Super Game Empire

When Long Teng received the original draft of "Resident Evil", he was still striving to seek innovative changes and always looking for self-breakthrough, and was not affected by the original fixed ideas.

Sony, on the other hand, rested on its laurels with "Dead Rising" and vetoed innovation. Although there were objective reasons why the game project could not be easily changed, Kawashima and Isao not only failed to achieve success, but their game creativity was blocked, and they actually became "abandoned".

In the end, he voluntarily resigned and joined the camp of Sony's competitor Sega, which is enough to explain a lot of problems.

Could it be that Sony's PS version team can't continue to make games without these three people? No, Sony Entertainment Computer Company has more than 200 employees, and there are about 100 low-level programmers. It doesn't matter whether there are these three people.

Is it because Sony is unwilling to invest more and has no money for the three of them to realize these ideas independently? No, Sony's game department has escaped the money-burning loss stage. PS consoles and memory sticks have begun to make profits, and have received the second wave of 1 from the group company.

With an allocation of US$100 million, as well as tens of millions of US dollars in subsidies and policy preferences secretly provided by the Japanese government overtly and covertly, Sony is not short of money.

On the one hand, Sony worked hard to recruit people from Sega, but was unable to retain them due to its own reasons. This is the biggest problem pointed out by commentators. This is caused by the arrogance of the Japanese themselves!

Japanese companies have people, money, policies, and a good environment, but they still can't do as well as Chinese companies. This can't be blamed on anyone else, and you can't blame the government. It's all their own fault!

After the off-site commentator finished speaking, the show fell silent, and the host became even more serious. However, considering that the guest present was the Longteng party representing the Chinese gaming industry, it was not convenient for her to ask any questions.

Fortunately, Hayao Nakayama helped her out and took the initiative to answer the commentator's question: "Mr. Sakai's point of view. I can help answer it. Although I represent the interests of China Longteng Company, I am also Japanese. President Yang agrees.

I will tell you what I personally saw and felt, hoping to give some kind reminders to my colleagues in the gaming industry."

Hearing that Hayao Nakayama was willing to take the initiative to rescue the siege and share his experience, many people were immediately in awe. Some hard-liners who hated the Chinese for taking away Japanese jobs also felt some admiration for the generosity of Hayao Nakayama and Yang Yun.

"I served as the president of Sega from 1984 until 1990. All R&D employees were Japanese. After 1990, Longteng Company took over Sega and brought a new R&D mechanism with a large number of Chinese programs.

A mixture of employees have joined our Sega laboratory, and I think I am qualified to comment on employees from China and Japan.”

"My impression is that before 1990, many Chinese people were not even familiar with assembly language and could not speak Japanese well. Japanese employees were generally more technical than Chinese employees. However, the diligence of Chinese employees was far beyond the capabilities of Japanese employees.

Comparatively, Chinese people can work 60 hours a week, while most of us Japanese work 40 hours, or 45 hours at most."

"After two years, Chinese employees are technically as good as our Japanese senior programmers. We are all standing on the same starting line, facing the latest international technology. As for game creativity and divergent thinking, we are all Asians.

People's thinking and ideas are very similar, and overall they have their own merits. I can guarantee that the creativity of ordinary employees in China and Japan is about the same. There are very few outstanding employees."

"But why was it that the original Sega couldn't beat Nintendo, but after Dragon took over, Sega counterattacked and suppressed Nintendo? The Chinese are still working hard, gradually leaving their Japanese colleagues behind, and running further and further away. And our Sega

Japanese employees, like Nintendo, have not completely changed. What they were like ten years ago will still be the same ten years later."

After Nakayama Hayao said these words, he turned over the question board with "Talent" written on it, and two formulas were written on it.

In the first line, 1.01 raised to the power 365 is equal to 37.8.

In the second line, 0.99 raised to the power 365 is equal to 0.03.

Nakayama Hayao showed the title board to the photographer's lens and asked him to capture the details.

Then he said meaningfully: "In the president's summary inscription of Longteng Company in 1993, President Yang showed us such a set of formulas. The first line shows that there is only 1% improvement every day. As long as what you do today is better than yesterday, then persist

In two months, you will find that you have become a different person. If you persist for a year, a qualitative change will occur."

"And the second line shows that if you are a little lazy every day, or if you stand still when your competitors improve by 1%, then one year later, you will become extremely weak and be left far behind by your competitors."

"President Yang said that games are a kind of art, and all of our game makers are artists. In the past, a great painter could draw a painting by himself. He could control the overall situation and use his own unconstrained ideas to complete the work of art, so

They can paint for a lifetime, become more and more mature, and become more and more famous."

"Nowadays, comics magazines are a group of people who divide the work to complete a serial issue. It is easy for people to work mechanically and gradually lose innovative ideas. The same is true for games. One person cannot make all the games. It is normal for dozens of employees to work together to tackle key problems.

, but this also limits the creativity of each employee, resulting in fewer and fewer innovative employees, which is a rare wealth."

"President Yang said that players' demands are getting higher and higher, and game hardware is getting better and better. If you don't want to be eliminated by the market, then the sense of innovation must be indispensable. Fortunately, Longteng is a company with innovation as its core. President Yang is always busy with everything.

I have to personally create several game plans every year, not to mention other ordinary employees."

"Only in this way will Longteng make 1% progress every day and persist until now. On the other hand, our competitors, Nintendo, Panasonic, and Sony, in addition to constantly developing Super Mario, are constantly thinking about how to expand the market and make money on hardware.

, constantly filling the PS platform with massive amounts of junk games, and even rejecting innovations produced within their own company. With such an opponent, I can only say that you cannot beat Longteng. Never even think about it!"

Nakayama Hayao was very disdainful. Although he was Japanese, he was deeply impressed by Yang Yun's charm and decision-making ability. He saw with his own eyes that Yang Yun launched one classic game after another, guiding gamers around the world.

Followed, obsessed with, and influenced by.

The so-called private goods of Japanese culture, a console can make tens of dollars, and a game disc can make several dollars. These are all incidental things. As long as the game is good, are you worried that players will not buy it? You are also worried that players will not accept the content of the game.

Contained cultural private goods? Are you still worried that your host platform cannot be sold to all over the world?

What was Sega's global market share at the beginning? 10%-15%! How much has it achieved now? Gamegear accounts for 90% of the handheld console market. TV consoles have temporarily dropped to about 50% due to Sony's crazy money spending and counterattack. But this year's

The big drama has not yet been staged, and it is not certain who will win.

Sega was able to turn around and comeback despite this disadvantage. Looking at other rivals, Nintendo kept trying to fry the leftovers without innovating, 3do still foolishly wanted to sell a $450 console to make hardware money, and Sony can only rely on government support now.

, after the policy expires, after a long time, Longteng will make a few more classic games to regain the market. What else can Sony do?

Hayao Nakayama's 1.01 rule shocked everyone. They knew that the famous saying of Konosuke Matsushita, the god of management, is "accumulate over time and do things well every day." This is the effect of improving by 1% every day, but it is easy to say, but easy to do

It's quite difficult to get up.

The host sighed and said: "Now Long Teng has taught us a lesson. Innovation is the best way to make progress. Maybe each of us' work and life are the same every day. But as long as we work hard to innovate, we will keep ourselves going."

progress!"

Hayao Nakayama timely promoted the game: "Yes! "Resident Evil" is about to be released. You will see terrifying zombies fighting with people. But we will also launch another zombie game, which is not scary at all, even

It can be said to be kawaii, this is the innovative idea that we at Longteng admire most!"

The host laughed: "Then we are really looking forward to seeing how Long Teng will interpret the zombie game!"

Kutaragi Ken is in front of the TV, staring at the screen in a daze. Why doesn't he know these truths? Sony also has a management god Shao Morita. He can make the Sony empire have a market value of more than 20 billion US dollars, which is no worse than Panasonic Group.

How many.

Everyone knows the slogans of business management. They say them every day and read them every day. Anyone who listens to them too much will get bored and think that they have truly mastered them.

But once you start using it, you will still find that you have missed a lot.

"Even if what you say makes sense, Isao Kawashima and these three people are really not worthy of me looking for other projects to invest in! Just wait and see, you are the ones who are wrong!" Ken Kutaragi reluctantly turned off the TV.

He cursed people like Nakayama Hayao and Kawashima Isao in a spiteful tone.

He decided that Sony still has to fight back! You can't just say what is said on the show. This interview is very inflammatory. All the contents tend to infinitely expand Long Teng's wisdom, and at the same time infinitely expand Sony's stupidity and blindness.

This is a public opinion crisis for Sony!

The next day, Kutaragi Ken summoned members of the company's public affairs department to discuss how to fight back.

They decided to refute point by point, and also recorded a program on Fuji TV to promote the game "Dead Rising". At the same time, they accused Longteng of poaching and spreading rumors, and pointed the finger at Longteng's new game.

"Happy Zombie Fighting Game? Haha! Is this the inspiration you got from the 'Forgotten' team? By the way, it was precisely because they wanted to launch Happy Zombie Supermarket Zombie Battle that we rejected it. If zombies

If there is no sense of terror, would it still be called a zombie? The one who misjudged it was Long Teng, not us!"

The bar is on...

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ps: June is about to take the college entrance examination, the high school entrance examination, and the primary school students are on vacation. In the next three months, I will have a full-time job in music training, fooling all kinds of students...so, in the next three months, updates can only be placed on

At night, twice a day, don’t hit me...

ps2: Book cover recommendation on June 24, I love you, thank you loyal readers, you have given me all this, you have given me such a good result for this niche book, I will write well when the time comes

Thank you letter!

ps3: There will be no updates tonight. I have to travel a long distance tomorrow to prepare for work... (To be continued...)