Run Out of My Life

“…Now let’s welcome with warm applause, the fourth road, Su Zu, from Hedao, his personal best time is also a new national men’s 100m record of 10 seconds 14…”

On the track and field, the contagious voice of the host of the competition sounded, and now the enthusiasm of the audience also exploded, hula la castanets and applause sounded at the same time.

At the same time, the camera of the CCTV 5 live broadcast was also aimed at Su Zu in the middle of the track, and the voices of the two commentators Yang Jian and Han Shengqiao, who were in charge of the live TV broadcast, were also clear. It came out on TV.

"...The fourth course is Suzu from Hedao City, a very talented athlete who just broke the men's 100m after five years in the National Track and Field Championships that ended in September Record, Director Han, do you think he will be our breakthrough in Athens next year?" The commentator and host Yang Jian introduced the players' situation and asked another Han Shengqiao.

"The men's 100-meter event has always been dominated by black athletes in Europe and the United States. So far, except for black athletes, no white or Asian athlete has been able to run into this result. Su Zu is our current domestic leader. The new power of sprinting can also be said to be one of the last athletes in Asia who may run under 10 seconds. Others include Chen Jian and Yang Guangzong. They have entered the peak of their careers. This opportunity is not as big as I thought. In addition, the Asian men's sprint record, Koji Ito, his peak time is exactly 10 seconds. In recent years, the new rise of the last sprint Shingo has been moving towards surpassing his predecessors. He has the ability to hit 10 seconds. But in the end, Su Zu has the best chance at present, that is, his age is an absolute advantage. We can look forward to his performance in the Olympic Games in 2004 and 2008. ."

"Director Han is quite right. At his age, Su Zu's achievements are no less than some of the top sprinters in Europe and the United States at the same time. Alas, okay, the camera lens is now aimed at That is, Su Zu, a young man who is only seventeen years old this year."

"The contestant is greeting everyone through the camera lens, alas, this is... He put his fingertips on his head and made a loving gesture with his arms. This reminds me of the first time Su Zu did the same when he was explaining the Grand Prix, this unexpected and funny shows that our athletes are still very relaxed now..."

On the field, Su Zu suddenly smiled when the camera was aimed at himself, and made a classic celebration of the later famous long-distance runner Mo Farah.

This time, Su Zu did this pose, not because he felt the interesting psychology of being on TV when he was in the track and field grand prix for the first time, but deliberately.

Since Su Zu determined that in addition to sports, he would like to do more things within his power, he began to make some plans.

He has to know how to market himself, as long as he can continue to produce results, the introduction of athletes before the game and the celebration after the game are an excellent platform to show himself.

Just before the city games started, he had already started to receive some local and national advertising endorsement invitations in Hedao. After only two games, these keen businessmen had already paid attention put on him.

Of course, there are no big-name advertisements yet, most of them are inquiries from domestic second- and third-tier brands, and none of them will be finalized immediately.

The contract signed by Su Zu and the Track and Field Center is basically the same as that of most athletes. Simply put, this economic contract is a sponsorship agreement.

It is generally the training centers under the General Administration. Some brand businesses sponsor an athlete in the training center. The training center will distribute and manage the income uniformly. The athlete can take 50%, and then The training center takes 50%. If this percentage is drawn, it is a bit like the brokerage company's commission for artists.

The difference is that this part of the income taken by the training center will probably be distributed in a ratio of 221, such as 20% for the center, 20% for the provincial and municipal sports bureaus that provide athletes, and 20% for the most basic level. Enlightenment or which sports school he came from, or which training institution he came out of, he left 10% in that place. This is probably the ratio. There may be some differences, but in general, they are similar.

Take the initiative to find some sponsorship opportunities.

Because you are in a situation where you are investing more and more, in fact, you are looking for more and more commercial brands. If the popularity of the athlete is high enough, it is easy to cause sponsorship. brand conflict. For example, for the same milk, the agent may pick up one endorsement for the athlete, but the training center picks up another, and these two are competitors in the market.

Another one is that athletes bypass the training center and directly connect with the merchant for advertisements, and the training center does not get the share ratio.

There are various commercial interests, as well as some personal injuries, emotional problems of forbidden love, and the game between the famous athletes and the training center system began.

The negotiation is handled well, the commercial value of the athletes is huge, and the two parties may be able to reach some new draw ratios in private, or the talks collapse directly, the athletes are blocked by the snow, have no chance to participate, fade out of sight, various There are situations.

In the final analysis, this is a matter of benefit distribution.

For the general bureau or training center, an athlete spends a lot of money on the athlete from before to after becoming famous. Similar to a purely commercial economic company, before an artist becomes famous, he is a trainee, training in various vocal forms, and spending a lot of money on food, clothing, housing, and transportation. After the artist has economic value, he will try his best to earn it back.

Take the Athletics Management Center as an example, an athlete who can achieve results, like Su Zu, also has a research group behind him to discuss scientific research.

The main task of the subject is technical analysis and quick feedback of images.

The daily training of the athletes of the scientific research team and the previous domestic and foreign competitions have been tracked and photographed, and then all the image data are processed and analyzed through special software, and the results and suggestions are timely fed back to the coach players and athletes.

During this period, some small problems that are difficult to find through naked eye observation and daily training will have nowhere to hide.

Like Su Zu, who started training in Hedao City, from the original 48 steps per 100 meters to the next 46 steps, and now he has gradually adapted to the rhythm of 45 steps, and needs someone to come Perform settings collation and analysis.

However, in this part, Su Zu has not spent a lot of money at present, mainly because of the faster progress in the early stage. However, after reaching the level of the national 100-meter record, the degree of attention and resource inclination gradually became prominent.

put in.

Therefore, a top athlete requires a very high training cost. And because the training personnel will not be alone, this cost will continue to rise.

Once an athlete has commercial value, it is natural to desperately squeeze it back on his upper body.

What Su Zu has learned now is that he has started to ask for quotations, but the field management center is still pressing, one aspect is that his current popularity is not enough, I hope this time After meeting with the national audience at the City Games, I was able to keep up with it to a higher level.

In addition, seeing the Athens Olympic Games in 2004, it can be said that if there are athletes with potential to win gold, after this, the commercial value will be greatly increased.

At the same time, some large companies that pay attention to this aspect will also start to contact various training centers before the competition, the endorsement sponsorship fee of an Olympic gold medal champion, and a possible gold medal The difference between the endorsement and sponsorship expenses of the athletes is the difference between clouds and mud.

Su Zu heard what Li Zhizhong and him mentioned, and now an international giant is testing Liu Yangyu and Teng Haibin of the gymnastics team, and wants them to jointly shoot an advertisement. The bet is that after they are in Athens, the commercial value will skyrocket.

Su Zu understands that he will soon face such a situation, and he has to grasp every scene where the public shows his face.

Of course, as a professional athlete, the premise of all this is to have good enough results.

Standing on the arena of the City Games, Su Zu could clearly feel that the time the camera was aimed at him was 5-10 seconds longer than other athletes.