Shenhao who plays around the world

Chapter 179 Win-win is the way to go

No matter what the outside world thinks, Weibo has been recruiting people.

Technical department.

Lin Shen transferred Yao Xin from Lemon Film and Television.

As a perfect talent, Yao Xin can naturally shoulder the important task of taking the lead.

Whether it is the Oasis App for graphic and text business or the Planet App for short video business, such a great master is needed to make Lin Shen feel at ease.

Under the leadership of Yao Xin, even a group of fresh graduates can do quite well.

What's more, Weibo is also a second-tier player in the Internet circle.

There is still some attraction for talents.

Back then, Weibo was at its peak, with a market value of over 30 billion U.S. dollars, and it was also one of the top first-tier companies for fresh graduates.

Until now, the market is declining and it can barely maintain its position as a second-tier manufacturer.

Xiaohongshu is valued at US$20 billion, while Weibo’s market value is less than US$10 billion.

However, some attentive netizens also discovered it.

Recently, Weibo has become much cleaner!

When I open Weibo, random advertisements about hair transplantation and blackhead removal often pop up.

Now, there is no trace either.

Secondly, a netizen was surprised to find that her Weibo membership, which was about to expire, actually prompted her to win tickets to her idol’s meeting.

And it doesn’t cost a penny, you just need to pay for your own food, accommodation and travel expenses.

With Weibo’s long-standing influence in domestic entertainment, it is easy for some young idols to hold a few concerts together.

No artist would be stupid enough to confront Weibo.

Besides, Weibo is also very generous.

In accordance with industry rules, sufficient performance fees were also paid.

Even if you don’t pay, it’s still good to meet fans and create a fan-favorite persona.

In addition, the rice circle has been hit a bit hard.

You know, Weibo used to be the most tolerant towards the fandom, and it could even be said to be indulgent.

But now, the girls in the rice circle are suffering.

Many accounts that publish illegal comments have been punished with capital punishment and their accounts have been banned for 30 days.

If the circumstances are serious, your account will be permanently banned.

It would be better to lose a group of users than to rectify this trend.

For platforms like Weibo, if you really want to rectify it, you only need to do some background operations.

In the past, I was just too lazy to care.

Who dares to take up the butcher's knife now?

Many companies in the industry have also received warnings from Weibo’s new president Wen Le.

If there is another scandal, they will not be responsible for locking posts and limiting traffic.

Take good care of your own artists, and if something goes wrong, you will find a way to solve it yourself.

For a time, all platform users felt as if there was a spring breeze blowing on their faces.

Many low-quality moving stickers have also disappeared.

For bloggers who create seriously, traffic support and cash incentives will be increased.

Adopt traffic limiting and control measures for hot searches in the domestic entertainment sector.

Passers-by were caught up in the carnival.

When it comes to uninstalling Weibo, most people are reluctant to do so.

However, many old fans of Weibo have seen the mess that Weibo has been under the influence of those in the fan circle, and it hurts in their hearts.

The most obvious thing is that the number of daily active users has experienced a slight increase, and the average usage time per person has also increased.

…

Weibo is making drastic changes.

Lin Shen arrived in Seoul by plane again and came to inspect the Dousha headquarters.

Among the rewards for this upgrade, what Lin Shen disliked the most was the ownership of Dou Shark.

If Weibo is only robbed of advertisers, at least it is still profitable.

But what about fighting sharks?

With continued losses, the stock price has long been too low to look at.

Zhou Yi took several senior executives to guard the downstairs of the New Development International Center on Guanshan Avenue early in the morning.

"Director Lin will be here soon, please be energetic!"

Zhou Yi turned around to remind him and straightened his suit.

When the convoy came to a stop, they immediately jogged over and took the lead in opening the rear door of the Rolls-Royce in the middle.

"Director Lin, welcome to Dousha's Seoul Optics Valley headquarters."

After Lin Shen got out of the car, he smiled at Zhou Yi.

He came here this time to support Zhou Yi.

Seeing Lin Shen's attitude, some people's petty thoughts immediately stopped.

The Twin Towers of the New Development International Center, where Dousha's headquarters is located, is home to many Internet companies.

When you enter the office area, you can see the Dousha logo at first glance.

A big-eyed cute fish holding a mouse and grinning gives people a feeling of happiness and vitality.

The main color of the office area is orange, with cartoon patterns on the walls drawn by the employees themselves, and green plants, rockets, and airplane models flying all over the ceiling.

There are almost 1,000 employees, and the entire 8-story building is rented.

Buy a building?

As far as Dou Shark's current strength is concerned, it can only be said that he has everything in his dreams.

The headquarters is really well decorated and tastefully decorated, and even has a fencing room.

In Seoul, Dousha is considered a big factory.

The threshold for getting in is not low either.

In terms of treatment, it's pretty good in Seoul, but certainly not comparable to the four major first-tier cities.

In addition, Dousha suffered serious losses.

Whether it’s layoffs or optimization, the short answer is to reduce operating costs as much as possible.

Without high-quality event copyrights, new users cannot be attracted, and old users are being lost.

Many anchors' contracts have expired, and they have even switched jobs to Kuaidu Development.

When Zhou Yi first took office, he inherited a messy situation.

But as Lin Shen's confidant and beloved general.

At this time, they are even more needed to help Lin Shen solve his problems.

…

The platform's top anchor Dai Xiaomei, whose contract recently expired, just took advantage of this contract renewal negotiation with the platform to start an outdoor live broadcast.

The top anchor's agency contract has expired, so naturally many platforms are still interested.

For example, on Douyin, they frequently contacted her.

But in the final analysis, Douyin’s basic platform is short videos, and anchors like her who rely on tips from friends as their main source of income are not very popular there.

Looking at the live broadcast room, many water friends were very curious about the group of people just now.

A group of men dressed in suits and leather shoes gathered around a covered figure.

"Mr. Cao, who was that just now?"

As the top anchor on the platform, Dai Xiaomei is still taken very seriously by Dousha.

Cao Xu, Dousha's vice president in charge of the anchor's economic business, personally received her, which was considered as a good deal for her.

If given a choice, Cao Xu would also like to look familiar in front of Lin Shen.

"Our Dousha Group is now a subsidiary of Guanhai Group, and that person is Director Lin, the head of Guanhai Group."

"Director Lin?"

The little girl's eyes suddenly widened. She didn't expect to be lucky enough to see Director Lin today.

It's a pity that I didn't dress up too carefully when I went out today.

For no reason, I lost an opportunity to get close to Director Lin.

Moreover, when I was just interacting with water friends, I didn't even see Lin Shen's face.

"Hey, that's Director Lin!"

"Tsk, tsk, old woman, I advise you not to leave. With Director Lin as your backer, Shark Fighting will soon become prosperous."

"That's right. You have no advantage at all if you go to Douyin. Your body and appearance are just average."

"The old woman upstairs is also called Pingwuqi. Really for you, Mother Qite will be so excited that she will fly away."

"Hehe, my sharp tongue will definitely make her so excited."

Watching the barrage start to go astray, the little girl was speechless.

As Shuiyou said, Douyin is indeed not her ideal next employer.

Although her number of fans on Douyin is not low, she is also a major internet celebrity with 17 million followers.

No advertising quote will be less than 300,000+.

But all of this is because of her influence among water friends on Dousha's side.

If she loses her status as a game anchor in Shark Fighting, how can she stand out from countless competitors just based on her looks and figure?

Even she herself doesn't have this confidence.

…

In the conference room, Lin Shen took the seat of honor without hesitation.

Seeing these senior executives, all of them looked serious.

Lin Shen couldn't help but laugh, "You don't have to be so serious. I'm quite satisfied with your past results."

"call……"

The cries of relief could be heard clearly in the quiet conference room.

There is a saying that Dousha has given up competing with Maoya for the copyright of the event.

Self-made events and PGC variety shows have greatly enriched the content supply for the gaming community.

At first, it was indeed abandoned by many water friends who loved watching live game broadcasts.

But what’s the result?

The event copyrights purchased by Maoya at a high price did not bring significant efficiency gains to their revenue, but instead fell sharply.

Dousha gave up bidding for event copyrights, and its monthly active users increased month-on-month.

After spending a high price to buy the rights to the event, Maoya could only reduce the anchor's salary and try to save expenses.

But Dousha can save the high copyright fees for purchasing events, maintain the salary system of anchors, and have enough energy to complete contract renewals with several leading anchors.

As there are more and more PUBG anchors on Dousha, only 4AM and IFTY are left on Maoya.

The cost of purchasing event copyrights remains high.

The market has been subject to multiple regulations, which has made the already stretched revenue even more sluggish, and the stock price has plummeted again.

For the 4AM team, which is the platform’s facade, Maoya even wants to cut their salary.

This shows how far the live broadcast industry has declined.

On the other hand, Dousha took advantage of the offseason to organize third-party events, which were as popular as the league.

Moreover, the offseason is longer than the league.

As for Shark Fighting, as long as you pay a small fee to Blue Hole, you can get a league-like viewing effect, which is a huge profit!

Coupled with the slogan "Power for Love", it directly launched its own brand.

In the final analysis, e-sports competitions still have to return to the games themselves.

The live broadcast of the PCL league held by Maoya is like high-end packaged mooncakes in the boutique market.

Dousha's midnight snack cup is like the 50-cent traditional five-nut mooncake in the supermarket.

Although it doesn’t look pretty, the ingredients and taste are really solid.

No project or player is famous for its good packaging.

The same is true for e-sports events. Instead of spending so much money on promotion, it is better to increase the prize money of the event.

After the compliment, Lin Shen also made some suggestions.

The boss said it was a suggestion, but the subordinates could not really turn a deaf ear to it. They must focus on learning.

"In addition to gaming events, we can consider investing in amateur leagues such as the Passerby King supported by Douyin and the Village BA in southern Guizhou, or simply start our own."

"The bonuses will be greatly increased, and for outstanding players, Weibo will also provide traffic support."

"In addition, the quality of female anchors in the classification of appearance on our platform is too low, and this aspect needs to be strengthened."

“In addition, the cooling-off period for platform users’ tips and the backlash of user information need to be strengthened.”

"Things like giving tens of millions of dollars to a company as a cashier must be stopped from the source."

Lin Shen paused for a moment, "Recently, I will let Zhulu Media come in, and the traffic will be skewed. I hope that Dousha will become a platform no less than Bilibili in the future, and the head office will also increase capital investment.

"

Zhulu Media?

Zhou Yi's eyes lit up, that was one of the top MCN organizations.

There are more than a dozen internet celebrities with more than 10 million fans.

There are millions of Internet celebrities, and there are no less than a hundred of them.

The entry of such a top MCN organization into Dousha will inevitably arouse the vigilance of the original guilds on the platform, and even form a group.

For live broadcast platforms such as Maoya and Dousha, it may not be a good thing to become a top anchor.

It is very possible that you made a wedding dress for someone else and were blackmailed by the other party.

Either increase the salary and give a huge signing fee.

Or people will change jobs and go to other platforms.

With anchors from Zhulu Media joining us, this is a win-win situation.

…

After the meeting.

Some executives immediately tipped off the boss of the guild, with whom they usually had good personal relationships.

As a guild that relies on Shark Fighting for survival, it is bound to find ways to understand the latest decisions of the platform so that it can survive.

Zhulu Media is coming, making many anchors nervous.

Especially the top anchors contacted the platform one after another, but all they received was no reply.

Zhou Yi also met with Xu Wei and discussed the settlement matters.

Xu Wei will arrange for 50 Internet celebrities with Douyin fans between 500,000 and 2 million to come and live broadcast.

Among them, the proportion of female Internet celebrities is as high as 80%.

Internet celebrities with a fan base of less than 500,000 are not within the recruitment scope of Zhulu Media at all.

These female Internet celebrities, in terms of appearance and figure, are several times better than Dousha, who is currently classified by appearance.

Those with low looks and poor figure will be directly passed on when signing the contract offline.

In the future, these female anchors will live broadcast on Dousha and will still publish videos on platforms such as Douyin to increase their followers.

Anyway, the company has a dedicated packaging and shooting team. They only need to interpret the effect of the script according to the arrangement of the director.

Add a wave of high-quality female anchors to the beauty area, and the effect is instantly noticeable.

The activity level of water friends in the beauty area and the water flow have been greatly improved.

As for privately, neither the platform nor the company has any control over it.

If someone really paid millions to a female anchor, which girl could resist such temptation?

As an area hardest hit by regulation, the live broadcast reward ranking function was cancelled, and the top brother on the list would no longer be ranked.

Limiting the number of broadcasts during peak hours will naturally eliminate the opportunity to cut leeks.

It can be said that the live broadcast of the show has fallen into an unprecedented dark period.

The anchor's past methods of making money have also been completely depleted.

In the past, anchors could obtain a certain traffic-draining effect through popularity lists, which were lists based on the amount of rewards, but now they are all gone.

However, now Douyu is no longer under pressure on its stock price.

Just now I can calm down, work hard on the competition, and discover a group of potential anchors.

As a platform, the most important thing is anchors.

The so-called anchor, personal ability is one aspect, platform support is the most important.

If there is no traffic, you will take the lead!

Especially in the outdoor anchor circle, if you want to become popular, it shouldn’t be too easy.

Get a luxury car, strike up a conversation with a few beauties, and you can attract a bunch of water friends to watch.

To put it bluntly, is it the male anchor’s eloquence that everyone is looking for?

Most water lovers just want that sense of immersion.

What I don’t have in reality is just to flirt with girls by watching live broadcasts and get a taste of what I want.

As for the script and packaging, everyone is well aware of it.

As long as there is a program effect, nothing else matters.

The epidemic has become serious again, brothers, please pay attention to your health, just like that, I went to do nucleic acid, cough, it is real nucleic acid, don’t get me wrong.

(End of chapter)