Super Tycoon

"Mr. Liu, the second generation of Wenquxing is on sale today. I think many shopping malls have put up banners."

The person called Mr. Liu has a stern face: "Notify our R\u0026D department to immediately develop a product with the same performance as the second generation of Wenquxing. If possible, the performance should surpass them. In terms of price, we set it at 80% of Wenquxing."

The first generation of Wenquxing has lowered the price since last year to suppress the handheld learning machines of Jinyuanjian and Yuxing, but this year, the second-generation product has raised the price again.

But so what, their Xiaobawang company's products are going to be low-priced to let consumers know that our cheap price does not mean that the product is not good, but that Wenquxing earns too much.

Many people thought that if they left Duan Yongping, their Xiaobawang would be ruined. After he took over, Xiaobawang not only did not decline, but developed rapidly again.

In the video game console market, their share of Xiaobawang is not low. Although the 8-bit machine is not as fun as the Zhiduoxing G, it is cheap.

They sell it for two hundred and sixty-eight yuan at this time, there is no middleman, and everything is a market where their own salesmen run down. Although the profit is lower, one can earn dozens of yuan, and more than 10,000 units can be sold in a month, which is hundreds of thousands.

And what many people don't know is that their company actually secretly produces game cassettes, the price is extremely cheap, and it doesn't make money at all, just to make this aspect no longer a gap.

They were also sued by Nintendo at the beginning, so they dare not give away game cartridges anymore, but you can't force others to buy them in private, right?

A 100-in-1 game cassette retails for 30 yuan, but their production cost is actually less than 20 yuan.

Relying on the rise of the game console market, Xiaobawang has increased investment in learning machines again. Not only has the sales of computer learning machines increased a bit, but he has also developed handheld learning machines.

At first, Duan Yongping looked down on Mr. Liu, but now Mr. Liu is in high spirits. Now in the factory, who doesn't miss me? You broke Yongping, it has been forgotten!

Didn't you go to Zhiduoxing to work, and you even created a Wenquxing, and even sold all the products to us in Zhongshan, it's really ungrateful.

Then this time, let you know that the price is king when selling products.

And Yuxing and Jinyuanjian are also paying attention to the sales of Wenquxing II. If this product can still sell well, then they will also launch a high-end handheld learning machine, which is no longer just an electronic dictionary function.

Now in the domestic market,

Among Zhiduoxing’s competitors, Yuxing, Jinyuanjian and Xiaobawang are the three that can be ranked first. Among them, Yuxing makes computer learning machines and handheld learning machines, Jinyuanjian mainly makes handheld learning machines, and Xiaobawang makes both. , but consoles performed best.

There are also some other brand products, but the market share is too low, and they are not even considered brands in the minds of consumers.

In Zhi Duoxing's mind, Yu Xing and Jin Yuanjian are both following the technological stream, competing with Zhi Duoxing in terms of technology. Some of the product characteristics of these two companies are better than those of Zhiduoxing. But Xiaobawang's company is completely taking the low-price route, which makes Zhi Duoxing the most disgusting.

When there is a low-priced product in the industry, it lowers consumer expectations. In contrast, you will feel that other high-priced products are not cost-effective.

The reason why some big companies hate those small companies is because small companies reduce their product profit margins. But if a small company wants to get ahead, this is the only way.

This path is the easiest, the most attractive to consumers, and the best results. But under normal circumstances, everyone grabs the market at a low price first, and then raises the price to ensure industry profits.

This is the first time Zhang Yang has seen someone like Xiaobawang who has been playing the low-cost route. Over time, it has a great impact on the entire industry.

Colleagues are enemies. Although this sentence is not very pleasant, it is also true. Zhiduoxing doesn't want its peers to live too well, so as to prevent them from robbing the market.

It's just that in the past two years, Zhiduoxing has paid more attention to overseas markets, and its investment in the domestic market is slightly lower, and Zhang Yang's attention is also low, which gave these companies opportunities.

This is also intentional by Zhang Yang. He wants to be the only one in the country, but he doesn't want to be the only company in the country, which is not good for the long-term development of Zhiduoxing.

He needs to make the Zhi Duoxing people feel some crisis in order to have more motivation. We should not only focus on the foreign market, but ignore the domestic market.

If game machines are mainly sold abroad, then the main market for learning machine products is in China.

While everyone was staring at the sales of Wenquxing 2nd generation products, Zhang Yang was also waiting for the results. And he also made a plan to publicize the sales in the newspaper, so as to save those companies from asking around.

According to the sales statistics on the first day, 30,000 units were sold, which is not particularly good. Although May Day is not a summer vacation, and there is no such thing as a golden week at this time, it has not met Zhang Yang's expectations.

At this time, Yuxing and others were very happy, because the second generation of Zhiduoxing was launched, and the first generation of Zhiduoxing was unsalable, and this was their opportunity.

However, according to the sales statistics on the second day, the sales volume reached 40,000 units, which did not decline, but continued to grow, which made other companies feel the pressure.

On the third day, sales reached 50,000 units. The sales growth of 10,000 units a day has finally cleared away the haze that weighed on Zhiduoxing.

On the seventh day, sales peaked at 100,000 units before slowly declining.

This sales data shocked all colleagues. They never thought that this product, priced at 998 yuan, could sell so well.

What surprised them even more was that the buyers of this product have grown from students to office workers. Because it has a notepad function, many people use it as an electronic notepad.

Although they are all called handheld learning machines, the main function of other companies is translation, and the main selling point is electronic dictionaries. The main consumers are students. They never thought that there would be office workers who would also buy this product.

Wenquxing opened a new window for them to let them know that the original product can still be developed in this way.

Although in order to increase these functions, the Wenquxing project team has spent a lot of research and development costs. Just some software development costs a lot of money. Because of the pursuit of efficiency, the team has made a lot of money, and a lot of money is actually wasted. up.

But after the results came out, everyone felt that the money was worth it.

Other companies have also increased their research and development costs at this time, and must develop more functions. Only by surpassing Wenquxing in terms of product performance can we have a real chance to surpass Wenquxing!