Rewrite the Technological Landscape

After the press conference, the question most asked by reporters was why the price was so cheap.

Under the authorization of Meng Qian, Fang Chen spoke in detail, because many things will be dug up soon if you don’t take the initiative to say it. It’s better to explain it yourself, especially these three computers. If there is no Dafeng Group's own products, it may make people think that it is so cheap because of the use of Dafeng Group's products. This will become a scruple when everyone buys, so it is more meaningful to clarify things now.

Fang Chen first mentioned the channel strategy. It is impossible to hide this thing. The circle of computer dealers in China is so big in this era. Anyone who doesn't know anyone knows everything.

First of all, the Dafeng Group canceled the Guodai, and directly started the layout from the provincial level. The simplest channel model of provincial agency-core dealer-store is adopted. Of course, to realize this model will put more pressure on Dafeng Group, and more things will be pressured on manufacturers.

Judging from the development of later generations, such a model is relatively balanced, and it is not appropriate to continue to compress channels.

After all, the fewer channels, the more manpower and material resources the company needs to invest. Sometimes the channel profits given by the manufacturer are not necessarily different from the cost of the company's own training team, and it may even cost more to train the team. More, more harm than good.

Competent dealers are all created by working in the market for more than ten years or even decades. They have taken the manufacturer's money, but they can indeed help the manufacturer solve many problems.

At the same time, the profit of Dafeng Group to the channel is a little lower than that of the whole industry. This approach will bring a lot of trouble to the company in the early stage, but as long as the brand is established, it will not be a problem, and Meng Qian naturally looks at the long-term development, or do not do it, do it, Meng Qian is rushing to create an absolute Brands go for it.

Secondly, a large number of parts and materials of Dafeng Group are almost all directly purchased by manufacturers. As we all know, all computer brands are actually assembly machines, even Apple is also an assembly machine, and even everyone does not install them by themselves, but finds OEMs to install them. Yes, so not everyone can purchase computer parts and materials directly from manufacturers. Many computer brands have to purchase from distributors, which adds another layer of cost.

Most of the computer materials and parts of Dafeng Group come from Sony, Toshiba, IBM and their own independent research and development, which reduces the cost. In addition, the purchase volume and purchase cost are inversely proportional. The purchase volume of Dafeng Group is not small, because Meng Qian Dare to gamble, but also have the money to gamble, combined, cost control comes out.

In the end, the profit margin left by Dafeng Group to itself is very small, and the exact size cannot be made public, but Fang Chen said in a very firm tone that the profit margin of Dafeng Group is definitely the smallest in the current market.

The second question that reporters often ask is that the products of Dafeng Group are very delicate, how can Dafeng Group have such a high industrial level.

Fang Chen responded with a smile, "Did everyone forget one thing, there is a subsidiary of Dafeng Group called Shanghai Weidian Branch."

It is no exaggeration to say that the production of lithography machines is currently the highest industrial level in China except for the military industry, and Meng Qian, who has long known that he wants to make computers and mobile phones, began to use these resources to lay out and cultivate the talents of computers and mobile phones. The production team is gone.

Moving the industrial level of lithography machine level to the production of computers and mobile phones, the effect will naturally be different.

After the press conference, the three computers were officially launched in stores across the country, and all Suning's current domestic stores also put Dafeng Group's products on the shelves as soon as possible.

In order to cooperate with store sales, more than 500 promotion personnel trained by Dafeng Group were all distributed to the front-line auxiliary stores to carry out activities.

As a non-direct store, the most troublesome thing is that there are many brands, and the store sells more than a dozen brands at the same time, and the shopping guides always only recommend the products with the highest commission.

However, the Dafeng Group has compressed the profits of the agents, and the commissions in the hands of the shopping guides are naturally not much higher. Therefore, in this era when purely relying on direct-sale stores is not realistic, the manufacturers can only sell more and train more. Promoters go to the front line to assist stores to sell products.

This is virtually another huge investment for manufacturers, but there is no way for competition.

Dafeng Group not only pays people, but also pays money. Stores all over the country have launched various activities, and a large number of coupons have been thrown at Dafeng Group. The money is all subsidized by the manufacturer, otherwise the stores will never do it.

Compared with traditional channel agents, the direct sales stores piloted by Dafeng Group are much easier to manage, and the market response is very good.

At the same time, the publicity on the Internet and TV stations has also kept up, and the three computers of Dafeng Group are entering the market quickly.

The actions of Dafeng Group immediately caused market turmoil. The previous price war of Shenzhou caused everyone a headache. Fortunately, Shenzhou used a large number of non-brand spare parts. Shenzhou was essentially lowering the price of high-end machines. The impact is not that great.

But Dafeng Group is different from Shenzhou. Dafeng Group is pushing the price of high-end phones, which makes everyone have to react.

On July 10th, at Lenovo headquarters, Chen Shaopeng was appointed as the head of the response team against the Dafeng Group. In fact, Chen Shaopeng recommended himself, because he is likely to be promoted next year, but he is not without competitors, so he needs to perform well one time.

But with his rich experience, he didn't take Dafeng Group seriously.

Facing the team, Chen Shaopeng remained calm, "What is the weakness of Dafeng Group's products?"

"They use too many of their own products. Although doing so can reduce costs, the Dafeng Group, which has just entered this industry, lacks experience. We have also disassembled and tested their products. We believe that their products will definitely appear in the future. Quite a few questions.

What is even more exaggerated is that the computer production of the Dafeng Group actually adopted the model of some OEM and some self-production. They built a computer production factory in Shanghai. "

Chen Shaopeng wrote down in his notebook, "Well, to put it simply, it's gold and jade on the outside, but on the inside, are there any other weaknesses?"

"I think Gale Group misjudged the market. Although the notebook market has grown rapidly in the past two years, desktops are still the mainstream. Gale Group skipped desktops and may even have the idea of ​​​​giving up desktops. That is to narrow the road by itself. gone."

"Then directly compete against the only products of the Dafeng Group. Are there any other weaknesses?"

"Brand power, Dafeng Group has almost no brand power in the field of computers. According to our previous survey results, the vast majority of users do not understand computer configuration. As long as we can hold down the product market of Dafeng Group Word of mouth, then it won’t sell.”

"Word-of-mouth guidance, brand competition, continue."

"I personally have an idea, just for discussion. We investigated it. The computer division of Dafeng Group can be said to be patchwork. This kind of team cohesion can be imagined. I wonder if we can borrow the efforts of Dafeng Group. Bring people here."

Chen Shaopeng picked up the pen and pondered for a while, "You can try to touch it, but don't make too radical actions for the time being, it's not yet time. Does anyone else have anything to add?"

No one spoke this time, and Chen Shaopeng couldn't see too much emotion on his expression, "Since everyone has raised questions, we will prepare countermeasures for these problems. In addition, I will add another news, our acquisition of IBM is just around the corner. Yes, this is a crucial step for us to get out of China.

Before that, Dafeng Group, as a company that has attracted much attention in China, took Dafeng Group as an opportunity to build momentum, which is a good way. "

"Yes, I understand."

When Lenovo held a meeting, Dafeng Group also held a meeting. The meeting discussed how to improve the computer competitiveness of Dafeng Group in the international market.

After the meeting, Su Tianyue, Meng Qian's new secretary who is currently studying with He Yating, couldn't help asking, "Yating, our company's computers have to face opponents like Lenovo in China, right? Didn't you listen to them talk about Lenovo in a few meetings?"

He Yating explained, "When we were making a global development plan, the series of measures we took were incidentally competing with Lenovo. All the vision of Dafeng Group is always global. Those guys in our company will not say If Lenovo is an opponent, otherwise it will be laughed at and the situation will be low."