Shenhao who plays around the world

Chapter 235 Both upgrades

After receiving the order from his father, Ram looked for an opportunity to get close to the Chinese female designer.

As a playboy, he is also a social expert.

Soon, Ram found an opportunity to get close to Guo Bei at a dinner party in the fashion circle.

As a hot designer in today's fashion circle, the Agnelli family is not the only one who covets Guo Bei.

Even the Arnault family behind the LVMH group has also contacted Guo Bei many times, trying to lure her into LV and not give Gucci, a powerful competitor, a chance to overtake.

Guo Bei rarely attends such dinner parties and just concentrates on work.

This time, a very famous and godmother-level figure in the fashion industry personally invited Guo Bei over.

At the banquet, Guo Bei was undoubtedly the center of attention.

"Miss Guo, can I have a few words with you?"

Ram smiled gracefully and held a champagne glass, with a bit of elegance of a noble child, interrupting Guo Bei who was talking to a female designer.

The female designer recognized Ram and wisely moved out of the way, leaving space for the two of them to talk.

"certainly."

Guo Bei also knew the importance of the Agnelli family in Europe, so she kept a lukewarm attitude while chatting with Ram.

During this period, Ram also showed himself as much as possible.

As the heir to a large family that has been passed down for centuries, Ram was completely trained according to the standards of the next generation head.

This shows how ambitious John Elkann is.

Regardless of Ram's dissolute nature, in terms of his knowledge and conversation, he is definitely a young talent.

Coupled with the background of the Agnelli family, they are as rich as any country.

Ram's speed of changing girlfriends is not much slower than that of ordinary people changing clothes.

But these advantages of his were completely useless in front of Guo Bei.

It’s not like Guo Bei has never seen little girls on the market.

He grew up in a well-off family environment, and the man is still a super rich man who is richer than the Agnelli family.

Even the dividend she gets from Gucci every year is much more than Ram's pocket money.

She was not interested at all in what Ram said.

It was in front of the Agnelli family that she suppressed her impatience and responded perfunctorily.

But after a while, I saw that Ram still had no intention of stopping.

"I'm sorry, I have other arrangements later. Let's talk next time when we have time."

Guo Bei had no choice but to interrupt Ram who was talking endlessly, turned around, said goodbye to the host of the party, and left straight away.

Seeing Guo Bei being so disrespectful, Ram couldn't help but look a little ugly.

"Hey, isn't this the 'sixth generation head' of the Agnelli family?"

Jean Arnault, who was watching the theater not far away, smiled with a hint of sarcasm.

Everyone knows what John Elkann is thinking.

But the Agnelli family has no heirs, and the only direct heir, Andre, is a piece of mud that cannot stand up to the wall.

On the contrary, their family is prosperous.

There are four men alone, and they are now serving as CEOs of several brands under the LVMH Group.

When Ram saw Jean, he couldn't help but frown, and said rudely: "Who did I think it was? It turns out to be the fourth prince of the Arnault family. I heard that your eldest brother is going to succeed?"

Arnaud Sr. had a total of four sons and one daughter, of which the eldest son and daughter were both born to his first wife.

The second wife also gave birth to three sons to Arno Sr., namely Alexander, Frederic and Jean.

In the old Arnault's heart, he felt deeply indebted to his first wife.

From the fact that the eldest princess D'Anfina was the first to be promoted to the director of the group, it is enough to see how much Arnault doted on his only precious daughter.

The eldest son, Antoine, was appointed CEO of Berluti.

Berluti is a shoe brand that has been around for hundreds of years.

Previously, LVMH Group had no menswear brand.

The old rival Kering Group, whose menswear brand Brioni has a high reputation around the world.

Only the insufficient number of stores gave LVMH the opportunity to catch up.

Arnault Sr. made such an appointment, obviously he had high hopes for his eldest son.

This is why Arnault Sr. included his second son, Alexander, in the scope of his successor's investigation because his second wife kept blowing the wind.

Alexander wanted to acquire the German high-end luggage brand Rimowa, so Arnault Sr. spent 640 million euros to acquire 80% of its shares and let his second son serve as co-CEO.

Under the leadership of Alexander, Rimowa has continued to cross-border with fashion brands, looking for celebrities to bring products, and its sales have grown gratifyingly.

The elder Arnault was so happy that he sent his second son to the newly acquired Tiffany as executive vice president.

Compared with Berluti, who is in charge of his eldest son, it is obvious that the second son who is in charge of Tiffany has a heavier heart in the heart of Arnault.

However, the eldest princess is not a fuel-efficient lamp.

Compared to Alexander and the other three, Antoine is his younger brother.

With D'Anfina's persuasion, Arnault Sr. let Antoine take over LV and join the group's board of directors.

This undoubtedly shows that in this battle for inheritance.

The two children of Arnault Sr.'s ex-wife are likely to eventually take charge of the entire Arnault family.

Jean's smile remained unchanged as he walked up to Ram, but his voice was particularly cold and stern: "The fashion industry is not something that your Agnelli family can interfere with. Go back and sell your cars. If you dare to reach out, our Arnault family will definitely

I will chop off all your claws!"

"Oh, we'll see."

Ram clenched his fists, knowing that it was useless to just talk.

With the energy of the Arnault family, it is only a matter of words to block them in the fashion circle.

The LVMH Group has 75 luxury brands, and the number of luxury brands owned by their family is less than a handful.

It was too late for them to transform. All the potential luxury brands on the market had already been divided up by those three companies.

What was left to the Agnelli family were some poorly managed brands.

Among them, Armani is a rare top luxury brand.

Therefore, even if we know that the old man is gone, the position of the Armani brand may be shaken.

The Agnelli family also had to take a gamble!

Otherwise, if they miss out on Armani, they will have no chance of gaining a foothold in the fashion industry.

…

Walked out of the banquet hall and came to the parking lot.

Ram was going to call the bodyguard to ask how the matter he had assigned them was going.

Previously, he had ordered his bodyguards to find an opportunity to tie Guo Bei to his residence.

As a playboy, this is the first time I encountered a soft nail.

Ram couldn't care about that much, so he could only get the person first.

Based on Ram's experience, after getting this woman, his attitude will definitely be different.

But until now, the bodyguard has not replied.

This made Ram a little surprised and couldn't help but beat him again.

"Dududu..."

No matter how I call, the call won't get through.

"Damn it, is something going to happen?"

Ram instinctively felt a little uneasy and made a quick decision to leave here quickly.

But before he could get into the car, he passed out.

A basin of cold water was poured on him, and he woke up.

Ram couldn't help but shiver, and suddenly his eyes widened in horror.

At this time, he was fixed on the cross, and his hands and feet were bound with leather straps.

Although he has played like this before, it was with young and beautiful girls.

If it were him, how could he not be scared to death?

"Uuuuuuuuuuuuuuuuuuu."

He struggled desperately to explain to these people.

Looking at the ground, the three corpses were exactly the bodyguards he sent out before.

Without exception, they were all tortured to the point of being dehumanized and then shot to death.

He had no way of guessing the origins of this group of people.

Fortunately, years of elite education allowed him to gradually regain his composure at times like this.

This group of people are strong and strong, and their skin color is not uniform, ranging from white, black and yellow.

But they have one thing in common, that is, the eyes they look at him are devoid of any emotion.

Immediately, Ram's heart felt cold.

Such people were called dead men in ancient times.

In modern times, top families like theirs also have private wealth.

Every year, they select a group of orphans and, through brutal training, instill in them the idea of ​​loyalty to the family from an early age.

He has no emotions, only follows orders, and is much more loyal than ordinary mercenaries and bodyguards.

At critical moments, he can even block bullets for them.

His three bodyguards are this kind of people.

This type of bodyguard is quite difficult to train.

Only direct descendants of the family are qualified to be equipped with such bodyguards.

No matter how he wandered outside, he would always take them with him.

But this time, he was obviously in trouble.

Now, he can only hope that the leader of this gang is a normal person.

About ten hours have passed?

During this period, he had almost no water and was extremely hungry.

Even if you feel the urge to defecate, you can only allow yourself to defecate.

Suddenly, a burst of footsteps came.

"Boss."

For the first time, these cold faces showed humanistic and fanatical expressions.

After seeing the person clearly, Ram was stunned.

Because it was Lin Shen and Andre who appeared in front of them.

I saw that Andre, who usually had a bad relationship with his father, turned into the humblest bitch in front of this oriental rich man.

Ram couldn't help but feel waves of humiliation in his heart.

Fortunately, he understood the current situation clearly, and now his life is still in other people's hands.

"Did your father ask you to do this?"

Lin Shen looked at Ram with a smile. He did have a good skin, and with his generous family background, he was naturally very popular with women.

"I'm sorry, I really don't know about your relationship with Miss Guo."

Ram naturally guessed that this Oriental rich man and the Gucci female designer might not have gotten together long ago.

Now that I think about it, he was tricked by his father.

If he had known about the relationship between the two, he would not have dared to have any evil thoughts towards Guo Bei even to death.

Now, he can only hope that the other party will let him go.

As for Andre, there is no hope at all.

In fact, Andre wanted to kill him.

"It's not your fault."

Lin Shen shook his head with a smile and waved to the bodyguard next to him: "Untie him."

The bodyguard walked over expressionlessly and untied all the belts around Ram's wrists and ankles.

After regaining his 'freedom', Ram's legs felt a little weak and he collapsed directly on the ground.

After a while, the blood gradually began to circulate.

Although he felt aggrieved, Ram did not dare to show it at all.

"This is an employment agreement, just sign it without any doubts."

"Employment agreement?"

Ram was stunned for a moment, obviously a little stunned.

After taking a closer look, this is a very simple temporary employment agreement.

The agreement stipulates that he will work for the other party for one year, including but not limited to coordinating the acquisition of Italian brands by Kering Group.

If it really works, the other party will pay a lot of labor fees.

"If I sign this agreement, can I leave?"

Ram couldn't believe it, he didn't expect it to be so easy.

Lin Shen smiled and nodded, "Of course, the Agnelli family is my partner, and your father and I are also friends. These three bodyguards will be regarded as an apology from your family."

Ram was doubtful, but when he saw three familiar faces on the ground, he felt a chill and quickly signed it.

At this moment, he became Andre's successor.

Just one Andre is not enough insurance.

In terms of skill, Andre is far worse than John Elkann.

And Rahm, as John Elkann's biological son and only son, carries John Elkann's high expectations.

As soon as he acquired Armani, John Elkann couldn't wait to make Lahm the vice president.

In the future, the entire Armani Group will definitely be handed over to Ram.

The three bodyguards in charge of the operation are a warning. The Agnelli family will never dare to have such a small idea in the future.

Bury the secret chess piece of Ram and cooperate openly with Andre.

When the time is right, the entire Agnelli family will not be able to escape his control.

…

And Guo Bei was completely unaware of all this.

Guo Bei was particularly surprised to see Lin Shen appear.

She usually takes two female bodyguards with her when she goes out, and there are more than a dozen people protecting her secretly.

After the two of them tasted each other for a while, Lin Shen briefly mentioned it.

Guo Bei was also shocked. She didn't expect that she would be targeted.

Thanks to Lin Shen's proper protection of her, she didn't let the other party succeed.

"In the future, you should try not to attend unnecessary gatherings."

Lin Shen touched Guo Bei's smooth and beautiful back, looked at her panting and charming look, and spoke in a domineering tone that allowed no objection.

"Know it."

Guo Bei is not keen on socializing, and this time she really couldn't save face.

Usually, she prefers to grow flowers and grass at home.

There are flowers and plants, but no complicated heart.

"I also watched the recent big show. The market feedback was very good. You don't need to put too much pressure on yourself. You only need to hold two big shows a year."

Lin Shen transferred Guo Bei to Gucci as creative director, which made Wu Yue talk about it a lot.

Originally, Wu Yue had high hopes for Chloé and hoped that Chloé could catch up with Gucci and LV under the leadership of Guo Bei.

This is good news, Guo Bei was directly parachuted to Gucci as creative director.

This is more than enough.

Previously, Kering Group had high hopes for Gucci. It wanted to increase Gucci's sales to 15 billion euros and fire Michel, the veteran who had made great contributions.

In order to find a suitable creative director, I quickly changed seven or eight people.

It was not until Guo Bei took office that he regained the recognition of consumers and won unanimous praise.

In the fashion industry, the job of a creative director can be said to be thankless.

In addition to completing at least four major shows a year, she is also responsible for business lines such as ready-to-wear, accessories, perfume and beauty.

That's why Guo Bei didn't go to Lin Shen or the others before.

Most creative directors are very few who can work for more than two years.

If it were any other creative director, it would definitely be a lot of pressure.

But Guo Bei's identity is naturally extraordinary.

Not only did he receive 5% of Gucci’s net profit dividend, but he also directly signed a lifetime agreement with Gucci.

In the next few decades, Gucci will not change designers easily.

Just like Karl Lagerfeld is to Chanel, he is completely the soul of the latter.

In a circle of creative directors where being fired is commonplace, Guo Bei's treatment is simply the envy of countless peers.

The ultimate luxury in the fashion world, a lifetime contract with Gucci!

Even a fool can see that Kering is trying to make Guo Bei the second Karl Lagerfeld.

Stable working environment and generous salary.

Now the number of big shows has been reduced to two, giving Guo Bei more rest time and allowing her to freely display her talents.

As a designer, the treatment Guo Bei enjoys is undoubtedly the highest standard in this circle.

After being moved, Guo Bei naturally could only repay with action.

…

the other side.

When Ram returned home, he explained the relationship between Guo Bei and Lin Shen.

As for the three bodyguards, they were not the focus of their attention at all.

On the surface, Ram is still the same dissolute person.

Privately, his loyalty to Lin Shen goes far beyond his family.

"I know about this. As long as you make achievements with Armani, I can let you take charge of the Fiat Group."

John Elkann was very decisive and called Andrei, who is now the chairman of Palermo, directly.

"Jeep's sponsorship fee for Palermo will increase by another 10 million every year."

Although it was not stated clearly, both parties understood that this was an apology.

Previously, Jeep became Palermo's frontline advertiser, offering 20 million euros per year, which has been controversial among the media and fans.

Even giants like Juventus only have a fixed sponsorship fee of 25 million euros per season.

Now Jeep's sponsorship fee has increased by another 10 million euros, which has completely surpassed Juventus.

In order to prevent Juventus fans from causing trouble, John Elkann also increased the sponsorship fee for Juventus by 10 million euros.

Anyway, whether it's the left hand or the right hand, it's all our own property.

A Serie B team's revenue from commercial sponsorship is close to 100 million euros, making them envious of teams at the same level.

Even Serie A relegation teams don't have this ability to attract money.

A group of fans who originally planned to watch Palermo's jokes were suddenly surprised to find out.

Many young players newly promoted to the first team in Palermo are already capable of establishing themselves in Serie A.

A wave of five consecutive victories directly caused Palermo to go crazy for points.

Coupled with the failure of the previous teams, it actually gave Palermo hope of promotion.

With Andre in charge, some ghosts and monsters would naturally not dare to find Palermo.

Many fans know how dark Serie A is.

The two teams won by Lin Shen both obtained a play-off spot after a frenzied grab for points.

Use the lineup of the five major leagues to avoid relegation and play in the second-tier league.

I dare not say that I am competing for the championship, but at least it is a level that has been steadily upgraded.

Segunda División Playoffs.

Malaga, ranked 6th, drew Almeria, ranked 3rd.

In the first round, Xu Bo led Malaga to defeat.

With a total score of 5-1, Almeria was defeated.

Lin Shen specially went to watch this game.

The players on the field are all working very hard.

The big boss supervises the formation, who dares not to work hard?

At the end of the first round, Lin Shenlongyan was so happy that he immediately scattered the prize money wildly.

Starting players and head coach, 100,000 euros each, totaling 1.2 million euros.

Substitute players and assistant coaches, 50,000 euros each, totaling 1 million euros.

For one game, 2.2 million euros were spent.

This is a legend in the Second Division.

What's more, if you win the next game, your bonus will be doubled.

Let me ask, the team is originally stronger than the opponent.

Even with the temptation of bonuses, only fools will not work hard.

Not surprisingly, they faced Girona, which was ranked fourth in La Liga.

The whole game was a magnificent 5-0 victory, allowing Girona to stay in Segunda División again.

Malaga returned to La Liga again after 12 years.

When the referee blew his whistle, the whole city immediately erupted.

The whistle rang through the sky, and jubilant fans were everywhere.

Live broadcast footage was shown to Lin Shen and club CEO Casado more than once.

Both of them were smiling, especially Casado, who breathed a long sigh of relief.

Thanks a lot, the team has finally been promoted to La Liga!

As a club veteran, Casado does have feelings for Malaga.

"Boss, look at the signings for the new season..."

Casado asked for instructions cautiously, he did not dare to play tricks in front of Lin Shen.

"You should communicate with Xu Bo more about the transfer. In addition to the income from selling people, I will give you an additional 10 million transfer budget."

Lin Shen positions Malaga as a transfer station that helps his players with outstanding templates to level up, so naturally he will not invest too much in Malaga.

Even a transfer budget of 10 million euros is enough to surpass most small La Liga clubs.

La Liga is not the Premier League. Except for Real Madrid, Barcelona, ​​and Atletico Madrid, everyone is very poor.

What's more, three young players who have the template of Messi, Neymar and Mbappe have been arranged by Lin Shen.

As long as the summer window opens, he will join Mallorca on loan, occupying three foreign player quotas.

For these three people, liquidated damages are set at 250 million euros.

No matter how high it is, other teams cannot afford it.

This number has just reached the limit that wealthy teams are itching to reach.

Malaga's successful promotion naturally put a lot of pressure on Sanjay.

Serie B has more play-off spots than La Liga, and it takes a total of three rounds to determine the final Serie A spot.

Palermo in the second half of the stage seemed to ignite the passion of the entire Sicily.

The offensive scene made Palermo gain countless fans.

Especially when Sicily does not have a Serie A team, Palermo has become the hope of the entire island!

Barbera Stadium, which is almost 100 years old, was even more packed today.

Many domestic media also broadcast it in real time, and another Chinese coach has established a foothold in the Apennine Peninsula.

If Palermo can be promoted, both La Liga and Serie A will have Chinese head coaches.

Compared with players, the position of head coach is more scarce.

There has never been a Chinese head coach in the five major leagues.

In the first two rounds of play-offs, Palermo, ranked 8th, shocked countless people.

Two big wins, showing a strength that is not expected at this level.

In particular, forward youngster Arlodi scored 15 goals in the second half and scored two consecutive hat tricks in the first two rounds of play-offs.

Ben Yedder's characteristics are his deft and balanced left and right foot skills, astonishing ability to grab points and awareness of movement.

Even among Serie A forwards, Ben Yedder ranks in the top 10.

Arlodi, who has Ben Yedder's template, is even more indiscriminate in Serie B.

Facing third-place Lecce, Arlodi did not score another hat trick.

But his amazing performance of two goals and one assist still made him elected as the MVP of this game.

Just looking at the number of scouts on the sidelines, you can tell how many teams are interested in him.

At only 19 years old, he already has such strength.

Selling for 60 million shouldn’t be too much, right?

Palermo was promoted to Serie A, making the whole of Sicily like an erupting volcano.

Sicily, with a population of 5 million, finally welcomes a Serie A team!

(End of chapter)