Super Game Empire

In late September, the Longteng headquarters in Beijing and the Sony headquarters in Tokyo were thousands of miles apart, but the atmospheres of the two companies were very similar. The war was about to break out. I didn’t know what the outcome would be. Kutaragi Ken could walk around for an hour, touching his chin.

, Yang Yun, who had always been strategizing, also hesitated a little.

This is like playing StarCraft. The commanders of both sides are making the final deployment of troops. Longteng is the aircraft carrier, dragon, knight, golden beetle and lightning trooper, and Sony is the Devourer, Elephant, Hydralisk and Flying Dragon. Their strength can be said to be evenly matched.

Evenly matched.

"Mr. Yang, there is still no news about the launch date from Sony, and there is no abnormal movement from Nintendo's chain stores..." Wang Zhe called from Japan and said he found nothing, "Maybe they are really planning to take a look at our first few days.

According to the sales situation, the waiting time of one day or two days does not make much difference to them.”

Yang Yun was reading the trial version of the October issue that Volkswagen Software had expedited by international air service, and asked casually: "Is there any news from Columbia Pictures?"

Wang Zhe was a little surprised. What does "Dead Rising" have to do with the movie?

Yang Yun glanced at another Famitsu magazine spread out on the table and asked: "On the day of the release, Longteng will invite the film crew of "Resident Evil" to join in the signing ceremony. Could it be that Sony didn't think of having a signing ceremony for the new movie?

?”

Wang Zhe understood, but he was very unsure: "Mr. Yang, do you think Sony is really so bold? If they do this, there is really no way out. No matter how the sales of "Dead Rising" are, they will definitely

If it's made into a movie or animated, no matter whether it's a loss or a loss, they will definitely make it a high-quality game on the PS platform."

Yang Yun disagreed: "The world is so big. It's impossible for us to take advantage of all the good games, right? We have already driven them to a dead end. How much worse can they be? Even if we are making a movie, "Zombie"

There is only one protagonist in "Fortress Besieged"

, Sony also has its own movie special effects studio, which can be completed with a total investment of no more than 30 million US dollars. Even if it loses money, it won't be a loss. Let them do it. You know, the higher the praise, the more painful the fall.

The greater the expectation, the greater the disappointment!”

Wang Zhe hung up the phone and continued to inquire about the news. He also realized that Sony might really use the energy of the entire company to fight this battle. If so, Sony's output value of more than 20 billion US dollars, Longteng would not even be able to get one-third of theirs.

Less than. This absolute strength gap is likely to cause Long Teng to suffer a fatal blow.

Originally, the two companies decided to release it at the same time on October 1st half a year ago, in a head-to-head competition to compete for sales. However, after the NHK interview in the 1.01 Rules not long ago, Sony suddenly announced that the original release time was cancelled, which also affected Longteng.

Side work planning and arrangement.

But Long Teng was only slightly affected. It would be so boring if there was no opponent in the arena by then!

Yang Yun ordered Long Teng to be released according to the original plan. In addition to the promotion period that started in August, last week, Luc Besson will bring the film's promotional video, as well as Sophie Marceau and Pierce Brosnan in the crew.

The male and female protagonists jointly attended the Japanese press conference of the "Resident Evil" game to build momentum for the game and also kicked off the promotion of the movie.

These are all legitimate moves, and they are the most commonly used methods for game publishing. No one can find faults with them.

In terms of publicity, Volkswagen Software was of course full of praise for the game "Resident Evil". They got the game CD in advance and asked the editor-in-chief Li Jian to write the editorial himself, and put it in the best section for promotion. It gave a platinum palace level

Evaluation, strongly recommend this 18+ game to players around the world.

Not to be outdone, Famitsu also obtained Sony's game disc in advance, and then strongly recommended "Dead Rising". They also gave it a Platinum rating of 38 points, going against Big Soft!

Yang Yun read the article in detail, pondered, and felt that things were not as simple as he thought. He believed that Sony would lose this time, but it would not necessarily be a particularly miserable loss.

In his memory, "Dead Rising" was also produced by Capcom, but it was launched in 2006, and it was launched on Xbox. That would only happen ten years later!

Yang Yun knew the names and content of these two zombie games, but he didn't know who specifically led the design. Unless they were names like Hiroshi Yamauchi, Shigeru Miyamoto, and Masashi Miyamoto who had appeared in the game media for a long time, generally

It is impossible for Yang Yun to remember all the names of Japanese game designers.

In both games, the protagonist is surrounded by zombies, but the focus of the content is very different. "Resident Evil" takes place in a mansion, and the theme is exploration and puzzle solving, and there is not much contact with zombies.

In "Dead Rising", you spend 72 hours in a large mall, waiting for reinforcements to arrive, communicating with survivors in the mall, doing rescue missions, doing secret missions, and killing zombies like mowing grass.

The former focuses on a compact and mysterious plot, with a rich set of plots. Even the most experienced old players, armed with infinite grenade/shotguns created by cheating, will take several hours to complete the game.

The latter is purely endless killing. There are hundreds of weapons in the mall. Frank can use them to deal with zombies at will. Hammers, hammers, baseball bats, and maces are combined into irons. Frank takes these weapons and beats the zombies.

The body's limbs were shattered, and black blood mist spewed out all over the sky, destroying it to its heart's content, full of violence and blood.

Yang Yun shook his head. He was careless at first. He thought that in ten years, those at Sony would definitely not be able to make the same "Dead Rising" game. Moreover, the news came from Kawashima Isao and the others that the PS version of "Dead Rising"

It certainly didn't meet his expectations.

The news brought by Isao Kawashima is that the main clues of the PS version of the game have been designed. Frank needs to complete about 30 main side tasks before he can pass the level. The game venue is a two-story supermarket and the underground parking lot outside the supermarket.

Zombies appear inside the supermarket, right behind the shelves. The only safe places in the entire game area are the employee passages and the tallying area.

However, the review content on Famitsu is very different from the information provided by Isao Kawashima. This game actually made Frank lead the surviving employees to fight their way out and leave through the exit of the underground parking lot.

In this case, if the focus of "Dead Rising" changes from defensive exploration to actively fighting a bloody path, then its level of blood and violence may be increased to an outrageous level. This is definitely a heavy-duty zombie game.

The most important thing is the thrill of violence. Compared with the few zombies in the mansion of "Resident Evil", in terms of the thrill of killing, Longteng is not as good as Sony.

Could this competition really turn into a torturous battle?

Zhao Yongping knocked on the door and came in, saying in a deep voice: "Jiang Yang has already arranged his spies for all Sony stores across the country and game dealers who have good relations with Japan's Sony Corporation. He has been keeping an eye on them and can cooperate with our orders at any time."

Yang Yun nodded: "Let's think of a solution based on grading. Although the Chinese market is not big, we can't underestimate it. We must be optimistic about it. This is our base camp and we can't lose it! In addition, the current prices of Sony PS games are ridiculously low.

, a disc of large and medium-sized games sells for less than 10 US dollars, they are viciously competing with us, using the profits of PS consoles and memory sticks to subsidize the profits of discs!"

Zhao Yongping is well aware of this method: "I know what you mean. I will be more careful in terms of industry, commerce and taxation. They will push the price close to the cost line. Someone will definitely find a way to cheat. In China,

Many dealers put profit first!”

The two continued to discuss countermeasures. After a while, Yuan Xinyi also walked in and said seriously: "Mr. Yang, the legal department has contacted many lawyers in the United States and Japan, and the relationship with the media has also been established. As long as there are any violations in their games,

We can take action based on the content of local laws."

Yang Yun breathed a sigh of relief. Now he felt more at ease: "You can't blame me for being too ruthless. To deal with Sony, I have to consider every detail and use all kinds of methods..."

…

On October 1st, in a medium-sized conference room at the headquarters of Sega of Japan, Longteng held a "Resident Evil" game press conference. It was a fairly standard manner, with dozens of media interviews, movie crews present to cheer, and Sega itself hosting the ceremony.

What attracted the most attention was of course the game demo.

In the center of the booth is a 150-inch rear projection screen, 3 meters * 2.4 meters. An adult man only needs to take four or five steps to walk from one end to the other.

This is Yang Yun's deliberate request. Due to the performance limitations of the SS host, if the screen is enlarged to a 4-meter or 6-meter screen, the flaws in the game will be infinitely magnified, and ordinary home TVs are only 21 inches.

Just 50 centimeters.

Yang Yun personally introduced the game. He was wearing a short-sleeved T-shirt, tucked into dark blue ordinary jeans, paired with his round-rimmed glasses, and short short hair. If paired with stubble on half of his face, it would be

A replica of Steve Jobs.

"Dear ladies and gentlemen, colleagues in the gaming industry, friends from the media, welcome you. Today you will accompany me to witness the birth of a zombie world. I believe that this game will cause horror games

The new trend!”

The indoor lights gradually dimmed, and a helicopter appeared on the rear projection screen. The speakers hidden around the conference room perfectly conveyed the sound of the high-speed rotors. This was a live recording of a real scene, and the sound effects were of course excellent.

The Alpha team is looking for another group that has lost contact. Several characters wearing flight helmets appear on the screen one after another. The 3-meter screen is just suitable for the maximum high-resolution value, giving the audience the feeling of watching a movie, which actually creates doubts and illusions.

, is this a game or a movie trailer?

How can Longteng's CG technology be able to achieve this? All game colleagues were shocked!

…

PS: The deception has begun. The first thing I do is go to the school gate to hand out leaflets. During the day, I will be a guitar teacher respected by students and parents, and at night, I will transform into a hard-working Internet writer... There will be no split personality.

Bar……