Resource Tycoon Reborn

Chapter 246 Why do we need to advertise?

Seeing Luo Mingguang coming in, Shi Zhihui immediately stood up, laughed and greeted him, and gave Luo Mingguang a hug.

Luo Mingguang laughed and scolded: "Huizi, what kind of wind is blowing today that brings you, a busy man, to my small temple? You just want to eat and drink, so you don't need to come to block me in person, right?"

Shi Zhihui's old face turned red and he said: "How can there be a person like you who will expose someone's shortcomings when they meet? I just drank two glasses of wine at your house. It may not be able to fill your dimples. As for being so obsessed with it,

? Today I came to see you, but I have something serious to do, something that is related to the future development of your Lucky company. Let me introduce to you, this person is Mr. Fang Mingyuanfang. Mr. Fang, this person is my brother,

Luo Mingguang, manager of Lucky Company’s Beijing branch.”

Only then did Luo Mingguang notice that there were two other people in the reception room. One looked very young and was sitting on the sofa, while the other middle-aged man was standing not far behind the young man.

He glanced at Shi Zhihui, who was winking at him, and then thought about what he had just said about Mr. Fang, but he was shocked. Others didn't know, so he didn't know Shi Zhihui's background. Although in a place like the capital, where there are hidden dragons and crouching tigers,

An elder at the deputy ministerial level is not a big shot, but Mr. Shi has just retired for two years. It can be said that he is still in great power. How can Shi Zhihui be regarded as a disciple of a high-ranking cadre? He can be called like this, at least.

His status is higher than his, and the middle-aged man behind this young man seems to be a bodyguard. It seems that this man has a good background.

Fang Mingyuan stood up with a smile, stretched out his hand proactively and said, "Manager Luo, I'm sorry for the inconvenience I've caused you by taking the liberty of coming to visit."

"Haha, Mr. Fang is so polite. It's my blessing to have this distinguished guest at my door. I can't say I'm bothering you." Luo Mingguang hurriedly stretched out his hand to shake his hand.

"You are right. It is indeed your blessing that we are here this time!" Shi Zhihui said with a proud look on his face. To be honest, Fang Mingyuan was able to change his mind and come to Lucky Company, which was beyond his expectation.

.

"My blessing?" Luo Mingguang couldn't help but be startled, not understanding what Shi Zhihui meant. But he understood that Shi Zhihui was definitely not joking with him about this kind of thing.

Everyone sat down as guests and hosts, and after a few polite words, Shi Zhihui got straight to the point: "Lao Luo, we came to you today to talk to you about Lucky Company's advertising. Do you know Sanjiang Advertising Co., Ltd.?"

Luo Mingguang was stunned for a moment, frowned, and suddenly clapped his hands and said: "Did that person take a photo of something like 'Which came first, the bird or the egg? You don't know, I don't know, only the bird knows; which one disappears first?"

Or the eggs will disappear first, you know, I know, only the birds don’t know. So please protect wild animals! 'Public Service Announcement Company?"

Shi Zhihui was startled by what he said. He looked sideways at Fang Mingyuan. He didn't expect that Luo Mingguang had such a deep memory of this public service announcement and actually memorized the original text. "Lao Luo, it seems that I am

No need to give you a detailed introduction, Mr. Fang is here on behalf of Sanjiang Advertising Co., Ltd. to talk to you about Lucky Company’s advertising matters.”

Luo Mingguang was really moved. He had heard that the background of Sanjiang Advertising Co., Ltd. was extraordinary. After the establishment of their company, their first advertisement was able to appear on Huaxia TV and Beijing TV, and won the unanimous approval of the audience.

The beautiful shots of the birds and the profound advertising slogans all left a deep impression on people.

It is not that Luo Mingguang has not thought about asking Sanjiang Advertising Co., Ltd. to tailor an advertisement for his company to expand the popularity of Lucky Company in China. This is also what Lucky Company thought of in the face of the squeeze from Kodak and Fuji.

Countermeasures - The potential of the Chinese lottery market is in the working class and rural areas. Lucky can rely on its low price advantage to develop to the working class and rural areas, establish lottery expansion points in each county, and cultivate its own customers. And the signal can basically

Huaxia TV, which covers the whole country, is undoubtedly the best choice.

However, after consulting the Huaxia TV advertising price in the factory about this idea, the leaders hesitated again and again, and in the end it was still difficult to make a decision. For them, the advertising cost was too high given that the advertising effect was not yet certain.

It’s so high that the leaders don’t even dare to take action!

But he never expected that people from Sanjiang Advertising Co., Ltd. would actually come to his door today, brought by Shi Zhihui. Just looking at his age, he is too young, right? Mr. Fang? Could it be that he is from the capital?

Which leader’s grandson?

Luo Mingguang rubbed his hands in embarrassment and hesitated to express his welcome to Fang Mingyuan. At the same time, he also hinted that Lucky Company's current cash flow was tight and it was unable to afford huge advertising expenses. With Shi Zhihui beside him, he naturally did not

It's so easy to be careless.

"Lao Luo, this is a rare opportunity!" Shi Zhihui was anxious at the time and couldn't help but interject. He believed that this advertisement produced by Fang Mingyuan's creative company would definitely bring obvious benefits to Lucky Company.

Economic benefits. Even Kodak would never refuse this advertisement! Such a good opportunity, but he shamelessly asked for it from Fang Mingyuan, and Luo Mingguang refused without even looking at it?

"Manager Luo, do you know why as a businessman, we need to advertise?" Fang Mingyuan reached out and pulled Shi Zhihui.

"Of course it is to expand the popularity of the new product and let more people know about it." Although Luo Mingguang was surprised, he still answered.

Fang Mingyuan smiled slightly and said: "Manager Luo, you can't say that you are wrong in saying this, but it is not complete. With the development of the economy, in fact, unless it is a monopoly product, the differences between various products will become smaller and smaller. It is like

Refrigerators are the same as color TVs. In addition to different brands and shapes, they actually tend to be homogeneous in terms of functions and picture quality. If consumers are not experts, it will be difficult for them to rely on the advantages and disadvantages of the product itself.

Characteristics to distinguish different production companies. Does Manager Luo agree with this?"

Luo Mingguang nodded. In fact, if you remove the outer packaging of Kodak, Fuji and Lucky films and only look at the photos taken, people who are not familiar with this area want to accurately separate the three-part film.

It's different, but it still takes some effort.

"So why do consumers buy this brand of goods instead of other brands or substitutes? So we need to find a reason for consumers to buy, a reason that can convince them psychologically! And how to dig out such reasons, because

With the disappearance of the obvious differences of products, it becomes an inevitable choice to look for differences outside of the products. The purpose of our advertising company to create advertising information and disseminate it is essentially a persuasion strategy, using advertising to change the minds of consumers.

A certain concept formed, prompting them to form a new concept of the product and thereby changing people's behavior. We can use advertising activities to make consumers have a good attitude towards the advertised product and brand, and then persuade consumers to buy the advertised products.

Products or services. In fact, when consumers buy a product, they often do not necessarily understand its functional characteristics first, but have a good impression of it emotionally, such as looking at it, such as seeing it.

You can have a happy mood... Therefore, if advertising can start from consumers' emotions, it can often achieve unexpected results! As Manager Luo said, it is just the most basic purpose of advertising."

If he just wants people to remember his brand and have an impression of the manufacturer, Fang Mingyuan has a lot of advertising plans in his memory that are enough to annoy people to death. For example, let a rich voice say "

Read the four words "Lucky Film" twelve times! Broadcast it three or four times a day for a month to ensure that Lucky Company is well known to everyone in the city and will be criticized by thousands of people! It will completely stink on the streets!

Luo Mingguang looked at Fang Mingyuan in surprise. He never thought that this young man who looked like he could not survive until death would actually say such a thing. He didn't know whether it was right or not, but he heard

It seems to make sense.

Shi Zhihui was also very surprised. How could Fang Mingyuan speak so clearly about advertising? What else did he know?

"Haha, Manager Luo, as the old saying goes, hearing is believing, seeing is believing! Having said so much, it's just talk on paper. Well, you don't have a video recorder here. We have brought samples of the advertisement, so you might as well let us know

Manager Luo, take a look and then make a decision!" Fang Mingyuan patted Shi Zhihui and said.

"Yes, yes, Lao Luo, you have a video recorder and a TV here, right?" Shi Zhihui jumped up, dug out a box of video tapes from the briefcase on the side, and dragged Luo Mingguang out of the reception room.

While handing the videotape to Luo Mingguang, he lowered his voice and said, "Lao Luo, go and have the TV and VCR brought over, and then make a decision after watching it. However, don't say I didn't remind you, if you don't

We take this advertisement seriously, and then this advertisement will belong to Kodak!"

"Returned to Kodak?" Luo Mingguang said with a start, "Huizi, what do you mean by that!"

"I don't have time to tell you in detail, but I will tell you that Mr. Fang originally wanted to show this advertisement to Kodak. If it hadn't been for your brother and me, Mr. Fang also wanted to support domestic products, otherwise he wouldn't have done it at all.

I will show it to you! If you miss this opportunity, when the sales of Kodak surge in the future, you will find a place to cry!"