Resource Tycoon Reborn

Chapter 245: Changed my mind

Lucky Film is a very unfamiliar brand to those young people who only play with digital cameras. They may not have heard of it at all, but for Fang Mingyuan and his generation, there are people older than them.

, the name of Lucky Film is not weaker than that of the two major multinational group companies, Kodak and Fujifilm, in China.

Lucky is an old brand of Chinese domestic film. It is the only one in the film industry that can coexist with world brands Kodak and Fuji, and has been fighting fiercely with them in the Chinese film market for many years. It is known as the "Romance of the Three Kingdoms" in the Chinese film market.

Lucky was formerly the First Film Factory of the Ministry of Chemical Industry. It was founded in the late 1950s and its headquarters was in Baoding, Hebei Province. Later in the 1980s, as televisions entered thousands of households, the film industry declined rapidly, resulting in the production of film films. Lucky, which was mainly based on film, was in trouble, but at that time, the "color photo craze" was quietly rising in China. Demand is the market, and demand is opportunity. At this time, Lucky seized the opportunity and quickly developed my country's first-generation color film , color photo paper, and quickly introduced it to the market, thus breaking the "myth" that only developed countries such as the United States, Japan, and Germany could produce color film and color photo paper at that time. As a result, Lucky Company also entered the film production industry. Realization The product structure has been rapidly adjusted from film film to civilian photographic materials.

How could Fang Mingyuan not know about Lucky? In his previous life, he only owned his first camera when he was a freshman. At that time, Kodak and Fujifilm were so expensive that he, a student, could not afford it, so most of the time, Lucky Film

They were all his first choice. And later, he learned from the Internet that it was precisely because of the existence of Lucky in China that the Chinese people used high-quality and low-cost domestic films; because of Lucky, American Kodak, and Japanese Fuji

The idea of ​​international giants dominating the Chinese market has not become a reality.

Lucky was once hailed as “the flag of China’s photosensitive materials industry”. Lucky was once regarded as the symbol of a national enterprise…

"Master Fang, Master Fang!" Shi Zhihui's voice interrupted Fang Mingyuan's thoughts.

Shi Zhihui looked at Fang Mingyuan with some uneasiness. After what he said just now, Fang Mingyuan fell into deep thought, his face changed for a while, and he muttered something that he didn't know what he was talking about. Shi Zhihui felt confused.

Just play the drums. In fact, after he finished speaking, he felt a little regretful. Fang Mingyuan had a very good idea and asked him to shoot it into an advertisement. If the advertisement becomes a big hit in the future, it will also make his company famous.

And who doesn’t know that Americans are very wealthy. An ordinary worker can earn more than a dozen of our countrymen in a year. This is even in relatively developed cities on the southeastern coast. So of course the same advertisement will be displayed in the United States.

People can sell it at a better price. Shi Zhihui believes that as long as the people in his company perform at normal levels, this advertising short film will definitely touch the hearts of Americans. But he did not mention Lucky and Lucky in a foolish way.

How much advertising production fee can Kai pay? With this input and output, his income has been reduced a lot. He also casually said that he supports domestic products. Isn't this a problem for others?

"What's the name of your brother who works at Lucky?" Shi Zhihui was secretly blaming himself, and Fang Mingyuan suddenly asked.

Luo Mingguang, 32 years old this year, has a medium build and an undistinguished appearance that makes him inconspicuous in the crowd. The only thing that can leave an impression is the two small dimples on the left and right of his cheeks.

For this reason, he has received many well-meaning ridicules from his friends since he was a child, saying that he was born in the wrong child. At the age of thirty-two, he is now the director of Lucky Company's sales business in Beijing, and he can be regarded as having a successful career.

.

But Luo Mingguang himself knew that behind the glamor was an abyss!

In the early days of Lucky Company's factory construction, the former Soviet Union suddenly withdrew its technical experts, which coincided with three years of natural disasters. In this extremely difficult situation, Lucky people were self-reliant, worked hard, and overcame numerous difficulties to complete the construction of the factory. , and in the second year, it produced my country's first generation of photographic film, black and white film, and 135 civilian film, and sent its own aerospace film to the artificial satellite. Gradually, the company developed into an important production base of film film in my country. Kai Company is also a well-known brand in the industry.

However, after entering the 1980s, due to the rapid decline in the performance of the domestic film industry, Lucky was also in trouble. Fortunately, Lucky Company developed my country's first-generation color Lucky 2 film, breaking the color film of the United States, Japan and Germany. With the monopoly, the company has entered a new period of rapid development. By this year, Lucky color film has occupied one-third of the domestic color film market share.

However, behind Lucky's brilliant performance, it is facing a huge crisis. In today's Chinese film market, Kodak and Fuji occupy the top and second positions in the market, and they continue to encroach on domestic film manufacturers.

The share of domestic color film manufacturers such as "AD" and "Fuda" that were once prosperous have now fallen into the dilemma of being unable to succeed. Only Lucky can still firmly hold the third position in the market, but

It still gave him a sense of precariousness.

Before the advent of Lucky film, Kodak from the United States and Fujifilm from Japan could be said to dominate the Chinese color film market, and no one could compete with them. However, later, with the advent of Lucky film, it quickly became popular due to its excellent quality and low price.

Entering the lives of Chinese consumers broke the monopoly of the two companies. It was precisely because of the emergence of Lucky that Kodak and Fuji had to adopt a low-price sales strategy in China.

Luo Mingguang knows that the retail price of American Kodak film in the United States is about five dollars, which is equivalent to more than thirty yuan when converted into RMB, while the retail price of Japanese Fujifilm in Japan is also about five dollars. But the two companies

Films exported to the Chinese market are all priced at more than 20 yuan. Kodak is slightly higher than Fujifilm, but it is still lower than their domestic prices. Moreover, Luo Mingguang also heard that whether it is Kodak or Fujifilm, they are the most expensive in the world.

In many countries in the world, the sales price of film is much higher than their domestic sales price.

Luo Mingguang didn't know that this kind of behavior would be called dumping in later generations, and it was an unfair trade practice that could be litigated by the WTO, but he did understand the heavy pressure that Kodak and Fujifilm put on Lucky!

Luo Mingguang also didn’t know that in the mid-1990s, as Kodak and Fujifilm attached great importance to the huge potential of the Chinese market, they successively shifted the focus of their development strategies to China, and invested huge sums of money to set off a publicity storm in various media in China.

Build countless specialty stores and chain stores to seize Huaxia's market share.

At that time, people used to classify Kodak, Fuji and Lucky into yellow, green and red according to the main colors of their films. Red is the Chinese "Lucky", yellow is the American "Kodak", and green is the Japanese "Fuji".

The competition between them is naturally called the "Yellow, Green, and Red War." In the fierce competition of the "Yellow, Green, and Red War," coupled with the large-scale smuggling of foreign films into the country at that time, the domestic photosensitivity was inherently inferior.

The industry was quickly defeated in this commercial war, with only Lucky still holding high the last banner of the national photosensitive industry. However, the market share has declined from three-thirds of the world to less than 20%.

But these ignorances did not prevent Luo Mingguang from being keenly aware of the crisis of Lucky Company's current brilliant performance.

Being in the capital, he can be said to be one of the people in Lucky Company who feels the pressure from Kodak and Fuji the most. The price of Lucky film is indeed cheap, three points lower than that of Fuji and Kodak.

One, but Luo Mingguang also had to admit that there was indeed a gap between Lucky Film and Kodak and Fujifilm in terms of popularity, reputation, product quality, and after-sales processing services. Moreover, during this period, China

, many people have the mentality that foreign moons are rounder, advocating the use of foreign products, and completely disdainful of domestic products. In addition, Lucky Company is not rich. After investing a huge amount of money in research and development, this propaganda is naturally

It is stretched thin, so in terms of popularity, it cannot be compared with Kodak and Fuji.

Seeing Kodak and Fuji gradually showing their ferocity, and Lucky unable to continue to expand their market share, it goes without saying that Luo Mingguang felt anxious.

"What should I do?" Luo Mingguang scratched his head. The white paper on his desk was already messy. He couldn't think of a better way to deal with the pressure from Kodak and Fuji.

"Manager Luo, there is a guest named Shi Zhihui asking to see him." The secretary whispered softly. If it weren't for the guest's insistence, she would not want to disturb Luo Mingguang at this time.

"Shi Zhihui?" Luo Mingguang was startled. This was his brother. Why did he suddenly think of coming to the company to find him?

Luo Mingguang quickly put down the work at hand, tidied his desk, and walked quickly out the door.

At this time, Shi Zhihui was sitting in the reception room with Fang Mingyuan. Fang Mingyuan looked around. The reception room was quite simple and there were no luxurious furnishings. It was such a company that in the previous life, even if the market share was

It dropped to less than 20%. Faced with the entry of Kodak, the world's number one leader in the film industry, it proposed a controlling joint venture with Lucky Company, aiming to eliminate the "Lucky" brand and turn Lucky into a

A Kodak processing plant.

Their answer is: "No!" Despite the disparity in strength, Lucky will never withdraw from the competition.

Such a respectable company is worth changing your mind about!