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After securing the franchise for Mountain City Beer, Li Yun's next step was to revitalize the brand.

Therefore, he needed to organize an event to reawaken the people of Mountain City's memory of the brand.

So, holding a small-scale commercial performance event was a viable option.

In the conference room.

Li Yun laid out his marketing plan in detail, and everyone fell into contemplation.

He planned to collaborate with several electronics factories in the Airport Industrial Park to host a beer festival.

Inviting anyone interested to participate.

The purpose of establishing this beer festival plan was threefold.

First, to promote Mountain City Beer, targeting the lower and middle class of society, after all, the price of Mountain City Beer was also very cheap. Brands like Guobin and Snow now sold for 3 or even 5 yuan a bottle.

Mountain City Beer, however, maintained its price of 2 yuan a bottle, staying true to its original intention. Li Yun remembered it being this price since he was a child, and it was still the same price now that he was an adult. This is what a domestic brand should be.

Second, to warmly invite migrant workers to work in the Airport Industrial Park. This was a very important plan. Li Yun and the three major electronics factories would officially announce the health subsidy cooperation plan at this beer festival.

All employees who came to work at their factories would enjoy this benefit. At the same time, the three major electronics factories would also announce the major news of raising basic wages that day, and the extent of their increase was very exaggerated, approaching the basic wages of the coastal areas of the future.

The base salary was directly raised to 1900, but correspondingly, the municipal department had to attract talents for them, and what they had to do was to continue to expand the factory scale, which was something that had been discussed long ago.

The municipality agreed so readily also had its own scheme.

The main target was actually the three major electronics factories in Jiulongpo District, Foxconn, Quanta, and Inventec.

As for whether they would raise prices at that time, the municipality didn't urge them at all.

They didn't even mention raising wages for the grassroots employees. When the employees discovered the benefits of the Airport side, they would naturally force them to do so.

Now it was equivalent to the three major electronics factories on the Airport side, using Li Yun's health subsidy plan as an excuse, quietly starting to stick together for warmth.

The main purpose of this beer festival was to make their names known.

The last purpose could also be regarded as advertising for Li Yun's own company, letting more people know of his company's existence.

At the same time, when it became lively here, the municipality would completely make up its mind to promote the development of the surrounding local economy.

With the five factories as the core.

It could be said that there was nothing wrong with Li Yun's plan at all. If this plan was successfully implemented, many small businesses would be attracted to come here.

There were too many small factories scattered in various parts of Yubei.

Concentrating them together would more easily drive the economic development of the vicinity, and the municipality would definitely strongly support it.

"Everyone, that's roughly the plan. This is also the plan I discussed with the three electronics factory directors yesterday. We will start implementing it tomorrow, and the beer festival will officially start during the May Day holiday."

"During this period, everyone should be busy, work on the relationships with the TV stations, and let them help with advertising. However much advertising fees should be given, give that much. This beer festival is very important to us."

Everyone enthusiastically took over the work in their hands and began to take action.

The three major electronics factories also began to exert their strength.

During the day, a large number of advertising workers began to enter the most conspicuous building on the side of the bridge in the Airport Industrial Park and hung up a huge beer festival advertisement.

Inside the industrial park, under the joint efforts of Li Yun and the others, a crazy transformation was carried out.

On both sides of the road entering the Airport Industrial Park, all the places where advertisements could be hung were hung with beer festival advertisements.

Even the city center was full of advertising spaces.

Although it cost a lot.

The influence, however, spread out in these short two weeks.

In order to attract a large number of curious people, Li Yun and the three major electronics factories also jointly invited an 18th-tier singer to help out, giving him tens of thousands of yuan in performance fees, letting him sing songs and create an atmosphere at that time.

Such a small event would naturally not invite any big stars.

It was completely unnecessary. An 18th-tier small singer was completely enough.

The main focus was still on using the excuse of marketing beer to convey the health subsidy plan and attract a large number of workers to come here to work.

So after the May Day holiday ended.

Li Yun and the three major electronics factories all had to frantically recruit temporary and long-term workers.

Even if they had to squeeze, they had to squeeze into the work positions, creating the illusion for the municipality that they were very short of workers.

They only needed to persist for a few more days, and the municipality would definitely rush to get them more orders.

As for Li Yun's side, he directly pulled the temporary workers to the production factory of Mountain City Beer.

It just so happened that after the factory resumed operation, it would lack a large number of workers.

Especially the workers for packaging, testing, and loading and unloading.

Where would their current number of people be enough?

At the same time, the channels that Li Yun had already laid out had to start advertising as well.

For example, a "buy one get one free" activity, all drinks and beers would be 10% off on the day of the beer festival, and so on.

Promoting it early to give people enough curiosity.

Such a large advertising campaign naturally attracted a lot of attention.

Some vendors who smelled business opportunities came to inquire about cooperation, wanting to get a share of the pie near the beer festival that day.

Li Yun and the others naturally agreed readily, but there was one condition, that was, the import of ingredients must be taken from Li Yun's factory.

The price given to them was also the normal market price, without raising a single cent.

This condition was not excessive, anyway, they had to consume it, and it was more convenient to purchase goods here, wasn't it?

They agreed without hesitation.

And Li Yun and the others, taking advantage of the increasing number of people, directly arranged dense stalls, as a temporary snack street.

Truckload after truckload of Dongfeng厢式 trucks, in the factory director's distressed gaze, pulled boxes of beer to the Airport Industrial Park.

At this time, the entire factory had been fully started.

After a large number of temporary workers arrived, the beer produced by the factory began to be transported out frantically.

Everything was ready, only the east wind was owed.

May Day was approaching!

While Li Yun and the others were busy with the beer festival activities.

The employees in the factories were also discussing this matter.

Especially the employees of the electronics factories, they all received the major news that their wages would be raised after May Day.

And the base salary was raised by 400 yuan in one go.

It was simply outrageous.

The online small managers had become much gentler these two days, with smiles on their faces that even AK couldn't suppress.

The crazy emotions of scolding at every turn on weekdays had also disappeared during this period.