Super Tycoon

On April 8, Songxia's 3DO officially began to go on sale in the island country, and all Songxia stores, including some shopping mall counters, put out advertisements.

Major game console manufacturers are paying attention to Songxia's sales. If Songxia's sales are particularly good, then they should consider launching their own game consoles in advance to avoid market saturation and a decline in their sales.

On the first day of listing, Songxia achieved a result that was much worse than expected. They only sold 120,000 units. This is the sales volume after they paid a lot of advertising expenses and cut prices aggressively.

Songxia thought that his promotion might not be enough, so he continued to broadcast advertisements on the TV station, hoping that more players would buy it, but the next day, the sales volume was directly halved to 60,000 units.

On the third day, it was halved again, and it became 30,000 units.

After a week, the sales volume is only 250,000 units, which is about the same as that of Zhiduoxing G.

But Zhiduoxing G was launched more than a month earlier than them, and the sales in the later period did not decline significantly. The sales volume in the first month exceeded 400,000 units.

This month's sales decline is because many players are waiting for their 3DO, and the advertisements of Zhiduoxing are very scattered. They spend a lot of money, but they are divided into different markets. There are only one or two advertisements in each market. Neither is prime time.

At the end of the month, Zhang Yang got the game console sales statistics from the island country.

From the 8th to the 30th of the end of the month, Songxia's 3DO only sold 330,000 units. This sales figure was far lower than Songxia's expectations.

Songxia thinks that in the United States, the price is very expensive. They didn’t do much publicity. They directly launched it and sold hundreds of thousands of units. The island market is their stronghold, and they are also giants in the field of consumer electronics. Consumers should buy it. right.

But the reality gave Songxia a hard slap in the face. Even though their products had been cut in price, and even a game disc was included as a gift, consumers still didn't buy it.

Zhang Yang took a look at the sales of Zhiduoxing G in the island country market. In April, the sales volume rose against the trend. In March, only more than 30,000 units were sold in the island country market, and it increased to 80,000 units in April.

The sales of game discs made him even more happy. In the island country market, the sales volume of game discs has reached nearly 600,000, which is comparable to the sales volume of the entire European market, and it is indeed the second largest game market in the world.

Wait, there are a few data that don't seem right.

Zhang Yang called Zhang Benxiong: "Hi, I'm Zhang Yang."

"Mr. Zhang, what's the matter with the phone call? Didn't the sales statistics be faxed to you, didn't you receive it?" Zhang Benxiong asked with a smile on the phone.

"I received the sales statistics. I think there seems to be something wrong with the sales statistics in the island country market. The sales of game CDs are much higher than expected. How did you do it?"

"By the way, I was just about to tell you about this." Zhang Benxiong sat on the sofa and held the phone in another hand, "Mr. Zhang, this time I contacted a large game store in the island country. We All products are sold by them.”

"I know that you don't care about these sub-agents, but they have an analysis of the island country market and think that after we purchase some game copyrights according to their requirements, the sales of our game consoles in the island country can continue to grow rapidly. growth, it is no problem to catch up with Songxia’s 3DO.”

"What games do they want us to make?"

"A love life game.

"

Zhang Yang: "..."

Zhang Yang is very clear about the virtues of love and life games in the island country. Those games are all ten~~eight bans, but it is undeniable that there are some good plots in them and they are very popular.

Not only is it popular in island countries, it also sells well in many overseas markets.

"You agreed?" Zhang Yang asked back.

"No, Mr. Zhang has to make a final decision on this matter. I know what Mr. Zhang is worried about. He is worried that these games will flow into foreign markets through other channels, which will damage the brand of Zhiduoxing."

"But Mr. Zhang has forgotten that this game disc can only be produced by Zhiduoxing's factory. This specification is different from the CD discs used by other foreign companies, and the patent right is still in your hands."

"The patent belongs to Wanyan Company, and Zhiduoxing just has the permanent right to use it."

Only then did Zhang Yang realize that his previous worries were unnecessary. The technology was in his own hands, and he could only sell it to whichever market he wanted to sell to, unless some people bought it in the island country and then sold it to other countries. .

Such game CDs that enter the market through abnormal channels, Zhiduoxing is not responsible at all.

"That's it, then we can talk about it, but remember, it's best to buy out the authorization and not give a sales share."

The buyout price is even more cost-effective. None of the game manufacturers thought that the sales of Zhiduoxing G would be so good, and even their game discs sold very well.

At that time, those game manufacturers estimated that the sales volume of Zhiduoxing was about 100,000 units. They thought that Zhiduoxing could only sell a few in the Chinese market. Unexpectedly, Zhiduoxing actually entered the overseas market and performed well.

Of course, this is not bad, but compared to Songxia's 3DO, those top game console manufacturers are still dismissive of the sales of Zhiduoxing.

In this way, when their game consoles are released, the sales of Zhiduoxing G will inevitably plummet. At that time, the sales of Zhiduoxing G may only be around one million units, or even less. What threat will this pose to them?

In the island market, a new game console can sell millions of units, and in Europe and the United States, it will sell even more. A popular game console, the global sales volume in the first month should exceed one million units!

For Zhiduoxing, the sales volume in the global market in the first month was less than 500,000 units. Although there is no obvious decline, there is not much growth. This is not a cause for concern.

Nintendo and others don't care, but Songxia does, because 3DO has not only authorized Songxia's game console technology, but soon Sanyo, Samsung and many other companies will produce it. Their goal is to form an industrial alliance and jointly monopolize this market.

It's a pity that they think highly of this alliance. Everyone has their own ideas. Except for EA, none of them have relevant development experience.

And every company has different ideas. For example, Songxia thinks that they should earn money back on the game console, and leave the follow-up game development to 3DO company.

Some companies think that they bought the copyright of the game, but after the release, others play it on the 3DO produced by other companies. How can this work?

To put it bluntly, except for EA, other companies have never thought that game console manufacturers actually make money by selling games, and they have all gone the wrong way.

Soon, the sales statistics for May came out. The monthly sales volume of Zhiduoxing G exceeded 500,000 units for the first time, and Songxia 3DO also started selling in other markets, and the sales volume will reach 300,000 units.

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