Super Game Empire

This was an arduous Christmas battle. Throughout December, more than 1,000 employees of Longteng Entertainment Game Company entered a state of ready for combat.

Sales sites all over the world are full of customers, and sales staff are sent to all over the world to take part in their own operations. 90% of Longteng game stores and authorized stores are open 24 hours a day.

Employees of the Legal Department are busy handling various lawyer letters and announcements all day long, fighting with antitrust investigation teams in multiple countries, and dealing with media around the world.

The Finance Department works overtime every day to reconcile accounts, manage purchases, sales and inventory, distribute various expenses, manage accounts of Longteng and related interest groups, and issue official statements.

The production workshop worked overtime, and started working 24 hours and three shifts in October. It was busy with purchasing and shipping. If there was not enough staff, it had to seconded personnel from Chiyang Electronics Group and China Resources Microelectronics Group. Even the interns from Tsinghua University were all

Treating it as a worker, 8** trucks parked 24 hours a day outside the factory. They loaded the trucks and sent them to the port, loaded into containers and transported overseas.

The R&D department with the largest number of people is not idle either. Except for the production team of the new DC game that must be retained, other personnel who have no emergency tasks have been transferred to the customer service department to answer the phone, participate in the maintenance of the Longteng database, or go to the factory to provide technical guidance.

No one is idle.

Longteng Company is united and gathers into a powerful force. No one has any complaints. Everyone is full of pride and pride. They know that this is a very critical battle. Victory will create history, and failure will fail.

"Starting from the 1st, millions of American citizens drove to the nearest city with Longteng Game Store, causing heavy congestion in several cities across the United States. The number of car accidents on highways increased by 1.4% year-on-year, trade unions and enterprises

The conflicts between the two countries have increased by thousands. Most of them are conflicts between workers taking leave and absent from work and corporate administrators.”—Abc TV broadcasts practical news and repeatedly reports such news in the next half month.

Second-rate.

At the end of November, Longteng Entertainment Game Company made an announcement in advance, hoping that consumers who are interested in purchasing DC will use their spare time to register for Longteng members at the Longteng Game Store. It is recommended that you make reservations by phone after the promotion starts, or enter the official website

Reserve.

Therefore, there was a wave of buying in European and American countries, and Japan was queuing all night long. No one could accuse Longteng of being unhumanized. In fact, waiting for one more day is just a difference of $24. The American empire doesn't care about this little money at all.

Isn't it?

"This is a big explosion of madeinchina products. Games made in China have entered all over the world in a nearly free form. This has seriously overdrawn Longteng's future profitability and greatly impacted other game companies in the same industry. It will give the world a

The game industry has had far-reaching impact." - The British Economic Column of the Guardian reported this way, and his attitude is relatively neutral.

When Yang Yun saw this news, he sneered. Longteng is not listed, so what does it have to do with your profitability?

And earn 400 million yuan a month, a total of 5 billion yuan a year. What is the difference between you and your money 5 billion yuan in the first month and then you rest for 11 months? The only difference between you and your monkeys is that you foreigners and monkeys

Don't understand?

The meaning of 10 million DC consoles. Is it really only the sales on this book? Why don’t you calculate how many players Longteng has increased? How much market share has it regained? How much authority has it established? How much reputation has it expanded?

And doing this is to impact the global game industry. Longteng has been holding on for six years before he can create a new generation of 128-bit game consoles. Ss has reached the time when he has to be eliminated. Ss has become successful and retired. DC has despised everything and made a domineering appearance, which is not exactly in line with Longteng.

What is the purpose?

I have to take all the markets that belong to me, and I will spit out all the markets that Sony and Nintendo snatched away, and I will also add interest. This interest means that Sony is seriously injured and Nintendo goes bankrupt!

"This reporter reported at Luohu Customs in Shenzhen Stock Exchange. According to the police report, several large smuggling gangs walking in Shenzhen and Hong Kong have been extremely active recently. A large number of mainland smugglers purchased in Longteng Game Stores in Yangcheng, Shenzhen Stock Exchange, Chongshan and other places.

The dc game console is smuggled from Luohu Customs to Hong Kong and overseas by disassembly and hiding, and earning high price difference. The police on both sides of the Shenzhen-Hong Kong and Hong Kong have increased their patrol efforts and severely punish any form of smuggling!"——Shenzhen Stock Exchange

"News Live Room" reported in-depth, and a special film of cooperation between police in Shenzhen and Hong Kong was filmed.

At the same time, Longteng Entertainment Games Company publicly stated: "All DC game consoles have automatic IP recognition function after being connected to the Internet. The restricted sales of game consoles in mainland China will be subject to many functions. Even in the country with three codes in one

The Asia-Pacific version will be locked by the technical department as long as it is upgraded through the network, affecting the after-sales and upgrade services. To ensure the interests of players, please go to the nearest local Longteng game store or the official website of Longteng.”

Want to smuggle the DC priced at RMB 2,000 in mainland China, equivalent to US$270 to US$400 for overseas food? It is also a three-code in one, and five-code in one is not OK!

It is rare that electronic products are smuggled from mainland China to overseas, so we must be strictly guarded!

Let those foreigners drool when they see cheap and good quality mainland game consoles. If you want these Chinese versions of DCs? No way! Foreign students line up to buy on behalf of others? OK, how do you review Chinese mothers who buy foreign milk powder in your supermarket?

How do you foreigners buy game consoles!

...

December time flies, three weeks have passed, and the week before Christmas.

Nintendo Co., Ltd. in Japan was shrouded in dark clouds, especially in the marketing and sales department, from the head of the department to the ordinary sales staff, all of which were covered in clouds. It lasted for more than 20 days since the day of the oath-taking ceremony, and the week before Christmas.

.

Generally, in October every year, they start to contact dealers around the world and the heads of Nintendo game stores to prepare stocks. Starting from December 1st every year, many dealers will decide whether to order based on their sales.

Unfortunately, there is no such thing this year. Very few calls come over to ask for orders. More complaints, doubts, and more powerful people directly ask for returns.

The miserable sales data made it impossible for Nintendo's marketing and sales department to have this Christmas well. Every employee is under great pressure and must rely on sleeping pills to fall asleep. There is even a deputy director of the sales department who suffered from depression and tried to jump off the building.

Death suicide seeks relief.

The data won’t lie, good is good, bad is bad.

Nintendo n64 initially sold 260,000 units, of which 200,000 units were pre-sale orders scheduled to be delivered before the New Year in Japan, and 60,000 units were real purchases by ordinary Nintendo supporters in physical stores, but after Longteng released the promotional news, the

50,000 players immediately went to physical stores in various places to request returns...

Sony and Nintendo were frowning, with no combat power and confidence, and they were defeated.

"Mr. Miyamoto, Mr. Yamauchi, I'm sorry, I've let you down... This is my resignation letter..." George Martin, senior vice president of Nintendo's marketing, looked apologetic and placed the resignation letter in Miyamoto Shigeru with a look of apology.

In front of Yamanai Katsuhito, he took a few steps back.

Miyamoto's face was ashen, his lips were trembling, and under his trembling glasses were a pair of eyes that could almost spit out fire.

Yamanuchi Katsuhito was at a loss, and he felt something must have been wrong.

That's right, there were employees who resigned before, and there were countless senior employees who had removed from Yamauchi Hiroshi himself, but the resignation of the vice president was so rash.

The senior vice president resigned, thinking that it would be over if he submitted a resignation letter?

According to the regulations of listed companies, the senior vice president must be approved by the board of directors and apply three months in advance, there are a lot of processes such as work handover, equity processing, etc. This is not a play-off, and you will stop doing it if you say no.

Shigeru Miyamoto and Katsuhito Yamauchi knew that this matter must be over.

Sure enough, after the foreign president in charge of marketing took the lead, the vice president of Nintendo North America branch and the sales director of Japan headquarters handed out resignation letters one by one. At least a dozen people were all Nintendo in global branches.

The backbone elite!

Especially the sales department head of the Japan headquarters, he was the hero who took out 200,000 orders at the oath-taking meeting. Unfortunately, his face is blue and in a daze. He put his resignation letter on the table and said helplessly: "20 in Kyushu, Japan

I have tried my best to get tens of thousands of orders. Unless we reduce the price by 10,000 yen, the other party will not ask for a return... I can't do this, sorry..."

Another 10,000 yen reduction? Wouldn’t that be a price cut of nearly $100? Nintendo has sold at a cost price now. If you cut another $100, 200,000 units will lose 20 million. Can this business be done?

Shigeru Miyamoto's mouth was bitter, and Katsuhito Yamanuchi grabbed his hair in annoyance, kicked the desk hard, making an unwilling roar.

Who would have thought that this final sprint mobilization meeting would turn into a farce of collective resignation?

Who would have thought that a month ago, everyone would vow to live and die with Nintendo until death. But today, the vow would be so pale and powerless, as light as a feather?

Who would have thought that when he was conquering the world with Hiroshi Yamauchi, he held the backbone of the company's senior executive stocks, the marketing, market development, and core technology departments, all abandoned Nintendo, with a guilty expression and a face

A letter of resignation on the ground with shame and apologies?

"Are you going to rebel?"

Shigeru Miyamoto could no longer help but be angry, pounded the table, stood up, and roared loudly at the employees who looked ashamed: "Nintendo has not gone bankrupt yet! It has not gone bankrupt yet! You are all people holding employee shares.

, At this time, you should share the hardships with Nintendo. This is how you treat the company? I don’t agree! I don’t agree with anyone’s resignation!" (To be continued...)