Salted Fish’s Self-help Strategy
Chapter 378: A round of financing meets hand in hand
Although the service account data dropped sharply before this, Chu Yuanxi was still stable, because the data increased significantly every week, and it was not an exaggeration to say it was reborn. Because the service account can only update related content of "Unwinding in the Wind", not only comics, but also a large number of peripheral related items, such as the main creative team's fun, music, animation, and even extras. The purity of the content is fundamentally different from the past.
The popularity and quality of fans can also be greatly improved, and as the main account is stopped, fans will have to pay attention even if they are lazy. I believe that the day of full blood resurrection will not be too far.
And today’s wave of 800,000 fans eats it. If it is the main account of the past hodgepodge, it will basically not be transformed, but now it is divided, and you can use many methods to gradually transform into a comic user of "A World of Disorder".
Some of them were originally fans of "Animal Company", and some weren't. What Chu Yuanxi has to do now is to forcibly show them the comics of "Troubled Times". If the comics don’t work, they’ll cram music, and if they’re music, they cram the surroundings. , As long as they still want the gift package behind the tcg game, they have to show the manga to the old man at the end!
Therefore, when Chu Yuanxi was on the verge of an enemy when the comics "Unwinding" was updated on the service account at night, the data was quickly released, and the number of openings in the first hour was 30,000 higher than last week!
This is a good sign that the new fans are not the kind of die-hard fans who don’t hear things outside the window. That’s good!
The next Saturday, Chu Yuanxi still sticks to the front line, and all the tcg project team accompanies him to run. In fact, he knew he should not do this. As the boss of the company, it is a very bad move to go to the front-line position of the subordinate project team to stare at the data, especially when he criticized He Nami as the team leader not long ago. , And then just talked to An Qi about the pros and cons of flattening.
But who makes the company its own? Can no one take him down because of this? So just be willful this time.
Mainly because this company carried too much hope for Chu Yuanxi, and the feeling of fighting on the front line in person was so intoxicating that he hadn't experienced it for a long time.
On Sunday, the retention rate of the next day is calculated, 58% for official Android servers and 64% for Apple servers. Chu Yuanxi let out a sigh of relief. This data can't be said to be too good, but it's definitely not counted. *Chu Yuanxi's original estimate was at least 15% better.
DAU is also maintained at more than 700,000, this data is used to talk to the big penguin agent.
For general games, more attention is paid to long-term retention, weekly retention, monthly retention, etc., but the big pit of "Animal Company" is guided by novices, and in teaching players how to play, the trumpet between short-term retention and long-term retention is definitely It won’t be too big, so keeping the next day is the most critical data.
It can be said that the Long March has reached Chishui, and the next step depends on whether DAU can achieve expansion. This game can only rely on word of mouth among players to think about the expansion of the fan circle.
This weekend, Chu Yuanxi keenly noticed that his game finally caused some controversy in the domestic TCG player circle, which is another good thing. Previously, because this game mainly faced fans in a live broadcast, there was no discussion with TCG players, but after the brilliant public beta, it can finally be played, and it is deeply involved in this group.
Because the gameplay is very unconventional, it is very controversial. There are positive and negative reviews. There are also players with nostrils that are raised to the sky. There are also players who have rational analysis, but they are generally benign.
People who make products are not afraid of controversy, but they are afraid that no one will take care of it. The mobile game "Animal Company" finally has a better reputation because it does not force Krypton. It must be played by R and Xiao R, and it is not necessary to make it. In a sense, the kind of card is not so friendly to RMB fighters, which fully confirms Chu Yuanxi's slogan at the time-love to play, not to play.
However, Chu Yuanxi also knew that word-of-mouth fermentation is not a matter of one day or two days. Even for "Yin-Yang Dark Change Master", word-of-mouth fermentation took almost two or three weeks, which is already super fast.
In short, this is a relatively simple project, the production is relatively simple, the operation industry is relatively simple, and even the promotion is simple, because there is no room for promotion. Chu Yuanxi would not go to silly buying advertisements for promotion, because the price/performance ratio was too low, which in vain lowered the retention rate.
On Monday morning, a group of four representatives of the syndicate who came from the magic city entered Pakistan under the guidance of An Qi. Li Jingfei, who had flown back from abroad, had been sitting in a small meeting room long ago with a bald head. bright. Zheng De's representatives have not arrived yet, but they will be there soon.
July 9th is a day that has been set a long time ago. It was used for the last hand-to-hand meeting before financing, to determine the valuation, determine the financing amount, and determine the final terms of disagreement. Chu Yuanxi kept running.
As a result, he did not expect Yuan Jing and Ms. Cynthia, the chief representative of the Magic Capital Syndicate, to know each other, and the two left Chu Yuanxi aside to chat.
Ma is a rather magical city. It is so developed that the Internet industry cannot keep up with the rapid development of the city. In the first line, Momo is not only incomparable with the other three major cities, but even Lin'an, Jiangcheng, etc., which rank behind in terms of city size, are inferior. Before the rise of Pinduoduo and Qutooutiao, Shanda, Jiucheng and even the starting point Chinese website can Look at it as a city Internet business card.
Cynthia is a pioneer in the Internet industry in Lujiazui. He once rubbed shoulders with Pinduoduo, so Mou Jinjin wanted to vote for another Pinduoduo, so he missed Qu Toutiao.
However, the attributes of Pakistani Entertainment and Pinduoduo are completely mutually exclusive, and they take two completely different paths. Therefore, Cynthia is very serious about Pakistani Entertainment's research, but it is not the kind that interests him most. When she talked about e-commerce with Yuan Jing, she was very happy, but she was a little bit close when she talked about other industries, and she was not familiar with new media.
But because Mou missed Qu Toutiao by mistake, she did not dare to completely despise the Pakistani network. After all, the lessons learned from the past and the car was overturned. According to her words, if the Pakistani entertainment was in the magic city, she would close her eyes and cast her mind. Many, if you are not in the magic city, you must be more cautious.
Yuan Jing nodded indifferently. This is actually very understandable. In Magic City, she has too many resources to use, and her influence or control over a local company obviously exceeds the shares on paper. But if you are in Waifu, you have to take a pure financial investor as your role, which is a bit powerless.
This is both eye drops and a statement. Yuan Jing understands it, and Chu Yuanxi understands it, but it doesn't matter. Zheng De’s influence on Pakistani entertainment is also increasing, from intangible to tangible, but it really doesn’t matter. Chu Yuanxi feels that her realm has long been detached from the low-end games of so-called control and anti-control, and waits until the end of the well-off plan. After coming out, Yuan Jing will be shocked.
Any enterprise that is for control and anti-control will not develop very well. For example, the scum fox has even made a poison pill plan to use it as a cocoon. If it can be good, it will be a hell. Therefore, the pattern of entrepreneurs is very important. People who do not have a pattern can hardly have foresight, and will not think about how to break free when the big drama of control and anti-control comes.
But Chu Yuanxi is not like that. I dare not say that if there are too many, he can see four or five steps away, and then calmly design his own entrepreneurial path to avoid various pitfalls.
The so-called pits, some are human factors, and some are inevitably appearing in the process of enterprise development, which belong to the laws of nature. Human factors Chu Yuanxi can only be avoided as much as possible, while natural factors can be forcibly overcome through layout.
It can be said that the ability of this layout is actually the most advantageous weapon that Chu Yuanxi brought during his journey.
There are four demons, and Zheng De also has three, Yuan Jing, Yuan Mu, and Lei Siyun. Relatively speaking, Li Jingfei is alone. Who made him have to be an independent investor, but he is the most moisturizer among the people present. Now he is busy making the final preparations before investing in snow projects, so he has to go to Europe in person. Do some research.
Compared to investing in Pakistani entertainment, Li Jingfei's enthusiasm for investing in snow projects is obviously greater, but his investment in Pakistani people is like Chu Yuanxi’s favor, so he must come to the platform for Chu Yuanxi.
There were nine people sitting in the small meeting room, and it seemed a bit crowded. The first person who attacked Lei Siyun was not Lei Siyun, but another member of the Demon Capital Group, named Du Cang.
This Du Cang has a great background and has a deep connection with Qu Toutiao. Specifically, he has worked with Qu Toutiao’s entrepreneurial team for many years.
Qu Toutiao’s entrepreneurial team was originally engaged in game credits wall advertising. It made a fortune with the rise of the mobile game industry in 2013~www.wuxiaspot.com~ Later, the mobile game industry became more and more formal, and the advertising market became more and more formal. The profiteering state gradually ended, so the team transplanted the point wall advertising gameplay. It was the era of the rise of the headline system. The aggregation news app We Media was considered a good track visible to the naked eye on the mobile Internet, and the big penguin did not actually rush in, it was simply a golden track.
However, if you can’t play this track, you can’t just rely on cottages. Therefore, the Qutoutiao team relied on their unique point wall gameplay to create an alternative news aggregation app outside of the Toutiao system, making it famous. , Become the darling of the times.
It's just that Du Cang chose another path when the advertising company switched to production, and split up, so he is now a syndicate representative instead of an elite entrepreneur.
His question is: "Chu, I want to know the structure of your company's board of directors."
"Mr. Du is asking whether investors can get a seat on the board of directors, right?" Chu Yuanxi showed a false smile on her face: "There are five directors in the company. There is no independent director during the non-listing cycle. Of course, I am the chairman. At present. I have no hard requirements for getting a seat on the board of directors. As long as it is elected by the general meeting of shareholders, it can be replaced in three years. What needs to be clear is that the shareholders’ meeting does not consider the share held by the employee shareholding platform when voting, but considers the existence of options."
Du Cang asked with an awe-inspiring expression: "Then what if I request a seat on the board of directors through this round of investment?"
Genius remembers this site address in one second: Mobile version reading URL:
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