Shenhao who plays around the world

Chapter 178 Seizing Power

Menghualu is one of the rare pinnacle works of ancient puppets in recent years.

Fu Hua Dao is very gorgeous. Among the actors, except for a certain star girl, all their acting skills are top-notch.

The scenery is also very elegant, full of details, and it is definitely a work of sincerity.

Since he has film and television investment privileges, Lin Shen is not worried about losing money by investing too much.

From membership fees alone, Lemon Films now earns at least 600 million a month.

In addition, many users have annual memberships and some advertising fees, which are enough to cover the shooting costs and make some money.

Compared with several other platforms, Lemon Video’s membership fee is so low that many users feel a little distressed.

Don’t be fooled by such a treasured platform!

Even though it now has 60 million+ paid members, there is still no price increase. It still maintains the pricing of 10 yuan for monthly membership and 120 yuan for annual membership.

Recently, under Lin Shen's instruction, Zhong Xia finalized a billion-dollar merger and acquisition project.

Xiangyang Tangcheng Film and Television Base initially cost 1.6 billion and took 6 years to build.

In order to cooperate with the filming of "The Legend of the Demon Cat", 5,500 acres of land were approved.

It's a pity that this real estate company is not strong enough, and there are no strong subsequent film and television works to fill it, resulting in Tangcheng's passenger traffic getting lower and lower.

A cycle of bad behavior coupled with poor management.

In order to make money for the last mile, we insist on keeping tourists out of the one-kilometer gate, and have to take a battery car that costs 5 yuan per person in the film and television city.

The battery cars arranged by the scenic spot are unmanaged and disorganized.

As a result, Tangcheng's reputation is getting worse and worse, and tourists are naturally becoming rarer.

The original 5,500-acre plan has become a piece of waste paper.

Later, the local government came forward and invested one after another.

First, Seoul was built, and then several antique building complexes were started successively, which can be regarded as implementing the original slogan of a one-stop film and television industry chain.

Zhong Xia easily bought all the equity of the first phase of the Tangcheng project from the local real estate company without much effort.

The acquisition procedure was also given the green light, which was also related to her promise that there would be further investment in the future.

The Tangcheng project itself is a big problem.

The local real estate company has been operating poorly.

If this continues, sooner or later it will become a 'zombie film and television base'.

The first phase of the Tangcheng project covers an area of ​​about 600 acres, mainly including Chinatown and Chinatown.

As long as the money is in place, there will be enough land for expansion in the future. It is just a matter of how much land acquisition subsidy is.

Zhong Xia only spent 1 billion to take over Tangcheng, which really surprised Lin Shen.

Later, in order to save the stagnant popularity, the real estate company invested an additional 250 million yuan to create a night tour project, which was barely enough to maintain the operation of the scenic spot.

It can be said that this wave of acquisitions is equivalent to a 50% discount and saves several years of time. It is a huge profit.

It’s not impossible to film in Hengdian.

But the billions invested by Forest Film every year can only be used to make wedding dresses for others.

After buying Tangcheng, many film and television project sets of Forest Pictures can be used again.

Whether it is reserved for subsequent use by other crews or used as a gimmick to attract tourists, it is always more cost-effective than selling it to Hengdian.

As for the film and television base, just Tangcheng is still a little lacking.

Spy war dramas like the Republic of China and Foreigner Street had to create scenes that were almost royal.

Lin Shen deliberately used an outstanding employee quota and proposed to appoint him as the president of Tangcheng Group.

Jiao Weijie is a good dancer, a good communicator, and full of pride in his heart.

As an outstanding talent, how can you not have ambitions?

Surpassing Hengdian is his biggest goal!

Hengdian is like a big mountain in the film and television industry, covering the entire film and television industry chain.

From film and television bases, to theaters, and even film and television production companies, the annual revenue is nearly 100 billion.

If Tangcheng wants to catch up with Hengdian, it needs not only time, but also sufficient funds as a backing.

As it happens, what Lin Shen lacks most is funds.

At the moment, the most core project in Tangcheng is to coordinate with the preliminary scenery layout of Menghualu.

The script has been given to Xue Lu.

As a female director, she naturally knows more about how to cater to female audiences.

There is a saying in the film and television industry that male directors should never try to cater to female audiences.

There are essential differences in the thinking of men and women.

The original director of Menghualu was also a rare female director.

Since you are equally qualified for this position, there is no need to let outsiders make the money.

Lin Shen gave a budget of 300 million for Menghualu's investment.

According to the script, the finished film is expected to have 48 episodes.

This drama was originally shot into 48 episodes. In order to respond to the above policy, it was edited into 40 episodes.

An investment of 300 million yuan is quite a large sum for a 40-episode online drama.

According to the current policy, the actors' remuneration alone can be given out to 120 million!

It's no wonder that celebrities are chasing big productions.

If you don't make big-budget projects, you won't be able to get such high remuneration for small-budget projects.

…

The news of the Menghualu project spread quickly.

Another S+-level project produced by Lemon Films, with an initial planned investment of 300 million, which made many female celebrities’ eyes turn red.

Big production, guaranteed ratings, and high pay.

But they can only think about it.

Forest Pictures has no shortage of female artists, so why would they hire outsiders?

As expected.

Forest Pictures soon announced that the male and female protagonists of Meng Hua Lu will be co-starring Lin Shen and Reba for the second time.

Yang Mi, Ren Hao and Lu Yao, two popular A-list actors, will also star.

Not counting Lin Shen, we have assembled four popular artists above the A-list level.

Not to mention, there is also the halo bonus of Yang Mi’s comeback work.

Just the news of the project has made many netizens excited.

"This is simply a magical lineup!"

"Tsk, 300 million big production, Reba's resources are too powerful."

"Niu, I heard that in order to film this drama, Forest Pictures specially spent money to acquire the Tangcheng Film and Television Base. Too special a mother-in-law."

"By the way, according to the announced characters of this drama, Reba and Director Lin are still in love in the drama?"

"Pfft... I just noticed that Sister Mi is also on the set. Isn't Director Lin kneeling on the washboard every minute?"

The three Aiyouteng families are also very big.

There are countless self-made S-class projects every year.

But Lemon Films is like running a money printing factory. How many major productions have they invested in?

Even if there are many projects, the reputation is still overwhelming.

Think about when it was first established, Lemon Films only had two shabby dramas in its resource library, and they were ridiculed for not overestimating their capabilities.

But now?

The headquarters building in Shanghai alone cost nearly 20 billion. How can the word trench be used to describe it?

Moreover, Lemon Films and Forestry Pictures are highly bound.

One is responsible for production, one is responsible for broadcasting, and Weibo is responsible for collaborative promotion.

Who can withstand this combo of punches?

The three Aiyouteng families didn't wait for a reaction.

Lemon Films has grown rapidly, and now it has the strength to compete with them.

It’s a good thing that there are no dramas aired during the same period.

If there were big productions of the same level, there would be no traffic at all unless you paid for hot searches.

Very domineering, but also very practical.

But Weibo has the capital.

With the publicity model accumulated over the years, no matter how unhappy the three Aiyouteng companies are, they still have to pay for it.

…

Weibo Building is the former Suhewan Center.

42nd floor.

In the conference room.

The senior executives of Weibo looked at each other in confusion, and the stormy atmosphere made people's backs wet.

Wang Zhifei was sweating nervously and finished his work report with great enthusiasm.

Now, his position is not secure.

After the equity change, Weibo became the only one owned by Guanhai Group.

His position as president was entirely within Lin Shen's mind.

But during this period of time, Lin Shen remained indifferent to Weibo, which made Wang Zhifei relieved.

But Lin Shen suddenly arrived and held a high-level meeting, which really caught him off guard.

In recent years, under his leadership, Weibo has lost its former strength.

Instead, it made successive mistakes and lost its former strong position.

The number of advertisers has dropped sharply to 600,000.

Who can believe that he has no responsibility?

And this product is even more bizarre. It can be said that it is just for traffic without any bottom line.

Before, Lin Shen didn't have his hands free.

Now?

Roll as far as you go.

As an unlisted company, all the equity is in Lin Shen's hands.

Firing Wang Zhifei is a matter of just one sentence.

This time Lin Shen came over and officially announced the new Weibo CEO candidate.

Another outstanding employee, Wenle will become the new CEO of Weibo.

"Director Lin, please give me another chance... My contribution to the company is a lesson to the world!"

Wang Zhifei's heart suddenly became cold, and he couldn't care less about his face, so he begged humbly.

Seeing Wang Zhifei like this, some senior executives couldn't help but feel a little chilled.

Can you help Wang Zhifei beg for mercy?

No one is stupid.

"please."

Chen Ji walked up to Wang Zhifei with a stern expression, giving Wang Zhifei a chance to leave with dignity.

"I……"

Say something harsh?

Wang Zhifei doesn't have the courage.

In the end, I had no choice but to leave angrily.

After everyone left, the conference room fell silent again.

"I'm very dissatisfied with you."

As soon as Lin Shen opened his mouth, he completely denied everything before.

“The era when traffic was king is already a thing of the past.”

"We must crack down hard on the rice circle culture."

"Don't show any mercy to public officials who spread rumors at will. Every one of them will be counted as one and their accounts will be banned directly."

"We must try our best to be fair when it comes to negative news about celebrities, and we must not be biased or maliciously restrict the flow of news."

After a few words in succession, these normally dignified executives were all secretly frightened.

This is a complete denial of their previous results.

There is dissatisfaction, but no one dares to vent it out.

Now, the Internet has entered a cold winter.

It's not that easy to find another job if you lose your current job and change jobs.

"Mr. Wen, let's talk next."

Lin Shen, who was sitting in the main seat, looked at Wen Le on the right and gave him a chance to express himself.

"Ahem... Everyone, Director Lin has put an extra burden on us. We must further increase the incubation of top apps. We need money to give money, and we need traffic to traffic."

After Wenle finished speaking, there was silence.

Of course, who doesn’t want to incubate an app of the level of Kuai Dou?

In the early years, Weibo had a very good hand, occupying the ecological niche of WeChat Moments, official accounts, Toutiao, Doukuai and other platforms.

It is also the primary traffic platform for weak social networking, interest social networking, public figures, self-media, traditional media, short videos, and live broadcasts.

It stands to reason.

Such a company should grow into a super giant.

Several leading apps have been differentiated to make money efficiently in many aspects, so there will be no such thing as Byte and Xiaohongshu.

Maybe, there won’t be anything going on with WeChat.

Today’s Weibo, I’m afraid not many people would regard it as a social media.

It is not an exaggeration to say that it is a pure entertainment platform.

Of course, this change in Weibo is also mixed with helplessness.

On the one hand, Weibo’s focus on current affairs attracted regulatory attention at that time.

On the other hand, WeChat is coming fiercely, and Weibo is powerless to fight back.

Just as the entertainment content and channels were sinking, Weibo was saved and gave it a second life.

Since then, the public voice has gradually faded away.

Big Vs and Internet celebrities in various vertical niches have since then begun to emerge.

Weibo has gone from worrying about making money to making money easily.

The days of making money easily came to an abrupt end with the emergence of rivals such as Dou Kuai and Xiao Hongshu.

At this time, Weibo is stuck in the established track and can only do its best to entertain and counterattack.

Weibo has also become what we are familiar with now.

Celebrities are in charge and navy troops are everywhere.

The so-called hot search is nothing more than a large-scale TV series that plays out the eating, drinking, eating, drinking, and love and hatred of popular stars 24 hours a day.

Celebrities took selfies casually, and some people shouted "Beauty in a prosperous age";

After scratching the skin, some people worry about being a mother, saying "I feel so bad" and "Brother works so hard";

If you make a bad movie, fans will not only lick their faces and praise it, but they can also arrange golden words for critics: "You are better off!"

Fans jumped up and down, while passers-by looked indifferent.

What is the essential difference between a Weibo that lacks a sense of participation and a portal website?

Today, Weibo has hundreds of millions of monthly active users.

But in fact, it's like tasteless.

The former content producers have become content porters.

As traffic tilts towards entertainment and celebrities, it will naturally become more difficult for big Vs or Internet celebrities in other vertical fields to get ahead.

Without profit, how can they have the intention to create good content on Weibo?

Therefore, for many big Vs or Internet celebrities, it is necessary to register on Weibo.

But whether to operate it carefully is another matter.

Many times, in their eyes, Weibo is at best a content synchronization platform.

As a result, Weibo users can always quickly learn about news, hot topics, and gossip, but often miss out on first-hand high-quality content.

Content portability may not be a big deal to ordinary users.

However, the popularity of this transfer phenomenon is undoubtedly a slap in the face to Weibo, which does not have a good content creation atmosphere at all.

The platform is not dedicated and the atmosphere is so.

In the end, users cannot escape the consequences.

First, the creators lack motivation.

Secondly, as the content is moved, the risk becomes greater and greater.

In order to attract traffic, vulgar content emerges, and bad money drives out good money.

These vulgar contents with no technical content are less original and more widely circulated. Many of them are just cooked rice and have been used by others 800 times.

In other words, you won’t be able to get anything hot even when you eat.

Today, when DouKuai is very popular, how can a Weibo that lacks content cope with the challenge?

In recent years, it has emerged in the minds of a group of executives.

Bunraku could naturally imagine it, and continued: "First of all, the technical department blocked all advertisements for acne removal, hair transplantation, and blackhead extraction."

"The membership function of our value-added service has always been criticized as the "most useless membership". In the future, all users who activate membership will directly limit advertisement pop-ups from the background."

"Secondly, every year we contact some celebrities to hold concerts. The probability of Weibo members getting tickets will be greatly increased. Then we will regularly give away some tickets for free, or we will host the concerts and invite a group of members to play for free."

"We must treat users as living people, provide good services and experiences, and regard profits as the natural result of this process."

"Users are not fools. Only sincerity can change our sincerity, and we will be invincible in the future!"

When Wen Le finished speaking, Lin Shen took the lead in applauding.

Seeing that the boss was applauding, how could a group of workers dare to lag behind?

Besides, there are many people who don't like Wang Zhifei's idea of ​​putting interests first.

“Next, Weibo’s first priority is to prepare to launch Planet Short Video business, which will also be our key business for a long time in the future. I hope that Planet Short Video can be on par with Kuaiduo in the future. We will support outstanding bloggers.

We must not skimp on the cost.”

Lin Shen emphasized again: "In addition to the planet short video business, our previous grass-growing community oasis business will be launched again after redesign."

"For these two businesses, I will prepare a start-up capital of one billion for each project. If there are no talents, I will go to other companies to recruit them for me."

"In short, I want to see the results. Similar to the joke that Oasis made before, I don't want it to happen again."

There was tacit laughter at the scene.

Speaking of which, the Oasis business was also the work of Wang Zhifei.

As a result, shortly after it was launched, netizens reported that the appearance of the App had plagiarized the work of a foreign South Korean design team.

As a "legitimate son" who was born with a silver spoon in his mouth, Weibo is loved by thousands of people.

Oasis was supposed to have a wider choice, but due to the plagiarism incident, it suffered a huge setback when it was released.

In the follow-up, there were all kinds of magical operations, which completely destroyed the popularity of passers-by.

After all this time, the app has long been discontinued and completely forgotten.

But in the hearts of Weibo people, Oasis has always been a place of sustenance.

Plant grass first, then e-commerce, and create a perfect closed-loop business system. This was Weibo’s high hopes for Oasis in the first place!

Wen Le was parachuted in as CEO of Weibo, causing quite a stir internally.

He has a big boss, Shang Fang Baojian, and financial support.

Wenle reorganized the Oasis graphic and text business and the Planet short video business.

These two business leaders were also promoted from within and reported directly to him.

The successive big moves have boosted morale within Weibo.

In the Internet business, the biggest fear is that there is no action from above.

Otherwise, everyone can really just hang out and wait for layoffs.

There are also many companies that pay attention to Weibo actions.

In particular, Zhihu, Xiaohongshu, and Bilibili, which have always been eyeing Weibo’s traffic, have all inquired about Weibo’s big moves.

When I found out, Weibo actually opened two business lines at the same time, competing with them in the dual tracks of graphic business and short video business.

For a time, these company executives were dumbfounded.

Wasn't it hard enough last time?

I've been in a very average state recently, let's take a look and adjust it, uh... it slipped away.

(End of chapter)