Resource Tycoon Reborn

Chapter 244: Can we support domestic products?

As early as 1982, Kodak set up an office in Beijing and exported film to China. Moreover, Chai Yan and her family were from a very good family, and they all had cameras at home, or even more than one, so for

For Chai Yan and others, Kodak is no stranger.

"Of course I know!" The people present nodded in confusion, and even the four of them, Mei Yuanwu, who had remained silent, were not left behind.

"You don't want Kodak to advertise in our company, right?" Chai Yan was the first to react and blurted out. Everyone looked at each other and then burst into an uproar. Fang Mingyuan's idea is too shocking, isn't it? Eastman Kodak Company,

Kodak Company, referred to as Kodak Company, is the world's largest manufacturer and supplier of imaging products and related services, with operations in hundreds of countries and regions around the world, and tens of thousands of employees worldwide. It is headquartered in New York State, USA, and is a securities company in New York.

A listed company listed on the stock exchange. As the world's first comprehensive photography company, Kodak developed the amateur photography market. Because it controlled the production and printing of film, Kodak firmly controlled the U.S. market, and it was difficult for domestic and foreign competitors to shake it.

Its status. Kodak film produced by Kodak Company can be said to be one of the most successful film brands in the world. It is famous for its excellent color rendering, vivid imaging and archival life. For many years, it has been the priority for print media

Choice. For such a multinational group company, its influence in China and internationally is so great that it can be said that it far exceeds that of enterprises in China. If it can become its stable customer, then no matter where it goes in China in the future, the company will

The salesmen can feel confident.

But as a multinational group company, can Kodak's office in Beijing appreciate the work of its newly established advertising company? Chai Yan and the others are not sure. This American company is no better than domestic companies, and no one is sure.

There are ways to build relationships, find ways, and put pressure on manufacturers. If they really ignore you, there is no good way. Unless you want to cause a scandal! But in that case, you will never get any good results! Regarding this, Chai

Yan and the others couldn't understand it better.

"This is not easy. These American devils are very cunning. If you want to take advantage of them, you have to be mentally prepared to suffer big losses." Mei Dongze said with a frown. Since the reform and opening up, the implementation of

China, which has had a planned economy for decades, encountered this group of foreigners who had been playing with the market economy for hundreds of years. Naturally, it was defeated again and again. Sometimes I even thought that I had taken advantage, but after some time, I thought about it carefully.

After thinking about it, I realized that I was the one who was taken advantage of. Let alone taking advantage of others, it was already pretty good without losing money.

Mei Dongze and the others have heard similar things over the years, so they are a bit wary of this foreign devil. In the final analysis, domestic companies are still not familiar with the business rules of the market economy.

Talent has been taken advantage of by foreigners.

"It is not easy, but once it is won, the influence it will bring is also very amazing." Lu Mingyue and Mei Dongze thought of the difficulties, but Chai Yan saw the benefits. Looking at Fang Mingyuan

His eyes were immediately full of admiration. In fact, this diplomatic activity also has something in common with business. Just like when China and the United States formally established diplomatic relations, the number of countries that have diplomatic relations with China immediately welcomed a leap - taking the top spot.

, those slave countries will naturally not be a problem. This was also the case when the Soviet Union established diplomatic relations with China.

The four of them, Mei Yuanwu, no longer cared about eating or drinking. Looking into Fang Mingyuan's eyes, they were almost jumping out of the stars.

"Really sure?" Lu Mingyue pondered for a moment and asked.

"It's hard to say whether we are sure, but we might as well give it a try. Even if Kodak doesn't like it, we won't lose much money. If it does, we can make a fortune." Fang Mingyuan said with a slight smile. In fact, if it weren't for the Carrefour supermarket in Beijing,

The branch is still under construction, otherwise an advertisement in the name of Carrefour Supermarket in the company may have a similar effect. Today's Carrefour Supermarket is completely famous in China's supermarket chain industry. Nationwide.

From all over the country, businesses interested in entering the supermarket chain industry are like crucian carp crossing the river to inspect Carrefour supermarket branches in Qinxi Province, either openly or covertly.

"You have to be sure of everything before you do it. Although it will grow steadily, you will miss a lot of opportunities. Since Mingyuan proposed this idea, you might as well give it a try!" Chai Yan slapped the table and said, "Be cautious about the future.

, mother-in-law, not like a man! Do you think so, Mei Dongze?"

Mei Dongze smiled bitterly and said: "Sister Yan, why do you have to drag me along? If I don't support it, it's okay if I don't object." Chai Yan was not afraid that Lu Mingyue would feel unhappy after hearing this. He didn't want to wade into this troubled water.

Lu Mingyue also shook his head with a wry smile. In fact, he didn't care about the costs, but he had been in office for a long time, so he naturally had to think about more things. It was normal to think about defeat before talking about victory.

"Okay, one abstention, two votes in favor, and one vote against, that's it!" Chai Yan set the tone.

Of course Fang Mingyuan has already thought up the plan. In his previous life, Kodak film advertisements were deeply rooted in people's hearts and left a deep impression on people. Most of Kodak's early advertisements in China were based on scenes that were easy to shoot and included children, dogs, friends, etc.

Family life is the theme. Among the "three b elements" of modern advertising creativity, namely babies, animals, and beautiful women, Kodak accounts for two "b"s. Kodak's film advertisements often feature warm life scenes of several ordinary people.

It makes people have a warm feeling towards Kodak products.

For example, there was an advertisement that left a deep impression on Fang Mingyuan: a little boy in pajamas stood in the bathroom at home squeezing toothpaste all over his face; children in the kindergarten were playing games, and a boy in a tiger skin suit dressed up as a tiger.

The boy suddenly dropped his pants while he was jumping; the little girl bathed the puppy in the courtyard and smiled happily while playing with the puppy. These three stories are full of childishness, and the first child instantly

The shock, the momentary embarrassment of the second child, and the little girl's innocent smile are all frozen in an instant, making people feel loved and pitied, happy and warm, and full of rich interest in life, which will naturally make the audience unforgettable.

.

Kodak touches the heartstrings of consumers by promoting these unforgettable moments. With the narration "This is a Kodak moment, don't let it slip away" and "Kodak connects every moment", in the touching scenes,

, these advertising slogans have deeply penetrated into the minds of consumers, making consumers naturally associate having a happy time with the name "Kodak".

The result of this is that Kodak film sales have always ranked first in China, suppressing Fujifilm. Of course, there is also China's own brand Lucai!

It was difficult for Lu Mingyue and the others to find Shi Zhihui, but Fang Mingyuan caught him with just one phone call.

As soon as Shi Zhihui sat down, he talked endlessly about the preparations for "Bright Sword". "I have already chosen the shooting location. It is in Hebei Province, which is only 180 kilometers away from the capital. Now I only have the protagonist Li Yunlong. I chose it."

There are several people, but they just can’t portray his ruffian spirit..."

"Wait, wait, wait!" Fang Mingyuan waved his hands repeatedly, "Brother Shi, this is not why I invited you here today. I have something here that I want to ask Brother Shi for help. I can borrow the best people from your company to help me take a picture.

advertise."

"Advertisement?" Shi Zhihui was a little surprised.

"Advertisement! A TV commercial!" Fang Mingyuan handed over the advertising plan and said, "You are an expert. Look at the people you need. They should be the best. Don't worry about funds. I only pursue results!"

"There is no problem with this. I will deploy the best production staff in the company to ensure that you are satisfied, Mr. Fang!" Shi Zhihui took the advertising plan provided by Fang Mingyuan and after reading it for a long time, he said loudly, "What a warm shot.

If you have a camera at home, you will definitely smile knowingly. Such a good idea is really not something ordinary people can come up with." He has been in this industry for several years, although he does not necessarily have a very good production level.

But this vision has been honed. Just thinking about it in his mind, Shi Zhihui can imagine the effect of this commercial short film. It can definitely be called a classic advertisement.

"Master Fang, I would like to ask, which film company is this advertisement for?" Shi Zhihui hesitated and said.

"Well, I plan to show it to Kodak's office in Beijing." Fang Mingyuan said casually. Although Shi Zhihui didn't have much contact with him, he was still one of his own. Mr. Su once reminded him that he could help him if he had the opportunity, so Fang Mingyuan also

Don't hide it from him.

"Kodak Company?" Shi Zhihui was stunned for a moment and said somewhat depressedly, "It turns out it's them."

Fang Mingyuan noticed Shi Zhihui's emotional changes and couldn't help but ask: "What's wrong? What's the problem with this?"

Shi Zhihui hesitated for a long time, and finally said it. It turned out that he thought this advertising idea was good and wanted to introduce it to Lucky Company. One of his brothers in Lucky Company is now in charge of sales in Beijing.

Boss, the two of them are close buddies. Every few days, they get together to drink and talk.

"Kodak and Fujifilm have squeezed Lucky hard in the past two years. My brother is responsible for sales, and it is difficult to improve performance. I also think this advertisement will definitely help their sales, and it can be regarded as a help. Besides,

Yes, I was also thinking about whether I could support domestic products first!" Shi Zhihui looked at Fang Mingyuan's face and said in a low voice.