Return To 1998

Chapter 485: direction

"Return to 1998(!

Yang Fengyun is gone.

Only Xu Tongdao remained in the office. Xu Tongdao leaned back in his chair, lit a cigarette, and fell into deep thought.

He was thinking about a question-the first franchisee signed a contract, and the initial fee of 240,000 yuan is about to arrive. In addition to the 8,000 yuan commission for Yang Fengyun, the initial fee charged by the hot pot restaurant exceeds 230,000.

Coupled with the profit of the hot pot restaurant in the past half a month, as well as the dozens of Internet cafes under his name, Meijia Decoration, and Daolin Barbecue, these profits have enough funds to open a second hot pot restaurant.

So here comes the problem.

——Do you want to open a second hot pot restaurant?

If you want to attract more franchisees, you should open a second hot pot restaurant as soon as possible.

However, the opening hours of his first Ximen Yipin hotpot restaurant is still too short. According to the phenomenon of the catering industry he has observed before-whether a new restaurant can maintain profitability for a long time, it will take at least three months to see. clear.

New stores that have just opened for three months tend to attract many customers because of various publicity, various promotional activities, and the psychology of early adopters, which may appear to be very popular.

This is like high tide. When the tide comes in, it looks spectacular and beautiful, but when the tide recedes, what is left on the beach is often rubbish.

Unsightly.

Therefore, it is hard to say what the future of the first hot pot restaurant under his name will be. It has to wait at least three months. If you want to be more certain, you may have to observe it for a year.

If the business is still very good in the second year, it will really become a cash cow and a cornucopia.

Thinking from this perspective, his reason tells him-don't rush to open a second hot pot restaurant for now.

Wait and see again.

Moreover, the people in his current hot pot restaurant, such as Fu Yuan, Wang Chen, Yang Fengyun, Li Xiaoshan, as well as the waiters, chefs, etc., are still in the running-in period.

Some problems have not yet been exposed.

The "corporate culture" in the store has not yet taken shape. At this time, if a part of the staff is used to prepare the branch, it may affect the normal operation of the store.

For the Internet cafes, as long as there is sufficient capital injection, more branches can be quickly expanded and profitability can be formed quickly.

Moreover, Internet cafes are still very profitable in the next ten years or so.

After thinking about it, a plan gradually formed in Xu Tongdao's heart.

——In the near future, all four profits from hot pot restaurants, barbecue restaurants, decoration companies, and Internet cafes will be used for the expansion of Internet cafes, so that the number of Internet cafes under their own name will be further increased, and a stronger ability to attract gold will be formed. Wait until the hot pot restaurant. When the operation and reputation are stable, we will open a branch.

He believes that at that time, with the profitability of so many stores under his name, he will be able to easily draw out the funds to open a hot pot branch.

In fact, the profitability of the stores under his name is already considerable.

At the barbecue shop, in recent months, the monthly profit has been around 30,000. After all, the recent months have been the peak season for barbecues.

For the Internet cafe, he currently has 14 stores under his name, which have stronger profitability. The monthly profit of each store is between 20,000 and 40,000. Last month, the total profit of the Internet cafe was more than 420,000.

This is because some of these stores have just opened recently, their popularity has not yet reached their peak, and there are discounts for new store openings.

There is also the area of ​​Meijia Decoration. The recent business volume of Meijia Decoration is very beautiful. The promotion activities carried out by the huge business team in the districts of Water Bird City are fruitful.

The company's profits will naturally increase day by day.

Last month's net profit far surpassed anyone since the establishment of Meijia Decoration, setting a new record.

The total monthly profit exceeds 440,000.

Although because of the shares of Meijia Decoration, a small part of Xu Tongdao does not belong to him.

However, more than two hundred thousand were allocated to him last month.

There are also profits from the hot pot restaurant.

However, because the hot pot restaurant has been open for less than a month, the net profit has not been officially calculated.

But the daily turnover of 10,000 yuan is enough to convince Xu Tongdao that there will be no less profit in a month at the hot pot restaurant.

Rough calculations, all the stores under his name Xu Tongdao add up, and the current one-month net profit should be more than 700,000.

If such profitability and the profits generated are used for the expansion of hot pot restaurants, Xu Tongdao feels that it may lead to negative effects.

What is there to say?

The steps are too large, and it is easy to pull the eggs.

Hot pot restaurants and Internet cafes are different after all.

A hot pot restaurant has a bigger investment and requires more talents and manpower. In addition, the hot pot restaurant industry is more competitive, and there are countless hot pot restaurants in the entire Waterbird City.

This puts higher demands on the reputation of hot pot restaurants. Without a good enough reputation, the blind and rapid expansion of branches will only lead to hips and death faster.

In contrast, Internet cafes are completely different.

A large-scale and high-end hot pot restaurant requires an investment of 500,000 to 600,000 yuan at every turn.

And the investment of an Internet cafe branch is about 150,000 yuan.

Moreover, opening an Internet cafe requires very few manpower. A cashier and a webmaster are almost the same.

In addition, Internet cafes are an emerging industry. Although the current competitors are a lot more than when he opened the first Internet cafe, compared with the fiercely competitive hot pot industry, the current Internet cafe market still has a large blank area. Let him occupy it recklessly.

In addition to these, in terms of word of mouth, Internet cafes have much lower requirements for word of mouth.

As long as the computer configuration is okay, the internet speed is not much slower than other homes, and the internet does not drop frequently, it can attract countless young people to come in for consumption.

The daily expenses are also much less.

At the hot pot restaurant, a large amount of food is consumed every day, as well as water, electricity, gas, and salaries.

What about Internet cafes?

How much is it consumed?

The most consumed every day is a little electricity and internet, as well as the salary of a cashier and a network administrator, which is amazing plus a little toilet flushing water fee.

so……

The hot pot restaurant first seeks stability, and expands at most one branch a year, even this year.

Concentrate on energy and financial resources first, and expand the number of Internet cafes as soon as possible.

In recent years, the hot pot restaurant has been steadily striving to build a good reputation first.

Internet cafes are expanding at full speed. When profits become thin and it is not suitable to invest in new Internet cafes, they will turn around and expand hot pot restaurants and decoration companies.

The time of a cigarette~www.wuxiaspot.com~ Xu Tongdao's thoughts are getting clearer and clearer.

Although after a comparison, he feels that the investment return of the hot pot restaurant is not as good as that of the Internet cafe, but he does not regret that he invested in Ximen Yipin hot pot restaurant this year.

Because he always knew in his heart that the popularity of Internet cafes could not last, and long-term development would require hot pot.

And he invested in hot pot this year, and after a few years, his Ximen Yipin hot pot is the old hot pot restaurant in Water Bird City.

The word "old brand" will be a precious intangible asset in the future.

When the time comes, it will be less dangerous to accumulate and expand branches quickly.

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