Salted Fish’s Self-help Strategy

　　 After He Nami left, Chu Yuanxi felt pressure, because just now the company started to need a business manager to take care of it.

　　 The mobile game "Unwinding in the Wind" is scheduled to be launched in mid-November according to the milestone plan. It is now September 11th. The advertising arrangements after the launch must be booked in advance.

　　 Of course, the content of this job is strictly speaking the job of the "marketing" department, which is what Qi Yu used to do.

Therefore, Chu Yuanxi had to openly recruit business and marketing managers. The key is that it is not so easy to recruit, because the most suitable candidates not only require strong business skills, but also have mobile game advertising experience and a certain degree of self-media. Common sense, to be able to effectively cast advertisements on the self-media.

　　The key is to understand several new self-media advertising channels.

　　 You must know that the two major game advertising channels in the past were Toutiao’s huge engine and Big Penguin’s Guangdiantong, followed by Baidu Information Flow, Baidu Baiyi and so on. Each game manufacturer chooses the appropriate channel according to the tonality of their games. For example, legendary games can achieve good results on Baidu's information stream.

　　 Tonality is extremely important. For example, Ali's advertising platform, Alimama, has a considerable traffic, but it would be embarrassing to put a game advertisement on it.

However, this year’s video APP traffic has surged. Toutiao established the pangolin alliance in August and last month. Not to be outdone, iQiyi and Kuaishou began to expand their video advertising business and launch new advertising services. .

　　 At the same time, the high-quality self-media large size is also the position for advertising, just like Pakistani Entertainment received countless advertising orders, but now the identity is changed, the Pakistani people have become the order. The question is to whom? How much does it cost?

Therefore, even Chu Yuanxi himself does not know how to invest in game advertisements under the new situation. Moreover, this is not what the president and CEO should do. It must be a professional marketing manager, and it must be that kind of exciting. Only those who learn the spirit can follow up quickly.

　　 This is why Chu Yuanxi needs to recruit both traditional business and mobile game advertising capabilities, as well as common sense in the field of self-media, otherwise it is easy to throw out a lot of money and then be made by an unscrupulous brush like a black mouth.

Originally, He Nami was employed. Although she was not a marketing specialist, she had been trained as a baby by Chu Yuanxi for more than half a year. How should she understand the basics of self-media, and the business manager himself also understands the work of the market, so hire a marketing manager. Things can be done properly. After all, it was booked two months in advance and the time was relatively loose.

　　 As a result, He Nami's sudden resignation disrupted Chu Yuanxi's pace and could only recruit from the beginning.

It can be seen that old employees are definitely the company’s wealth rather than a burden. When and where it’s hard to say, they can come in handy, because old employees must carry the company’s brand and genes. To say that art is the corporate culture. It is unmatched by newly recruited employees.

　　Moreover, this position is still very important because it is necessary to send money abroad. If you give it to an unscrupulous person, it's like buying rebates in a traditional enterprise. Experienced people can make the accounts seamless and organized. The things are expensive but the superiors can't see the problem at all, even if there is a problem, it is useless. , Where is the problem?

How to do? Catch Liao Xingxing back to help! So Liao Xingxing received a call from Chu Yuanxi with a dazed expression, asking him to return to the imperial capital quickly and entrust him with more arduous tasks.

This is called a dead horse as a living horse doctor. Although Liao Xingxing is an operation planner, he belongs to the operation department. The business market has not been done seriously, and he knows how to do it, because the operation plan also needs to deal with money and also for the company. Spend money, but the target is different, mainly to gain popularity and exposure.

　　 As for things from the media, his time in the company is not long or short, and he must be familiar with it. The key is to have a valuable character and rest assured.

　　 So Liao Xingxing rushed back to the company on Wednesday afternoon, and watched Chu Yuanxi smile and give him the task of advertising.

　　 Liao Xingxin said that you are not Shi Lezhi? I am an operation planning! Do you know what operation planning is? Then it wasn't until this time that he found out that He Namei had left her job because she was lying in a big groove? He Duan’s resignation was low-key and elegant. He didn't have a GF Moments at all. He only notified a few friends in the social circle. However, a guy like Liao Xingxing couldn't even be a spare tire, and he was obviously not in He Duan's social circle.

"The company is also unavailable, oh..." Chu Yuanxi sighed, "The company is just starting to be a waste of time, and capable people have to take up multiple positions at the same time. There is no way. Let's take a look at the company. Who else can handle this difficult position besides you? Let alone you."

　　 Liao Xingxingxin said that if I work together, I can do miscellaneous things, right? "But I definitely can't work in the market. I have never contacted those channels."

"It doesn't matter. I posted a recruitment request last Thursday. It has been five working days. I have received a lot of offers. I will also select for you. Please come over for an interview if you see the fit, and talk to the personnel." Chu Yuanxi shook his resume, and An Xin shook hands with the shopkeeper.

　　 He is well aware of the truth that key positions must be intensively recruited for key talents, and that old employees cannot be promoted, or this is a **** lesson in the original world, especially in areas that he is not familiar with. But old employees have the value of old employees, such as the value of transition. Seeing Liao Xingxing still want to vomit, Chu Yuanxi slapped him heavily on the shoulder: "Don't worry~www.wuxiaspot.com~Your task is actually to recruit the right ones. People, take them on the right track. After you’re on the right track, you still specialize in your event planning, that is, temporarily change your position to adjust."

　　 Liao Xingxingxin said co-author special, why do you want me to go back to do miscellaneous after I run out?

　　 "Ah yes, I will give you a raise."

　　 "Good boss!"

"Ah, yes, I will not participate in this recruitment, but you should pay attention to the direction of the question during the recruitment process. For example, Toutiao APP, Douyin Kuaishou, etc., we have a position, how to put advertisements right? What content to produce Is the advertisement appropriate for the company? As far as the company’s resources are animations, game screens, or live action? You have to think about these issues. Let me remind you that the key word of short videos is'imitation' and users have the habit of imitating video content."

　　 This question opened up Liao Xingxing's thinking. Ba Ren’s ads are put on other channels as standard in the industry. However, Toutiao APP and Douyin Kuai have a home field advantage. The ads can be done naturally, and they can even be used to attract large audiences. Those UGC and PGC advertisements can use one dollar as two dollars, while the official advertisement should highlight Pakistani Entertainment, Zhu Yan and Zhou Minxi.

　　 After all, the company’s account has been swept across the main front. Sweeping means that even if it is not a fan, it has been swiped more or less. It is well-known, and its ability to attract game users is much higher than that of its peers.........

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