Super Tycoon
Chapter 299 This is disrupting the market order
"Zhi Duoxing launched the Atari game collection? The speed is quite fast, how much does it cost?" asked Gao Shanyan, the person in charge of Sunny.
The subordinate didn't say anything, just handed the price list to Gao Shanyan.
"5,000 yen? How could it be so cheap? The game card for the handheld is only 5,000 yen?"
In the island country market at this time, a good game usually sells for more than 5,000 yen. The sequels of popular games can even cost more than 10,000 yen, and 3D games can even cost more than 20,000 yen. JPY.
Although Atari's games are a bit old, Nintendo's FC cassettes still sell for several thousand yen. There are hundreds of games in this Atari collection, so why are they so cheap?
With so many games added together, the price is only this price, so how much can you sell to get back the cost? It costs money to buy games, right? Does it cost money to produce game CDs and distribute CDs?
If so, how much is their gross profit, one thousand yen?
It is rumored that Zhi Duoxing spent five million dollars to buy the game copyright, and at the same time bears millions of dollars in debt. Although some debts have been divested through a series of financial means, at least it is five million dollars, right?
With a cost of 10 million U.S. dollars, the gross profit of this one is only 10 U.S. dollars. Wouldn't it be necessary to sell 1 or 2 million copies to protect the capital?
Even if the debt divestment is not good, you have to sell more to protect your capital, because many debts will also increase interest over time as they accumulate.
What's more, the cost of game transfer platform, translation, etc., as well as advertising costs, etc. have not been calculated. Is Zhiduoxing making money at a loss?
In the past, the price of Zhiduoxing's games was generally very low. In fact, Sunny and other colleagues were very dissatisfied, and this time it was even more extreme!
At the same time, Nintendo and others are dissatisfied with the generally low prices of games released by Zhiduoxing. They spent several years developing the N64 this time, and they really don’t make any money, just waiting to make money from games.
As a result, this comparison affects the sales of the game.
The bulk of Nintendo's profits are games. If this is affected, their overall profits will also decline. And games can drive console sales. Although consoles don’t make money, do people who buy consoles want to buy more games?
This is a process of mutual promotion. If there is a problem in one link, there will be a problem in the whole.
If because of the game,
Affecting console sales, you are a big blow to Nintendo. Let’s just say that Nintendo’s previous two generations of home game consoles each sold tens of millions of units, which also allowed Nintendo’s games to sell well and make a lot of profits.
Before the VB hit the street, GBP was introduced to the market, and its performance was not particularly good. It was overwhelmed by the Zhiduoxing Z2, and it was even considered that the function of the backlight was a follow-up imitation.
This time the N64 was launched on the market, and some people said that their gamepad was imitating the trend. God knows that this is a design they had a long time ago, and they have completed it long ago.
On this point, Nintendo is still fighting a lawsuit, but there has been no result in several court sessions.
This time it was Zhiduoxing again, and Nintendo also felt that it couldn't bear it anymore. They had to talk to Zhiduxing Company, and everyone competed according to the rules, so as not to ruin the market that had been developed with great difficulty.
...
Zhang Yang was in class when his cell phone rang suddenly. He quietly slipped out through the back door and answered the call: "What's the matter?"
There is a professional class this afternoon, the secretary Xiao Wang knows about it, why did you call at this time?
"Mr. Zhang, representatives from Nintendo, Suni, Sega and other companies in the island country have all come over and said they want to talk to you about game distribution."
"They are all in the office, are you coming?"
Zhang Yang looked at it, and the get out of class was about to end. It seemed that he could only read the book and study by himself for the content of this class. Without the vivid handouts in the professor's class, he doesn't know if he can really understand.
But the representatives of the world's top game console manufacturers are all here, and he has to show up, lest those people unite and target Zhiduoxing.
Back at the company, the representatives were all drinking tea in the reception room. When they saw Zhang Yang pushing the door in, they all stood up.
"Welcome to Zhiduoxing Company, I heard that you want to talk to me, is it about cooperation?"
"Whether we can cooperate or not, we'll talk about it later. This time I want to talk to you about game distribution." Shinji Matsushima, head of Nintendo's China region, looked very serious.
Zhang Yang glanced at Shinji Matsushima: "These two have the same attitude with Nintendo? Are you going to survive under the wings of Nintendo in the future?"
"nonsense!"
Sega and Sunny's representatives retorted at the same time, they will not surrender to Nintendo, everyone just came to talk to Zhi Duoxing this time.
When Zhang Yang saw that the three people seemed to be in harmony with each other, he knew that he was thinking too much, and they would not cooperate at all.
Sunny is coming in menacingly, and Sega Bandai has the confidence to challenge Nintendo. How can Nintendo cooperate if they are too late? Unless the two companies acknowledge Nintendo's dominance, that's a little bit of a possibility.
"Then what you are here to talk about is an issue? President Matsushima?" Zhang Yang deliberately ignored those two, in order to highlight Shinji Matsushima and Nintendo.
Shinji Matsushima was also polite, with an attitude of doing his part: "Zhang, the price of the game discs sold by your company is too low. It is normal for you to sell some ordinary games at a lower price, but for some hot-selling games, your price is too low. It’s still so cheap, isn’t it appropriate?”
"Everyone is in the same industry, and we also know that we don't make money from making game consoles. We make money by selling games. Like Songxia, if we want to make money from game consoles, the result can only be failure."
"The price of your game is too low, which will affect the order of the entire industry. In the future, players will feel that the price of the game is high and they will not buy it. All of us will lose."
"And the low price of games will also reduce the enthusiasm of game companies to develop new games. Have you never thought about these issues?"
Zhang Yang leaned on the sofa, crossing his legs: "Is President Matsushima accusing me? Are you sure you represent Nintendo? I advise you to be more polite."
"You said that if I ask Zhi Duoxing to cooperate with any of your companies, will your boss agree? I said that some people must be fired and never hired. Will they agree?"
All the part-time workers, playing tricks on him, the boss?
"You say that I disrupt the market order, so who set this order? It seems that the game with the highest price is only from Nintendo. Do Sega and Sunny have it? Is your royalty as high as Nintendo's?"
"Let's change the order so that game development companies earn about the same as game console manufacturers. Is there anything wrong with that? Game manufacturers should be more motivated, right?"
"It seems that Sunny and Sega are also doing this. Hasn't the price of your games been lowered during this period? Nintendo has launched a new game console, 64-bit, but it's better than our 32-bit ones. Want to watch Nintendo continue to reign supreme?"
After saying this, Matsushima Shinji's expression changed.
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