Super Game Empire

The next day, many industry peers had learned about Nintendo's oath-taking ceremony through various channels, and they were all shocked.

Almost everyone is wondering whether Nintendo took the wrong medicine? Yes, it must have taken the wrong medicine! This is an almost impossible task, and even if Hiroshi Yamauchi personally presided over it, it would not be possible.

Soon, Nintendo's massive promotional campaign began. Before December, promotional promotions began.

The strategy is indeed to sell at a lower price. Buy a n64 console for $299 per unit, which is one quarter cheaper than $399 a year ago. And that's not the end, and there is also a package.

If you purchase an n64 console, consumers can choose any three game discs on the n64 platform after paying an additional $9. The promotional slogan is that the n64 platform specially launched a $308 fun package in order to give back the love of players over the years.

Based on the average price of a Nintendo game sold alone, it is actually equivalent to the price of an n64 to be reduced to about $180. According to industry insiders, this price is almost the cost of an n64.

"It looks like a $3 sale game disc. In fact, it is definitely Nintendo's own profits from the game makers. This is just to make Nintendo's report look good. This is Nintendo's tears to create a beautiful scene, not

The real concessions of game makers in the promotional slogan.”

"I'm crazy. Last year, it was still 399, but this year it turned into 180. This world is really crazy. Is this Nintendo's desperate counterattack?"

"This is what Nintendo is smart. They have no way out. Even if they don't make a penny, they have to do this. Expand their influence and protect their own market first."

In the gaming industry, senior game industry analysts commented that Nintendo's behavior has a tragic mood, and there is a warning that even if it goes bankrupt, it will take everyone to go into the water.

"Haha! N64 is sold for $299, and you can also buy three optional game discs at a bargain. Where can I find such a good thing? Go and grab it quickly!"

"Don't be anxious, don't be confused by this gimmick, take a look at Longteng's promotion!"

"Just... Nintendo is out of date. Now wcg and cpl are all Longteng games, Nintendo's games are not as fun as Longteng games!"

This is the reaction of the players, but there are indeed many loyal Nintendo fans who support n64 as always. This low-priced promotion is rare in a century, and it may take another ten years to miss it.

However, most consumers still turn their attention to Longteng Games, and then they find that Longteng has launched an interesting event, which is completely tit-for-tat.

Nintendo and Sony have more than ten new games together. However, the lineup on Longteng is stronger.

The dc platform includes "Resident Evil 2", "Sonic 2", "King of Fighters 98", "Street Fighter 3", "VR Warrior 2", "Final Fantasy 7", "Dragon Quest 6", "Shenmu", "Grantia", etc.

There are a total of 24 games, including 18 of them made by longgame, and the other 6 are third-party game suppliers.

The second part of the Pharaoh's "Legend of Heroes" series, Kakabu's first chapter "Legend of Heroes 4: The White-Haired Witch", and the second chapter "Legend of Heroes 5: The Tears of Vermillion". These two games are actually at the same time

The former is reproduced and the latter is a new work. Pharaoh subverts the conventional practices of the game industry, making people sigh that they have such great support for Longteng Games.

The most powerful one is also the American KTT company "Need for Speed ​​2". It is said that this game started to be launched in 1996, and none of the car dealers appeared in the first generation of games were left behind. Even some top sports car manufacturers have joined in.

For example, Bugatti, Maserati, Aston Martin.

There are rumors that "Need for Speed ​​2" was completed in the first half of 1997, but the company's president denied the entire project with just one sentence and remade the DC version just for the Christmas promotion at the end of the year.

The news was shocking enough. Almost all the games in Longteng's camp were masterpieces, but they were limited to the simultaneous release of global sales on January 1, 1998, so there was no physical objects of the DC game on Christmas.

So Longteng played an interesting promotional game with game fans all over the world. He began to accept reservations from players around the world starting from December 1st. The price of the DC console priced at $398 is strong, and there is no bargaining, and the buyer must first

Register in real-name registration at Longteng Zhan.com or Longteng game stores around the world, and each person is limited to purchase one.

At the same time, 24 new games on the DC platform can be purchased according to the promotional price. The game rules are that customers who place orders on December 1 can buy a game for 1 US dollars, and the unit price of the game will become 2 US dollars per game on December 2.

One day, the game price will increase by 1 USD. If you are a customer who placed an order the day before New Year's Day, the single game will be priced at $30. A person can purchase up to 24 games and cannot be repeated.

This trick directly defeated the game market for the entire Christmas in 1997.

What is money?

What is domineering side leakage?

What is awesome?

What is courage?

That's it!

80% of the games on Sega platform are produced by Longteng Entertainment Games, which is cheap and has always been a highly competitive product in the international market. Sony's "Zombie Siege" sold for $50 and vomited blood and said it was not profitable. Longteng's "

Resident Evil" sold directly for $30 and made a smile. Who said that China's labor costs are lower than that of Japan? Who said that Longteng has Yang Yun, the reborn game designer?

All Longteng’s game discs are basically between 30-50 US dollars overseas. Now there are 24 games collectively distributed, calculated on average, and if all of them are purchased separately by the players, it will cost 960 US dollars. Now, according to the promotion rules,

Players can get a discount of up to $936 and a minimum of $240 reduction in cost. This is completely crushing compared to Nintendo's extra $9 promotion to get any three games.

No matter how much Nintendo promotes or reduces the price, it is impossible to give it for free? This is how our Longteng DC game console is, you can give you a game worth two consoles for free. Nintendo dares to compete with me for more money?

As long as players have the need to buy game consoles, fools and fools know what if they choose DC, so what if they don’t have to do it? When the n64 is launched, they will sell for 399 bare metal. Longteng Games is already generous enough.

And if you hesitate to increase the price of the game every day, what should you do? Keep waiting for Nintendo's countermeasures? Or continue to wait for Sony to launch a more crazier promotion strategy?

Is there still a need to think? Grab it!

Although 1997 was the year when the Asian financial crisis broke out, the economic growth of all Asian countries slowed down, even regressed and collapsed, and the exports of all countries were greatly affected, and even began to vaguely start from Asia to Europe and the United States.

develop.

But this year China's Longteng Entertainment Game Company still created miracles in the history of gaming, and it is also an achievement that almost no one can surpass in the international market.

The dc host was booked by 2.6 million Longteng members worldwide on December 1st, 1.5 million on the 2nd, 1 million on the 3rd, and 800,000 on the 4th. It's not yet Christmas, it's just December 20th, and the cumulative reservations of the dc have been

It was a breeze to obtain orders of more than 9.87 million units before it was launched.

In addition to the sales of 24 game discs, the DC has not yet been launched, and Longteng Entertainment Games has received more than US$5 billion in orders. Not to mention the revenue losses caused by this game disc promotion, just say that the DC console has obtained more than

More than 10 million gamers, this is a huge amount of wealth.

Is there any game console that can be launched and sold for 10 million units? No, Nintendo SFC and Sega MD were all small-scale fights of about one million, and the cumulative amount of no more than 5 million in a few years. Later, Longteng's SS console came out,

More than 2 million were sold in a month, which shocked a lot of people. The n64 oath-taking ceremony was about to sell 2.5 million units, and Longteng was too lazy to deal with it, so he sold 10 million units in one promotion.

What kind of combat effectiveness is this?

This is Bo Jihoufa, which is the reputation accumulated by Longteng over the years. The saying "Produced by Longteng must be a fine product" has long been deeply rooted in people's hearts. The 24 games on DC are almost classic, so players are rushing to buy them wildly.

These games, "Resident Evil 2", "Final Fantasy 7", "Dragon Quest 6", have almost the same sales as the number of consoles, all of which exceed 9 million copies. "Legend of Heroes 4: The White-Haired Witch" and "Legend of Heroes 5

:Tears of Vermilion", "Sonic 2", "King of Fighters 98", "Need for Speed ​​2", "Street Fighter 3", "VR Warrior 2" more than 8 million copies, and the new games "Shenmu" and "Grantia" more than 7 million copies,

The lowest of 24 games is 5 million!

How many records has this broken? The sales of Platinum Palace-level games are just like this? Did 24 Platinum Palace-level games be released all of a sudden? No, many people in the game industry think that this is a speculation, and this is an abnormal means to impact sales

.

But the two magazines in the world that have the highest game ratings are China's "Popular Software" and the other is the United States' "Game Pass". Both magazines have a close relationship with Longteng.

As long as the game is of good quality, raising your hand is just a matter of saying a word.

Are you going to rule the whole world? Bastard... Almost all game practitioners scolded this in their hearts, then closed their eyes, and began to back down, feeling frightened. If this time it did not happen in the field of TV game consoles this time

, but PC games, board games, or other games, can they resist?

Longteng's crazy promotion has attracted worldwide attention since December 1st, and is accompanied by endless discussions, criticisms, scoldings and condemnations.

Standing at the forefront of the storm, that's it. (To be continued...)