Super Tycoon
Chapter 264 Atari is sold again
"What did you say? Atari has been sold? So fast! Which company bought Atari?" Zhang Yang didn't expect that Atari would be sold so quickly.
Atari has a lot of negative equity at this time, and those who dare to buy are werewolves. Of course, it also contains some valuable assets, but the process of stripping some negative assets will take a long time.
In Zhang Yang's view, it would be more cost-effective to wait for Atari to go bankrupt before acquiring some assets.
Among Atari's assets, Zhang Yang is interested in three parts. The first part is Atari's game copyright. Although many of them are 8-bit games, they can also be developed in depth and become 32-bit or even 64-bit, just like Super Mario, isn't it just constantly upgrading.
Moreover, Atari also has the copyright of the game ET. Atari purchased the copyright of this game with a lot of money at the beginning, but the development was very bad, which caused Atari to lose a lot of money. , became the second echelon, and then gradually fell behind.
The second part of Atari's assets is that they developed the first colorful handheld AL. Although it has hit the street, some design concepts and related technologies can make up for the lack of Zhiduoxing at this time. Zhang Yang has always wanted to To launch a color handheld.
With a color handheld, his Pokemon can really become popular, and the experience of black and white is not the slightest bit worse. And with the color screen, many games can also be ported to it, such as Bubble Bobble. Even if Super Tetris is colored, it will be different.
The third asset that Zhang Yang valued is the Jaguar game console produced by Atari, which claims to be 64-bit, but is actually only 32-bit, and is even inferior to the 16-bit machine in some performances.
This game machine does have many shortcomings, but it also has many advantages. If you get the relevant technology, you can upgrade the Zhiduoxing G, and in the future, you can compete with Nintendo's N64 and Sunny's PS1 in the 3D game market.
As for others, such as game developers, game console developers, sales staff, etc., they are also considered valuable assets, but the value is not high in Zhang Yang's eyes.
So he knew that Atari was going to go bankrupt and sell it off, and the quotation he entrusted Sun Yansheng to contact was not high, because he really didn't think it was worth the price.
But when Atari was bought by others, he regretted it a little. The company still has so much liquidity, even if it spends more now, as long as it can earn back in the future, it will not be considered a loss.
"It was bought by JTS. They are a hard disk manufacturer. They seem to want to enter the game market. They seem to want to try to upgrade the Atari Jaguar so that it can really achieve 64-bit performance. The total cost is disclosed. Claimed to be $50 million."
Fifty million U.S. dollars is the price that makes Zhang Yang feel that it is not worth it. Although the value of some assets is not low, there are still so many negative assets. Zhang Yang's psychological price is actually only 200 million RMB, which is less than 40 million US dollars.
With such a big difference in price, Atari no longer contacted them, and it was normal to sell it to someone else.
"Mr. Sun, please contact JTS. I think they pay more attention to Atari's hardware technology and factory. I want to buy Atari's AL handheld assets and game copyright. Please inquire about the price for me."
"Okay, I'll get in touch with you here. Mr. Zhang, last time you talked about the technical upgrade of VCD, I talked with Lao Jiang and several partners. They said that it is impossible to completely shake off other companies. If we can cooperate, it will be better for our development."
Zhang Yang smiled: "You are in charge of the management of Wanyan Company. As I said, Zhiduoxing Education Fund is just a shareholder, waiting for some dividends to be used to donate to domestic education. Others will not intervene."
"However, I can provide you with a direction of development. Have you found out that the mobile storage devices used by current computer hosts are still floppy disks. The storage capacity of floppy disks is only large. Why not use VCD technology?"
"VCD can not only store data, but also store audio-visual materials.
Think about it, if all computer hosts in the future use Wanyan's technology, how much is the licensing fee for a year? "
Sun Yansheng hesitated for a moment: "In that case, the computer can be used as a VCD. Will it affect the sales of VCDs? Some people tried to implement CD-based storage devices before, but they failed in the end."
"CD is very good in terms of sound performance, but what about video? VCD doesn't have this shortcoming. You know how well VCD machines are selling now. But the market will eventually be saturated. You don't have to prepare a way. Wait until the market is really saturated, or After the next generation of products appears, how do you develop?"
"What's more, how much does a computer cost, and how many families can afford it? The sales of VCD will not be greatly affected. The screen of a TV is larger than that of a computer. Isn't the concept of a home theater that VCD focuses on now?"
"Mr. Zhang, I see. I will communicate with Lao Jiang about this matter. Thank you for reminding me."
Jiang Wanmeng is mainly responsible for technology upgrades, while Sun Yansheng is mainly responsible for product sales and patent licensing. The cooperation between the two can be regarded as a tacit understanding.
Although in comparison, both of them are small shareholders, but the major shareholder is Zhiduoxing Education Fund, which basically does not care about the company's operations. In fact, the two of them discuss the company's management.
But the two of them will not really decide everything by themselves. They will still call Zhang Yang often. Avoid detours.
"That line, remember to contact JTS as soon as possible, so as not to be attacked by other companies. Let's talk first, the price is easy to negotiate."
Atari's sale was not only concerned by Zhang Yang, but also other game console manufacturers and game companies. After all, this is the founder of video game consoles and the former industry leader.
It's just that I didn't expect it to decline so quickly, and several decisions were wrong. However, the original founders had already sold the company and entered the catering industry, and they were doing well.
I don’t know if the founder was not optimistic about this industry at the beginning, or he had different ideas with others. There were people who wanted to invite that person back, but they were all rejected.
At this time, not only Sun Yansheng, but also many companies have contacted JTS, and they are all interested in some assets of Atari, hoping to disassemble them and buy them.
Suddenly, many companies sent representatives to the United States, even Bandai. If they can get some technical support from Atari, Bandai feels that they don't need to merge with other companies, and they can rise again in this industry.
As for the lack of funds, with these assets, there will be people who are willing to invest, even if it is much easier to get a loan, they are suspicious of mortgage some copyrights.
At this time, Nintendo announced that their GBP was officially on sale.
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