Resource Tycoon Reborn

Chapter 78 Testing the Waters

Sun Zhaolun immediately turned jealous. With Fang Mingyuan's current influence in the Japanese government, Carrefour supermarket will naturally not encounter any resistance when entering Japan. Moreover, Carrefour supermarket also donated a lot of money and materials during the Kobe earthquake, winning a lot of popularity in Japan.

It has gained quite a reputation. Moreover, this first branch was chosen in Kobe, which made the Japanese government extremely happy to approve it. In fact, it is not so accurate to say that it is the first overseas branch. Carrefour supermarket has already appeared in Russia.

The reason is that Russia has now become a second-rate economic country, the purchasing power of Russians has dropped significantly, and Chinese treacherous men frequently travel between the two countries. This has also resulted in people generally not paying much attention to the Russian market.

.The Japanese market is a developed country, which means a high-end market and huge profits, so it naturally attracts more attention from everyone.

Of course, this also depends on how you understand the word "overseas". If it means being separated by the sea, then it is true to its name.

This is the first step taken by the Japanese branch of Carrefour Supermarket. To be honest, if it were not for Fang Mingyuan’s opportunity, Sun Zhaolun believes that it would have taken at least three to five years to take this step. However, this plan cannot keep up with changes.

, what was originally the biggest headache was the obstruction from the Japanese government and local companies, but now it is nothing. As long as they don’t use those tricky methods and just rely on business competition, Carrefour Supermarket really has nothing to fear.

Sun Zhaolun's trip to Japan this time was to inspect the supermarket situation in Japan and to select a location for the future Carrefour Supermarket's first overseas branch - the Kobe branch. The place had been almost flattened by the earthquake, so it was time to start from scratch!

This is a pioneer for Chinese private enterprises to enter the markets of developed countries in Europe and the United States! As long as he thinks of this, Sun Zhaolun is elated!

Among his contemporaries, which one could achieve such brilliant achievements like him! During this year's Spring Festival, when Sun Zhaolun returned to Hong Kong for vacation, it was a glorious sight!

However, Fang Mingyuan still has some worries in his heart. As far as he knows, neither the European Carefour Group nor the American Wal-Mart Group has entered the Japanese market at this time. Moreover, in the previous life, the Carefour Group and the American Wal-Mart Group that entered the Japanese market have not yet entered the Japanese market.

Wal-Mart Group has not been able to achieve the brilliant performance in Japan that it has achieved in other countries. Instead, it has a tendency to follow suit.

Among them, the ambitious Carefour Group, determined to be the leader in the Japanese retail market, had to transfer all its supermarket branches in Japan to Japanese companies four years after landing in Japan, and exited Japan at a loss of hundreds of millions of euros.

Wal-Mart Group also struggled to survive for seven years after entering Japan. It was also after the Japanese economy was severely hit by the financial crisis that Japanese families generally cut back on food and clothing, and only then saw the dawn of profits.

The world's top two supermarket retail groups have both ended up like this. How could Fang Mingyuan not be worried about the future prospects of Carrefour Supermarket. However, he had no intention of stopping Sun Zhaolun's decision. Because Fang Mingyuan's own goal was also

We want to open Carrefour supermarkets to the United States and Europe, and bring the war to the hometowns of the two major groups. It is not a bad thing to test the waters in Japan so that senior officials can have an intuitive understanding of the difficulties and obstacles in the future.

After all, Fang Mingyuan does not intend to personally take charge of the Carrefour Group, and as the group continues to expand, the role of individuals in it will become smaller and smaller. From the birth of the Carrefour Group to the present, it can be said that it has basically been smooth sailing.

The top management is also ambitious. Not only does it plan to compete with the two major groups in the Chinese market, but it also plans to enter the markets of developed countries within five years. Such remarks are quite popular in Carrefour supermarkets.

Rather than letting Carrefour suffer a huge setback when it enters the European and American markets in a few years, it would be better to suffer a little now, which can serve as a warning to everyone.

Moreover, Fang Mingyuan feels that if Carrefour Supermarket can gain a firm foothold in the Japanese market, where both major groups have a bad start, then the pressure they will face when exploring the US and European markets in the future will be much less. I have to admit that Japan

People still have their own uniqueness in the field of business services, and there are many places worth learning from.

For example, in Japan, almost all large shopping malls, supermarkets, and entertainment service venues in other industries do not require customers to compensate for items that are not intentionally damaged by customers, and the first thing that salespersons and waiters should pay attention to must be customers who accidentally damage something.

Whether there was any injury during the operation, if so, the merchant would have to apologize to the customer. Although Fang Mingyuan did not think that such a measure would be in line with China's national conditions in the short term and could be promoted on a large scale in Carrefour supermarkets, but

There is still something worth learning from this attitude and this approach. Although on the surface, it seems that the merchants have suffered losses, but in the long run, they have won the hearts of customers. This will only help future competition.

The business and service industries will become increasingly fierce, which is undoubtedly a good practice.

Of course, this doesn't mean that he is completely disdainful about this matter.

As the two walked back, Fang Mingyuan said: "Uncle Sun, as far as I know, the Japanese market is very different from the Chinese market, European and American markets..."

Judging from Fang Mingyuan's own personal experience, the core operating methods of Carrefour Supermarket, Carefour Group and Wal-Mart Group are to attract customers by providing cheap and high-quality products. This is of course the case in most countries in the world.

No problem.

But the Japanese are different. Japan was once regarded as a "paradise" for luxury goods by global merchants. The strong purchasing power and strong enthusiasm of Japanese people for consumption have made global luxury goods have an extremely broad market in Japan. Even in the Seven Years

In the 1980s and even the 1990s, when Japan's economy was in trouble and stagnant, the Japanese people's fascination and enthusiasm for famous brands were not greatly affected. Even if they gave up their family's holiday travel, gave up their original vacation, and even saved money on food

Wear less and buy a Louis Vuitton bag. Many Japanese girls participate in aid socializing for the purpose of pursuing luxury goods.

Under this mentality, blindly pursuing low prices to attract customers will only be counterproductive to a large extent! In other words, relying solely on the operation method of small profits and quick turnover without taking into account Japan's different business culture and consumption habits

If they adjust their business strategies, it will only give Japanese people the impression that these supermarkets are "cheap stores" or "cheap but not good". In short, the taste of these supermarkets is too low!

"Also, Uncle Sun, the location of the branch must be in an area with convenient transportation in the city. Although it is not required to be a commercial center, you cannot choose a suburb!" Fang Mingyuan said solemnly.

"Why?" Sun Zhaolun said with some confusion, "Many Japanese people own private cars. Even if they purchase goods in the suburbs, there is no inconvenience?" The supermarket is built in the suburbs. This is a method commonly used by many large-scale supermarkets.

This is especially true in countries with many private cars.

Fang Mingyuan shook his head repeatedly and said: "Uncle Sun, you are wrong. The Japanese are different from Europeans and Americans, and they are also different from us. Many families drive to large supermarkets in the suburbs to buy large quantities of cheap food and daily necessities on their holidays.

Storing food at home rarely happens in Japan. Firstly, Japanese people pay great attention to the freshness of their diet, especially vegetables, fish, meat and their products. They generally buy and eat them as they go and do not store them at home;

Secondly, many families in Japan have small living areas and no extra space for storage; thirdly, and most importantly, after getting married, most women in Japan will quit their jobs and stay at home to take care of the housework.

Taking care of their children, they have enough time to go to nearby supermarkets to buy fresh food. Therefore, local supermarkets in Japan are generally located near stations with heavy traffic or in residential areas and downtown areas where residents are concentrated; fourth, Japanese

I have a strong preference for domestic products. In the opinion of many Japanese, when buying goods, you should buy Japanese goods and buy goods sold by the Japanese. This is most obvious in the food industry."

Sun Zhaolun couldn't help but stood still, his face changed slightly and he said: "Damn it, Mr. Fang, what you said was not mentioned in the research report sent by those boys! This is a serious dereliction of duty!"

Fang Mingyuan smiled and said: "Okay, Uncle Sun, you don't have to be so angry. This is just a family opinion. Maybe it won't be the case by then. Besides, everyone doesn't know much about the Japanese market. There is a problem to consider.

It is human nature to be incomplete. Who would have thought that people only buy expensive ones and not good ones?"

Sun Zhaolun nodded and said solemnly: "After Mr. Fang said this, I feel that this inspection has a heavy responsibility."

Although Fang Mingyuan said that this is just his family's opinion, and it is possible that the specific situation in Japan is not the same. But Sun Zhaolun does not think so. In the past few years, he has watched the Fang family grow from just a small town in the northwest region.

The wealthy households in the county have developed into a well-known private enterprise in the country. Fang Mingyuan has followed every step without deviation. He has seized opportunities again and again. Who could have thought at the beginning that it was just a price increase trend?

Without raising prices, Carrefour supermarkets can leave a deep and good impression in the minds of citizens and officials across the province and even the country.

Not to mention, Fang Mingyuan had just predicted a devastating earthquake, which was also a great shock to Sun Zhaolun!

Since Fang Mingyuan raised it solemnly, Sun Zhaolun did not dare to be careless in the slightest. Otherwise, the unlucky Japanese would have learned from the past! If they didn't listen to Fang Mingyuan, wouldn't nearly 10,000 people have died?