Super Tycoon

A week later, Jingcheng Zhiduoxing's loan came down, and part of the company's assets was mortgaged for a loan of 50 million yuan, which was used for the company's daily operations.

Zhang Yang also borrowed a sum of money from the shares he held and transferred it to the bank in Xiangjiang. Soon the money will be converted into US dollars and transferred to the United States.

With the money, the company immediately started the promotion of the second generation of Wenquxing. At the same time, it is announced that the second generation of Wenquxing will be launched soon, and the function upgrade part is described in detail.

In the domestic handheld learning machine market at this time, Wenquxing is the industry leader, and the second is a brand called "Golden Vision". Zhang Yang took a look at the company's information, isn't it the one who founded Wenquxing in his previous life?

But now Wenquxing's trademark is owned by Zhiduoxing Company, so they can only re-register a trademark, Jin Vision. Relying on low prices, they also occupy a large market.

There is also a third brand that Zhang Yang didn't even think of, that is Yuxing. In terms of Chinese and English computer learning machines, Yuxing's market share ranks second, and some designs are also eye-catching.

It's just that I don't remember Yuxing making products like Wenquxing in my previous life, but it seems to be different in this life.

Of course, these three brands are not the only ones on the market at this time, but the market share of these three brands exceeds 95%.

There are also some miscellaneous brands, assembled by small local factories, with poor performance, and some are even fake and shoddy products.

There are also two Baodao brands, but they don't sell very well, the product performance is not high, the price is not cheap, and they are not well-known, so they will naturally not be liked by consumers.

When most people buy some big items, they will want to pursue brand-name products. For example, if you buy a TV, you will always pursue a big brand, thinking that the quality is good and it can be used for a longer time.

The price of handheld learning machines at this time is hundreds of thousands, which is definitely a big deal for a family with an average annual income of only a few thousand yuan.

Wenquxing has the highest sales volume, the highest profit, and the highest popularity. At the same time, it also has the highest expenditure in all aspects. Such as advertising, research and development costs, sales costs and so on.

But it is these high costs that support Wenquxing's high profits. Many people think that it is normal for the product price to be higher in TV advertisements, and brand-name products must be good. As everyone knows, it is precisely because of the addition of advertising costs that the prices of those things have risen.

When producing a brand of handheld learning machines, Zhang Yang actually saw the word Xiaobawang again.

This company,

Not bankrupt yet? Although they didn't deliberately target them before, Xiaobawang's game consoles and computer learning machines sold very poorly. They must have lost money. How can they still have funds to develop new products?

Flipping through the information, I saw Duan Yongping's special remarks.

It turns out that Xiaobawang is still selling game consoles. Since Zhiduoxing discontinued the old 8-bit game consoles, Xiaobawang's market share has been rising steadily.

Although the selling price is getting lower and lower, and the profit margin is getting lower and lower, the growth in sales has also made them a lot of money.

Surprisingly, the rice cookers and electric frying pans produced by Xiaobawang are selling well in Nanyue. Many people really think that Xiaobawang is a brand, and the electrical appliances produced must be good.

So although it failed on the Chinese and English computer learning machine, Xiaobawang did not go bankrupt. After the local government gave Zuo a sum of money to guarantee the loan, Xiaobawang survived.

Zhang Yang also felt indifferent to the fact that the little bully hadn't disappeared. Even if the little overlord disappears, there will still be companies such as the little overlord and the big overlord.

As long as profits can be seen, there will be no shortage of competition.

It's just that Xiaobawang seems to have identified Zhi Duoxing, what they do, what Xiaobawang does. Maybe you can't say the same, after all, Xiaobawang also produces a lot of household appliances.

In addition to handheld learning machines, there are also professional handheld translators on the market at this time, not only domestically produced, but also some foreign products.

Huaxia's market is gradually opening up, and more and more foreigners will enter here. Not only many Chinese people do not understand foreign languages, there are also many foreigners who do not understand Chinese, and they all need this product.

Many brands of some handheld electronic dictionaries in the previous life have not yet appeared at this time. I remember that after 1998, many enterprises were restructured, workers were laid off, and cadres went to sea, which led to the emergence of a large number of companies in that year.

And many technical cadres will do well in the future relying on their own knowledge. At that time, it was also a year when Huaxia brands were booming. There were many brands that were in short supply, and the quality was good, not those low-quality products.

But in this life, I am afraid that the number of Wenquxing brands will be reduced, because they developed earlier and the market has been occupied by Wenquxing and other companies. It will be more difficult for them to develop.

At the end of the information, there are performance comparisons of some products. The highest five stars, the lowest one star, Wenquxing is five stars in many aspects, and even this second-generation new model has some functions that are not available in other products.

But there are also some products with better functions than Wenquxing, which is what Wenquxing will improve next.

Zhang Yang nodded and closed the file. Duan Yongping has already done a good job in this aspect, and he has even thought of some places that he didn't think of.

Of course, this is also related to the increase in the manpower of Zhiduoxing in Beijing.

Duan Yongping recruited a lot of professional talents, some for system development, some for sales, some for translation, some for hardware research and development, and even some for appearance design.

Zhang Yang only remembers that he once mentioned to Duan Yongping that consumers’ first impression of a product is very important, so Duan Yongping made some changes in packaging and appearance design.

Nowadays, the color of Wenquxing's shell has increased a lot. Not only are there various colors, but also a transparent shell is added, learning from Zhiduoxing Z. And it got a little smaller too. It's not that the screen has become smaller, but the product has become much thinner.

The battery used has also changed from the ordinary AAA battery to the current button battery. Although the cost has increased, it has made the product smaller and more portable.

This change also made Zhang Yang very happy. The rapid development of button batteries is very important to him. Not only Wenquxing can be used, but electronic pets and Zhiduoxing handhelds can also be used.

This can make the product smaller and lighter. As for the price of button batteries is much more expensive than ordinary batteries, this is no longer within the scope of Zhang Yang's consideration, because it is consumers who consume batteries, not him.

What's more, the price of button batteries will definitely continue to drop, just like ordinary batteries now, there are many price gaps, and consumers can choose by themselves.

Soon, the second generation of Wenquxing was launched.