Super Game Empire
Chapter 651 Microsoft officially entered the game industry
Robbie is a war-maker. He has been obsessed with Microsoft's development of its own game console. Since he became Microsoft's senior vice president, he has publicly expressed his views on many occasions, believing that Microsoft has reached an impatient moment and will not enter again.
The home game console market is too late, and I regret it too late.
Garnett, chief staff member of the think tank, disagrees. From the perspective of corporate operating costs, he retorted: "Nintendo's acquisition funds may exceed $600 million, which is far more than our preliminary investment in self-development with $3 billion.
And after taking over, we have to face a loss of $100 million every year. Even if we throw away those debts and lay off the loss department, what is the difference between this and starting from scratch?”
Nintendo's biggest loss is its stores and sales and after-sales channels all over the world. The annual rent, taxes, employee salaries, and various costs are astronomical. If Nintendo wants to acquire it before it goes bankrupt, Microsoft must pay the money.
All of them are included in total assets, which is Nintendo's heaviest burden.
After acquiring Nintendo, even if you want to dump it, someone will take over it, but who will take over it?
Microsoft has no game support, so what is the use of Nintendo's sales and after-sales channels?
Even if we find a way to completely abandon these, in a few years, Microsoft's games have increased in number and quality, and have been bundled with Microsoft's operating system to sell. However, Longteng has already run far away and can't catch up no matter how hard he chases them.
A non-professional game company has no foundation and no experience. It is not that easy to acquire Nintendo. So what if you have money? In this acquisition war, money is the sucker. Microsoft and Sony are different. Sony's acquisition is not inconsistent.
But Microsoft would have a big problem.
Bill Gates sighed: "I didn't like games before. But now every day after I coax my kids to sleep, I will play Microsoft internal beta games with Melinda for several hours. In case I wait for the new generation of Longteng and Sony games.
After the host occupyes global homes, digital integration will allow them to squeeze out low-end computers, affect people's family entertainment habits, affect the whole society, and drive away our Microsoft and our interest groups. So I decided that Microsoft must seize home gaming consoles
The market starts with the acquisition of Nintendo!”
After weighing the pros and cons, Bill Gates passed the resolution. Microsoft officially joined the army to acquire Nintendo and compete with other companies.
At the same time, they also made preparations. In the event of the acquisition, Robbie will immediately lead the Microsoft game department to develop Microsoft's own home game console.
As soon as this news came out, the world was in an uproar.
The home game console game industry is a melee. China Longteng Entertainment Games Company has strongly oppressed all other competitors around the world and has developed rapidly in PC games.
Now that Microsoft joins the battle, will it become the next Sony that is struggling to support it? Or the next 3do that goes bankrupt, or continues to dominate and replace Longteng? Game practitioners and game fans all over the world are looking forward to it.
...
...
December is the traditional Christmas sales period in Europe and the United States. Listed companies need to make their statements look better. Countless merchants from all walks of life have put in full force and are desperately trying to discount and promote. They just hope to have a crazy month in the last time and let themselves have a good New Year.
"Nintendo's life and death now!"
At the sales mobilization meeting, Yamanai Katsuhito raised his fist and waved it with a serious expression. He looked at more than 30 department heads in the audience, sales elites, and market public relations experts. His words were filled with grief and anger. He wanted to use his deafening and shocking
Scream to alert everyone, he wants to arouse everyone's fighting spirit deep in their hearts and fight for Nintendo!
"Nintendo has been losing money for three years, year by year, which is something that has never happened before. Since entering the video game industry in 1970, Nintendo has been in a profitable state. Now, the market is gradually shrinking and players are losing a lot.
,We are forced into a dead end. The enemy is very powerful and the behavior is shameless. They copy our creativity and slander our games. We must fight back and give them some colors!"
"This year we have strong support. Sony has shared a list of game developers, sales and expansion channels with us. Many well-known game production companies have provided games for us, Namco, Glory, JK, Ea, Iwata.
Games, etc. We have also launched a large number of new games, "The Legend of Zelda 64", "Tenji Ninja Turtles 3", "The Legend of Gods and Demons 1", "The Age of Discovery 3", "Nobunaga's Ambition: The Legend of Tianxiang", "Taige
"The Legend of Aspirations 2", this time Nintendo is unprecedentedly powerful!"
"Although the Asian financial crisis is not over yet and governments are not having a good time, the Japanese Ministry of Culture, Ministry of Culture, Science and Technology and the Ministry of Science and Technology have clearly expressed their support for us and provided us with 10 billion yen in aid, which is the trust of the country. Nintendo must
Take advantage of this opportunity to rise, turn over, and defeat our enemies, and the spirit of Japanese samurai will last forever! Long live the emperor!"
Yamanuchi Katsuhito's pre-war mobilization was still capable of inciting. He was passionate and excited on the stage. His voice broke when he roared. The spiky and weird sound made the audience feel quite harsh.
"Long live the Emperor! Long live Nintendo!"
"Defeat the ugly Chinese! Let them taste our power! Retake our market!"
There are still a few Japanese angry young men in the audience who were agitated by Katsuhito Yamauchi. Nintendo, who has been frustrated for so many years, finally has strong support. This Christmas N64 launched 15 new games, many of which are excellent masterpieces, on PC
Glory Co., Ltd., which has made great achievements in the market, has also launched 3 N64-only high-quality games, "Age of Discovery 3", "Nobunaga's Ambition: Tianxiang Ji", "Taige Achievement 2", all of which are all around the world.
In the first release, there are no similar games on the Longteng platform.
After being suppressed for many years, I finally saw a glimmer of hope. Optimists believe that this is the last chance for n64 to rise, and they believe that this will definitely win this time!
The oath-taking mobilization is very effective. Under the strong request of Shigeru Miyamoto and Katsuhito Yamauchi, many branch sales directors signed military orders. North America's goal is to sell 800,000 units for n64, Europe's goal is to sell 600,000 units for Japanese agitated youth
The director even made a pout of his chest and promised to sell 1 million copies, and he took out an order of 200,000 units to prove that what he said was true, which aroused everyone's cheers.
The scene was very good, but many people in the audience seemed to be echoing Katsuhito Yamauchi, but in fact, no one knew what they were thinking in their hearts. Nintendo's battle against the back, and they couldn't tell what the ending was!
...
"Nintendo's Christmas sales plan this year is 2.5 million units worldwide?"
Ken Kutaraki looked at the head of the Sony Intelligence Department in disbelief, threw the report in his hand on the table, and sneered: "I can understand that Hiroshi Yamauchi's mind is confused, he is almost dead. But Shigeru Miyamoto
Do you don’t understand any common sense? What does 2.5 million n64 mean? This is nearly $1 billion in sales!"
The head of the intelligence department smiled and said, "Maybe this is the smoke bomb released at their mobilization meeting?"
Ken Kutaraki thought for a while and pondered: "It is possible that they need to explain to all the investors, otherwise they will not have a good time this year!"
The two looked at each other and threw the report into the trash can, completely disdaining it.
What a broken plan! Too exaggerated!
...
"What? Nintendo's expected sales of 2.5 million copies? What a joke!"
Robbie looked at the email in his email, took a breath, fell on the chair in the back, patted his face, feeling completely unbelievable.
Let’s look at the sender, Bill Gates, the company’s president, sent a cc to the head of the Microsoft think tank and several important departments. His comment is attached below this message: “Please carefully evaluate the possibility of this message.
sex."
"The possibility? Of course it's 0! Is this Nintendo too proud? They sold more than 2 million units at their peak? Didn't they? The market share is so low, and they want to sell 2.5 million units unless they sell one n64 for $200.
, otherwise don't think so!" Robbie shook his head, dragged the mouse to look at the full text of the email, pressed f5 several times, and finally closed the web page.
boring!
No matter how much Nintendo sells, Nintendo now looks at him, just a piece of meat on a chopping board, and he can slaughter it.
Robbie picked up the phone and continued to contact: "Yes, high salary, high position, beautiful promotion channels, I can teach you this kind of thing? Aren't your headhunting company the best at this?"
...
"Nintendo is crazy..."
When Yang Zhan saw this news, he was speechless and picked up the phone and wanted to call Yang Yun to report the situation.
Before he could dial the number, he hung it up again.
What a joke, the sales volume of 2.5 million is this nonsense that he said after taking the wrong medicine? He could imagine what Yang Yun would react after hearing this news.
However, it is of great importance. This news came from within Nintendo. He received first-hand information. Even if it is exaggerated, he must report it in time.
The phone was connected, Yang Yun's voice came, Yang Zhan took a deep breath and began to report briefly.
"2.5 million? Haha, there are indeed ten thousand 250 in Nintendo. Tell Nintendo people not to open their eyes and keep sleeping, and you can't stop the medicine!"
"Mr. Yang, their n64 is indeed ready to be reduced by about $100, and the final price may be only $200, so their competitive advantage is indeed great."
"I know, relying on how many good games are supported by them this year, n64 has been reduced to cost price, and even sold at a loss, making money by selling game CDs. We have played this trick in a mess, and they don't look at anyone.
He is the big player in game production. Don’t be afraid, this is their jumping before they die!”
"That's right, who has more good games than us Longteng? Isn't this seeking death?"
"Yanuchi Katsuhito did not inherit his father's shrewdness and vision, but inherited arrogance and narrow-mindedness. Shigeru Miyamoto is not good at intrigue and playing business wars. These two combinations are really not worth mentioning!" (To be continued in advance)
..)
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