Super Tycoon

Chapter 268: Atari's Game Company

"Hi, I'm the negotiator of JTS Corporation, you can call me Miller."

"Hello, Miller, you can call me Zhang." Zhang Yang shook hands with a bearded white man.

"Zhang, I heard that Chinese people live a long life. I didn't believe it before, but now that I see you, I believe it." Miller exclaimed.

Zhang Yang didn't explain either, he didn't look young, he was really young, he was only 20 years old this year.

"If you have time, you can go to Huaxia and visit some places with mountains and rivers. Maybe you will be much younger."

After the polite conversation, Miller sat down and went straight to the topic: "Zhang, you want to buy some of the assets of Atari in our company's hands. I wonder what you are interested in?"

"What is your company willing to sell?" Zhang Yang asked rhetorically.

"Everything. Everything at Atari, as long as the price is right, can be sold."

Zhang Yang secretly scolded the old fox, this sentence is simply nonsense, the price is right, what price is right? Now if someone offers three billion US dollars, he can also sell the entire Zhi Duo Xing without hesitation.

"Atari's game copyright, I'm more interested in these, including some unfinished development, I also want." Zhang Yang deliberately brought this up first.

Generally speaking, when negotiating, you will not expose your real purpose, first test it, and then tell your real purpose. But Zhang Yang did the opposite. He directly stated his real purpose. If the other party thought it was not, then it was his chance.

"Game copyright? Do you want to authorize or buy out? If it's a license, I can give you a package price of five million dollars. If it's a buyout, then the price is relatively high, twelve million dollars."

Sun Tengfei next to him gasped, the price was too expensive. Twelve million dollars, how many CDs would they have to sell to make back their money?

Moreover, most of Atari's games are 8-bit games, and there are some higher ones, but they are not very easy to sell. Why is such a backward game still so expensive?

"If that's the case, then I'll take some of it. Many Atari games didn't even sell 10,000 copies at the beginning, so it's useless for me to buy them back. I think the price can be lowered?"

"No, no, all of Atari's game copyrights belong to a subsidiary company. If you want to buy them, you have to buy them all. I can assure you that the assets of this subsidiary company are not bad."

Subsidiaries, this pit is even bigger.

In other words, what Zhang Yang bought may not only be the game copyright, but also the company's debts. If JTS operates quickly, it is very likely that many of Atari's original debts will be dumped on its subsidiaries.

"If this is the case, let's put the game aside. Is Atari's hardware department ready to sell? Our company plans to upgrade the game console. I think I may need some related talents and technologies."

Zhang Yang changed the subject in an instant, which made Miller feel even more that what Zhiduoxing wanted was Atari's hardware technology to upgrade Zhiduoxing G.

After all, in the game console market at this time, the performance of Zyduoxing G is relatively backward, and Nintendo's N64 will be launched soon. It is very normal for Zyduoxing to upgrade its products.

"Atari's hardware is our core asset. We are going to upgrade the Atari Jaguar and re-enter the game market, so if you really want to buy it, the price will be very high, 30 million US dollars!"

The corner of Zhang Yang's mouth twitched twice. Atari's technology is worth the price? Plus the factory is about the same.

Atari has made many eye-catching products, but they all failed in the end. The reason is that Atari's business direction has problems, and it has not found its own market position at all.

Like Nintendo, positioning is the leader, and the products they make must be industry benchmarks and high-quality products. It is precisely because of this that Nintendo can guarantee a high profit margin and a detached position all the time.

The positioning of Zhiduoxing is more popular, and the goal is to bring players a game console with many fun games.

To make it affordable for more people.

Therefore, the profit margin of Zhiduoxing's game products is far lower than that of Nintendo, but it has a certain status in the hearts of the majority of players, and now it has completely established its foothold.

As for Atari, they still want to be the boss and want to take the cheap route. The problem is that the things they produce are really not good. Several innovations have not been accepted by players, so it is naturally going from bad to worse.

"Where is Atari's factory, how much is it worth?"

"Why, Zhiduoxing is going to open a factory in the United States? That's okay, I can give you a cheap price for all Atari's factories, ten million dollars."

Zhang Yang looked at Miller. When you bought Atari, you paid a total of 50 million U.S. dollars. Now the quotations of these three assets exceed this amount, not counting the Atari brand and other assets. Just want to make a lot of money.

"Then let's talk about the game copyright. If you are willing to give a suitable price, I am willing to buy them all. As for the company, I am not interested."

"No, all copyrights belong to this company. If you want copyrights, you have to buy this subsidiary. The price of 12 million is a bit high, so how about reducing it by half a million dollars?"

Zhang Yang didn't say anything else. He looked at the lawyer who followed him. After the lawyer nodded, he took out a document and put it on the table: "Mr. Miller, I am Mr. Zhang's lawyer. According to the information I got, this A subsidiary company that owns game copyrights does have a current market value of 12 million dollars, but it has debts of nearly 10 million dollars. So the real value of this company is only about 2 million dollars."

Miller stood up directly: "Then there is no need to talk about it, our company develops it ourselves."

"Mr. Miller, does JTS really want to develop games? Does your company have relevant experience? The head of Atari's game department has left many jobs and founded his own game company, and Atari still has Do you have the ability to develop games?"

"All you need are Atari's hardware assets and factory assets. This game is not in your development plan."

"Selling to Mr. Zhang, your company can return a certain amount of funds and get rid of some debts at the same time. We are a win-win situation. If your company wants too much, then Mr. Zhang will choose to give up the acquisition, and they will take the money to buy The island country will acquire some game companies, and I believe there will be good results.”

Zhang Yang looked at the lawyer Michelson, and gave enough money, which really made people full of combat effectiveness. A few words from Michelson made Miller speechless.

Zhang Yang leaned back on the chair and handed it over to Michelson, a professional, to negotiate the contract for him. After about an hour, the two parties made a preliminary agreement.

Zhang Yang spent five million U.S. dollars to acquire Atari's game subsidiary, including Atari's game copyrights at this time. The layoffs are also handed over to JTS.

Zhang Yang's initial goal has been achieved.

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