is not afraid of deep alleys is also widely known, especially those time-honored brands. Since they have become famous in various industries, they do not pay much attention to advertising. Instead, it is those new ones that have emerged.

In order to increase the company's visibility and quickly open up the sales market, companies and enterprises pay more attention to advertising.

"Yes, most of the companies that come to discuss advertising business are emerging companies and enterprises that were founded in recent years. There are very few time-honored brands." Lu Mingyue also agreed. He stood up and walked from his side.

He pulled out two pieces of paper from his briefcase and pushed them in front of Fang Mingyuan. Fang Mingyuan picked them up and glanced at them. Inside was a list of companies that had come to negotiate advertising business in the near future.

"The companies here are all companies that have reached an agreement and have not yet produced finished products, or are still in negotiation. Look, which one of them can be regarded as a well-known brand?" Lu Mingyue said helplessly. He understood that Fang Mingyuan's intention was

By obtaining advertisements from several nationally renowned brands, we can create a high-quality brand in the Beijing advertising industry. This is like a newly built shopping mall. If the nationally renowned manufacturers are vying to enter, then for those

Unknown brands are naturally more attractive. Although Fang Mingyuan's idea is good, it is not realistic!

Fang Mingyuan flipped through the two pieces of paper, and as expected, as Lu Mingyue and Mei Dongze said, he did not see a brand that he felt familiar with.

"Ahem! Do you know the American Kodak Company?" Fang Mingyuan cleared his throat and asked.