Super Game Empire

The argument that technology is king is fully reflected in Sega. Yang Yun couldn't hear this statement the most and started to curse in his heart.

Sega, Sega, from the perspective of my future generations, you are actually caught in a considerable misunderstanding. You simply believe that technology is everything, while ignoring the market is the foundation of your food and clothing!

It is true that technology is very important, but we cannot relax the expansion of the game consumer market just because of blindly pursuing technology.

You must lead on home gaming consoles, you must also lead on arcade motherboards, you must lead on CD machines, Saturn leads, and DC machines leads. You are the one who can climb the mountain and everyone stands.

On the vast plains at the foot of the mountain, big game manufacturers such as Nintendo, Sony and Microsoft make a lot of money and live a leisurely life. You are standing alone on the top of the mountain, and you are shaking with cold surroundings around you.

The hardcore fans, you are all watching your jokes.

Do you know why Capcom and Korami later gave up the arcade and switched to home game consoles? It is because the home game console market is bigger than arcades!

There is also Nintendo, which has always insisted on making 8-bit computers. It would rather work hard to squeeze gaming performance than follow the trend to upgrade technology. Can you Sega senior executives be blind and can't see it? Is there water in your mind?

Capcom started making arcades, which cost 1 billion yen, which took two years. Finally, it launched the CPS1 arcade game substrate last year, using a 16-bit Motorola CPU, which has powerful graphics processing capabilities, and even the looping sound source can reach.

The audition effect of fever level, and then the Lost World was released.

That's right, Capcom did spend a lot of money on arcade hardware research and development at the beginning, but later it found that the popularity of arcade games was too low, and it was not profitable to do high-end games, so they gave up arcades and invested in home game consoles, and transformed successfully.

Later, I made great success in Devil May Cry, and another company, Korami, also did live football. Do you know how much money they made?

Oh, when I saw Capcom launching an arcade CPS1 substrate, it has very powerful performance and amazing data. I thought that competitors had appeared, so Sega quickly developed the 3D 32-bit substrate Model1?

Is it so full that I eat too much? Is it like this that I have money? When everyone is in a 2D effect game, you go to make a 3D game substrate, and you also slapped your head and drilled it into it, stubborn like a cow.

I can't even pull it back with a rope. I'm dedicated to developing Model123. In the end, my sister's three series of nine substrates are not a 2D game!

Brother, why are you running so fast? Who can keep up with your pace?

Just like Sega Five Generation, we hurriedly launched a 16-bit home game console. Big brother, 8-bit computers are enough now. You don’t have market share support, and you don’t have good games to help you compete for consumers. If you don’t have enough profits, you’ll be considered

It was developed with 256-bit computers that were useless. Only those hardware enthusiasts and tasters bought your game console, but how many of these people are there? Does it account for 1% of all consumers? In the end, your Sega Fifth Generation lost to

Super responsibilities!

It’s right to master core technology, but the market is equally important!

Yang Yun sighed and cursed in his heart. He looked at Fujita Qi and Pete, one was a diligent and tireless Japanese, and the other was an ambitious and exhausted American who worked hard in the North American market. He felt that

They were both very wronged and innocent.

In fact, everyone is working very hard and wants to make their careers bigger and better. There is nothing wrong with it. The only ones who are wrong are Sega's senior management and Sega Culture.

After understanding this, Yang Yun slowly relieved his breath, took deep breath, and gradually slowed down the resentment in his heart.

To be fair, Sega may have no way to do this.

The mentality of these designers can be seen from the content of Sega’s game.

Nintendo's Super Mary is relaxed and happy, slow pace, Sega's Sonic emphasizes that it makes people feel like riding a roller coaster at lightning speed. Nintendo's positioning of its own game is for children and families to play, and Sega has decided to be in the arcade room

The enthusiasts in the house are the real players. Nintendo plays children's cards, Sega pleases rebellious young people around the age of 20, Nintendo emphasizes family warmth and dreams, and Sega emphasizes professional challenges and difficulty.

Nintendo keeps hinting at how healthy its gaming console is beneficial to children. Sega arcade style is too violent. Even rising stars like Sony have packaged games as fashionable entertainment, emphasizing the beautiful music, novel dance, educational, kawaii, and solution.

Interesting things such as puzzles and leisure are packaged with beautiful CG animations to please women and non-game players, making money and making money!

Only Sega is in his mind and still professionally insists on non-mainstream social content such as gunfights, racing, explosions, hard-core fights, hot scenes.

So it is obvious that Sega cannot compete for Nintendo and Sony in the market.

They can only make breakthroughs by constantly innovating and finding ways to make breakthroughs, and are forced to invest a lot of money in research and development, challenging the limits of computer hardware performance.

If it is really given a 50% market share, it might be safe and secure to make software. Perhaps there will be no crazy technological competition in the history of game consoles, and no companies will be crazy about one after another.

If you spend money on the motherboard, there will be not so many fun but not popular classic games.

Perhaps Sega really represents the interests of such a small group of professional gamers, but unfortunately, the facts show that it is precisely because of his professional game that he has made him lose money every year.

The market may not buy professional things.

This is also the sorrow of the game!

What kind of money is best to make? Women and children are best to make!

Those rebellious young men who wear torn jeans, pierced ears, sashimi, and smoke all over their hands don’t have much money!

Sega doesn't understand this at all.

Forget it, Sega will let him go. They should be arrogant and stubborn, and they will just think that they are a group of otakus technical savages, who only know how to lower their heads to do hardware research all day long, and enjoy climbing the peak of technology.

As for scrambling to make money in the market, let me leave it to you, Yang Yun can only comfort himself like this.

Yang Yun would definitely not tell Fujita Qi about the details of the negotiations with Nintendo. He gave the two people away on the excuse of being tired and needing rest.

The next day, Yang Yun went out alone and found the address left by Alexei, which was located on the 39th floor of the American Building on Rock Street, New York. KTT Cranberry Square Technology Software Company, which is ostensibly the Soviet Union's Alexei company.

In fact, the major shareholder is still Yang Yun, and the proportion is still 30% to 70% and mainly operates the Tetris game.

Haven't met for several months, and the two are very kind. Alexei's rich Russian accent English has now become a pure London accent. He talked whisperingly, and took Yang Yun up and down to visit the entire company and introduced it.

Several members of the R&D department finally went to the general manager to run the company and took out the accounts for Yang Yun to check.

I was going to pretend to be polite, saying, "Long live the friendship between the Chinese and Soviet people. Brother, I trust you, I don't have to read the account book at all." But Yang Yun thought about it, brothers still have to settle the accounts clearly, so he opened the account book.

Check it out.

The financial statements are very good. In addition to the huge benefits brought by Tetris, KTT has also participated in the production of several other games, using the money earned to pay employees' salaries and pay rent, which has reached a balance of income and expenditure.

In a few months, KTT has been able to operate independently. In addition to Tetris, KTT also cooperated with a local American computer software company to develop a simple game and also developed Tetris on the PC side for the second time, allowing

The game runs more exquisitely and the levels are richer and more fun.

Yang Yun was drinking coffee, listening to Alexei's report, looking through the account book, and laughed casually: "Okay Alexei, Tetris on the PC side were made so quickly, you have a complete game

Is the system? Have you prepared the game installation package and just waited for me to come and make the signing, and then you will sell it across the United States?"

Alexey laughed: "Yang, you are such a smart person! You must take the time to meet President Larry Probst and visit the Electronic Arts lab. They are willing to cooperate with us to develop and

Promote Tetris sales on PC.”

Yang Yun didn't hear clearly: "Lary Prolo and what? And Electronic-Arts, Elec... I'm awesome! Electric Arts!"

The two words "Electronic" were yelled out in Chinese. Yang Yun stood up suddenly, and even the coffee in his hand was overturned on the table, which shocked Alexei's scalp and hair exploded.

"What happened?"

Yang Yun gritted his teeth, not knowing what he felt.

My sister, the home game console market will be taken down, and another international giant in the computer game market has emerged!

Electronic Arts in the United States will be the peerless powerhouse of PC stand-alone games in the future. Think about the games they developed, Need for Speed, Genesis, Dungeons and Guardians, Simulation City, Commands and Conquer, Battlefield Series, Zuma, Plants vs. Zombies, and

There is Yang Yun’s favorite EA-Sports series...

Oh my God! Is there such a company that is a competitor in the PC game industry, and will it still make people live?

No! This guy can't let him develop, he should still be weak now, right?

Slap to death!

No explanation!

"Yang, are you okay?" Alexei asked with concern.

Yang Yun closed his eyes. He could no longer bear more exciting news. He calmed down for a long time before saying: "Oh, it's okay, EA, let's meet again after we have completed the negotiations with Nintendo. Let me think about what to do.

Do it, don't worry..."

It really takes time to digest. Yang Yun is not a superman, nor is he God, and he doesn't know how to do it anytime.

He was a little regretful at this time, so why didn’t he bring Zhao Yongping here? Now he doesn’t want to discuss it with someone!

He really has shortcomings in business operations. He is an otaku college student and it is already very good to be able to develop the domestic Longteng Company into this. Now he still wants to extend his hand to the United States and compete with big players like EA Electric Arts.

His wrist really exceeds his ability!

"Let's talk about Nintendo. Alexei, has Nintendo urged you recently?"

"Yes, I pushed it, Yang, let's leave it to you to do such a negotiation. I really don't know how to fight for our best interests."

Yang Yun laughed. This Russian big white bear-like man is probably a good player in fighting and drinking. His negotiation level is really more humble than his half-baked person...

Yang Yun thought for a while and said, "No, you still have to go into the negotiations in person. In the past, you signed the contract agreement in China, but now you will come, so that I can hide my identity. Nintendo only knows that my Longteng is standing in Sega.

Over there, they don’t know that KTT also has my share. If I reveal my identity, KTT will be very passive. Don’t worry, let’s simulate the negotiation scenario first. As long as you grasp a few basic principles and stick to our bottom line,

OK."

Alexei then felt relieved and nodded, "OK, this is OK, just like the first negotiation!"

Yang Yun was very satisfied and smiled and said, "Well, I will tell you our bottom line first. You have to remember it, don't let go!"