Salted Fish’s Self-help Strategy

Lu Yongxiao locked himself in the empty studio, avoided the computer and the mobile phone, smoking cigarettes one by one, thinking hard, but to no avail.

He has seen the hustle and bustle on the Internet, but he does not know how to use it. For him, or for all those who have ambitions in the capital market, what has happened, has allowed Pakistani Entertainment to obtain a valuation of 1.5 billion. ? Even Tsai Yongjin can't say clearly, it's really useless as a friend! Is Li Jingfei crazy? Yuan Jing went crazy too? Even if they are both crazy, it is impossible for the old fritters of Modu to go crazy with them. How can they be crazy if they put out 120 million real money to play?

Up to now, Malu Studio has burned tens of millions of people. Because the pursuit of video quality requires a lot of manpower, it is urgently in need of financing. The question is how to melt? Use Barren Entertainment as a benchmark? The question is how to benchmark? He knew in his heart that there was no comparison at all, which was embarrassing!

The point is that they didn't just shorten the video, but he suddenly plunged into the short video and thought it was good, but after streaking all the time, he found that the reality was so bad at all!

The studio now has few highlights except for the star map advertisement. The only thing to be thankful for is that the blessing of the left eye did make a few hits, which can be considered in the industry. No matter what forum you participate in, as long as it is related to the media, you will know wherever you go.

The problem is that it's useless, it won't be exchanged for money! However, the only bright spot star map advertisement is getting dim, because of what? Because the official Douyin advertisement is so awesome! As a result, advertising buyers are buying official advertisements, and fewer and fewer people are buying star maps! Although UGC's star map advertisement looks cheap, it is far inferior to the official Douyin advertisement.

the reason? Isn't the reason obvious? The official advertisements are more disciplined and count the money according to the actual broadcast. However, the star chart is a special bargaining buyout. Of course the effect is not good! Half the amount of adulteration is considered benevolent...The huge official Douyin actually competed with the people for profit, resulting in no more buyers except for the fool to buy at the beginning, it is simply outrageous! Does this count as horizontal competition? Stupid Zhang Ming, are you doing a great job?

The financing of Pakistani Entertainment made him very eager to get black. Although the curse on the Internet is big, no one says it is. The problem is that the position of his **** determines that the black bar people must pay attention to the method of entertainment, even those who are innocent and malicious with rhythm, he still has to speak out for the bar people entertainment! Why? Because it is necessary to highlight the value of short videos from the media, in order to achieve the optimistic situation of letting Pakistani entertainment rush to open the way for them!

Only by letting the capital realize that short videos are valuable from the media, can there be a second and third consortium to continue to invest or M&A, and then it is their turn to Malu Studio!

What else? The smelly mouth is refreshing for a while, but it keeps smelling? Can't make money and use it? "I, Lu Yongxiao, is a big investor in cross-border content, and I must make value!"

He opened the door and walked out of the studio quickly. The younger brother in charge of the pen immediately handed over a draft, which they had written and prepared for the entertainment of the black bar: "Big brother, look at this article. Send it out to guarantee 10w+. From the perspective of financing conditions, writing this is really inspirational--"

"delete it."

"Okay, I'll post it--" The little brother said, suddenly feeling that something was wrong, and suddenly turned his head, his neck was almost twisted: "Delete?"

"Delete it, we have to speak up to support Pakistani Entertainment. In addition, don't write from the perspective of financing amount and valuation, but highlight the role of Pakistani Entertainment's Douyin account, understand? Combine their existing industries, clothing, and games And write about the value of short videos and live broadcasts on their Douyin accounts."

"Ming... don't understand?" The little brother was completely confused. Next to him, Ma Jie frowned and opened his mouth, but he said nothing, just patted his younger brother on the shoulder.

Lu Yongxiao shook his head, took out his mobile phone, and broadcasted a number carefully. After a few beeps, the other party answered, "Hello? Old Lu, I knew you had to call me."

"All right, Brother CJ." Lu Yongxiao took a breath: "Why on earth are you going to enter Pakistani entertainment?"

The opposite is called CJ without a Modu accent, but he is obviously a member of the Modu Syndicate, saying: "Because they sell it cheaply."

This answer confuses Lu Yongxiao's face. He only heard CJ say: "Have you counted the virtual net assets of others?"

Lu Yongxiao's heart beat fiercely, and the heart said how did I forget to calculate the net worth? I'm a professional investor! Confused about making short videos these months? However, "What is'virtual' net worth?"

CJ triumphantly said: "It is the calculation of the net assets of the virtual industry. Have you never heard of it? It is to check the assets of the company operating the virtual industry that were not included in the net assets in the financial accounting method."

Although Lu Yongxiao had never heard of it, he knew everything well.

He made a quick mental calculation. After a round of project financing, the Shenqi company was calculated to be almost 90 million based on its shareholding and fair value; the fair value of the tcg mobile game was at least 150 million based on the comparable income method. This is at least, but it will inevitably form goodwill. , There must be a premium; it’s hard to say that the net assets of the IP of "Troubled Times" is worth 100 million. Now it is definitely not sold for 100 million in terms of transaction value, but it is obviously more than one for Pakistani Entertainment. 100 million profit, which is about 350 million.

Originally, these were not easy to calculate~www.wuxiaspot.com~, but when the TCG mobile game was launched, all became easy. What’s left is the value of the Pakistani entertainment’s self-media matrix. A Weibo account with 7 million fans doesn’t know how much net worth. There are also a public account with close to 3 million fans and two Douyin cables, totaling 5000. More than 10,000 fans, Kuaishou, Toutiao and other trumpets...

Lu Yongxiao's brain is messed up and he can't figure it out. However, the net asset value of Wemedia has always been a valuation problem in the investment industry. It is calculated by the comparable value method. Although it is commonly known as the pat-head method, 200 million is estimated.

Damn it? Is this over 500 million? The net asset premium rate is less than 200%?

When his brain was struggling, he said on the other side of the phone, "Is it over? Anyway, we have a net worth of 750 million, and the premium is only 100%. You say cheap is not cheap? Even if the self-media industry is relatively virtual, it is worth it. Take a risk, right? That's why we didn't struggle too much with the terms. Otherwise, the investment is not low. Can we talk about it in two days and sign it?"

Lu Yongxiao hung up the phone desperately, and suffered 10,000 critical hits in his mind, because according to the fair value calculation, if the fake amount of Ma Lu Studio was eliminated, and only the real value, it would be a little over ten million. No way! I can't forget it, it's so bad...