Super Resort System

On the sixteenth day in Paris, Li Yang followed Adrian to fly to the Twisters to visit several high-end travel agencies there. This is Adrian's annual routine.

In order to get more high-end customers and better understand the market demand, Adrian must establish a very close relationship with those high-end travel agencies.

On the one hand, they have a large number of high-end customers in their hands, and on the other hand, they know the market better and understand the preferences and needs of those high-end people.

Therefore, Adrian takes some time every year to visit the door. In addition to discussing cooperation, he also learns about the market and needs from them.

At present, nearly 50% of the customers of the George V Hotel are from the United States, so he placed several high-end travel agencies here.

Li Yang is also very interested in this. He is also very clear about the mode of cooperation with travel agencies. Their group even set up a high-end travel club specifically to operate high-end customers, attract customers and understand their needs.

But to be honest, domestic high-end travel agencies are very few and immature, at least not comparable to some high-end travel agencies in developed countries, so this trip is also a learning trip for Li Yang.

The first thing they visit is a travel agency called Fisher, a travel agency run by a father-daughter partner that customizes private luxury travel products for the super-rich.

"You should also know that for many rich people, the travel destination is sometimes not that important, and most of the countries in the world have been to them.

So for them, travel content and experience have become particularly important. "On the plane, Adrian introduced to Li Yang some of the operating modes of those high-end travel agencies.

"If the same travel destination can make them experience a completely different feeling, then it is a success.

Therefore, the role of these high-end travel agencies is to create a unique travel experience for these super rich, and sometimes for a certain theme and purpose, to customize an exclusive extraordinary experience for the rich.

For example, there is a wealthy wife. In order to make her husband like fishing, Fisher travel agency customized a special trip for them. They took the wealthy to an island in Africa, and then set up a fishing spot there. Professional divers were hired to hook fish on the hook of the rich man underwater to give him a sense of accomplishment and pleasure. "

Hearing Adrian's words, Li Yang was indifferent on the surface, but kept nodding in his heart. Those words just woke up Li Yang again.

to be frank,

Although China's economy has developed rapidly in recent years, the operation and development of the tourism market still lags far behind developed countries.

At present, many high-end travel agencies and clubs in China still focus on the development of travel products, and rack their brains to find some special and new travel destinations.

The main reason for this is that China's economic development has only been in development for several decades. Those rising rich have not yet become so cunning in their travel tastes, and their needs can be met by relying on the combination of travel destinations.

However, this kind of product has gradually shown signs of fatigue and bottlenecks, which is felt in the operation of the high-end private club of Li Yang Group.

So how to make a breakthrough is naturally to weaken the destination of travel, but to focus on different travel experiences. The design of travel content that varies from person to person can definitely impress more high-end customers.

Adrian told Li Yang a lot about the products of these high-end travel agencies. He has a close relationship with these travel agencies over the years and often communicates with them, so he is also familiar with the operation modes and products of these high-end travel agencies.

"For example, the information about Fisher's travel agency can't be found on the Internet. If you want to contact them, you have to pay a $100,000 membership fee and join their club to get their phone number. And then every year There is an annual fee of $25,000."

Li Yang pointed it out. In the future, he can also learn and go back to run a real high-end private travel club, and also set up a membership fee model.

After all, the real high-end consumer groups are fully capable of paying the $100,000 membership fee.

The setting of membership fees is actually a good screening mechanism, helping operators to filter out those customers who are not very accurate, so as not to waste too much energy on unnecessary people, and better serve those who are truly Precise customer groups.

And the real rich are more willing to pay this membership fee. After all, the threshold mechanism of membership fee is a symbol of status and spending power. After all, at their level, money is a series of numbers, and those who can increase their own sense of honor All consumption is worth it for them.

"Of course, joining the club is only the first step. As a hotel, if we want to establish cooperation with these high-end travel agencies, we have to pay more costs!" Adrian said.

"At present, our hotel spends nearly one million dollars a year to ensure our close relationship with them. Of course, the revenue they bring to us is far greater than the cost we pay!"

"Well, yes, it's normal. It's completely normal operating costs. After all, if we were ourselves, if we wanted to develop those high-end customers, we might have to pay more!" Li Yang said with a smile.

Win-win cooperation is an eternal truth, which is applicable in any era.

Li Yang is very willing to chat with Adrian, because he can learn a lot from him. Adrian is a person who likes to share and does not hesitate to share. In the mouth of the hotel staff, he is a very friendly person. He is very friendly most of the time. Get in touch with everyone, care about everyone, and be willing to help every employee in need.

Although in terms of identity, Li Yang is the boss and Adrian is his employee, but at this stage of getting along, Li Yang has already regarded this eldest brother, who is nearly seventeen years older than him, as his teacher. , Li Yang admires Adrian from the bottom of his heart.

First of all, he really knows a lot and is a real elite in this industry, but he never thinks so himself. He is very humble, as always.

Li Yang's mentality is also very good. Although he has achieved a lot of success, he also has his own unique insights and creativity in the operation of hotels and resorts, and has achieved good results.

But he always knew that he was still a newcomer in this industry. Without the help of the system, he would not have been able to go abroad so quickly and start to compete with the real seniors in this industry, and he would never have a chance. Have a long chat with an industry leader like Adrian.

Adrian is definitely an elite in this industry. He is a top student who graduated from the world's top hotel management colleges. He loves the hotel industry and has rich work experience and admirable achievements.

He is not French. He came to France from Germany to work. He joined the George V Hotel to fulfill his dream. When he was fifteen years old, he stayed in this hotel with his parents.

It was also that experience that made him fall in love with the hotel industry, and it played a pivotal change in his future life. When he was in college, he vowed to work at the George V Hotel one day.

He has already achieved this goal now, but this is not the ultimate goal of his life. According to his words, what he has to do is to help this beautiful hotel go further and become a more dazzling existence.

And for more than ten years, he has been working hard for it.

When the Saudi prince once introduced Adrian to Li Yang, he gave him a very high evaluation, and told Li Yang that no one in the hotel can do it, but it must not be without Adrian. He hopes that Li Yang and Adrian can do it. A new spark collided to make the George V Hotel work better.

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