Super Game Empire

In 1989, the Shenzhen market was full of opportunities.

This is a special era. The country has experienced minor setbacks at the political level. What happened, coupled with the joint sanctions imposed by Western countries, have caused material shortages in society and skyrocketing prices. Even if you are out of stock, almost everything has a market!

The Snake game was only demonstrated once, and the cassette wholesaler in Shenzhen City underwrote these 1,000 boxes of cassettes. The payment was very quick, and it was in cash. More than a dozen people carrying cash bags crowded around Zhao Yongping and rushed to get it!

An instant hit!

Zhao Yongping and the cashier protected the 30,000 yuan in their arms and hurriedly fled to the car with tears streaming down their faces.

Although this is a small amount of 30,000 yuan, it means that Huamao Electronics Factory finally has a way to survive!

Zhao Yongping was less than thirty years old. He applied for a job in the factory under tremendous pressure and tried every means to find a way out. How much pressure did he bear and how many scoldings did he endure...

1,000 boxes of cassettes were sold out in less than an hour, and seven or eight bosses were planning to visit the Huamao Electronics Factory. Subsequent orders were made for as much as they wanted, and the price was not paid back. Everyone at the Huamao Electronics Factory was excited.

extremely.

The factory is saved!

On the other hand, Yang Yun left early alone. It was a rare visit to the Shenzhen market. This time he had a good tour of the local electronic products wholesale market. He really didn't know what to do.

Sure enough, when Zhao Yongping was about to drive back to Chongshan, he saw Yang Yun with a livid face, and also noticed a large bag of things in Yang Yun's hand.

This is a beautifully packaged box, with an English word clearly written on the label: Nintendo!

Zhao Yongping's heart suddenly sank, because he saw a word in Yang Yun's eyes, which was helpless!

…

…

Back at Huamao Electronics Factory, the three of them came to the development workshop.

Seeing Yang Yun take out cassettes named "Donkey-Kong" and "Super-Mario-Bros", Zhao Yongping asked: "What are these?"

Alexei spent a long time tinkering with the test machine nearby, put the cassette in, and found it was compatible. He just started playing the game.

Yang Yun looked depressed: "These are genuine Nintendo cassettes! The whole machine costs 1,200, how could I possibly afford it! It took me a long time to get these few sets, and they actually have Donkey Kong and Super Mario! I'm going to kill them!"

Do you want to be so deceitful? Your seventh uncle’s third niece! How can you play with this?"

Yang Yun was so angry that he spoke arbitrarily, and it didn't matter whether Zhao Yongping understood or not, because he suddenly felt a deep sense of powerlessness.

Nintendo is a famous Japanese game console company. It entered the FC market in 1985. Within two years, it developed Donkey Kong and Super Mario, and successfully launched them in Europe and the United States in 1987. In the following years, in North America and Japan, Nintendo

40 million cassette sets were sold, and in the end, the entire Super Mario series sold 160 million sets worldwide!

What is this concept?

Having such an opponent is simply a nightmare! Talking about competition or not is not on the same level at all. There is no comparison between a baby and a super heavyweight boxing champion. No, Huamao Electronics Factory even

It's not even a baby, it's just a frightened egg...

Fortunately, in 1989, Nintendo only sold genuine cards. Mainland China's consumption power was too low, so it was struggling in the mainland Chinese market. It also did not pay much attention to the Chinese market and did not have large-scale distribution.

Yang Yun's eyes were filled with anger. If he wanted to get this classic game, he had only one way to go, and that was - copycat!

Yang Yun said seriously: "Director Zhao, I hope that Alexey and I can work together to do research, make this set of Super Mario as quickly as possible, and then release our own version of Super Mario! and Nintendo.

Compare speed and grab the market!”

When Zhao Yongping heard this, his first reaction was that this was a good thing. Aren’t they all copycats anyway? Anyone can be a copycat. Since they have already copied 1,000 boxes, they can then produce 10,000 boxes of copies of Kurt’s.

The learning cards are no worse than a Nintendo copycat.

This is the same as cheating. In the beginning, both parties are concerned about morality and public opinion, but as long as they break through the first hurdle, they will have sex with their lover in the future, and it will be a one-time date.

The 1,000 boxes of cassettes that have been copied in the past two days have made a profit of less than 20,000. If two more games are copied, the price of a single card will become even higher. No fool will do it!

Zhao Yongping nodded and looked at Mario jumping up and down on the monitor, which seemed quite attractive. He laughed loudly himself and asked: "Alexei! What do you think of Xiao Yang's plan?"

Alexei accidentally jumped into the pit and lost all three lives. Game-Over.

He put down the controller and said with some hesitation: "Snake is nothing. I haven't heard of any big company owning its patent. But if I completely copy these two Nintendo games, I'm afraid there will be trouble! Nintendo is the same.

If you are a large Japanese company, aren’t you afraid that it will sue you for infringement?”

Yang Yun snorted coldly: "This is China! I still don't believe how much trouble little Japan can make!"

In 1985, the Japanese Prime Minister officially paid homage to the Yasukuni Shrine for the first time, causing an uproar in Chinese public opinion circles. Xinhua News Agency published a comment, saying that this move was to overturn the verdict of militarism and once again create anti-Japanese views in the country.

Coupled with what happened in Beijing this year, the United States and other Western countries have imposed various sanctions on China, and Japan is among them!

This sentence was an angry remark from Yang Yun. He, who is familiar with history, certainly knows how Sino-Japanese relations will develop in the future. Little Japan has really caused quite a stir in China, with countless Japanese companies entering mainland China and blooming everywhere.

And he also knew that Universal Group and Nintendo later went to the international court for the copyright of "Donkey Kong", and Nintendo also dragged Sega and Sony into endless legal wars because of the cassette game. Nintendo and the others are definitely not vegetarians!

All things come down to one word, money.

Cutting off a person's wealth is like killing his parents!

If you copy Super Mario Bros. and then compete with Nintendo for the market, the nature of this game has changed!

Nintendo is a powerful company. It firmly controls the exclusive production rights of all cartridges and software publishing rights in Japan. All game cartridges must be manufactured in its factories or outsourced factories with strict quality control and developed by third parties.

Most of the profits from popular games belong to Nintendo, while the risks and obligations are borne entirely by the developers.

If Yang Yun really completely copied this Super Mario, it’s hard to say whether Nintendo would take him to court.

But he is really unwilling to give up the classic game Super Mario to others!

Zhao Yongping is the actual helmsman of Huamao Electronics Factory. He has many things to consider. He asked: "When was this Super Mario made?"

"The year before last, around 1987, it mainly focused on the Japanese domestic and North American markets. I heard that there were millions of cassette sales, but it was difficult to see it in our domestic mainland market. I searched for a long time in the Shenzhen market before I found it. I heard from their dealers

Said, this cassette is too expensive to sell!"

"There is a market worth millions...so what are you going to do?"

PS: Some things can only be vague and casual, so the time when some things happened has been slightly modified, please don't mind.

PPS: There are also damn keywords! Hey!