Super Tycoon
Chapter 265 This Year's Handheld King
Everyone thought that after Nintendo launched VB, it would delay the launch of this GBP, but unfortunately VB hit the street. Not only the island market, but also the American market and the European market performed extremely poorly.
Even if Nintendo urgently launched several games, hoping to use the games to boost the sales of the machine, it still didn't work.
Nintendo was full of ambitions at the time, thinking that their machine would explode and even change everyone's perception of handhelds. As a result, more than one million units were produced, and now they are piled up in warehouses.
Fortunately, Nintendo was also decisive enough to directly lower the price of VB to 129 US dollars and 10,000 yen. Players who bought it before can get a free game cartridge as compensation with the invoice.
Relying on this hand, Nintendo has reversed some word of mouth, coupled with careful publicity, many people say that Nintendo is a responsible company.
Unlike Sega, the price of the machine was suddenly lowered, and there was nothing to say. This year, Sega even launched a cheap version of Saturn, priced at 20,000 yen, $199, which is much cheaper than other 32-bit machines.
Relying on the low price, the sales volume increased rapidly, but the players who bought it before were not satisfied. It didn't take long for the price to be reduced so much?
Even though Sega said that this is a cheap version, the performance is lower than the original version, but when players play it, they don't find much difference. That is to say, the previous games on Saturn simply couldn't bring out the full performance of Saturn.
Today's cheap version of Saturn has slightly worse performance than the Zhiduxing G, and it is even more incomparable with Suony's PS1, but it has achieved success.
Sega's ND handheld failed, and they also tried their best to reduce the price and promote it, just to clear the inventory. Because of the previous decision-making mistakes, they produced more than two million units, but in fact, the market estimated sales volume was only a little over one million units.
The rest, they have to sell immediately to get the money back.
Sega is in a leading position in the negotiation and cooperation with Bandai, but the funds are stretched. This puts Sega's leading position in jeopardy, and their merger plan is one of the most important things for all Sega shareholders.
If successful, Sega will have a huge fan base, and there are a lot of anime fans, and they have a strong spending power. In this way, Sega can only develop fan-oriented games with animation copyrights, and it can be brought back to life.
Even with the help of games, the copyright of animation can be appreciated again. This is a win-win opportunity.
However, Sega's life is not good, and it will not make it easier for Nintendo. They immediately announced a big news and gave Nintendo another knife.
The shipping price of Nintendo's VB has been greatly reduced, but the sellers are still reluctant to buy, because the sales data released by Nintendo before, saying how much they sold, is actually only sold by Nintendo to distributors, not the number of purchases by players.
At this time, dealers still have a large number of overstocked goods, and some dealers have even sold them at a discount for the settlement of middlemen.
One of the most ruthless retailers, the discount is amazing, they sell at 30% off. Didn't you originally sell it for $179, but now you sell it for $55, is this price attractive?
By this means, the retailer sold out all the VB in stock, but also lost money. But it's better than smashing it into your hands. How many people's goods are still in the warehouse, and they can't be sold at all.
After the news broke out, the pressure on Nintendo doubled. Since the beginning of FC, they have firmly secured the throne of the industry leader, and have never experienced such a fiasco.
For a long time, retailers have rushed to buy their goods, and they don't have to worry about selling them, because Nintendo's publicity is not low.
But this time, Nintendo's propaganda failed.
Because Nintendo mainly promotes it on paper media, and the biggest feature of this VB is pseudo 3D, that is, it has a three-dimensional sense of depth. The Mario Tennis they launched is also to match this feature.
In fact, Nintendo has been interested in this technology for a long time. The depth-oriented Contra they launched before has won the love and praise of many players.
This time I just superimposed two pictures together, I think the experience must be better.
It's a pity that the print media can't show this effect at all. After some people try it on in the store, they find that they don't know when others walk around when they wear it, which is very inconvenient.
And in many cases, the game console is more enjoyable when played by two people. This game can only be played by one person, and others can't see it yet, and there is one less joy to share.
In fact, Zhang Yang still appreciates VB, which has many elements of the future. For example, 3D stereoscopic and head-mounted displays are standard configurations for future VR.
There is such a saying that is true, half a step fast is a genius, but a few steps fast is easy to get fucked.
Nintendo's design is just too advanced. Like Sega's ND, it has changed too much, and at the same time, it has shortcomings that cannot be covered up. When competitors magnify your shortcomings, they will naturally rush to the street.
Competitors will always attack each other and expose each other's weaknesses. Of course, there are also those who cooperate with each other and jointly monopolize the market.
However, it is very difficult to implement a joint monopoly. It involves a problem of profit distribution, and everyone wants to share more.
This is the case with Sega and Nintendo, both want to be the boss. Nintendo is used to being the boss, how could it give way. Sega doesn't want to be the second child in the millennium, so it's understandable to compete.
It's a pity that both of them went the wrong way, at least in terms of handhelds, they were both wrong this time.
Nintendo's VB and Sega's ND have not announced the discontinuation of production, but in fact the factory has already stopped production, and now they are trying to find a way to clear the inventory.
And Nintendo still has a backup, they immediately launched the GBP, which is a reduced version of the GB, and at the same time added a backlight function, and it is also compatible with the previous GB game cartridges.
But Sega has no backers. Their biggest goal at this time is to merge with Bandai. The two parties fully merged to form a holding company, and then exchanged the shares of the holding company with the current stocks of their respective companies.
At the same time, it can also allow new companies to go public and raise a sum of funds for development.
The new handhelds of the two companies have hit the street, but the Zhiduoxing Z2 has received unanimous praise. Players believe that Zhiduoxing Z2 makes up for some shortcomings of Zhiduoxing Z1.
For example, the screen is relatively dark, there are few games, the game card cannot be replaced, the keys are used for a long time, and they are easy to damage, etc.
Therefore, in this year's handheld market, the best-selling is still Z2, even if the GBP is launched, players will find that there is no substantial change, and there are no new particularly interesting games, and more Enthusiasm, devoted to Zhiduoxing Z2.
Even some media have commented that this year's handheld sales king, there is no doubt that it must be the Zhiduoxing Z2!
At this time, another big news from Nintendo was revealed.
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